typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

118. Chapter 117 The circulation war has begun

 Chapter 117 The circulation war has begun

At this moment, all the comrades were either crowded in the duty dormitory on the third floor, or sleeping on their desks.

Jiang Shan was the same. He leaned on the single sofa specially chosen for him by Editor-in-Chief Jiang and fell asleep in a daze.

I don't know how long I stared in confusion before I heard cheers outside the office.

When Jiang Shan woke up, he immediately realized: "The boss is back."

It was just as he expected.

The trial version of "Oriental Metropolis Daily" passed the review before noon on February 19.

At this moment, the expressions of all newspaper editors were even more festive than those on New Year's Day.

Everyone got on their bicycles and rushed to the printing factory across the street.

At this moment, Comrade Jiang Hai couldn't hold on even if he wanted to go.

After returning to the editor's office, I immediately lay down on another sofa.

Jiang Shan asked lazily: "Is it okay if you don't go to the printing factory?"

"It's okay," Jiang Hai closed his eyes: "Lao Cai is following me, and Fei Mo has already dug him up for me."

Jiang Shan felt that the boss was really capable: "Is that the level 8 worker who gets 92 yuan?"

"He's 105 now." Thinking of this, Jiang Hai could laugh even when he closed his eyes: "With him in the printing factory, everything can be solved!"

Jiang Shan couldn't help but praise: "Brother, it seems that your popularity in the past was really good."

"Popularity and financial fortune are both indispensable." Jiang Hai is trying to adapt to the market economy: "I know what Director Zhang of the Propaganda Department said about our newspaper today?"

Jiang Shan estimated: "It integrates literature, knowledge and interest into one."

Jiang Hai chuckled: "It's just one sentence, it's very interesting."

Jiang Shan also closed his eyes, not all meaning the same thing: "Everything depends on tomorrow!"

In the afternoon, Zhang Lu really led the TV station's cameraman over to shoot the news.

After sleeping all morning, Jiang Shan stood by and ate bread feeling refreshed.

Director Gu was really interesting. The photographer followed a row of animated walls to take pictures.

Zhang Lu held a small notebook and recorded the key points beside Jiang Shan: "Huh? Not to mention, this bread is really delicious."

"Bring more back later." Anyway, they are reimbursed in real terms. Jiang Shan strongly suggested: "Let Master Gu try it too."

"Gutai is in a very beautiful mood recently," Zhang Lu himself is also very beautiful: "Yesterday I just signed an advertising contract with Switzerland's Lei... radar brand watches, and we are also negotiating for advertising for Seiko watches."

"You have managed to survive," Jiang Shan was truly envious: "Comrade Zhang Lu, don't forget your brothers who were in the same trench."

"No way, I, Zhang Lu, am not that kind of person,"

Zhang Lu immediately stepped forward and said, "Master Yang, give me another shot of the words on the newspaper office building."

Tut, tsk, Jiang Shan, who was smiling brightly on the surface, couldn't help but shake his head.

In just a short time, Zhang Lu has already understood the concept of advertising when appearing on camera.

In 1979, although "Renmin Daily" published an article in mid-February, "It is tolerable, but what is intolerable?"

However, several domestic cities that have been fighting for the reform do not seem to have been greatly affected.

Everything is still going on in full swing.

In the same month, "Wenhui Daily" and "Jiefang Daily" published foreign advertisements for "Seiko Watches" and "Meida Cameras" respectively.

Later, "Guangming Daily" also published foreign advertisements for "Olympus".

All of a sudden, a large number of foreign businessmen were on their way in a hurry.

Especially the Swiss "Radar", which has been sending people to Yanjing, Pujiang and other cities for investigation since 1974.

I have been paying attention to it for more than four years and finally got it.

At this moment, the business manager of the Pujiang Advertising Company, which had been renamed, Huang Hua.

On Nanjing Road, I was busy going door-to-door to discuss window rental matters for "Radar".

Also in February, Pujiang City erected the country's first foreign billboard: a special-shaped wing billboard for Japan Airlines.

From the newspapers these foreign businessmen choose to publish advertisements, we can see that they put circulation and reputation first.

Now, what Chief Editor Wei of Pujiang Daily looks forward to most is to sign an advertising agreement with foreign businessmen.

For example: Panasonic just got off the plane.

"Oriental Metropolis Daily" can't take care of this at the moment. Their trial issue will be released tomorrow.

Jiangshan and Jianghai, what they care about most at this time is the circulation of newspapers.

After the implementation of the policy of enterprise reform, the current circulation of "Pujiang Daily" has increased from the original 30,000 per day to 50,000 per day.

The three-day trial issue of "Oriental Metropolis Daily" has already set a circulation of 50,000 copies per day.

At this moment, some editors from the Metropolis Daily and Yuan Jiefang from the "Red Star" daily chemical factory.

Right next to the newsstand, there is a free "Red Star" brand high-end shampoo.

When they turned to leave, an advertisement the size of a newspaper had been posted outside the counters of each newsstand.

["Oriental Metropolis Daily" will land in Pujiang tomorrow, and will present "Latent" to the general public and friends...]

On the morning of February 20, 1979, when the last post office bicycle left the Metropolis Daily printing plant.

Jiang Hai stood outside the gate with his hands behind his back, silently watching the people coming and going on the street.

"According to what you said," Jiang Hai said to the third child beside him: "Whether it is a morning newspaper, an evening newspaper or a metropolitan newspaper, it must be sent out when the citizens are at work."

Jiang Shan didn't force it at this moment: "This is just our wish. Look, it's already past 7 o'clock."

Jiang Hai was not surprised at all: "We are a new newspaper, so the post office must still deliver it to the old newspaper first."

"So," Jiang Shan explained, "if you push back a little, they will come later."

Jiang Hai nodded: "It's not easy to deal with the post office."

How could Jiang Shan not know: "Take your time, everything will be solved."

After saying that, he turned around and jumped on Yuan Jiefang's tricycle: "Let's go, Uncle Jiefang!"

Yuan Jiefang released the handbrake: "Let's go!"

After that, a steady stream of newspaper editors, reporters, accountants, and even printing factory workers joined voluntarily.

They all got a thick stack of "Oriental Metropolis Daily" and went to the streets to sell it.

When Yuan Jiefang's tricycle stopped at the roadside of Pujiang Railway Station, Jiang Shan and Jiang He rushed into the crowd holding a stack of newspapers.

Jiangshan finally had a taste of the feeling that editors of Reader's Digest and Chongqing Evening News had when they were selling newspapers on the streets.

"Oriental Metropolis Daily, Oriental Metropolis Daily..."

Jiangshan shouted in front, and Jianghe walked behind.

It was as smooth as the legend. As long as one person came over, a large number of people would follow immediately.

By two o'clock in the afternoon, the second batch of "Oriental Metropolis Daily" was also successfully shipped out of the printing plant.

This time, there was no need to shout at all.

When some citizens first saw the serialization of "Latent" in "Oriental Metropolis Daily", happiness began to spread.

Not to mention those citizens who have already seen the spoilers on the newsstand promotional posters.

In fact, the trial issue of "Oriental Metropolis Daily" contains more than one eye-catching "Latent" article.

Although Jiangshan won "The Secret of 9:13", he arranged for the novel "Unknown Brand Watch" adapted from 9:13.

This novel, completed in 1978, caused the "Guiyang Evening News" to issue an astonishing 7.2 million copies in 1981. Before that, no one paid attention to it.

In addition, "Daily English Corner" serializes the Chinese and English novels of The Chronicles of Narnia.

In the "Movie World" column, there are highlights from the filming of "Nezha Hao Hai": In 1978, there was a group of painters who braved the scorching heat to come to Qingdao and Penglai, and sat on the rocks to outline the vast chapter of the sea...

In "Weekly Star", Mayumi, who has a smile like a flower, holds a beautiful photo with the word "福" on a red background.



Under the Times column on the third page, Jiangshan also specially arranged to reprint a six-page interview with Chinese painter Huang Yongyu in The Times in 1978.

Huang Yongyu, who was regarded as a top painter abroad but unknown in China at the time, will design a zodiac stamp this year: Monkey in the Year of Gengshen.

He is also the interviewee for Jiang Shan’s upcoming trip.

When Jiang Hai and Cai Wensheng, who had been sitting at the newspaper office, saw people coming to the newspaper office to question "Oriental Metropolis Daily".

The two Da Yuans quickly moved out the last three hundred newspapers left in the communication room.

With the background of the animation wall, Jianghai's three hundred newspapers have undoubtedly become the fastest selling point of sale today.

"I announce that all 50,000 trial copies of the Oriental Metropolis Daily have been sold out."

Editor-in-chief Jiang stood in the open space in front of the newspaper office building with a happy face and announced the good news loudly.

All the newspaper staff present clapped excitedly.

Even the employees of the bakery next door started laughing along with him.

The "Oriental Metropolis Daily", which costs three cents a copy, has indeed become a newspaper that integrates news, knowledge and interest like Jiangshankou.

As long as the citizens have already held it in their hands, they can read it for a long time. It is no longer the kind of newspaper that you can know the whole story at a glance.

Apart from the novel being serialized, what they talked about the most was the only advertisement in Oriental Metropolis Daily.

"Is this an ad?"

"It looks like an inverted image, but... what is it selling for?"

"That is to say, I can't understand it either."

"A drug seller?"

“I didn’t even tell you where to buy it!”

"What exactly is it?"

"I know why I don't need to ask you."

"..."

Located below the fourth page of the newspaper, in a clear advertising frame.

The eye-catching empty bottle pattern has no markings except three square boxes.

Only in the bottom box is a line of text: This product contains 12 precious Chinese herbal medicines.

When tens of thousands of households in Pujiang City purchased "Oriental Metropolis Daily", they were all muttering about this anonymous advertisement.

That night, in the local news program of Channel 8 of Pujiang TV Station, the audience was delighted to see a row of refreshing animation walls under the big characters of Oriental Metropolis Daily.

Later, as the camera on the screen moved, the empty bottle in the city newspaper actually appeared on the animation wall.

Exactly the same design, exactly the same copywriting, except for the circle of colorful and cute animated characters.

This mysterious advertisement in "Oriental Metropolis Daily" not only attracted the attention of readers, but also attracted the attention of various newspapers and media.

()


This chapter has been completed!
Previous Bookshelf directory Bookmark Next