Zhou Hao felt that the male leader was a bit aggressive.
The ads you aired around July 7th should not be regarded as August 15th promotions.
When he wanted to speak, Jiang Yang kicked him.
"There is also a giraffe in the back that scares the uncle. This is ridiculous-"
The male leader thought it was too entertainment-oriented, "It's not as reliable as your previous tear-jerking ads."
He wanted to say a few more words, and the female leader spoke up, "This idea is quite good, novel, interesting, innovative, and not rigid. From this point of view, it is in line with our expectations for cooperation with your company -"
There are just some areas that are lacking and need to be polished.
The female leader thought that it would be enough to go back and make changes.
Jiang Yang and Zhou Hao came out of the company.
Zhou Hao: "Why did you stop me just now?"
"I think what they said is quite right."
Jiang Yang felt that he and Zhou Hao had not thought carefully. They only immersed themselves in the sensationalism of the advertisement in the front and the nonsense in the back, which was a bit self-indulgent. Although the client's Chinese Valentine's Day themed advertisement was not handed over to them, the client's opinions were not unreasonable.
They take it too much for granted.
"You have also seen that even the female leaders who support us cannot argue with this."
Zhou Hao asked Jiang Yang, "What should we do? Let's change the father and son in the advertisement into a couple, and the boyfriend climbs up the window with a giraffe's head -" Zhou Hao said, his voice became softer, feeling that it was a bit inappropriate.
If you do it this way, when the sand sculpture is reversed later, the entire advertisement will feel fragmented.
"Or change the brother who flies pigeons into a girlfriend to rob-"
Zhou Hao felt that this element was a bit too much.
It’s hard to fix.
He felt that this sand sculpture advertisement was a good promotional advertisement, but it would not be appropriate if it added Chinese Valentine's Day elements.
Zhou Hao planned to stop the car. "Let's go, we'll talk about it when we get back."
Jiang Yang stopped and suddenly asked Zhou Hao, "Have you ever heard of the story "The Princess and the Soldier"?"
Zhou Hao shook his head.
The last time Jiang Yang heard this story was in an old Italian movie "Cinema Paradiso". He remembered it just now after being reminded by Zhou Hao about "couple" and "window".
He asked Zhou Hao to find a fast food restaurant.
Zhou Hao checked it on his mobile phone and found it at the corner in front.
They talked while walking.
As an old enterprise unit, Bailian's headquarters building is located on a street that is a bit old, but not dilapidated. There are many pedestrians and vehicles passing by on the street. The Chinese locust trees planted on both sides of the street are old. It is midsummer now, and the trees are
There are pure white and light yellow locust flowers blooming, and when a gust of wind blows, they are as dense as snow.
Walking in the continuous shade of trees and falling snow under the three or four o'clock sun would have been very suitable for a love story.
But tell Zhou Hao——
Quite awkward.
"Once upon a time, there was a king who held a banquet for his princess, and a soldier stood guard -"
When the princess passed in front of the soldier, the soldier immediately fell in love with this stunning beauty. But how could the humble soldier be worthy of the noble princess? He couldn't help but persuade himself, but he never forgot it.
Finally one day, he took the opportunity to tell the princess that he could not live without her.
The princess was moved by the soldier's deep affection.
She said to the soldier, if you can wait for me for a hundred days and guard me under my balcony every day, I will give you my life.
After hearing this, the soldier waited for her under the balcony for one day, two days, ten days, twenty days...
The princess could see him through the window every night. No matter how strong the wind, the heavy rain, or the heavy snow, she could not stop him. Birds sat on his head, bees stung him, but he did not leave, just so quietly.
Waiting under the princess's balcony.
By the time he was ninety days old, he was pale and thin, with tears streaming from his eyes, and he was so haggard that he was almost inhuman shape.
He could no longer hold on and no longer had the strength to sleep.
The princess has been paying attention to him.
Finally, on the morning of the hundredth day, the princess couldn’t wait to open the balcony door——
When Jiang Yang talked about this, they had already arrived at the fast food restaurant. Jiang Yang went to find a seat, and Zhou Hao went to order two drinks and one order of French fries. He ran over quickly, handed one cup to Jiang Yang, and inserted another cup.
He put on the straw, drank a glass of iced Coke, stuffed a fries into his mouth, and looked at Jiang Yang impatiently and with relish, "And then -"
"Then."
Jiang Yang took a sip of Coke and said while Zhou Hao couldn't wait to say: "Bailian is having a big Valentine's Day promotion. The soldier's frail body burst out with amazing energy, running at a speed of 100 meters, and rushed into Bailian Supermarket with tears streaming down his face——"
"Depend on!"
Zhou Hao almost choked to death on a mouthful of coke, "Jiang Yang, you are, ahem, you are such a fucking, ahem, beast. You want to kill me, ahem..."
Zhou Hao waited for a long time. Fortunately, this was not pearl milk tea.
Jiang Yang took a sip of ice coke and slowly ate a piece of French fries, "Looking at your reaction, this ad is not bad."
Zhou Hao didn't want to pay attention to the advertisements and let the bullshit advertisements go away.
He now wants to know the real ending of this story, and his appetite is still whetted: "Stop talking nonsense, tell me the real ending."
Jiang Yang asked him to buy another order of French fries.
Zhou Hao conveniently took a photo of Jiang Yang drinking iced Coke, "I'll talk about the French fries later. If you don't talk about it now, I'll post this photo on Twitter. Your wife is following our company's tweets."
"
"You are cruel."
Jiang Yang took all the fries and said, "Finally, on the night of the ninety-ninth day, the soldier left without looking back."
Zhou Hao waited and asked, "Is it over?"
"It's over."
Jiang Yang nodded.
"Then this story, this ending -"
Zhou Hao scratched his head. The ending of this story is very speechless. It is speechless, not speechless, because the ending of this story has a feeling that it is difficult to express in a thousand words, and it feels like words are stuck in the throat and cannot be said.
In the end, he only uttered a few words, "The dog-licking fan finally wakes up?"
Jiang Yang thought this was an explanation.
It can be considered that the ninety-nine days are love and the last day is dignity;
It can be thought that the soldiers did not want touching love, so they chose to give up, hoping that each other could find true love;
It can also be said that during those ninety-nine days and nights, the soldier thought about the beauty of love countless times, but when love was about to enter reality, he felt that he had nothing to offer the princess and left sadly.
It can also be thought that the soldier was afraid that the princess would not recognize her agreement, which would make him sad or even die in despair, so he chose to leave on the night of the ninety-ninth day - this is the protagonist's own understanding in "Cinema Paradiso".
"This is not reading comprehension, there is no standard answer."
Jiang Yang thinks the key point is advertising.
"What else are you advertising? It's advertising."
Zhou Hao feels that if they put this plan in front of their clients now, if they say "no", they will not do the business. "This sensation, this lover, this reversal, this connotation - just wait!"
"
Zhou Hao went to buy a family bucket and placed a bucket in front of Jiang Yang, "Master Jiang, eat!"
"Well--"
This treatment ranging from a portion of French fries to a portion of a family bucket shows Zhou Hao's endless admiration for this creativity.
Jiang Yang asked Zhou Hao to take out his notebook, and he would correct it here and hand it over to the client later, saving him the trouble of running back and forth.
"OK!"
Zhou Hao felt that the lines were not rushed.
He now has a rough idea of the script, which probably won’t require lines, but will be expressed entirely in the language of shots.
The advertisement does not need to start from the beginning of the story, but starts from the first day when the soldiers were waiting under the balcony. With the help of day reminders, lens language, actors' costumes and performances; with the help of wind, rain, snow, bird and insect scene changes, etc. Zhou Hao believes that even if there is no dialogue
, using the language of the lens alone, the audience also understands that this is a story about love and about the fulfillment of a hundred-day promise.
Jiang Yang understood. It was just like Baisuishan's advertisement. It didn't say anything and the audience would figure it out.
Zhou Hao felt that the beauty of this advertisement was that it was silent.