176. Chapter 172 The Chicken Butt Advertisement Everyone Loves
Chapter 172 The Chicken Butt Advertisement Everyone Loves
Then, the car doors were pushed open one after another.
The four brothers and sisters of the Jiang family came down beaming with joy.
Then, as a representative of the older generation, Li Ruocheng and his wife followed him with a smile.
According to the custom of the Lao Jiang family, the elder who comes to give the bride price is preferably an aunt from the groom’s family or a sister from the groom’s mother’s family.
It's a pity that none of Jiang's father's relatives are in Pujiang, and Jiang's mother's sister... is worse than not having them.
So Li Huaiying, a close neighbor, volunteered to take over the job.
In fact, nowadays, in Pujiang, where people from all over the world gather together in one city, each family has long diluted the rules of their hometown.
However, since Comrade Jiang He wants to give Comrade Lu Xiao a generous gift in a big way.
Of course, a group of brothers from the Lao Jiang family expressed their full support without saying a word.
So, the whole family came to join in the fun.
In this day and age, whenever a car appears in a community, it is extremely eye-catching.
Not to mention the Jiang family's three cars in a row.
At this moment, a row of cars stopped downstairs, and the number of onlookers around them began to increase.
Yuan Jiefang didn't need any help from the Jiang brothers and climbed onto the pickup truck as soon as it stopped.
Then, with the help of three driver masters, the cardboard boxes with big red happy characters on them were unloaded.
"Hey, look," an aunt holding her child's eyes widened: "It says Butterfly Sewing Machine on the box!"
"What's all the fuss about? It's one of three turns."
"There are also two red leather suitcases," said an old man standing next to the pickup truck: "They look quite heavy."
"Well, there will be no shortage of things to choose from."
"Look, look,"
"Oh,"
"This is a good thing."
At this moment, all the eyes of the neighbors were focused on the contents of the pickup truck.
As the boxes and boxes landed, there was a lot of pattering and murmuring from the takeaways.
Today is Sunday, and the movement downstairs has attracted the attention of the residents upstairs.
One after another, people peeked out of their windows, including the Lu family on the third floor.
"Lu Yi, come here quickly." The Lu family's sister-in-law rubbed her eyes. After opening them again, she was still not sure.
"What's wrong?" Comrade Lu Yi, wearing only a sweat vest, ran over quickly: "What happened outside?"
While he was talking, he had already stuck his head out of the window: "Hey, is this...?"
"Is that Jiang He standing downstairs?" My sister-in-law tried to ask, "Am I right?"
"It seems so." Lu Yi's eyes were not very good. Even though he was only three floors away, he still couldn't see clearly:
"But I can be sure that the one making the most noise should be Xiao Jiang's younger brother... Jiang Shan."
"His brother is here too?" Lu Yi's daughter-in-law was very worried when she heard this: "Look at the big and small boxes they have. Could it be... couldn't it be...?"
"What can't it be?"
Suddenly, Lu Xiao's voice came from behind: "What are you looking at?"
"Xiao Xiao, come here and take a look. Xiao Jiang's family seems to be here."
"impossible,"
Lu Xiao, who was usually calm, quickly squeezed away from his brother and sister-in-law, grabbed the window edge and looked downstairs: "Ah, I really told you."
"Who are those two elders next to you?"
"It's their neighbor." Lu Xiao glanced briefly and knew what the situation was: "Brother, go change clothes quickly."
"You don't want to change?"
"Oh, right."
Looking at Lu Xiao who hurriedly ran back to the room, Lu Yi and his wife looked at each other and smiled. They didn't expect that their sister could still be nervous.
At this moment, the atmosphere downstairs was obviously more festive than when we came up.
Jiangchuan and Li Huaiying... were each holding a bag, smiling and scattering white rabbits and fruit candies.
The aunts and sisters-in-law who were just whispering at first immediately gathered around to grab candies and inquire.
"congratulations!"
“Thank you so much!”
It's a friendly exchange between you and me.
"Auntie, whose girl are you giving a bride price to?"
Li Huaiying said with a smile on his face: "Who else could it be? It's Lu Xiao who lives on the third floor!"
"Lu...a girl from the Lu family?"
"Yes," Jiang Chuan nodded with a smile, "I'm just giving it to Sister Xiaoxiao."
"There's also an electric fan!"
"It's true," a sigh came from the crowd: "You don't know how difficult it is to buy this fan."
"Why didn't I know that the queues in department stores are so long!"
"I didn't realize it. Xiao Lu is already in his twenties, and he can still be so popular."
"What do you know? Good girls get married late. Xiaoxiao is so particular about one person, how can he just let him go?"
"That's right, I must have chosen a good son-in-law. Just look at the betrothal gift."
"Hahaha, the Lu family is lucky!"
"The Lu family's daughter is so lucky..."
There was a burst of laughter from the crowd.
The corners of Jiang He's mouth that had been tense finally showed a smile.
After taking the fruit candy from the little girl's hand, he scattered it into the crowd.
With a bang, a circle of laughing children surrounded him.
Only then did Comrade Jiangshan take out the dual-card tape recorder from the trunk of the car.
The red double happiness, don't mention how beautiful it is.
In an instant, another burst of exclamations broke out from the crowd...
If we follow Jiang Shan's previous suggestion, we can simply unbox all the items, glue the words "happy" on them and carry them over.
Show off!
However, the eldest brother Jiang Hai disagrees with his life and death, insisting on saying that it is too cun.
In the end, I only kept the tape recorder sent by Taipu Jiang TV Station and followed Jiang Shan's wishes.
Lifting the handle of a tape recorder, Jiang Shan walked carelessly toward the corridor.
A village is a village, the second brother and the second sister-in-law, who have always kept a low profile, are getting married, which is rare and extremely festive.
Looking at Jiang He again, he was wearing a pair of trousers and was looking up at Lu Xiao upstairs.
The smile that gradually rose at the corner of his mouth was a bit as bright as Jiangshan's usual.
This scene was all seen by Lu Xiao who was standing at the third floor window.
Gradually, Miss Lu also fully opened her smile.
The sky was blue and white clouds looked like cotton candy, making Lu Xiao's smile look as sweet as a fairy tale.
Jiang He suddenly shouted: "Xiao Xiao, I'm coming!"
"Second sister-in-law, I'm here."
"Sister-in-law, I'm here too."
"Sister-in-law...brother, brothers and sisters, eldest brother is here..."
"Hey, how could a group of living treasures have a boring gourd in it?" Lu Xiao smiled and clicked his teeth.
With her face flushed, she still couldn't shout out a suitable word.
Just like that, after Comrade Jiang He personally gave Comrade Lu Xiao that diamond brand all-steel watch.
Lu Yi, standing next to Jiang Shan, was so happy that he almost cried!
Lu Yi, standing next to Jiang Shan, was so happy that he almost cried!
Monday, in the conference room of Pujiang City Propaganda Department.
On the conference table, there were still two posters placed neatly.
Soon, the two leaders of Pujiang People's Bank walked in again.
"Zhang Chu," the few who shook hands as they entered the door said politely to each other: "They came to us in a hurry because they have something to do with the poster."
Director Zhang nodded: "That's true, please come and take a look!"
hiss,
The chief of the martial arts department's teeth turned cold: "How long has it been? Has the map already been drawn?"
With such a fast creation speed, you can’t just deal with errands!
"Haha," Director Zhang followed with a smile: "This time I have found a master for you. Not only is the efficiency amazing, but the effect is also... You should come and appreciate it first."
As the saying goes, slow work produces careful work, when I received a call from Comrade Xiao Jiang.
Director Zhang's first thought was the same as that of Section Chief Wu: It's so fast, you can't be perfunctory with him!
"This comrade named Jiangshan is a very good advertising designer."
As soon as he took a step forward, Director Zhang, who was used to having his hands behind his back, led the two bank leaders to the conference table.
With his attitude of perfunctory, I also perfunctory, the two leaders followed slowly and leisurely.
The military section chief glanced sideways reluctantly.
After just a slight glance, he couldn't bear to give her a second glance, and he raised his feet and was about to leave.
However, with just this slight glance, he, who had already raised his feet, actually paused:
"Um?"
Section Chief Wu, who said yes, quietly took a step back.
When his eyes fell on the poster on the table again, he quietly began to touch his jacket pocket.
Soon, a pair of reading glasses was put on his head.
The colleague walking behind him already showed a surprised expression:
"Seeing that Lao Wu and Director Zhang didn't fool us, he really found an excellent designer for us."
The vertical poster depicts the living room of a modern family.
There are sofas and modular cabinets scattered around the living room... plus a TV, sewing machine, electric fan, and tape recorder.
Through the window sill where the flower stand is placed, two bicycles can also be seen.
At first glance, it looks like an ideal well-off family.
But if you pay a little attention, you can find that every item or household appliance on this poster will be marked with the conversion after rounding off the difference in the most appropriate place.
For example, the screen of a TV, or the back of a sofa...
Simple and clear instructions, clearly marked and eye-catching.
"If you save 6 yuan per month, you will have a principal and profit of 236 yuan after three years, and you can buy a sewing machine..."
The chief of the military department looked at the copy of the poster, muttered to himself, and quickly began to think about it silently: "It's really true!"
"These few sentences are the key to this picture," Director Zhang on the side introduced according to Jiang Shan's original words:
"The written language is so boring that the people don't even bother to read it. But if you convert it into every household...how do you say it?"
Zhang Chu suddenly forgot his words and looked at the clerk behind him.
"Wish list." Fortunately, the clerk's memory is not bad.
"Yes, replace the boring text with people's wish list," Director Zhang regained his rhythm: "Then, not only will they read it, but they will read it over and over again."
"Not only will I read it over and over again," the staff member added, "I will also develop rich associations."
"That's right," Director Zhang nodded:
"You may not imagine that after these two advertisements were sent to the Publicity Office, several comrades from our Publicity Office went to your bank to deposit money that day."
The staff member of the Publicity Department smiled very shyly: "Among them is me. I am in the business of making small deposits. My partner has always wanted a pair of sofas."
"I also saved ten yuan," Director Zhang said decisively when he noticed the other party's strong curiosity: "Purely to support national construction."
"thank you,"
Section Chief Wu immediately shook hands with two comrades from the Propaganda Department: "Thank you all for supporting our bank's newly launched business."
At this moment, when they looked at the poster again, the two leaders of the People's Bank of China both showed smiles of satisfaction.
"Director Zhang, the design of this advertisement is finally from the people's perspective. This is the effect we want."
"That's for sure," Director Zhang still remembered the reason for the first failure: "This time, I completely complied with your requirements. The common people can take a look..."
Section Chief Wu took over the topic: "I just want to go to our bank to save money."
"Hahaha……"
"That's right. I didn't expect that the task handed over so quickly could be so good."
"Don't rush to praise me yet," Director Zhang tilted his head: "There is another picture here."
"Look at how happy I am," Section Chief Wu put on his glasses again: "I forgot all about the business."
The second promotional poster soon came into view.
Section Chief Wu soon discovered that this painting was obviously different from the first one in the way of modernization.
In his eyes, the more he looked at it, the more joyful it became.
"Hey, this picture is interesting."
"I like this painting," another colleague said with great joy, "It should be considered a cartoon, right?"
"I didn't see it," Zhang Chu took a step back: "Old Li still has some artistic talent."
"If I can't even read a cartoon," Comrade Li raised his eyebrows and said, "You might as well move me to the front desk to count the money."
At this time, the cartoon lying on the table was the second promotional advertisement designed by Jiangshan for the People's Bank of China.
Compared with the interest rate conversion theme of the first picture, Jiangshan simply set a theme that everyone will love for the second picture.
After the final draft was published, it not only produced an effect that everyone liked, but also achieved the goal of being understood by everyone.
On the horizontal poster, a fat and big old hen is firmly in the C position.
On the wings of the chicken with plump wings, the words "Single deposit and round sum" are clearly printed.
To the left with the old hen as the center point.
The people, tall, short, fat and thin, men, women, old and young, were lining up to put the change in their hands into the open mouth of the chicken.
On the right, there is still this group of people.
One by one, they happily pulled out the TV, tape recorder, sewing machine... and the big wardrobe from the old hen's butt.
It has the meaning of a hen laying golden eggs.
"This is good," Section Chief Wu's reflex arc was obviously too long. Only then did he say in surprise:
"This advertisement will bring our bank and attract... illiterate people."
"Zhang Chu, you are a very experienced designer," Comrade Li concluded: "He must be quite old, otherwise he would never be able to think so carefully."
"Haha," Zhang Chu smiled but did not answer: "How about it, let's first tell you whether you are satisfied or not?"
The chief of the military department raised his eyebrows: "No need to ask, don't you think my expression is obvious?"
"We can't just say we are satisfied anymore," Old Li nodded repeatedly: "Your comrade's design simply exceeded our expectations."
"That's good. If it can meet your expectations, it can be considered a successful business relationship from my side."
"Thank you, thank you," several leaders shook hands with each other again: "Thank you to the comrades of the Propaganda Department for giving us the support of the People's Bank of China."
"You two actually made a mistake,"
Zhang Chu's eyes fell on two works. When Jiang Shan put these two paintings in front of him two days ago.
Immediately, I felt an unspeakable emotion: "The comrades who helped you design these two advertisements are actually not from our Propaganda Department."
"Oh? Then he is a comrade in that unit?"
"Oriental Metropolis Daily," Zhang Chu smiled slightly: "Head of the Advertising Planning Department, Jiang Shan!"
"From the advertising department of the newspaper?" Section Chief Wu said with a clear expression: "No wonder he is so good!"
"well."
"Why are you sighing again?"
"Until now, I haven't thought about how to reward this comrade who helped me relieve my worries!"
