Zhou Mingguang left his friend's company with dull eyes.
I feel like the world is full of malice toward me.
Learning version of EDA software?
You can still play like this!
He never imagined that one day, EDA software would be available for free.
At this moment, he felt that his world view had collapsed.
It turns out that not long after Cadence announced its entry into the Chinese market, Spark Electronics Factory, the only domestic company capable of developing EDA software that has been controversial, announced with a high profile that it would provide the Spark EDA2.0 learning version free of charge for Chinese people to use.
As long as you are in the country, anyone can download and use it for free, and can share it freely.
For those customers who have purchased EDA2.0 software before and are within the period of use, Xinghuo Electronics Factory gives two options.
1. The EDA3.0 version will be updated for free during the period of use, and additional months of use will be compensated.
Yes, Spark EDA software has been iteratively updated again. Old customers can use new software with better performance during the usage period, and then decide whether to continue purchasing after the expiration date.
Second, the fee will be refunded according to the period of use.
These two solutions protect the rights and interests of customers to the greatest extent.
Zhou Mingguang wanted to cry but had no tears.
If I had known this, why would I buy Cadence's EDA software?
Cadence's EDA software is not cheap, and I purchased it with debt.
Originally, he was a little proud, thinking that he had used internationally renowned EDA software, but compared with those chip factories that used domestic EDA software for free, he was completely wronged.
Moreover, after Zhao Xin's demonstration and comparison, Zhou Mingguang found that the performance and underlying logic of the Spark Learning Edition EDA software were superior to Cadence's EDA software.
This discovery undoubtedly dealt a heavy blow to Zhou Mingguang.
After walking for a while in despair, Zhou Mingguang suddenly reacted when he was blown by the cold wind on the street and immediately took out his mobile phone.
I want to return it!
However, Cadence customer service told him arrogantly that the company did not have a return option at all.
Zhou Mingguang felt despair at first, and then felt a burst of strong anger.
Shit!
I want to report it!
He quickly returned to the company with red eyes and wrote a report letter directly to the Consumer Rights Protection Association.
........
Cao Weidong was sitting in the factory director's office, flipping through today's newspapers, with a smile on his face.
Since he released the learning version of the EDA software, the newspaper articles criticizing and attacking Spark have disappeared, and Spark's reputation has improved overnight.
Didn’t you criticize me for buying it at a high price and selling it at a low price?
Then I might as well do it for free!
Aren’t you saying that I hinder the development of domestic electronics and semiconductors?
Then I will publish a circulated version to benefit everyone!
I even considered the rights and interests of purchased customers.
Now no one can talk to me anymore, right?
On the other hand, look at Cadence.
Because of a series of overbearing terms such as refusal to refund, it was criticized by many people, and the reputation dropped to the bottom overnight.
People's eyes are sharp.
Even if someone guides you, you must follow the facts.
At this time Yang Xiaoxu came over with a smile and handed Cao Weidong a newspaper.
"Actually, it is not that there are no voices of criticism. Look at this newspaper. It has published articles criticizing us."
Cao Weidong was stunned for a moment.
"What did they say?"
He was a little curious, wondering what other reasons those people could come up with.
"They said that Xinghuo Electronics Factory's disclosure of EDA software was an unethical act that undermined the market, and they expressed strong condemnation of this."
Yang Xiaoxu glanced at the newspaper.
"The signing unit is China Electronics Semiconductor International Association, and this article was jointly written by their president and several honorary members."
Cao Weidong was a little confused.
"China Electronics Semiconductor International Association, how come I don't know about such an association?"
Yang Xiaoxu snorted with his nose.
"Everyone doesn't know this. I asked someone to check it out. It seems to be jointly organized by electronic semiconductor factories in several southern coastal cities. It is said that the president of their association once served as an executive at Cadence. Through this relationship, he got
Lots of excellent resources.”
"Oh, in this case, ignore him. He is just a comprador. He can't find any reason to attack us, so he just uses the excuse of damaging the development of the industry."
"Comprador? That's an apt description."
Compradors refer to Chinese businessmen who helped the West conduct bilateral trade with China in modern history.
They are employed by foreign businessmen and assist them in their trading activities in China.
At that time, the main function of compradors was to help foreign banks purchase local goods and sell foreign goods.
With the trade balance, China's wealth was plundered in large quantities, while the compradors gained many benefits from the huge profits made by foreign companies.
In Cao Weidong's opinion, this kind of person is really shameful.
Yang Xiaoxu thought for a while and asked worriedly.
"However, our software has been converted to a free version. There is a high probability that the updated version will not be sold in the future. How will our factory develop?"
When there is a free version, who will spend money to buy it? This has nothing to do with the trend, it is just a simple fact.
Cao Weidong said lightly.
"Then it's all free."
At this moment, he thought of a well-known rogue anti-virus software.
In the past, in the traditional anti-virus software industry, there was a fee to sell software, and it was charged annually.
But when that rogue anti-virus software launched the slogan "Free for Life", it quickly broke down industry barriers. Its installed base soared, sweeping away all major anti-virus software and pushing its original big brother to the ground.
Their core strategy is:
1. Launched "Lifetime Free" to increase installed capacity and gain recognition based on technical advantages.
2. After gaining reputation, provide more value-added services to users who are willing to pay.
3. Target free users and use other methods to increase revenue.
In the future Internet era, whoever controls the user entrance will have the right to speak, and it can be very profitable even if it is free.
For Cao Weidong, as long as Spark EDA has sufficient market share, he can completely spend money on free software and make no less money than selling software.
With a complete idea in mind, Cao Weidong asked Yang Xiaoxu to find the officials from Xinghuo Electronics Factory.
When everyone is gathered, we start arranging the company's strategic adjustments.
"We will adjust to free software in the future and make several adjustments..."
"1. Advertising model..."
"Two, paid functions......"
"Three, value-added services......"
After Cao Weidong finished arranging the work, many cadres immediately went out to adjust the work focus according to his wishes.
Seeing that he had finished the meeting, Yang Xiaoxu came over again and said.
"Director, when you were in the meeting just now, the leader of the Ministry of Science and Technology called and asked you to come over."
"Did he say something?"
"No, I just told you to go there, but I heard..."
After a pause, Yang Xiaoxu said worriedly: "It seems that Cadence has come to complain against you."
complaint.......
Cao Weidong twitched the corners of his mouth and said.