The fundamental reason why "scalpers" continue to be banned is the imbalance of supply and demand.
The current situation is that Sanxian Oral Liquid has few supply resources and relatively concentrated sales channels, but consumer demand is growing, which has nourished the group of ticket dealers.
That is, scalpers.
In the short term, scalpers have indeed heated up the brand.
After all, it is difficult to buy and you need to entrust scalpers, just like hunger marketing.
This also reflects the popularity of the product from the side.
This seems like a good thing.
But it comes at the expense of damaging brand reputation.
After all, health products are not like mobile phones and computers.
Health supplements are commonly eaten.
What we need are old customers and repeat purchases.
Rather than a one-and-done deal.
Even if Sanxian Oral Liquid is based on high-end products, it still needs a customer base.
Scalpers have increased the cost of repeat purchases for old customers.
Many times, this relationship alone will lead to the loss of customers.
Especially high-end customer groups.
Xu Aiguo and others were not aware of these problems.
This is actually a matter of way of thinking.
Cao Weidong is a typical customer thinker. He thinks about problems from the customer's perspective.
As for Xu Aiguo and others, they still stay in the simpler supply and demand relationship and product thinking.
For example, the fragrance of wine is not afraid of the depth of the alley.
For example, if you have a good meal, you are not afraid of being late.
For example, if the product is good, it will naturally have customers.
Etc., etc.
Strictly speaking, this kind of thinking is not wrong.
But this only applies to the era of planned economy and insufficient supply and demand.
Against the background of reform, the future will definitely be an era of information explosion. By then, massive advertising will be everywhere, and buyers will be brainwashed and guided. If we don’t seek changes, the market will eventually teach us a lesson.
In that era, many century-old brands fell because they failed to keep up with the changes of the times.
Cao Weidong saw it clearly.
Therefore, allowing more people to buy Sanxian Oral Liquid easily and conveniently is the focus of our work.
And cracking down on scalpers is just one of them.
In addition, Shouzhengtang has also begun to face fierce external competition.
The hot sales of Sanxian Oral Liquid has led to a craze for health care products. Seeing this trend, a lot of hot money has flowed in, and new health care product brands have emerged among the people.
Cao Weidong alone knew of four or five kinds.
Moreover, the promotional slogans of these health products are also various, and the slogans are deceptive at first glance.
But the people didn't know how to distinguish, so they paid for them one after another.
Although Shouzhengtang is still the number one health care product brand on the market due to its early promotion time, large product scale, and good brand effect, but who knows whether it will be replaced by other brands in the future?
So I asked for change.
Thinking this, Cao Weidong looked at Wang Kongwen.
"Several dealers in Sijiucheng and surrounding areas have been found. They will open their doors during this period and increase sales points. How are your preparations over there?"
Wang Kongwen said.
"It's not even close, so we plan to open a store first as a demonstration and gradually attract franchisees."
"Well, that's fine. Demonstration stores can serve as a demonstration and show the public's business capabilities and profitability. As long as it's beneficial, followers will naturally flock to it."
Cao Weidong nodded, made a few remarks, and then said to Xu Aiguo.
"By the way, I just thought of it today, so I'll tell you."
Xu Aiguo took a step further.
"You say."
"I plan to add online appointment and drug delivery services to facilitate customers to purchase our health care products."
"What does it mean to make an appointment online for medicine delivery?"
Xu Aiguo, Wang Kongwen and others looked at each other, not knowing what this meant.
Cao Weidong smiled and explained.
"This is the benefit we have added for old customers who have purchased. They can call the store to purchase health care products directly. They can make an appointment over the phone and we will arrange for our employees to deliver the products to their doorsteps."
Xu Aiguo seemed to have thought of something and asked with some uncertainty:
"Is it the same as delivering newspapers or delivering milk?"
"It's somewhat similar, but there are some differences."
Cao Weidong thought of flash delivery service.
Of course, convenient door-to-door delivery is one thing, and satisfying emotional value is another.
So he added.
"Delivery workers must have strict requirements, including clothing, procedures, etc., so that customers waiting at home for door-to-door delivery can feel a sense of dignity. As for the scope of delivery, it will be six streets centered on the store.
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"In the future, we can draw up standards for this set of services and require our franchisees to do the same, making sure to cover the main urban area."
Xu Aiguo thought about it and thought it was a good idea.
So I agreed.
I plan to draw up a charter when I get back.
When you reach Cao Weidong's position, you no longer need to do everything yourself.
After he expresses an idea, the staff below will naturally make arrangements for it.
After chatting for a few words, Wang Kongwen and Xu Aiguo said goodbye and left.
They have to arrange work.
Cao Weidong also planned to take Zhao Jinzhu to see the courtyard house.
Only then did Shazhu find out that Cao Weidong had bought a 3,000-square-meter courtyard house, and he immediately wanted to take a look at it together.
A 3,000-square-meter courtyard!
What is this concept?
You know, the house he lives in now only has less than ten square meters of space!
And the area of their entire compound is only a few hundred square meters, but it is already home to dozens of families.
Everyone usually has to share the same tap and go to the street to use the toilet.
This is the difference.
When he arrived at the courtyard and saw the pavilions, pavilions, creeks and gardens, he was immediately so surprised that he was speechless.
Cao Weidong saw that Shazhu looked strange, so he asked with a smile.
"What's wrong?"
"It's a shock."
Shazhu said sadly.
"I feel like I might not be able to live in a house like this even if I work all my life."
Cao Weidong comforted casually.
"In this day and age, there is a lot of potential for the private sector. If you open a restaurant and become a boss in the future, you can also afford a house like this."
After Cao Weidong persuaded him, Shazhu's eyes suddenly lit up.
The few people walked and chatted, and the time passed quickly. Before they knew it, they had wandered around the courtyard.
But with an area of 3,000 square meters and having to carefully observe the architectural layout, it actually took half an hour.
Zhao Jinzhu squinted his eyes slightly and muttered from time to time, apparently planning the design drawings in his mind.
Several people walked to the main living room. Wang He had already poured tea on the table and was waiting for them.
Cao Weidong smiled and said: "Mr. Wang, you are really annoying."
Wang He said with a smile.
"It's okay. Anyway, there are only us and my wife here, and there is no one else. And strictly speaking, this courtyard is already yours."
"I wonder if you have noticed it?"
Cao Weidong thanked him.
"Thank you, I've already taken a look at it."
Then he asked about Wang He's wife's situation and the other party's upcoming itinerary.
Wang He has already made all arrangements.
He planned to visit the coastal cities in the south while his wife was still in good health, and then go abroad to find his son.
The two chatted for a while, and Cao Weidong drank the cold tea in one gulp and planned to leave.
Then at this moment, Wang He said hesitantly.
"Mr. Cao, there is something I want to tell you about this courtyard house."