Chapter 693 It’s not that the Big Three cannot afford it, but that Spark is more cost-effective
The companions looked at Qiao Senrui as if they were a fool.
Qiao Senrui's face was blank.
"fine."
Klein rubbed his temples on both sides and said:
"Let's discuss buying EDA software. Why not choose Synopsys' EDA software? The price is barely acceptable. I can mortgage my car to the bank, get a loan, and then borrow it from a friend. Maybe I can
Collect the cost of a set of terminals.”
For a chip design company, EDA software is a must.
After some simple thinking, that is, after comparing prices, he decided to choose Synopsys' EDA software.
The reason for this choice is also simple.
cheap price.
Although Synopsys was established not long ago, the founder is an old acquaintance in the industry and has many core technologies in his hands. Although their EDA soft armor is weak in performance, it is cheaper and suitable for a new company like them.
.
Anyway, as long as it works, I'll change it later when I have money.
Klein silently comforted himself in his heart.
The spirited young man Qiao Senrui said angrily.
"Klein, why don't you consider my proposal? It's a kind of discrimination against me to ignore my opinions like this."
Klein sighed.
"Friend, we have no opinion in this regard, but your proposal is really unreliable. What kind of useful EDA software can China develop? As far as I know, this country has just started in semiconductor electronics, and their technology is at least lagging behind.
We are twenty years old.”
"No, Klein, you are wrong. I thought it was fifty years."
The companion corrected him seriously, with an expression of sarcasm and pride almost overflowing from his face.
Qiao Senrui was angry.
He folded his arms, leaned on the tool rack, thought for a while, and suddenly said.
"By the way, guys, do you remember little George? The one who was engaged in audio chip development?"
"Little George? Oh, you're talking about hippie George, of course you remember him, but why do you mention him?"
Klein responded with a frown.
George also owns a chip design company. Like them, it was started not long ago and is currently focusing on the design of audio receiving chips.
Since everyone was in the same neighborhood, and Klein had dealt with George in business before, he was barely familiar with them.
Qiao Senrui said happily.
"My cousin works in George's company. In fact, he was the one who told me about the Spark EDA software. He said that this EDA software is cheap and practical. We can go over and experience it ourselves."
Klein originally didn't want to go, but he couldn't resist Qiao Senrui's persuasion, and buying Synopsys' EDA software was a huge sum of money. He felt distressed to pay so much money all at once, so he agreed with Qiao Senrui's opinion.
.
What if it works?
With a ten thousandth of hope in his heart, Klein led his companions to the chip design company run by George.
Compared to them, George's company's economic situation is obviously much better, at least they are working in an office building on the outskirts of the city.
After knocking on the door and explaining his purpose, George laughed.
"Of course, I allow you to come and visit. In fact, several groups of people have come here these days."
"Thanks."
Klein put down the gifts he bought on the roadside and asked curiously.
"You just said that several groups of people came to your door. Are they also here to see Spark EDA?"
"Yes, everyone is curious about the Spark EDA software. After hearing that I bought a set, they all wanted to come and take a look."
George said nonchalantly.
Klein took advantage of the situation and asked, "How about using it?"
George said directly: "It is very comfortable to use, the interface design is very good, it is not much different from the EDA of the three giants, and the price is also cheap."
As he spoke, he lowered his voice, leaned into Klein's ear, and whispered a number.
"so cheap?"
Klein was startled.
This is too cheap. The price of one set of Big Three EDA is enough to buy ten sets of Spark EDA.
George shrugged.
"You know, they are not always so cheap. I heard that they have lowered the price just to boost sales. Maybe they will raise it in the future."
Klein nodded repeatedly, and the balance in his heart began to tilt.
But after he personally experienced Spark EDA, the hesitation in his heart completely disappeared.
This set of Spark EDA is so easy to use!
Very comfortable to use.
Compared with the EDA of the Big Three, it has all the functions it should have, and many redundant and useless modules have been optimized so that it can be started quickly.
Although he was unable to design smaller-sized chips due to performance limitations, Klein knew that even with his own company's grade, he would not be able to get access to chips of that grade.
When he thought about the price of this EDA software, he no longer hesitated and asked.
"George, do you know where I can buy this Spark EDA?"
"of course I know."
A smile appeared on George's lips.
After seeing off Klein and others, George picked up the phone and dialed a familiar person.
"Hey, help me book three more sets of EDA terminals. Yes, the address is..."
"Also, don't forget the rebate you promised..."
........
The same story is playing out in Hollywood, in New York, and in many places around the world.
Through the invisible promotion of these middlemen, Xinghuo EDA software quickly opened up the market in Yingjiang.
It’s not that the Big Three can’t afford it, it’s that Spark is more cost-effective.
Compared with the products of the Big Three, Spark is indeed weaker in the design of smaller-sized chips, but for a wider range of small chip design factories, this Spark EDA software designed by China is simply tailor-made for them
Made to order.
The functions they need are all without castration, and the price is reasonable.
So as expected, Spark EDA has sold out in the market of Western countries.
At first, the three giants did not react. To them, it was just a new EDA design software appearing on the market.
This market is like a pond.
The Big Three are like sharks, while other small factories are like fish and shrimps, and their fate is to become their nourishment.
Rapidly improve itself through mergers and acquisitions.
But when the report came out, the Big Three were all dumbfounded.
Their sales have plummeted, while Spark EDA's sales have been rising, even accounting for 28% of the market share.
The Big Three immediately launched an investigation.
Finally, I discovered that this was actually an EDA software made by a Chinese company.
There is such a company in China?
After being confused, the three giants did not dare to neglect and sent merger requests to Xinghuo Electronics Factory.
They expressed their willingness to pay a certain fee to purchase Spark EDA.
But when they received the reply, they immediately became furious because Spark EDA actually rejected the merger request!
This makes them angry.
How dare a humble small factory in China refuse us?
So without any surprise, the three giants began to think about how to attack their opponents.