105. Chapter 104 This thing is definitely worth a green mountain
Chapter 104 This thing is definitely worth a green mountain
Jiang Hai, who had been leaning listlessly on his chair, did not expect the third child to say this: "A good thing?"
"There's nothing better than this."
Jiang Hai: "..."
Jiang He didn't think it was a good thing at all: "I cooked a table of food and others sat down to eat it. Can this...can it be called a good thing?"
"First of all, we can only strive for where we can work hard," Jiang Shan had already looked away:
"If you can't change something, don't bother trying to get into trouble."
Of course Jiang Hai knew what the third child was referring to: "You are so young, you are more understanding than I thought."
"Originally it was just a piece of rough stone," Jiang Shan hugged the hot water and took a big sip:
"Every time you grind it, it will slip. Don't forget that I stayed in the most training place for 6 years."
Jiang Hai and Jiang He nodded and said they couldn't compare.
Jiangshan was extremely cold at the moment, but he still insisted on opening his suitcase, taking out a stack of newspapers and magazines and placing them on the desk.
"Take a look, this is the gift I brought back from Japan for you two."
After saying that, Jiang Shan pulled the quilt on the bed and wrapped himself up.
After using the heater for a few days, Jiangshan, who had just returned, still had to adapt to a few more days: "Is the Pujiang River so cold recently?"
The other two people ignored him and were looking through the pile of books and newspapers on the table.
During the few days Jiang Shan stayed abroad, he collected as many representative publications as possible.
After a while, he looked at Jiang Hai and asked: "Brother, what is the first impression these newspapers gave you?"
"The pictures take up a large proportion," Jiang Hai kept flipping through the pages: "Oh my god, there is actually a full-page advertisement? Can the Japanese people agree?"
At this time, the newspapers in front of Jiang Hai were filled with advertisements.
The full-page advertisement he was talking about was the dual-screen TV advertisement that Panasonic just launched last year.
Jiang Shan explained from the people's perspective: "If they don't want to see it, the masses can choose not to buy it."
"But..." Jiang Hai is now starting to use his economic mind: "If you can't sell it, how can the newspaper make money?"
Jiang Shan smiled: "This newspaper is called "Tokyo Times", and its circulation is one of the best in Dongjing."
"Oh?" Jiang Hai immediately began to pay attention to the example in his hand: "So, the proportion of advertising will not affect the sales volume of the newspaper at all!"
"As far as I know," Jiang Shan pointed to the full-page advertisement and said, "In Dongjing, the charge for this full-page advertisement is five hundred thousand."
"How much?" Jiang Hai and Jiang He exclaimed at the same time.
Jiang Shan nodded affirmatively. Wanwan's "Ear Guan He Bao" was even more ruthless. A half-page advertisement on the front page cost this price.
Otherwise, we would not be able to support long-term contributors like Zhang Ailing and Liang Qiushi.
"Newspapers just have to ensure circulation." Jiang Shan was really envious of the print media in the 1980s: "Advertising expenses are determined by the market."
Jiang Hai couldn't believe it at all: "You know, Lao San, last year Pujiang Daily lost 200,000 yuan in one year."
Jiang Shan nodded and said: "I know, we are not from the same company. In fact, if you think about it carefully, you will lose more than 200,000."
Jiang Hai was very sure of this: "It's clearly written in the account book."
Jiang Shan waved his hand: "As for the money and reimbursements previously allocated by the higher authorities, no one will support the newspaper this year."
How many publications have ceased publication in the past month or two will tell you how heavy the financial burden on the country was.
Jiang Hai suddenly felt out of breath: "Huh~ Then you still said that signing up for a new newspaper is a good thing?"
As soon as he said this, Jiang Shan became excited: "After the convening of the conference, people's hearts have stabilized. Since the higher-ups have said that they want to invigorate the economy, then we will just follow the route from the upper-levels."
Jiang Hai looked at him: "Can running a new newspaper be linked to revitalizing the economy?"
"It's so powerful," Jiang Shan said, pointing to the "Panasonic": "Because you can place advertisements."
Jiang Hai didn't understand what Jiang Shan meant. The only project he could think of to bring economic benefits to the newspaper was advertising.
Otherwise, he would not have gone out of his way to place an advertisement before Tianjing Daily.
However, I didn't expect that the first place that I had worked so hard to win would change hands and become someone else's wedding dress.
"Lao San," Jiang Hai expressed his concerns: "With the current popularity of Pujiang Daily, once we start advertising business, we will definitely not have to worry about customers."
Recently, I have gone to newspapers to request manufacturers and merchants to advertise, which is the best proof.
"But..." Jiang Hai felt bored at the thought: "If it were a brand new newspaper, let alone advertising business, no one would even buy it."
Jiang Shan started to get to the point: "So I just said, as long as the circulation is guaranteed first, the advertising will come naturally."
Jiang Hai looked at Lao San, he was worried about this problem.
"That's good," Jiang Shan went straight to the point: "Since you agree that "Pujiang Daily" is now popular, let's compete with it first!"
Jiang Hai also picked up the key point and said: "Today, the most popular columns of Pujiang Daily are "Daily Mathematics, Physics and Chemistry", "Focus Hot Talk" and "Daily Serial"."
Jiang Shan didn't feel bad at all for the high-quality column he had left for "Pujiang Daily".
"Just change the name of the column to something more resounding. Let's change "Daily Mathematics, Physics and Chemistry" to "Secret Papers for the College Entrance Examination." Why not just lock the collected questions in your drawer and take them all away!"
"Secret Paper of the College Entrance Examination"? Jiang Hai's eyes lit up and he smiled at Jiang He and said, "This is a good name!"
Jiang He nodded: "I want to buy it after hearing it."
Jiang Shan continued: "In addition to answering questions every day like before, we can also add one question without an answer every day to entice readers to continue buying newspapers the next day."
As soon as Jiang Shan said a few words, Jiang Hai began to regain his energy: "Yes, yes, yes, this is called "Let's listen to the decomposition next time!"
Jiang He just smiled and said nothing!
"As for daily serialization, it's even easier," Jiang Shan opened the drawer and took out a notebook: "Let's just log in to "Latent"."
Jiang Hai opened it and looked at it: "It turns out that you kid has been writing."
Jiang He was still sober: "It's a shame that I didn't take it out before."
"That's right," Jiang Shan is not stupid: "You have to leave some green hills for yourself no matter what."
"Green mountains and green mountains," Jiang Hai quite understood the power of "Latent": "This thing is definitely worth a green mountain. When the time comes, we will print this sentence on the first edition,"
Having said this, Jiang Hai stood up, waved his hand and said: "This newspaper will present the entire plot of the excellent novel "Latent" to our readers."
"Hey, by the way," Jiang Hai suddenly thought of a question: "If I accept the task of running a newspaper, what should I call this brand new newspaper?"
Jiang Shan looked at the boss: "Boss, what do you want to call it?"
Jiang Hai thought and muttered: "Don't even think about a daily newspaper, and it certainly can't be called an evening newspaper. Zhang Chu said that the Cultural Affairs Bureau is starting the resumption of publication of "Xinmin Evening News"..."
"How about calling the Metropolis Daily?" According to the Wanhou Wanbao, the Metropolis Daily is one of the best in the world, so Jiangshan decided to win first.
Jiang Hai: "Pujiang Metropolis Daily?"
Jiang Shan shook his head: "With the Pujiang River, the situation will be small. We have to think bigger."
Five years later, Nanjing's "Yangtze Evening News" would dare to set up a printing office in Pujiang, Jiangshan felt that their registration should be louder.
Jiang Hai looked at Jiang Shan: "Lao San, haven't you already decided what to call me?"
Jiang Shan nodded: "It's called Oriental Metropolis Daily."
Thinking about the "Southern Metropolis Daily" that will cover the entire Pearl River Delta in the future, we still have to praise the ambition that was in mind when it was named.
Jiang Hai repeated it several times: "It's quite smooth." I just don't know if the Publicity Department can agree."
"It doesn't matter what kind of registration you get," Jiang Shan thought: "The content is the key. There are not a few newspapers preparing to resume publication these days."
Jiang Hai also heard about it: "It was so chaotic that one group fell down, and another group was about to stand up. Today, Editor-in-Chief Cai told me that the Nanchang Evening News has decided to resume publication."
Next, "Yanjing Evening News", "Yangcheng Evening News", including Pujiang's "Xinmin Evening News", three of the four major evening newspapers were resurrected.
Although the font size of these evening newspapers must be smaller than that of daily newspapers, they are the strongest competitors of daily newspapers in the future.
Since 1979, time-honored brands such as Workers Daily, Youth Daily, and Science and Technology News have resumed publication one after another.
This does not include newly founded newspapers and periodicals, various unexpected organizations, and all kinds of dazzling applications.
The reason is that newspapers are so profitable.
Therefore, Jiang Shan believes that it is really gratifying for Jiang Hai to receive the task of "founding a new newspaper" before this time has come.
"If you are sure to report to Xinbao," Jiang Shan knocked on the blackboard:
"We must focus on what the people want to see. People like to read "Latent". After the serialization of "Latent" ends, we will immediately continue the serialization of the novel "Before Dawn"."
Jiang Hai frowned: "What kind of novel is this "Before Dawn"? I've never heard of it."
Jiang Shan: "I heard that a big-budget movie is going to be released this year, called "Gunshots of the Secret Bureau". The original work is this novel, which is in the same genre as "Insidious"."
Jiang Hai nodded and decided to take over the task of running the newspaper.
Before, I felt that the revised column left to "Pujiang Daily" was a loss. Now, I will listen to Jiangshan's guidance again.
I always feel that the new newspaper is equally exciting.
Not only that... Seeing the excitement of the third child in front of me, I seemed to be getting excited.
Yes, Zhang Chu is right, you still need to find a place where you can speak.
"People like to watch TV. We will publish TV program previews. People like to sing, so we will publish lyrics for them."
When Jiang Shan thinks of the movie "Ah, Cradle" that will be released in May this year, he immediately thinks of the classic episode of "Grandpa Beats the Mooncakes for Me".
"Boss, we have to remember one thing anyway," Jiang Shan's clear eyes represented his extremely sober heart:
"Just work hard to do the things you can control. As long as you have the ability, someone will come out to protect you, otherwise there will be no chance."
