149. Chapter 147 Underwriting the city’s soap advertisements
Chapter 147 Underwriting the city’s soap advertisements
The tall and round Yuan Jiefang immediately stepped into action after receiving the call from Jiang Shan.
Not only are advertising banners hung high in the sales department of Hongxin Daily Chemicals.
And the content of the slogan is also very realistic.
[Clean, translucent, and red star daily chemical colored soaps are your best choice.]
Just like this, within a few days, major newspapers in Pujiang City published several different brands of colored soaps.
It also includes decrypted advertisements from Pujiang Daily.
After understanding the situation, Director Yang of the Light Industry Bureau slowly hung up the phone.
Immediately afterwards, he quickly called the Industrial and Commercial Bureau: "It's Lao Dai, the sales of soap are not optimistic."
"I just learned about it," Deputy Director Dai shook his head helplessly: "Maybe everyone is advertising and it's not attractive anymore."
"If it doesn't work, you can only report the loss!" Director Yang closed his eyes: "It is better to take the initiative to explain than to conceal it."
"So much loss?" Deputy Director Dai was worried for the other party: "And it also affects so many units."
"What else can be done?"
"Lao Yang, don't be anxious yet." Deputy Director Dai and he have not been in a relationship for a day or two: "The problem can always be solved, don't we always cooperate very well..."
The two old comrades were comforting each other.
Suddenly, the door to Deputy Bureau Dai's office was pushed open.
"Director Dai," Director Cao of Pujiang Daily Chemicals came in angrily: "Do you care about this matter?"
Deputy Bureau Dai looked puzzled, then asked in a deep voice: "What happened?"
If you really want to start a relationship with the factory director of a state-owned unit, you really have no choice!
"Look what this is about," Director Cao slapped a newspaper on the table: "Obviously I paid for the advertisement, but Red Star Factory just took it and used it."
The other party was getting more and more excited as he spoke, but Deputy Director Dai still didn't understand: "Why did he take it and use it directly? Why did he use you to advertise?"
"I waited patiently for three days before the commercial ended, and the Red Star hung up the banner..."
After nagging for a long time, Deputy Director Dai finally heard clearly the grievances of Factory Director Cao.
Thinking about it carefully: "Clean, transparent and translucent... colored soap, hiss~"
The next second, he spread out all the newspapers on the table: "I say, Lao Cao, look at these carefully."
Director Cao looked angry: "What are you looking at? I won't let them off lightly this time."
Then, when he saw the various soap advertisements in the newspaper, he stopped talking.
A total of five newspapers were opened on the table, including their Pujiang Daily Chemical.
In all soap advertisements, you can see the slogans of clean, translucent, colorful...
Clear and uniform.
"This," Director Cao was dumbfounded. Why hadn't he noticed it before? "What's going on?"
"Just these soaps," Deputy Director Dai clicked on the newspaper: "What other advantages can you bring out that you can use, but Red Star can't use?"
"What the hell," Director Cao was so angry that he smashed the newspaper hard: "Anyway, I think their factory is just learning from us, even the number of words is exactly the same."
At this moment, Deputy Director Dai's face darkened.
No factory leader has ever dared to slap the table in his office.
"Okay," Deputy Director Dai, who focused on the overall situation, continued: "As for the questions you raised, I will say hello to the Red Star Factory in a moment."
"how do you say?"
"I'll ask them to change the slogan for the head office."
"That's pretty much it."
"Let me ask you, Lao Cao, you have been advertising for the past three days. How is the effect?"
"One day there will be effective advertising," Director Cao insisted: "As long as we advertise, it will be effective. Have you forgotten the backlog of Spring Thunder in our factory?"
Of course Deputy Dai didn't forget it. He nodded: "That's the best. Selling the soap quickly is the best!"
"Just rest assured and wait for my good news, and don't forget to call Red Star."
"Okay, from now on, no one should imitate anyone else."
“How can our factory imitate them!”
Not long after Director Cao left, Director Hong of the Red Star Team received a call from the Industrial and Commercial Bureau.
Soon, the slogan of Red Star Soap became: clean, translucent, and red star daily chemical colored soap is your best choice.
But no matter how it changes, except for some passing citizens who will buy some.
There was no bigger movement.
In the small courtyard on Anhe Street, after sending away the two master workers, the renovation work on the Jiang family's roof and exterior walls was finally completed.
"Starting tomorrow, everything inside and outside the house will be busy," Jiang He reported the progress to the third child.
Jiang Shan put the towel on the washstand: "What else is there to do outside the house?"
"Let's make furniture," Jiang He reminded: "The carpenter will be here tomorrow too."
"Second brother, you have to work hard."
In the past few days, Jiangchuan and Ruhua have cooked dinner together.
Most of them are based on noodles and supplemented by fried rice.
Nowadays, several people are talking about it, and Jiangshan is already missing his mother's craftsmanship.
At this time, he was leaning on his chair and looking at the drawing that was about to be completed on the table.
I couldn't help but frowned: "It's supposed to be time to contact me. Could it be that my expression wasn't delicate enough that day?"
Oh, let's wait and see.
In another room, two little girls were looking at a note posted on the wall of the desk.
[You look so cute when you work hard, like a sweet white rabbit toffee.]
Ying Ruhua suddenly flashed her big eyes and read again and again: "Is this what your little brother wrote to me?"
"Well," Jiang Chuan looked at his friend very apologetically: "He said this can encourage you to work hard to get into college, and then..."
"Just what?"
"You can move out early."
"Hehehe," Wu Ruhua, who had not smiled for many days, laughed out loud this time.
"Are you still laughing?" Jiang Chuan really couldn't understand: "Aren't you angry?"
"Why are you angry?" Ying Ruhua patted her round face: "I'm not going to bed early tonight. It's time to study hard."
Jiang Chuan pursed her lips, she knew very well.
These days, whenever Ying is sleeping, he is hiding in bed crying.
Early the next morning, I stepped into Jiangshan's office, but I was stunned at the door.
"Director Dai, Director Yang," Jiang Shan was surprised as he looked at the two directors sitting on the sofa: "Why did you two come to the newspaper office?"
"Chief Jiang," Deputy Bureau Dai waved to him to sit down: "Don't be nervous, just like you are at home."
"Hey, why am I nervous?" Jiang Shan sat down and thought, this was originally his territory.
Deputy Director Dai and Director Yang looked at each other and even stopped talking to each other.
"Xiao Jiang," Dai Ju said with a serious face, "I remember you mentioned in the office that day that you can find a market for even the city's soap."
"I never said this." Jiang Shan remembered clearly.
As soon as Jiang Shan said these words, Yang Li sighed softly.
He just said, who would dare to boast like this?
It must be Lao Dai who misunderstood.
"Then let me ask you another way," Dai Ju knew that he hadn't said it, but the meaning was obvious: "Is there any way to solve these colored soaps?"
Huh, Jiang Shan slowly exhaled a breath.
What was supposed to come has finally come!
"Two leaders, let's be honest." Jiang Shan stood up and filled up the water for the two of them: "I have been thinking of ways to make soap from the Red Star Factory these past few days."
Director Yang's eyes lit up and he couldn't help but ask: "Have you figured out a way?"
"There is indeed a way, but..." In fact, Jiangshan didn't want to get involved.
But if the two people opposite him don't nod, his move will be in vain.
"Why don't you continue talking?" Director Yang smacked his lips and glanced at Director Dai.
Deputy Director Dai nodded slightly: "Xiao Jiang, Director Yang and I have been very optimistic about you since you organized the last trade fair, and we also said that we would find time to study how to reward you..."
"Dai Bureau, Yang Bureau, please don't misunderstand me," Jiang Shan, who was sitting on the chair, said sincerely, "I'm not that kind of person."
"I still don't know what you and your brother are like," Deputy Director Dai emphasized: "But rewarding based on merit is what our leaders should do."
"Yes, we can't let the heroes feel cold."
The more Jiang Shan listened, the better he felt.
But that's not what he wanted to do: "Both directors, listen to me first. I do have a way to solve the sales problem of soap, and I'm almost ready."
"Oh? That's great." After so many days, Yang Li finally heard some good news.
"But this requires your help." Jiang Shan pointed out the key point: "This advertisement I planned requires the cooperation of Meiying Studio."
"Meiying Studio?" the two directors said in unison.
"It is both an advertisement and a cartoon," Jiang Shan asked: "Think about it, can ordinary advertisements solve so many soaps?"
The two directors nodded. Comrade Jiang Shan was right, this is indeed not an easy task.
For many days, soap advertisements have been running frequently, but compared with the inventory, the sales volume is still far out of reach.
"Xiao Jiang," Dai Ju said earnestly: "Let's not mention that this is our job, as long as it is within the scope of our capabilities, but what kind of advertising are you talking about?"
"Yes, let us take a look at it first," Director Yang said curiously: "Then we go to the Meiying Studio for help."
Jiang Shan nodded, and then took out a stack of drawings from his black leather bag.
The two directors watched in silence.
One drawing after another was passed between the two of them.
To be honest, this is the first time for both of you to see cartoon drawings.
"Don't tell me," Yang Li, who had already read the last page, laughed unknowingly: "This animation is quite interesting."
"Well," Dai Ju nodded. He hadn't watched a cartoon for a long time: "Colored Soap, if I hadn't been reminded before, I wouldn't have known it was an advertisement."
"If this cartoon takes about 5 minutes to shoot, just like the previous short animation, we can arrange it before and after the upcoming animated movie." Jiang Shan introduced to the two leaders:
"Starting from the 20th of next month, the one-month "June 1st Film Exhibition" will be held across the country. By then... can you tell me how many people will see this commercial?"
Upon hearing this, Ju Dai and Ju Yang slowly turned to each other.
In each other's eyes, they saw the same shock as in their own hearts.
In an era when televisions were not yet popular, most of the short cartoons produced by American Film Studio were about 10 minutes long.
Usually, they will be posted before and after the main film.
Even so, its ratings are not inferior to those of television.
"I see,"
Deputy Director Dai suddenly remembered something, something that he once felt sorry for Editor-in-Chief Jiang: "Just like the previous "Havoc in Heaven", after watching the movie inside, I bought toys when I came out."
"Yes, yes," Jiang Shan praised: "You are so right."
Yang Li also knew about this: "Then this time we will show cartoons inside and sell soap outside."
Hahahaha, everyone in the office laughed.
At this moment, Jiang Zhuangzhuang and Ding Lingling, who had been pretending to be transparent, secretly took the drawing over.
Looking at each other, the two of them raised their heads.
"This cartoon is so interesting," Ding Lingling rushed to say, "Boss, I didn't expect you to arrange for Nezha and Taibai Jinxing to queue up to buy soap."
"There are also Sun Wukong and Zhu Bajie." Jiang Zhuangzhuang also opened his eyes wide at this time.
Dai Ju also noticed it just now: "More than that, take a closer look at who is at the bottom?"
"White Bone Demon?" Ding Lingling couldn't help but cover her mouth and laugh out loud.
Amid laughter, Jiang Shan promptly reminded the two leaders:
"Dai Ju, Yang Ju, the production of this advertisement is extraordinary. In the entire cartoon, except for the four words "color soap", no other slogans appear, but its influence is definitely greater than all advertising slogans."
Director Yang nodded: "That's right. Anyone who understands can see what it's talking about at a glance."
Jiang Shan continued to emphasize: "From planning, production, to shooting and release, every step will incur expenses."
"There are so many soap factories in the city, and you can't even get this money if you add one yuan." Dai Bureau knew this clearly. "That's a movie theater, how can the effect be bad?"
"If anyone doesn't want to pay this money," Director Yang immediately said, "Don't participate in this event."
"That's right," Dai Ju said even more harshly: "During the movie, manufacturers that did not participate are strictly prohibited from selling soap."
