But whether Huang Zhan likes it or not, this sanitary napkin advertisement designed by Japanese Stone Advertising Company undoubtedly set a good example for all the advertising elites present.
After all, it is a time-honored advertising company in Japan. The emphasis of the word "suction" in Jiangshankou is vividly explained.
The "Kao" executives present all showed admiration, exchanged words in a low voice, and then filled in their opinions on their respective score sheets.
The first ad was so exciting that subsequent copywriting couldn’t overshadow it.
Until the sky picture appeared again on the big screen.
This is a work from Wanwan's "Shishan Advertising" company, with dark clouds floating in the sky.
The color of the sky was also dyed into a dark gray.
However, in the sky above a small green park, there was a lovely white cloud floating.
The color of the sky around the white clouds also becomes blue and bright.
If you take a closer look, it turns out that this white cloud is wrapped in a sanitary napkin...
The advertising composition of blue, white and green at the top, middle and bottom is very eye-catching.
Wanwan Xiaoquexing's advertising style has begun to show its head and feet.
Compared with the extra-large sanitary napkin that Sitong Advertising erected over Dongjing, Yu Sigui prefers this copywriting of Shishan Advertising.
The meaning is easy to understand. After the dark clouds are absorbed by the sanitary napkin, they naturally turn into white clouds.
How great, I wonder what the judges of "Kao" think!
Next, most ads are pretty much the same.
It wasn't until the advertising copy for "Huang Yu Lin" appeared that Yu Sigui's eyes lit up.
The wait is finally here.
According to the ad text synopsis at the top of the screen, "Huang and Lin" specifically stated that this ad was specially designed for the entire Greater China region.
The more Yu Sigui looked at it, the more interesting it became. He couldn't help but sketch it in his notebook. He would definitely show it to Jiangshan when he had the opportunity.
There is still a white sanitary napkin on the screen.
Above it, many words appeared: surge, tears, tsunami, sweat, elimination...
But if you look closely, you will find that the three-dot water radicals of these characters have all disappeared.
Look at the surface of the white sanitary napkin again. There are dots of "three points" scattered all over it.
It turned out that this was the advertising copy that made Huang Zhan full of confidence.
There were many literate advertising colleagues present, including Yu Sigui, who all saw the beauty of "Huang Yulin" at a glance.
The "氵" was absorbed by the sanitary napkin.
Seeing print advertisements jumping out of the screen, Yu Sigui began to get nervous.
His hands habitually picked up the hem of his clothes, as if this could provide him with a piece of comfort.
Every company is excellent, but it’s a shame they don’t use their own advertising planning, otherwise they won’t have a foothold in the Japanese advertising industry in the future.
Finally, Dadi Advertising’s print advertising images were put on the big screen.
With whispers all over the place.
Yu Sigui's clothes tightened even more, and his hands couldn't help trembling.
"Which advertising agency is this?"
"The Dadi advertisement, it's clearly written on it."
"Will Dadi have such outstanding advertising creativity?"
"Bravo!"
"I didn't expect that water absorption can be achieved without even a drop of water appearing..."
“And it’s fun to watch.”
There was a lot of murmuring on and off the stage.
As the movement became clearer and clearer, Yu Sigui gradually let go of his clothes.
The girl who had been sitting upright folded her legs gracefully.
Wear a long white skirt that covers your feet, and try to smile with a confident and humble expression.
As the exchanges in the conference hall gradually died down, everyone realized that this advertisement was actually the finale.
Although what is said to the outside world is that the bid will be opened on-site and the winner of the bid will be announced on-site.
But the organizer must have looked past the print advertising plan submitted in advance.
With the unveiling of the order of appearance, the organizer's intention was very obvious.
The first ones and the last ones are all the organizers’ favorite advertising plans.
Lin Yanni in the audience held her chin and looked at the last advertisement on the big screen.
He couldn't help but shook his head and said with a smile: "Do you know what's so wonderful about this advertisement?"
Huang Zhan was also looking: "Where?"
"One is grape, the other is grape...it's dry!"
Huang Zhan: "Haha, it is the most convincing work among all the static advertisements today."
On the big screen, a small piece of dark green raisins appeared among a large group of green grapes.
And these raisins form the shape of a sanitary napkin.
Such clever contrast placement eliminates the need to add any text.
Grapes and raisins, which seem to have nothing to do with sanitary napkins, turn out to be the most wonderful part of this advertisement.
At this time, the creators of Sitong Advertising began to frequently look at Yu Sigui of Dadi Advertising.
Yu Sigui looked forward and said nothing.
Quietly look at the lower right corner of the top of the screen: Spring Style Design.
Without thinking too much, she understood that the advertisement designed by Jiangshan had already received serious attention from the organizer.
After all the advertisements have been played one by one, the organizer announces the bidding results after a 20-minute break.
By this time, other advertising companies had become more relaxed.
In their view, this bidding has become a competition between Sitong and Dadi Advertising.
For Yu Sigui, these twenty minutes were like sitting on pins and needles.
At this moment, she began to miss the relaxing time with Jiang Shan.
Yu Sigui always had the feeling that Comrade Jiang Shan never seemed to be nervous.
With him, not only did he meet famous painters, but he also saw famous painters fight.
Not only did I participate in the unboxing ceremony of Mr. Qi’s collection, but I also had the long-cherished “Bombing Winter Beijing”.
The most important thing is that this guy allowed her to see another sky in the advertising world...
Since he appeared, Miss Yu has become more and more cheerful.
According to Yu's father's original words: "Accept his proposal and go to the motherland to start a business with Jiang Shan. It doesn't matter whether you make money or not. The key is that you can finally stand up."
Yu Sigui slowly relaxed.
Jiang Shan's words would ring in her ears from time to time: "It doesn't matter if you win or not, just think of it as seeing other companies' entries."
Thinking of this, Miss Yu couldn't help humming a song softly.
She came and gained knowledge.
No matter if it has...
At this moment, five "Kao" managers in neat suits entered the venue one after another.
Let me first bow to all the advertising colleagues in the room and express my gratitude.
Then: “We announce that the winner of this ‘Kao Sanitary Napkin’ million-dollar print advertising competition is Dadi Advertising’s ‘Grapes and Raisins’.”
"Yes!" Yu Sigui couldn't hide her joy, smiling and high-fiving her assistant in celebration.
The organizer announced the award results cleanly and neatly.
Afterwards, they looked at the creative team of Dadi Advertising with a smile.
Surrounded by the applause of the audience, Yu Sigui and his assistant stepped forward to receive the sincere prize from "Kao" Co., Ltd.
Pujiang City, Oriental Metropolis Newspaper.
Jiang Shan and Cai Wensheng were sitting together in the editor's office.
Sitting together was Shi Yi, the editor-in-chief of the newsroom.
Editor-in-chief Jiang Hai, who had just returned from a meeting in the Propaganda Department, began to assign tasks to his subordinates:
"Although our newspaper has always focused on people's livelihood news, mainstream news still needs to be conveyed. Comrade Shi Yi, please directly reprint the Renmin Daily article on family planning."
Editor Shi nodded: "I also think it's better to just reprint national events directly, so you don't have to read and understand them."
"Um!"
Several people in the office nodded. The editors of Oriental Metropolis Daily never speculated on the holy intention.
In the past two years, we were still required to cooperate with the publicity of the eugenics and eugenics policy: "One is not enough, two is just right."
News organizations from all over the country have listed the wonderful advantages of "two good things".
Unexpectedly, starting from this year, it will become "It's better to have only one child!"
I don’t know what kind of childbirth policies we will be required to publicize in the future.
Everyone is taking one step at a time and watching one step at a time.
Who would have imagined that even a country like Japan proposed a family planning policy of "fewer births, fewer deaths, good upbringing and good education" in 1974.
This national policy led Japan to urgently launch a high-birth subsidy policy ten years later that was the envy of our people.
"I have a piece of news that deserves to be vigorously publicized," Cai Wensheng continued to report:
"Last year, the experimental field of the new cotton variety "Lu Mian No. 1" had a bumper harvest, and it has been sown on a large scale this year. If successful, it will end our country's dependence on imported cotton..."
Jiang Shan, who was sitting aside, couldn't help but listen to a few more words.
This should be the legendary cloth ticket terminator - Lumian No. 1.
Its emergence has transformed my country from a cotton importing country to a cotton exporting country.
Jiang Shan immediately said: "This is a major matter related to people's livelihood, and our newspaper must continue to follow up and report on it."
Editor-in-chief Jiang Hai also had the same idea: "Our country's cotton production has never been able to meet the needs of the people. When the cotton is harvested in the autumn, we will send two people to conduct on-site interviews."
Editor Cai nodded: "Okay, I'll write it down."
"Chief Jiang," Chief Editor Jiang looked at Jiang Shan and said, "Based on the letters from the public in our newspaper, the film and television news column is the most discussed topic."
Everyone present, including Jiang Shan, agreed that there is no doubt about the advantages of film and television news.
Especially under the premise that there is only one "Popular Cinema" on the market today.
"Oriental Metropolis Daily" published some behind-the-scenes photos of Pan Hong in the "Happy Coke" advertisement two days ago.
People who had never seen such news reports wrote letters to the newspaper to express their surprise.
"So Editor Jiang will continue to follow up on the follow-up content." Jiang Hai asked: "What are the plans next?"
Speaking of which, several editors-in-chief of the newspaper are also very interested in Jiangshan's film and television interview work, but they can't always find the right way.
Jiangshan Hui reported in a serious tone: "In the next two days, we plan to go to Huangshan to interview Liu Xiaoqing, Chen Chong and Tang Slapqiang."
"Going to Huangshan?"
"Yes, please ask the editor-in-chief to help us with a letter of introduction for the opening of the editorial department."
"Several people?"
"Because we have to interview two actresses, it would be more appropriate to bring Xiao Ding with us."
Jiang Hai nodded, opened the drawer and took out the letter of introduction.
In 1979, the crew of the movie "Little Flower", which won two Hundred Flowers Award actresses, were also on their way to Huangshan.
Dear readers, I'm really sorry. Because my nephew had a high fever in the past two days, the number of words in the update has dropped sharply. From today on, normal updates will resume.
It’s been a long time since I’ve experienced a child getting sick and having a fever. It’s really scary. The most troublesome thing is the recurring high fever.
