123. Chapter 122 The protagonist of this advertisement is definitely Pan Hong
Chapter 122 The protagonist of this advertisement is definitely Pan Hong
Then, Jiang Shan wrote four words on the paper: celebrity endorsement.
Gu Zhengzheng couldn't see this now. When he saw the four words on the paper, he immediately frowned.
He knocked on the blank paper and objected: "There are also celebrities. Manager Huang captured Zhang Dawei, but he won three consecutive basketball championships. What's the result?"
"To be honest," Jiang Shan really didn't want to tell the truth: "The previous advertisement, drinking Coke for more than ten seconds, can only be regarded as an interlude."
Moreover, the current audience's operation of advertising is not yet ready to see through it at a glance.
I am thinking hard, how did a good women's basketball team turn into a men's basketball team?
Who can even notice what the other person is drinking!
In later generations, this will be a failed advertising placement.
Huang Hua smiled slightly and had to admit: "The design was indeed a bit hasty!"
I had no experience at the beginning, and slowly I got bad at it.
"Who is not a student yet?" Jiang Shan felt that he should honestly shoot an advertisement:
"When we were in Japan, we saw quite a few advertisements. What kind of celebrities do you think appear most often?"
Zhang Lu's eyes were bright: "Woman!"
Huang Hua feels that advertisements in every country are similar: “Female stars still appear more often.”
Gu Zhengzheng was deeply impressed by this: "If I had known earlier, I would have made the women's basketball team drink Coke!"
Jiang Shan began to draw the key points: "Xiao Japan is a master of learning. It has summarized the advertising experience of all countries. We can just use it."
The purpose of saying this is obvious. This is how I learned it.
"Just use female stars," Jiang Shan continued: "Who do you think is the most suitable?"
Zhang Lu and Huang Hua just smiled and said nothing, each with their lips pursed.
"It's not like I asked you two to choose a partner, why are you still looking like this?" In Director Gu's eyes, they are all actresses: "I think it's Comrade Pan Hong."
The current Pan Hong is indeed more popular than Liu Xiaoqing.
Gu Zhengzheng explained the reason: "The movie she is currently starring in is being released, and she is an actor from Shanghai Film Academy. I can go directly to their leader to discuss it."
Jiang Shan knew in his heart that this matter was not as simple as he thought. It would be great if Director Gu could come forward.
After deciding on the protagonist of the advertisement, Director Gu went straight to the office to write the plan.
But he took a car and went straight to Shanghai Film Studio.
Two hours later, when Gu Taida walked back to his office, Comrade Jiang Shan had not even written a word.
"Huh?" Director Gu took off his coat and looked at the table: "Why is it still the same as before I left? What about planning?"
The three people who stayed in the office were most concerned about: "Did Comrade Pan Hong agree?"
Jiang Shan's voice was the loudest, and Director Gu looked at him with a half-smile but not a smile: "You are lucky, Comrade Pan Hong...she will definitely obey the factory's arrangements anyway."
At this stage, Pan Hong made a mistake. Without the support of Shanghai Film Studio, I am afraid there would be no future...
Jiang Shan didn't want to worry about the affairs of these actresses. Now, he could finally write the advertising plan in a down-to-earth manner.
In the station director's office, it seems that he has returned to the time when he was creating silk sand painting advertisements at the Yanjing Guest House.
Zhang Luli looked at it and asked: "Wearing a short-sleeved dress today?"
Huang Hua also saw this: "You still have to wipe the sweat off your forehead."
Gu Zhengzheng has been filming TV series in Taiwan since he was in his twenties, and they also live broadcast: "It's easy to handle, just spray water on it."
Apart from dressing up early spring as midsummer, there is simply no difficulty in this advertisement.
Director Gu was racing against time: "Manager Huang, you can go get ready. Zhang Lu, please quickly copy an advertising script and give it to Comrade Pan Hong..."
Huang Hua nodded. He had already decided which street to use. It should be enough to find some extras...?
But, first and foremost, Huang Hua said seriously: "The factory leaders of Happy Coke have arrived at the TV station, Comrade Zhang Lu...?"
"Take me with you, too," Jiang Shan quickly checked the deduction data he had just completed in his hand.
In the director's room of Pujiang TV Station, Director Gu was leaning on the sofa with his eyes closed to relax.
On the other side, in the conference room, was the leader of Pujiang Soda Water Factory who originally just wanted to complain.
For a while, I grabbed Comrade Jiangshan's data and asked him over and over again.
After getting answers one by one, several leaders of the other party held a small meeting on the spot.
In the end, Jiangshan's pyramid deduction data table, which was like a pyramid scheme, completely conquered the opponent.
The leader of Pujiang Soda Drink said on the spot: "Editor Jiang, what you just said about becoming bigger and stronger really speaks to our hearts. Now the factory has unanimously decided not only to promote bottle cap prize sales in Pujiang City, but also in
Surrounding provinces and cities are carrying out activities at the same time..."
The moment the two sides shook hands, Jiang Shan hoped from the bottom of his heart that the other party could really become bigger and stronger.
Instead, it became a large-scale processing enterprise for Coca-Cola in the future.
All the details were signed very carefully.
At the moment when both parties were sealing the deal, Comrades Jiang Zhuangzhuang and Ding Lingling from the "Oriental Metropolis Daily" promptly delivered the newspaper's advertising contract.
In this way, "Oriental Metropolis Daily" obtained the advertising agency rights for Happy Coke from Pujiang Soda Drink Factory.
Everything is going on in an orderly manner.
If you are preparing bottle caps, prepare bottle caps quickly. If you are preparing for summer, make a cup of ginger soup first.
"Xiao Jiang, after the shooting is over, you come with me to sign. The one thousand yuan advertising planning fee has been approved."
Huang Hua was wearing a white short-sleeved t-shirt and said tremblingly to Jiang Shan who was wearing a turtleneck sweater.
Director Gu made a fuss last year when he won a bonus of 2,000 yuan for the screenwriter of "In Silence".
By this time, I have become very accustomed to the suffix "Qian" in RMB.
This is entirely due to the rapid development of the "advertising" business.
By 1983, the year-end bonus of an ordinary employee of Pujiang Decoration and Advertising Company was already as high as 30,000 yuan.
What was the concept of this number at the time?
You can imagine how lucrative advertising is!
Jiang Shan looked at the goosebumps on Huang Hua's arms: "Brother Hua, why did you go into battle in person and couldn't find anyone?"
"How can you not find anyone for a scene that costs five yuan?" Huang Hua smiled sheepishly, as shy as a high school repeater: "I play the person who makes the phone call."
"Oh~" Jiang Shan nodded: "It's almost time to start."
After saying that, he picked up the water bottle and sprayed Huang Hua's forehead twice.
With the power of one camera, three cameras from different directions are all in operation:
24-year-old Pan Hong, wearing a goose-yellow short-sleeved dress, appeared at the entrance of the alley with brisk steps.
The camera followed her white high-heeled shoes as she walked through the alley filled with fresh green plants and piles of various fruits and vegetables...
Whether it’s the colors on Pan Hong’s body or the emerald greens and yellows arranged everywhere along the street... Against the backdrop of the black and white alleys,
Every film in the camera strives to present the colorful and fresh colors of summer.
Pan Hong walked through the alley and walked into a small state-owned store.
With a smile on his face he said: "Give me a bottle of Happy Coke."
The female salesperson who helped her open the soda bottle cap smiled sweeter than Pan Hong: "Oh, comrade, you won the prize."
Suddenly, other customers in the small store gathered around.
After everyone expressed their admiration, they all said: "Give me a bottle of Happy Coke too."
Among them was Comrade Huang Hua who was dialing a public phone just now.
Pan Hong smiled. Wearing a yellow dress, she raised the Happy Coke and took a sip: "Give me another bottle."
When the camera turned, Pan Hong, who had changed into a white suit and skirt, appeared in Pujiang Department Store again...
Actresses in the 1970s and 1980s were very beautiful, but most of them could not escape their "rustic" style, but Comrade Pan Hong was an exception.
A slightly European-style face adds a touch of foreign style to the already youthful and beautiful appearance.
She can be either salty or sweet, so she is very suitable for the promotional route of this film that is both pro-people and pro-business.
The filming of the commercial went smoothly, after the director announced the shutdown.
Ding Lingling from Oriental Metropolis Daily promptly gave Pan Hong a cup of brown sugar water after she had just changed clothes.
"Hello Pan Hong," Jiang Shan said with a bright smile: "I am the editor of the weekly star column of Oriental Metropolis Daily, Jiang Shan."
According to the process summarized in advance, Comrade Pan Hong began to be interviewed by Oriental Metropolis Daily.
The issues prepared by Jiangshan seem to be topics that Pan Hong likes to talk about.
After the pleasant interview session, Pan Hong happily signed her name on the photos prepared by Jiangshan.
After the two parties shook hands and took photos, Pan Hong had already made a note of Editor Jiang, who was very good at chatting.
"Done?" Huang Hua rushed over immediately, took the signed photo, and smiled slightly.
Jiang Shan was puzzled: "Normally you have a lot of contact with her, why don't you ask her to sign it yourself?"
"Isn't it because I'm not as thick-skinned as you?" Huang Hua always hated himself for not having this advantage: "It's better for you to be more convenient."
"Don't worry, it will be all right," Jiang Shan had high hopes for Huang Hua: "Brother, how are my owl preparations going?"
When Huang Hua mentioned this, he felt strange, but he would definitely take care of things in Jiangshan: "Everything has been agreed upon. Someone will pick you up as soon as you arrive in Guangzhou, and the owl will be in the hands of that person."
"It can't be too big," Jiang Shan was a little frightened: "This thing is a bird of prey."
Huang Hua recalled it carefully: "Raptor? That's not what my friend said."
Jiang Shan nodded: "Anyway, I'll just pay more attention when the time comes."
After signing, Jiang Shan had another thousand yuan in his pocket.
This time it really became a household worth ten thousand yuan.
…
The first time he returned to the newspaper office, Jiang Shan heard the news like spring thunder: "Why are you everywhere?"
Yu Sigui, sitting in the editorial office, smiled like an old witch:
"Dadi Advertising is going to set up branches in China. My father will go to Yanjing tomorrow, and I will go to Guangzhou. I was worried at first, but now I'm fine, I'll be with you."
Jiang Shan glanced at her silently: "That's fine, I happen to have something to say to you."
In March 1979, Jiang Shan clearly felt the warm spring breeze in Guangzhou as he stepped off the plane.
Pujiang Advertising and Decoration has established a branch here and is in the market research stage.
At this time, Jiang Shan and Yu Sigui had already boarded the vehicle arranged by Huang Hua.
Jiang Shan carefully took over a birdcage handed over by a comrade in the front row.
"It's actually a pair," Jiang Shan looked at the two little fluffy things in the birdcage.
Yu Sigui, who was wearing a camel-colored trench coat, looked at it with eyes shining brightly: "What kind of bird is this? It's so cute!"
"This is an eagle," although Jiang Shan also thought the little thing in the cage that couldn't stand still was cute: "It will be different at night."
The gay man in the front row smiled: "Don't worry, there are different sizes of owls. This pair is still very suitable for hanging around at home."
"It's too much trouble for you, comrade," Jiang Shan quickly thanked you, "Just drop us off when you get to the Guangzhou Art Academy."
