174. Chapter 170 The bank advertisement that “makes you fall in love at first sight”
Chapter 170 The bank advertisement that “makes you fall in love at first sight”
"Listen, Zhang Chu," Jiang Shan said with a smile, "Our Editor-in-Chief Jiang knows more about me."
Director Zhang smiled and shook his head: "Xiaojiang, our city's family planning slogan only needs to have two sentences, so we don't need to be too particular about it, but this time it's different."
"Oh? You speak slowly and I listen carefully."
Director Zhang, who was sitting on the sofa, had a faint look of anxiety in his eyes.
After seeing off two customers from the People's Bank of China that day, he had been thinking about where to get a poster that would make people take one look at it and go to the bank with their wallets in their pockets.
After thinking about it, I still think it is impossible.
Until the next day, when Director Zhang's eyes fell on a newly arrived copy of "Oriental Metropolis Daily" on his desk, his heart moved!
The name Jiangshan suddenly popped into my eyes!
Whether it was the shampoo advertisements of the two daily chemical manufacturers or the colorful soap advertisements that followed... What Zhang Chu was most satisfied with was the entire row of animated walls.
Maybe it's time to go find this Comrade Jiangshan who has made great achievements many times and have a good chat.
Even if you can't make a poster that makes people take a look, you should save money immediately.
You should also be able to provide one or two effective suggestions!
"Come, take a look at the two paintings I brought today,"
After speaking, Director Zhang stood up and unfolded the scroll he had been holding in his hand.
Before that, several people in the office had already set their sights on the scroll in Zhang Chu's hand.
When the two scrolls were fully unfolded and spread on the table, the curious people gathered around them.
Editor-in-Chief Jiang understood with just one glance: "This...is this a bank advertising painting?"
"That's right, it's the bank's advertisement." Zhang Chu took the cup of tea from Jiang Shan.
"It looks quite exciting." Jiang Shan said truthfully.
"Entertaining?" Zhang Chu originally thought so too, but now... "Where do you see the excitement?"
"What does this painting want to promote?" Jiang Shan directly changed the topic: "The purpose of the bank to attract deposits?"
"Comrade Xiao Jiang," Zhang Chu frowned: "Is this the impression this painting gives you?"
"This is indeed how they feel to me now."
Both the buildings on the map and the text on the map are clearly represented.
Although several people around him did not speak, they all agreed with Jiang Shan's point of view.
"I won't hide it from you. Now that the country is vigorously developing the financial industry, the People's Bank of China has introduced several new deposit-absorbing policies.
The latest task our Publicity Department has received is to cooperate with the bank to better implement these new policies."
Jiangshan and Jianghai looked at each other, why did they suddenly rise to the national level?
Director Zhang continued to introduce: "These two paintings were given by comrades from our unit, but... after comrades from Pujiang People's Bank of China came to see them two days ago, they were not very satisfied."
At this moment, Jiang Shan glanced at the two drawings again.
Then his eyes lit up, and he pointed to a notice in the hand of a female comrade on the drawing: "Is this a brand-new policy written on it?"
Director Zhang nodded: "Yes, that's it."
Jiang Hai bent down and took a closer look: "Single deposits and lump sums, three-year, five-year lump sums and deposits...there are indeed many tricks. Did the bank comrades say why they are dissatisfied?"
Zhang Chu nodded: "The content of the two posters does not meet their requirements."
"Then what are their demands?"
"Well..." Zhang Chu raised his head to meet Jiang Shan's gaze, but there was a wry smile on the corner of his mouth:
"What they want is something that the masses will look at and be ready to deposit money in the bank."
I originally thought that Comrade Xiao Jiang would make an incredible expression, but I never thought that Jiang Shan would ask seriously:
"In other words, they want an advertisement that directly displays favorable policies."
"Good?" Director Zhang frowned even more tightly: "Good policy."
At the same time, several others in the room did not understand what he said.
"To be precise, it should be a policy that benefits the masses,"
Jiang Shan picked up a pen and pointed at a few lines of new terms on the poster:
"Look here, the introduction of this series of interest rate and term numbers seems too literal. We can replace them with... let me do the math first."
Soon, Jiang Shan wrote a few lines of text on a piece of white paper:
[Comrade: If you save 6 yuan per month, you will receive a principal and profit of 236 yuan after three years, and you can buy a sewing machine.
At the end of five years, the principal and interest will be 425 yuan, which can be enough to buy a TV.]
"Huh?" Before Director Zhang could react, Jiang Zhuangzhuang's eyes lit up:
"Then if I save twelve yuan every month, wouldn't I be able to move these appliances home soon?"
"Look Zhang Chu," Jiang Shan raised his hand and pointed at Jiang Zhuangzhuang, who was thinking about good things:
"This young comrade has not only thought about depositing money, but is also considering actively increasing the amount."
"It's true," Director Zhang was about to say just now: "Don't talk about him, I'm thinking about whether I should save some money every month."
"Yes," Jiang Hai was also thinking about this issue: "I used to leave some money at home every month, and I thought I would go to the bank to save it when I had enough. Every time I saved, it was quite tiring."
"After the launch of this business," the situation seemed to have already attracted the bank tellers:
"You can put your usual spare money in the bank to earn interest in time, and you can withdraw it at any time when you need money urgently. If you can keep it for a year or more, you can also withdraw the interest on the entire deposit."
"Okay," Ding Lingling nodded and said, "This kind of small deposit and lump sum business is most suitable for young people like me who have just worked for a few years."
For a moment, the two of them seemed to have staged a bank advertisement for "small deposits and round withdrawals".
Seeing this, Zhang Chu couldn't help but laugh: "Don't tell me, if you mess with Xiao Jiang like this, you might be tempted just by looking at it."
"Actually, it's easy if you think about it carefully," Jiang Shan continued to enlighten:
"As long as people understand that they can get concrete benefits by depositing their spare money in the bank, I believe people will be tempted."
Life was so tight before, but after that, I loved depositing money in the bank to earn interest.
This scene will last throughout the 1980s and 1990s.
"Comrade Xiaojiang,"
At this time, Director Zhang finally saw some hope: "Just like what you just said, how about helping me design two promotional posters?"
"Two posters?"
Jiang Shan was stunned for a moment. If you want to say something, he can make it up for you right away.
But...how to do this second picture?
You can’t just settle accounts with both posters!
That's too cheap, it's not his Jiangshan style.
"What?" Director Zhang asked nervously, "Is there a problem?"
"Sure, no problem," Jiang Shan agreed firmly, "I'll find a way."
"Actually, you don't have to force it too hard," Zhang Chu said, not wanting to put too much pressure on the young man: "It's already very difficult if you can help us complete one of them."
Before coming to Oriental Metropolis Daily, Director Zhang had an attitude of trying to win dates.
Unexpectedly, I actually saw a bank advertisement that "makes me fall in love with you as soon as I see it".
At this moment, Zhang Chu, who had already completed half of the task, felt much better: "Well, if you save 12 yuan every month, in three years..."
Jiang Hai on the side: "Two sewing machines."
"Why do I need so many sewing machines? Besides, I already have one at home."
"Then just buy a tape recorder. You can buy one as big as this at this price." Jiang Hai gestured with his hands.
"My wife has always wanted to change into a big wardrobe."
"The big wardrobe is even easier, it only takes less than three years..."
When Jiang Shan's eyes were still fixed on the two drawings on the table.
Jiang Hai and Zhang Chu on the side were already discussing the catalog of products they should buy after saving money.
July 30 is the day when the national college entrance examination results are released.
Most college entrance examination students in cities and towns can find out their college entrance examination results on the same day.
In more remote places, you have to wait a few more days.
Jiangchuan and Ying were picturesque, walking quietly on the sidewalk of Anhe Street.
One step, two steps...the more I go, the less strength I have.
Although I already knew how good I was, but...especially when I saw my classmates grabbing their report cards and jumping to the top, I...
Alas, Jiang Chuan was so envious that he almost shed tears.
"Knife handle,"
Suddenly, a dull call came from behind the two girls.
"Second brother," Jiang Chuan whispered back, and he knew who was behind him without turning around.
"Do you want to eat?" Jiang He asked one more question.
Jiangchuan and Ruhua stopped for a moment, but still didn't look back: "What to eat?"
"See for yourself."
After saying that, Jiang He, carrying a green thermos bucket, strode past them.
Jiangchuan took a closer look and quickly touched Ruhua with his elbow: "Come on, my second brother is buying popsicles."
After eating two popsicles each, the two 17-year-old girls could finally wave goodbye to the first college entrance examination in their lives.
In the "Oriental Metropolis Daily" these days, the chatter in the "Tiantian Mathematics, Physics and Chemistry" column has changed.
[One failure means nothing. You and I can still meet each other in college in the future.]
【Always have sunshine in your heart, and there will be sunshine and warmth in the future.】
[If it doesn’t work this year, then next year will be better than this year.]
[So what if it’s two hundred this year, it will be three hundred and five next year.]
"Well, comrades from the supplement department, please pay attention,"
At the newspaper’s pre-editorial meeting, editor-in-chief Jiang Hai once again reminded: “We must keep in mind our previous dual-track policy.”
"Understood," Cai Wensheng nodded: "In the past few days, we have been selecting manuscripts in these two directions."
"Tiantian Mathematics, Physics and Chemistry" is responsible for encouraging students who failed the college entrance examination to try again next year.
"Hot Talk" focuses on introducing the experiences and paths of transitioning from students to other groups.
As a qualified news organization, "Oriental Metropolis Daily" must think about the thoughts and concerns of all readers.
"After the movie "Gunshots of the Secrecy Bureau" was released in July," the editor in charge of serializing the novel said:
"The original novel "Before Dawn" we published is very popular, and readers have written letters asking for it to be re-serialized, so we want to publish a special issue of "Before Dawn" this weekend."
"You can consider it," Jiang Hai nodded: "The author of the novel "Before Dawn" was contacted by Comrade Jiang Shan. You can just discuss it with him after the meeting."
"In addition, the serialization of "Before Dawn" is about to end in one week," the serial editor continued: "I have selected a few novels that I feel are pretty good."
"Well," Jiang Hai smiled slightly: "I can let everyone take a look at it later and then decide which one to publish."
"Okay, editor-in-chief."
"It has been some time since the college entrance examination results were announced," Editor-in-Chief Jiang said with a smile, "Recently, our newspaper has received more and more letters from readers, and the content has become more and more complex."
Cai Wensheng nodded: "A while ago, the editor-in-chief proposed to create a new section to create a column called "Letters from Readers". I happen to have a few letters here. Let's see which one is published first."
Then several letters from readers began to be circulated in the conference room.
[Hello, comrades from Oriental Metropolis Daily, my name is Li Chaoqun. I am 27 years old. When I jumped in line, I met Comrade Pei Yan, who is also from Pujiang.
I work as a projectionist in the film crew, and she raises pigs in the logistics department.
Soon, we fell in love together.
We had decided to get married at the local educated youth center, but unexpectedly, a notice this year completely disrupted all our plans.
Her father was a worker at Pujiang Instrument Factory, so after taking over his father's position, Pei Yan became a worker in a state-owned enterprise.
As for me, I can only replace my father and work in the street construction team.
The wages of apprentices are calculated on a daily basis, which is 9 cents a day indoors and 1 cents a day outdoors.
I go home so exhausted every day that I almost fall apart, and I still have to bargain with my partner about the bride price...
Unfortunately, even though I tried very hard, my partner still broke up with me in the end.
You may not be able to imagine how I felt at that time. I always felt that everything around me had changed.
People around me talk about work and wages. I really miss the days in Beidahuang.
When I write this letter to you, I have already completed the procedures to return to Beidahuang.
When the comrades at the police station advised me to reconsider, I only said one sentence: "I can't wait to return to Beidahuang."
So, with a snap, a bright red stamp landed on my household registration book.
I am writing this letter to you just to ask you to tell the educated youth comrades in the city about my experience. If you are not happy staying in this city, we still have a second way to choose...]
Jiang Shan read the letter in his hand without saying a word.
Rong Bin, the chief editor of the news department who was sitting next to him, quietly came over: "Have you finished reading the letter?"
"Um."
"how do you feel?"
"How does it feel?" Jiang Shan chuckled: "It doesn't feel good, so don't choose this letter for a while."
"Why?" Rong Bin asked doubtfully:
"Our editorial department has currently collected a lot of news about the riots caused by educated youths. Since some comrades have chosen to return home, we can publicize it to the outside world!"
"Use this method to alleviate the employment pressure of educated youth?" Jiang Shan immediately advised:
"You should stop it immediately. Don't let my parents come to our newspaper office to cause trouble..."
"Is it going to be so serious?" After Jiang Shan reminded him, Rong Bin quickly thought about it:
"Forget it, our newspaper office should not get into trouble like this!"
"Originally," Jiang Shan said seriously: "As long as it concerns other people's life, outsiders should keep their mouths shut."
It’s okay to persuade people to do good or to be better.
Just as he was talking, another letter from a reader appeared in front of Jiang Shan.
[Hello, editor, my name is Yu Minhong, and I am a student who failed the college entrance examination.
Recently, with the help of my teacher, I borrowed a few copies of "Oriental Metropolis Daily". It's so late to meet them.
I write this letter to you with excitement. Now I am in urgent need of your help...]
Um?
After scanning the two lines of words, Jiang Shan was stunned and quickly started reading again.