Jiang Yang stretched out his hand to open it, and Zhou Hao hurriedly said: "No, leave them alone."
But it's too late.
The closing door of the elevator stopped, and four people entered the elevator. The leader was a middle-aged man in a suit. After seeing Zhou Hao, he was stunned for a moment, "Is that you?"
Zhou Hao nodded, "It's me."
The middle-aged talent's hair was combed meticulously, and he looked at Zhou Hao with a bit of disdain, "I heard that you have quit the TV station and gone solo."
Zhou Hao rolled his eyes, "Why do you care about me?"
The middle-aged talent smoothed the wrinkles on his suit, "I'm reminding you, don't go through the back door, I will keep an eye on you."
As soon as he finished speaking, the elevator door opened, and the middle-aged man stepped out.
Jiang Yang and Zhou Hao were walking behind. He asked Zhou Hao, "Have you ever had a problem with him?"
Zhou Hao nodded.
Jiang Yang asked again, "Did you go through his back door?"
Zhou Hao stopped and said, "Bah, bah, bah, how can you talk?"
That middle-aged talent is named Geng Zhi. He is an advertising director who graduated from Communication University with a master's degree. He has a serious academic background. He has been shooting commercials since graduation. For more than ten years now, he has worked for major automobile brands, digital brands, Internet TV shows, etc.
He has shot commercials, promotional songs, and MVs for King of Heaven and Big Devil, and now works for 4A David Advertising Group.
He has won major advertising awards such as the Yangtze River, Yellow River, Pearl River, Great Wall, and Forbidden City.
"His works combine visuality and storytelling, which can not only meet the needs of customers, but also highlight artistry. He is also a veteran in making public service advertisements..."
When Jiang Yang heard Zhou Hao's compliments about the other party, he waited for him to say nothing.
"But——"
Sure enough, it came.
Zhou Hao said proudly: "Brother Zhou once pried away his business. I was still in the TV station at the time, and he thought I used the relationship with the TV station to pry it away through the back door. He had no idea that my brother relied solely on his ability."<
/p>
Jiang Yang looked at him, "I don't believe it."
Shooting an advertisement is not just about good technique, the key is to be creative.
It’s true that Zhou Hao is good at shooting videos, but his creativity and ideas are really hard to describe. When he first came here, Jiang Yang proposed the idea of rubber products, and he agreed without saying a word. At that time, Jiang Yang thought this guy knew the stuff, but now
He understood that this person was a bridge. When Jiang Yang came up with an idea, he told the client that if the client agreed, he would shoot it. If the client disagreed——
This problem has not occurred yet.
But if you look at the company's regular advertisements, you will know that his principle of doing things has always been to stick to a template. If one template doesn't work, he will change it to another. Anyway, if he is asked to come up with ideas, it is also an old-fashioned idea, so sometimes his templates are more innovative than his ideas. p>
Jiang Yang is finally convinced by this old man.
"Really."
Zhou Hao tried to make Jiang Yang believe it, and finally compromised: "Okay, actually, it's just that my charges are low."
This upright person is too upright.
The client's budget is limited, but his budget is not reduced at all, and he is stuck. Zhou Hao is different. The budget can be reduced, and he can still get rebates. He can save money how the client wants to save money.
Jiang Yang was convinced.
He felt that since he was so upright, he might as well choose to believe in the back door.
Geng Zhi and the others entered the advertising department ahead of them.
As soon as Zhou Hao and the others entered, a woman stopped him, "Brother Hao."
Zhou Hao looked back and said to Jiang Yang: "Shareholders of our company."
Although the company's stall is small now, Zhou Hao is not able to do it alone. When it was first built, trustworthy colleagues and friends funded it. The middle-aged woman in front of him is the one who works in the advertising department of the TV station.
The woman asked Zhou Hao to stop calling her shareholder. She looked at Jiang Yang and said, "Well, Brother Hao, let me tell you something."
Jiang Yang asked them to talk, and he went in first.
The advertising department of the TV station is a revenue-generating department. The conference room where they entertain guests is gorgeously decorated, with a clear tabletop and large floor-to-ceiling windows. Through the window, you can see the park in the distance. This park is the park in front of Jiangyang's house, so Zhou Hao said this
I'm really lazy. The one I chose for my last job was one right next door.
There are already many people sitting in the conference room. Jiang Yang doesn't know many people, but at first glance these people are the elites of the 4A company.
There were not many seats left for Jiang Yang, so he sat in the corner, next to Geng Zhi and his company.
Geng Zhi hated the whole house, and looked at Jiang Yang's eyes. He didn't feel right. Geng Zhi said very straightforwardly: "These advertising companies here are all big companies with a good reputation. They will not allow you to use the back door." p>
Jiang Yang thought for a while, "You want to say that as long as we win the bid this time, we will go through the back door?"
Geng Zhi didn't say anything, but his expression clearly expressed what he thought.
Jiang Yang felt that these words were looking down on others, "In other words, from now on, wherever you are, we will have to stay away and cannot do business. If we do, we will go through the back door? Are you planning to block us?
As the world revolves around you, between our two companies, we can only choose you, but not us. Choosing us would mean a shady deal? Then if your company becomes the leader in the industry, will it mean that we cannot do business?
Yes, does it mean there’s an inside story if it’s done?”
Geng Zhi was stunned for a moment.
He felt that Jiang Yang's reasoning was logical, but at the end of the day, he felt like he was nothing.
The representatives of several companies nearby looked at their companies as if they were saying they were nothing.
He hurriedly said, "I didn't say that!"
Jiang Yang asked him: "Can we win the bid this time?"
Geng Zhi said: "How do I know?"
Jiang Yang: "Then why do you say that if we win the bid, we will definitely go through the back door? I can't defeat you openly?"
Geng Zhi: "Of course."
Jiang Yang shook hands with him, "That's right, let's work together."
"Uh, let's work together!"
Geng Zhi agreed and looked back at his colleagues, wondering what just happened.
The person in charge of the advertising department is the deputy director of Kyoto TV. His secretary collected the planning project, then went in to explain his public service announcement plan in order, and then went back to wait for notification.
Jiang Yang and the others were the last to go in. When they came out, Geng Zhi was waiting for them outside. He said to Jiang Yang, "I want to see how you can defeat me openly this time."
He turned away.
Jiang Yang and Zhou Hao looked at each other, "This is really upright."
"Yeah."
Zhou Hao nodded, but this man is really capable.
"What is the difference between an advertising director and a film and television drama director?"
He asked Jiang Yang, and then answered himself: "The ability to tell stories. Many people think that advertising directors do not need to tell stories, they only need to convey the product information or the theme information to be expressed very clearly. You see many advertisements, there is no
The sound effects are synchronized and all rely on voice-over to explain the plot."
But in Geng Zhi's view, storytelling is the basic skill of a director. Whether it is an advertising director or a film and television drama director, especially an advertising director who dances in chains must have the ability to tell stories. Therefore, the commercials produced by Geng Zhi, no matter how many seconds they are, are
Whether it's a minute or two, it has the quality of a movie. He is good at using audio-visual language to convey advertising language. "It can be called art!"
Of course, what follows is high cost.
Although Zhou Hao admires his ideas, people have to live after all. Advertising is shot for clients after all. People only have a small budget and want to promote products. It doesn’t matter if it’s art or not, so just shoot as usual.<
/p>
It would be great to make money and spend less effort.
Jiang Yang understood, "You are suitable for making commercial films, and he is suitable for making artistic films."