155. Chapter 153 The earliest film and television sponsor in the country
Chapter 153 The earliest film and television sponsor in the country
"You?" Wang Fulin looked at Jiang Shan doubtfully.
At first, he didn't pay much attention to the young journalist comrade in front of him, and just greeted him out of politeness.
It wasn't until I heard him say these words that I started to take a serious look.
Refreshing and capable, with a pleasant smile, the eyes he looked at him were clear and translucent.
Before he had any reaction, the young comrade said slowly: "You must have seen the recently released movie "The Guns of the Secret Bureau"."
"It's natural. Not only have I seen it, but I've watched it several times in a row." Wang Fulin immediately perked up when he mentioned "Gunshots from the Secret Bureau".
Zhou Yeming immediately introduced: "Taili also held a small seminar for this purpose to analyze and discuss this film."
"The script is good and the actors are good," Wang Fulin couldn't help but praise: "Although it is a black and white movie, the picture quality is not inferior to other color movies."
Of course Jiang Shan is well aware of these advantages mentioned by Director Wang.
But what he wanted to express most was: "Director Wang, have you noticed the costumes in the movie?"
"If you didn't mention it, I was just about to say it," Wang Fulin said with an envious look:
"After watching so many war-system movies, the costumes in this movie are the most consistent with the original appearance of history. Whether they are the enemy troops or our underground party, they are all exquisite inside and out."
Looking at Jiang Shan who still didn't understand the actual situation, Zhou Yeming seemed to have guessed the solution he mentioned.
Previously, he helped Jiang Shan to interview Chang Yan, the director of "The Gunshots of the Secrecy Bureau".
I believe Jiang Shan should also know the origin of the costumes in this movie.
Zhou Yeming shook his head and smiled bitterly: "Xiao Jiang, I know what you want to say. Have you taken a fancy to the costumes in the movie "The Guns of the Secrecy Bureau"?"
Alas, what this kid can think of, what veteran cadres like them can’t think of?
After being reminded by Zhou Tai, Director Wang suddenly realized.
The next second, he also sighed: "Comrade Xiao Jiang, if you don't know something, when we first finalized the script, the first person Taiwan TV contacted was Director Chang Yan."
Although Jiang Shan did not think of this method, it is indeed the best plan: "What did Director Chang say?"
"He wanted to borrow it, but his unit had already arranged the costumes for another movie in advance before the filming of the movie was finished."
"What a pity," Jiangshan smacked their lips for them.
Among the current domestic movie genres, "Gunshots from the Secrecy Bureau" is closest to "Eighteen Years in the Enemy Camp".
Both dramas are spy films set behind enemy lines, and they also feature a large number of costumes of national army generals.
In recent years, major domestic film studios have produced a large number of films reflecting the Anti-Japanese War and the War of Liberation.
But in these movies, the costumes of the enemy soldiers are not very decent.
Since we are the enemy, how can we dress neatly?
From the actors to the costumes, as long as the villain is a villain, he must look weak, loose and decadent.
Military uniforms must also be in rags, so if you don't have the spirit, you can just put them in order.
Otherwise, Changying Studio's "Gunshots from the Secret Bureau" would not have spent a large amount of filming funds on making costumes.
In 1979, during the 30th anniversary of the founding of the People's Republic of China, more than 20 anti-Japanese war-themed movies were released.
However, most of them didn’t see much water splash.
On the other hand, "Gunshots of the Secret Service", which is in line with the historical costumes, immediately set off a movie-watching craze after it was released on July 1.
When the popularity of the movie reaches a new level tomorrow and the day after tomorrow, "Oriental Metropolis Daily" will also take advantage of the heat to publish an inside report on the filming of "The Gunshots of the Secret Bureau".
"Actually, that's not what I want to say,"
Jiang Shan said while passing cigarettes to old comrades: "Director Zhou, how are the talks about the "Astro Boy" cartoon going?"
The sudden change of topic made Zhou Yeming stunned for a moment.
After lighting the cigarette with the match in Jiang Shan's hand, he slowly exhaled a stream of smoke:
"We're almost done talking about it. It's actually quite simple. We'll play one cartoon every week and a Casio commercial before and after. The main reason is that we haven't finished the process here yet, and it should be almost done by the end of the year."
A Japanese black-and-white cartoon from the 1960s has almost become obsolete, but it can still usher in a second spring in our country.
Casio takes advantage of Dafa.
"Do you two know?" Jiang Shan started to get down to business: "Actually, "Astro Boy" started collecting advertising fees before it was released and broadcast."
"Before broadcast?"
"It hasn't been released yet, who will pay the advertising fees for it?"
"There is a Meiji Food Factory in Japan, and the candies it produces have never been able to open up the market," Jiang Shan told the two leaders, popularizing the ways of doing business under capitalism:
"The producers of 'Astro Boy' approached it. As long as the food factory is willing to pay the advertising fee in advance, when the cartoon is broadcast in the future, fixed advertising subtitles will be added to the end of the film."
Osamu Tezuka also allowed Meiji to print the animated image of "Astro Boy" on the outer packaging of candy boxes.
Once this was launched, Meiji was directly placed on the throne of Japan's best-selling confectionery, and it lasted for ten years.
It turns out that advertising can still be done this way, and Wang Fulin immediately understood Jiang Shan’s suggestion.
First collect the advertising fees and supplement the shooting expenses.
Wait until the TV series is aired and then advertise to the other party.
Isn't it just a matter of adding a few more lines of subtitles at the end of the film? Since advertising business has been allowed in China, this must not be difficult.
However, he did not speak first, but turned his attention to Zhou Yeming.
Zhou Yeming knows Jiangshan very well, and the two of them formed a bond because of the advertisement: "What do you mean?"
"Since "Guns of the Secret Bureau" can customize high-quality costumes, our TV station can also do the same," Jiang Shan means:
"It doesn't matter if funds are tight. Just find a company that is willing to sponsor advertising fees in advance."
"Can we still collect advertising fees in advance?" This is the first time Zhou Yeming has heard of such an operation.
"It is indeed a solution." Wang Fulin's only worry now is: "I just don't know if any companies are willing to do it."
Zhou Yeming also has the same concern: "Where can I find such a unit? After all, I have to pay advertising fees in advance."
Jiang Shan, who had been waiting for this sentence, slowly said: "I have a suitable company here. I will give you a call later."
"Is there really such a company?" Zhou Yeming confirmed again: "You have to make it clear to the other party."
Wang Fulin, who became more and more energetic as he listened, couldn't wait any longer: "If this is the case, then what are you waiting for?"
Jiang Shan raised half of the cigarette in his hand: "I'll make a call after I finish smoking this cigarette."
"Don't bother," Wang Fulin put his hand on Jiang Shan's shoulder, took the cigarette and put it out:
"Young comrade-in-chief should act vigorously and resolutely. Like me, if I say I want to make a series, I will make it without waiting for a month..."
Seeing Lao Wang's anxious look, Zhou Yeming, who was following behind, smiled silently. It's not easy!
It is no exaggeration to describe CCTV in 1979 as being stretched thin.
Last year, the newly formed drama team filmed its first single-episode TV series "There Was a Young Man".
The crew directly recruited Zhang Tielin and Fang Shu from the acting department who had just entered the school to play the leading roles.
It didn't cost a penny from the actors to the filming location, and the production fee of 300 yuan made it look like a real movie.
This year, Wang Fulin, who was the director of the drama team at the time, went to the British BBC to visit and study with the Radio and Television.
During this period, he discovered something that was very new to him.
That is, the British television station actually put some of the works of Shakespeare, the country's famous writer, on the TV screen.
Moreover, they have all been adapted into TV series.
What's even more incredible is that the BBC has also adapted some popular masterpieces from other countries, such as Tolstoy's "Anna Karenina" and Molière's "The Hypocrite", into TV series.
Not only broadcast on local TV stations, but also distributed around the world.
This output model has undoubtedly enabled the BBC to achieve substantial economic benefits.
Therefore, filming a TV series became Wang Fulin's first priority after returning to China.
In the director's office near the end of the day, Zhou Yeming and Wang Fulin sat on the sofa in silence.
In front of them, Comrade Jiang Shan was on the phone with the business manager of Pujiang Soda Water Factory.
"Where can you find advertising fees of five hundred yuan a day?"
"Jiefang Daily must have already passed 1200."
"This is CCTV, and it faces the whole country."
"Are you still worried about our newspaper's promotion plan? The first TV series in the country, the first sponsoring company, the first thing I think of is your Happy Coke..."
In fact, Manager Ye of Happy Coke agreed to Jiangshan’s proposal as soon as he received the call.
For a 9-episode TV series, the advertising fee of 500 yuan per episode is only a few thousand yuan!
Jiang Shan said this because he wanted both parties to realize that they were experiencing an unprecedented film and television advertising cooperation.
We can also tell Zhou Yeming from the side that it was not the TV station that took advantage of "Astro Boy", but the other party took advantage of them.
In 1979, the advertising expenses of television stations, including CCTV, were less than half of those of major newspapers and radio stations.
Of course, foreign companies are a different matter.
In the early days of reform, the gap between internal and external charges was more than ten times.
It was not until 1981 that the surge in TV ownership across the country reversed this illusory situation.
As soon as he put down the phone, Wang Fulin immediately asked: "Is it Happy Coke?"
"Yes," Jiang Shan nodded with a smile: "They originally wanted to come to Yanjing to carry out activities, and it is just right to sponsor your "Eighteen Years in the Enemy Camp"."
"The other party should have agreed," Zhou Yeming said with a smile: "After hearing your explanation, I would have agreed."
"For sales purposes, you shouldn't boast about it like a flower."
Once the costume problem was solved, Wang Fulin felt much relieved.
After a while, he looked at Jiangshan again, and felt that it was becoming more and more reliable: "Not to mention, young people's brains are easy to use, but how did you come up with this method?"
The three people sat down one after another at this time, and Jiang Shan, who was lighting a cigarette, didn't have time to speak.
He heard Zhou Yeming say for him: "Old Wang, do you know whose friend this kid is?"
As soon as he finished speaking, Jiang Shan also looked at him in confusion.
What does this have to do with his friends? Besides, whose friend is he?
Zhou Tai looked at the two of them with a smile: "Yu Qinghan from Dadi Advertising, do you still remember?"
Of course Wang Fulin remembers: "The introducer of "Astro Boy"."
"Xiao Jiang and Mr. Yu's daughter are good friends!"
"oh!"
Jiang Shan also followed: "Oh~"
It turns out that Zhoutai has this idea, but it’s not bad to think this way.
"Comrade Xiao Jiang," Wang Fulin, holding a cigarette, said with a kind face, "Are you from Pujiang too?"
Upon hearing this, Jiang Shan tried to ask: "Director Wang too?"
"It's a coincidence. When I left Pujiang, I wasn't even older than you."
"You know, Xiao Jiang," Zhou Yeming quickly smiled and said, "When Director Wang graduated and was assigned to the Yanjing Broadcasting Bureau, Mr. Chen personally went to the station to see him off."
"So awesome?" Jiang Shan really didn't expect it.
"It's not like you're giving me away." Wang Fulin immediately waved his hand: "But speaking of it, Mr. Chen has always made suggestions and efforts for the development of film and television in our country."
Zhou Yeming nodded: "The reason why "Southern and Northern War" is so successful is that in addition to General Su who serves as a historical consultant, it is also inseparable from Mr. Chen who participated in the screenwriting work."
"War in the South" was filmed in 1952, and the script was adapted by Mr. Chen himself on the train.
The volunteer army's group performances and the use of real guns and live ammunition made the film a classic that cannot be copied in the future.
"The most noteworthy thing is," Wang Fulin specifically mentioned: "The costumes in this drama are all real people."
"That's quite a lot." Jiang Shan thought about it for a moment and felt it was incredible: "Where have all these uniforms gone?"
"What do you think?" Wang Fulin's eyelids drooped: "Of course our army is here, but the enemy's uniforms are in disastrous condition."
