Time flies and we enter 1982 in a blink of an eye.
At this time, Wang Xing was still publishing articles without sparing any effort. At the same time, he also visited many purchasers of Tsumura Pharmacy's health products, recorded their remarks, and published them in the newspaper.
These reports caused quite a stir in the hearts of citizens.
Gradually, some people began to openly question the authenticity of Tsumura’s pharmaceutical and health products.
Some people question it, and some people refute it.
For a while.
People were making a fuss in the newspapers.
The melon-eating crowd watched with gusto.
But a seed of doubt was also planted in their hearts.
Is this health product fake?
As a more open market, Hong Kong citizens have always been troubled by counterfeit goods.
Watches, belts, leather shoes, washing machines, you can buy fake and shoddy products if you are not careful.
Seeing that the public opinion was foreshadowing, Cao Weidong decisively started the third step of the plan.
He convened the heads of the three TV stations [Wireless], [Jiayi] and [Li's], held an internal meeting, and decided to select the best hosts and actors from the stations on March 15 this year, and jointly hold a
A unique variety show.
The name of this party is very straightforward.
【Anti-Counterfeit Party】.
This is naturally the 315 party copied by Cao Weidong.
In the original timeline, on March 15, 1991, Yangma’s “Friends of Consumers Special Gala” was launched.
Ten rights protection telephones were set up at the party.
But soon, the party staff discovered that ten telephones were simply not enough. Some viewers who could not make calls hurriedly brought products with quality problems to the live broadcast, asking for exposure.
There was even a retired cadre who rushed over with a washing machine, which shows how angry he was after buying a fake product.
This party ignited consumers' awareness of rights protection.
From then on, the party became an instant hit, and inadvertently started the tradition of Yangma’s 315 party.
Some people even jokingly called the 315 Gala "the Spring Festival Gala in the first half of the year."
The difference is that your net worth doubles when you show up in the Spring Festival Gala.
If you show up at the 315 party, you will either die or be injured.
Of course, the 315 Party was not created out of thin air by CCTV. It was founded with a specific background.
Just six months before the first 315 Party, a big news happened.
At that time, a leader spent 49.5 yuan on a pair of leather shoes while shopping. However, after wearing them for less than a day, a large piece of the heel fell off.
Later, a reporter heard about this incident and wrote an article about being scammed when buying shoes. Soon, the joke turned into big news.
It is urgent to crack down on counterfeiting.
Nourished by public opinion, the 315 Party came into being.
That time and that moment, and this moment as well.
Cao Weidong said impassionedly at the internal meeting.
"My purpose in running this program is very simple, to dispel citizens' doubts, tell them who is real and who is fake, and protect the rights and interests of consumers."
After setting the main tone, the phone desk staff began to take action.
The first phase of the anti-counterfeiting party directly included two health products from Tsumura Pharmacy that have been controversial recently, as well as Sanxian Oral Liquid from [Shuzhengtang].
Of course, it is impossible for a party to only feature programs of this category.
The staff also visited the market and included more than ten kinds of products in the scope of anti-counterfeiting, and prepared to invite professionals at the "Anti-Counterfeiting Party" to conduct appraisals and give citizens the truth.
After intensive planning in the early stage, the [Anti-Counterfeiting Party] was finally held as scheduled.
At 7:30 in the evening on March 15th, three TV stations broadcast the "Anti-Counterfeiting Party" on time. The newspapers and newspapers were also well prepared and planned to publish the contents of the party in newspapers on time the next day after the party.
Citizens also stayed in front of the TV, waiting for the program to start.
As the show started, the ratings climbed steadily, from 78% at the beginning to an astonishing 96%!
Of course, as a large-scale variety show where three TV stations practice their skills, the lineup is also full.
The hosts are co-hosted by He Shouxin, Shum Dianxia, Wang Mingquan and Lu Dawei, the hosts of TVB's longevity program Happy Tonight.
The program invited famous Hong Kong singers Xu Xiaofeng, Xi Xiulan, Chen Qiuxia, Shu Yasong, Xu Guanjie, etc. to perform songs, and there were also many star actors such as Zheng Shaoqiu, Chen Huimin, Liang Jiaren, etc. to perform. It can be said that it is a gathering of stars.
After an opening song, the anti-counterfeiting party officially began.
The first product to be cracked down on is a certain brand of shoes.
In the advertisement, the product claims that a high-tech massager is integrated into the insole. As long as you put on the shoes and walk, you can massage the soles of your feet to achieve the effect of prolonging life.
Under the television cameras, the staff dismantled the insoles on site, and finally confirmed that the shoes were fake and did not have the advertised content at all.
The audience in front of the TV were talking a lot.
"Look, I told you not to buy it, but you just didn't listen. Do you understand now?"
"Hey, I understand, I understand. What that person said is ridiculous. I will go to him tomorrow with my shoes, and I will not throw them in his face."
"...."
Under the host's humorous hosting style, controversial products were brought to the stage one after another. The program team invited experts to identify them, and the authenticity was determined on the spot.
The mystery is revealed.
When each product was identified as authentic or fake, the audience in front of the TV station was either happy or angry.
Because they are all buyers.
This show is relevant to everyone who watches it.
As the program progresses.
Each product has been identified.
In the blink of an eye, it’s time to reach the final stage—the identification of health care products.
The first one to appear is [Sanxian Oral Liquid].
The program team invites experts from the laboratory.
These experts carried professional tools for identification and announced in front of everyone that Sanxian Oral Liquid indeed contained a variety of Chinese herbal ingredients.
When it came to the health products from Tsumura Pharmacy, the experts could not help but shake their heads after appraisal.
the host asked.
"What are the identification results?"
The expert knew that Tsumura was the most popular health care product in Hong Kong recently, so he organized his words and spoke tactfully.
"I can't identify whether these two health products are effective, but I can confirm that most of the ingredients in these two health products are sugar and starch. As for the specific ingredients, they still need to be analyzed in the laboratory and in vivo experiments are conducted.
, to determine the effectiveness of health care products.”
coax!
One stone stirs up a thousand waves.
The viewers sitting in front of the TV are not fools.
The experts are not telling everyone clearly that Tsumura's health products do not contain the things advertised, but are basically made with sugar tablets and starch.
In comparison, Sanxian Oral Liquid, which has been ignored by everyone before, is actually the real thing!
When the host saw that the last group of product appraisals were completed, he announced the end of the program with satisfaction.
Of course, although the program is over, its impact has just begun.