Ordinarily, Jiang Shan would not be ranked in this conference room at all, but there were only a few people in the room at this time, and he was brought by Director Hu, so he should be given some face.
What's more, the reason for inviting people here today is just for this matter.
As soon as Jiang Shan said this, Director Gu picked up the invitation and handed it over: "Here, let's take a look at it with Director Hu."
Jiang Shan took the invitation letter, opened it and let Hu Xiao take a look first.
Hu Xiao read it carefully. When he returned to Jiang Shan, he found that it was a bilingual letter in Chinese and Japanese.
After a few glances, Jiang Shan had a general understanding.
The theme of the participating advertisement is very simple: "Don't Smoking", and the nature of the advertisement: public service announcement.
Just as he and Hu Xiao were looking down at the letter, Qin Mu from the art design factory pulled out a few pages from the folder:
"After I learned about this a few days ago, I organized a team meeting overnight and worked out two plans. I just brought them over today for everyone to review."
Starting with Director Gu, the plan was circulated around the conference table.
When it was Jiang Shan's turn, he looked at it very carefully. This was the first time he had seen an advertising plan of this era, and every aspect was described in great detail.
This is a very representative public service advertising plan of the times.
First, it shows the physical examination data of healthy people, then switches to smokers, and finally adds some photos of smokers' lungs.
After watching it, Jiang Shan only felt that he had watched a short popular science film about the harmful effects of smoking on health.
"Public service announcements like yours should really appear more on our TV,"
Jiang Shan took the cigarette handed over by Hu Xiao and lit it.
In this era, the general public does not yet have the concept of banning smoking indoors.
At this moment, except for Huang Hua from Pujiang Decoration, the other four people had already clicked on the front door.
In the fairyland-like conference room, when the public service announcement "Don't Smoking" was discussed, no one thought it was inappropriate, including Jiang Shan:
"One machine knows the world,"
Jiang Shan's words continued:
"Acquiring common knowledge about life through TV sound pictures will be one of the important tasks of the media in the future. However, it is probably not possible to win awards. After all, foreign countries have long been accustomed to such science-popular advertisements."
As soon as he finished speaking, several people in the conference room began to look at this young man again, especially Hu Xiao.
He originally just wanted to recommend Jiang Shan to Director Gu as a Japanese translator for the competition in Japan, but he never thought that Xiao Jiang would actually start to participate in the discussion.
The key point is that it still sounds decent.
Jiang Shan's words made Hu Xiao straighten up a lot.
Qin Mu from the art design factory frowned one second, but felt that this was reasonable the next.
Could it be that the person Hu Xiao brought today was a colleague:
"Hiss," he looked at Hu Xiao and asked, "Who is this...?"
Jiang Shan stood up on his own initiative: "Hello, leaders, my name is Jiang Shan, you can just call me Xiao Jiang."
There was not a single extra word, and even though I explained it, it seemed like nothing was explained.
After listening to Jiang Shan's words, Director Gu looked surprised: "Comrade Xiao Jiang, have you seen foreign public service announcements?"
"I..." Jiang Shan began to think about how to make up the lies:
"I know many friends who have gone abroad. They love to talk about things on foreign TV."
"Oh," Gu Tai was a little excited: "Where is your friend? Can I meet him? To be honest, I haven't seen many foreign public service announcements."
Not to mention China, other developed countries did not establish the Internet in 1978.
Therefore, even the director of Pujiang TV Station knows very little about foreign TV content.
This is also one of the reasons why it became popular for people from all walks of life to visit and study abroad.
"He went out again," Jiang Shan refused firmly: "I just left not long ago."
"Well, Comrade Xiao Jiang can speak several foreign languages,"
Only then did Hu Xiao understand why Jiangshan’s understanding of foreign languages was so authentic. It turned out to be because of the language environment:
"I also often help the publishing house turn over books."
Inadvertently, Hu Xiao helped Jiang Shan explain.
"I have seen a lot of foreign public service announcements," Huang Hua from Pujiang Decoration laughed at this moment:
"Our unit's business in the past few years was mainly concentrated abroad. As soon as we went out, we traveled back and forth to several countries. I also brought a set of plans today."
After that, another advertising plan was put on the table.
"This plan is quite interesting," said Hu Xiao. Although he has never studied advertising specifically, he still thinks it is quite new based on his experience in translated films.
According to the advertising process in the planning book, the beginning of the picture shows a pair of twin brothers, one of whom learned to smoke.
As the characters in the picture gradually grow up, one is healthy and tall, and the other is not much different at first, but slowly begins to cough, lose weight, shoulders slumped, and waist... anyway, they will not end well.
By quickly playing back the lives of two people, the comparison proves that smoking is harmful to health.
Everyone thinks it's okay. Although I don't know if I can win an award, at least I have someone to take action for now.
Huang Hua of Pujiang Decoration is in his thirties. He used to live abroad. In terms of vision in this area, there are really few people in China who can compare with him.
In order to qualify for this advertising festival, advertising companies in Yanjing and Pujiang are rapidly reviving.
Manager Huang smiled and said: "Our company attaches great importance to this Winter Beijing Advertising Festival and specially organized key personnel to plan this advertising plan."
After finishing speaking, he found that Jiang Shan across the table had been frowning, and he immediately frowned: "Comrade Xiao Jiang, do you have any suggestions?"
"This type of advertising...?" Jiang Shan remembered correctly: "France already had it in 1974."
In fact, similar types of public service announcements have appeared in several countries.
However, Jiangshan definitely cannot say.
"It seems that I won some kind of award at that time," Jiang Shan continued: "I should have seen the report in the magazine that my friend brought back."
Manager Huang was shocked: "What?"
Director Gu also attached great importance to this issue: "No, Manager Huang, please go and find out quickly, don't make a joke."
Qin Mu nodded: "Yes, this matter must be clarified, otherwise it will become an international joke."
"I'll arrange for someone to call and ask right away," Manager Huang said as he walked away, obviously looking for a phone.
Hu Xiao smiled now and patted Jiang Shan on the shoulder: "You are such a versatile person. Fortunately, I brought you here today."
Jiang Shan laughed: "My friends all like to call me Tiger Balm."
"Why,"
Everyone in the conference room heard this statement for the first time: "This metaphor is very vivid."
After laughing, Director Gu's face turned down again: "In a few days, I will have to exchange opinions with Yanjing TV Station. Alas, what will I say then?"
Si Ganqiang waited in the office for about forty minutes until he saw Manager Huang coming back with slumped shoulders.
"Comrade Xiao Jiang, you remember correctly, this advertisement... has actually appeared before."
