When Jiang Shan heard Yu Sigui say this, he understood that the other party had figured out his good intentions.
"Not bad," he said with a smile: "You can see this, which proves that you have been working hard in this area recently."
"That's for sure," Yu Sigui said, pointing to the copy of the advertisement:
"Don't look at the requirements listed by Dongjing Bank for us, but in fact the last one is what he cares about the most..."
Before she could finish speaking, Jiang Shan clasped the table and said, "Sumitomo Bank."
"That's right!"
"It's not surprising," Jiang Shante understood Dongjing Bank's thoughts:
"After all, we are all competitors. We were doing well in our own territory, but suddenly a strong dragon emerged. As a local snake, Dongjing Bank had to stumble."
Just like Suning Appliance in later generations, although there are only five to six people living in their own territory.
After leaving other provinces, I was also beaten by the local electrical appliance giants!
Everyone knows the rationale for this advertisement, and the content of the targeted advertisement is no secret either.
The key depends on how you kill it!
Japan around the 1980s was not like our country.
We have just started to unblock advertisements, and every advertisement we watch feels new.
The Japanese people, who have already figured out the tricks of the merchants, now treat advertisements one by one.
If you don't do something new or casual, the commercial time will definitely become free time for family members.
An advertisement that has no attention rate, no matter how beautiful it looks, is of no use!
Therefore, according to Dongjing Bank's advertising requirements, there are only two options available.
Or just follow the example of the gourd.
Whatever Sumitomo Bank's advertisement is, just copy it without changing the substance.
But most of the advertisements made in this way will only make people laugh.
Not only that, but it will also remind people of the original advertisement immediately.
If Dongjing Bank chooses such an advertisement, it will remind the public of the goodness of Sumitomo Bank.
Another option is to put aside the "Sumitomo Bank" advertisement and open up a new path on your own.
However, such a result would be tantamount to violating the targeted advertising requirements put forward by Dongjing Bank.
Therefore, after Yu Sigui saw Sumitomo Bank's advertisement, he immediately started struggling.
If you create new creative ideas yourself, you will be disqualified from advertising bidding in advance.
However, if she is asked to figure out an advertising creative idea that must be similar to the other party, it must also surpass it.
Yu Sigui said frankly that even if he killed her, he wouldn't be able to explain it.
Not only did she think it was impossible to complete it, but even several of her competitors thought it was an impossible task.
Not only that, Dentsu Advertising, which is far away in Dongjing, also called the publicity department of the Bank of Dongjing specifically about this matter and raised objections directly to the other party.
I hope that in winter banks can think beyond their own horizons and leave professional matters to professional institutions.
As long as Dentsu Advertising can be allowed to let go, Dentsu Advertising will definitely return a miracle to Dongjing Bank.
"Originally, I quite support Dentsu's approach," Yu Sigui said to Jiang Shan:
"Because I don't think any company in the world can make an advertisement that meets the requirements, but after reading your creative book, guess what?"
Jiang Shan smiled and said: "What's wrong?"
"It turns out that the company that can do this advertisement is myself, hahahaha!"
"Don't be happy," Jiang Shan ruthlessly interrupted the other party: "It's me, the advertising creative of our Chunfengdu!"
"Hey," Yu Sigui sweetly patted Jiang Shan: "Which one of us is following which one?"
"Comrade Yu Sigui," Jiang Shan dislikes honey traps the most. He would rather you use money to corrupt him:
"We have to make this clear, otherwise we won't be able to cooperate in the future. This advertising idea..."
"Yours," the beauty Yu Sigui immediately corrected her attitude:
"This creative idea must be yours, Comrade Jiangshan. This is a fact that no one can change. You are an excellent advertising planner, so Dadi Advertising will entrust you to plan this advertisement."
"Very good," Jiang Shan grabbed the other person's little hand and shook it hard: "May our cooperation last forever!"
"Eternal and everlasting!"
Regarding this, Jiangshan likes to keep himself innocent.
It should be what it is without adding any impurities.
He is a person who is afraid of worrying and can take advantage of each other, as long as each has something to gain.
Jiang Shan doesn't want to take advantage of others, unless he also has an advantage for the other party to take advantage of.
It's a pity that he is not cheap at all.
At this moment, Chen Peisi and Liu Xiaoqing, who were still chewing fried steamed buns, looked at the two people in front of them silently.
I originally thought they were a couple, but now that I look at it again, I think they might as well be close to Jiang Shan!
"Then let's go according to the share we agreed on before."
Yu Sigui pulled her hands a few times and tied a high ponytail behind her head.
Looking at Yu Sigui's posture, Jiang Shan immediately understood that the other party was already at work: "So, my advertising creativity has met your requirements?"
"Of course," Yu Sigui nodded firmly: "Otherwise, what fun would I have?"
"Then we have to put the ugly talk ahead. Once you accept my advertising idea, it means that the contract between us has been fulfilled.
After that, no matter whether Dongjing Bank chooses this idea or not, it will not affect our transaction."
Jiang Shan had to remind the other party to avoid unnecessary conflicts later. After all, some things were unpredictable.
"What do you mean?" Yu Sigui didn't understand.
"What Jiangshan means is," Chen Peisi pointed to the information on the table and said, "Now you two can pay with one hand and deliver the goods with the other."
As a friend of Jiangshan, Chen Peisi felt that it was time for her to stand up.
"Tsk, tsk, tsk,"
Yu Sigui ignored him, just looked at Jiang Shan and shook his head:
"Jiang Shan, who is the capitalist among us? Why do I feel that you are the one who grew up in a capitalist country?"
"I was born under the red flag and grew up in the spring breeze," Jiang Shan said with one arm forward and the other behind. "But in the spring breeze, we also need to read business lessons."
"Okay, okay, for the sake of your creativity, I'm too lazy to argue with you!"
"Am I so creative?"
Yu Sigui did not express his position, only waved his hand and said grandly: "The advertising planning fee should be deducted from my share of the toy share!"
"That's okay," Jiangshan said, wanting to suffer some losses and not need any foreign exchange: "In this case, this is the only amount of money you have left."
Yu Sigui looked at Jiang Shan's three raised fingers and knew that of his 50,000 yuan profit, he only had 30,000 yuan left before he passed on it.
Despite this, he could only nod his head without changing his expression.
Chen Peisi and Liu Xiaoqing, who were standing aside, looked back and forth, especially curious about the conversion method of these three fingers.
It's a pity that those two good guys never mentioned money again!
"Since you like to keep things official," Yu Sigui asked, shaking his legs, "then I will cooperate with you."
Jiang Shan cast a wary look: "How to cooperate?"
"Ordinarily, those who do advertising planning must not only have a written plan, but also have advertising samples."
"Advertising sample? That's another price. What we agreed before was just advertising planning!"
"In accordance with international practice..."
"I really want to shoot a demo for you," Jiang Shan said with a smile, "but we don't have an ATM here!"
“It doesn’t have to be so formal, it’s just an advertising sample, so that’s about right!”
In fact, at this moment, Yu Sigui just wanted to amuse Jiang Shan.
As long as I could see his embarrassed look, I would be able to calm down.
But Jiang Shan on the opposite side really thought about it: "That's right, it's an advertising sample anyway, so it's not impossible to make it a prop."
"Are you serious?"
"Isn't this what you want?"
"I..." Yu Sigui was suddenly speechless: "What about...the actors in the commercial demos? You can't use props too."
"actor……?"
After a few seconds of silence, they both looked towards the opposite side.
At this moment, the two people opposite who had been watching the show suddenly realized something.
The next second, Chen Peisi and Liu Xiaoqing raised their hands tremblingly:
"What a coincidence, there happen to be two actors here!"
"Do you think we can make it?"
"It's great," Jiang Shan nodded slowly: "Don't worry, this script is not difficult for you at all!"
"But," Liu Xiaoqing said with a frown, "I'm worried that the factory won't approve it!"
"August 1st Factory?" Jiang Shan said with a smile: "Didn't you say that Yan Film Factory has already sent you an invitation?"
"This matter hasn't been finalized yet!"
"Don't worry," Jiang Shan promised, patting his chest: "If you can't do this, come find me!"
"Seriously," Liu Xiaoqing looked at the other party in disbelief: "I know you are capable, but... can you do this?"
"Just wait and see," this is Liu Xiaoqing's fate anyway: "I tell you Xiaoqing, even if you don't want to join Yanying by then, you won't be able to!"
Seeing what Jiang Shan said so categorically, Liu Xiaoqing couldn't close her mouth.
At this time, Jiang Shan did not forget to add another sentence:
"The most important thing is that this commercial demo will only be played once in Japan's Dongjing Bank. Even if it is selected by Party A, the bank will reorganize Japanese actors to shoot the commercial..."
"That is to say," Chen Peisi rolled her eyes: "Even if Xiaoqing and I make this little movie, no outsiders will see it?"
"Smart," Yu Sigui said with certainty: "This advertising sample will only be played at the bank's bidding meeting, and other people will not be able to see it even if they want to see it."
"If that's the case," Chen Peisi looked at Liu Xiaoqing and said with a smile, "then let's just shoot it once for fun. Speaking of which, I haven't shot a commercial yet!"
"I have only done advertising posters," Liu Xiaoqing felt greedy when thinking of Pan Hong's heroic appearance in the Coke advertisement:
"That's right, let's shoot a commercial demo first to practice my skills."
At this moment, Jiang Shan looked at the two people in front of him expressionlessly, but his heart was already churning.
The actors at this moment are so innocent, although this commercial sample will indeed not be released in China.
But, after all, it is an advertisement co-produced by Chen Peisi and Liu Xiaoqing.
Even in later generations, this level will be impossible to see.
Take it out and have a look after a few years... Jiang Shan couldn't help laughing when he thought of this!
When Chen Peisi next to her saw his dead look, she immediately asked: "Have you thought of something good? You are smiling like this."
"You're not laughing at anything," Jiang Shan continued to laugh: "Don't worry about me now. Can you make an expression with longing eyes?"
"You are looking down on people," Chen Peisi said unconvinced: "To tell you the truth, I, Chen Peisi, look like me when I act. If you don't believe me, just look..."
As soon as he finished speaking, he immediately scrunched up his round face and stared into the distance with his eyes full of worry.
Gradually, her lips couldn't stop trembling.
"Hey, hey," Jiang Shan shook his shoulders and laughed, "It really looks like that..."
Liu Xiaoqing on the side was already holding her stomach and laughing so hard.
I don’t know what happened, but after getting used to Chen Peisi’s funny look in “Look at This Family”, Liu Xiaoqing couldn’t see the serious Chen Peisi at this moment.
However, after seeing too much of Chen Peisi’s works, it becomes even more difficult to see her.
Only Yu Sigui looked at Chen Peisi, who was in deep thought, with two big eyes without blinking.
This person is really amazing. I haven't noticed it on normal days, but now I see him, he really looks like he is acting.
That face full of sadness was almost watery.
Pah...pah pah pah...
The next second, Yu Sigui was moved and applauded Chen Peisi's acting skills.
Pa...pa,
In order to encourage the other party, Jiang Shan also clapped his hands: "Mr. Yu, for an actor of this level to star in a commercial for you, how should the remuneration be calculated?"
Upon hearing this, Chen Peisi and Liu Xiaoqing immediately became excited.
Two pairs of eyes, one big and one small, looked at the country in front of them.
There is actually a reward?
Nowadays, Comrade Liu Xiaoqing can only get a dead salary from his employer no matter which movie he shoots.
As for the bonus, it will not exceed the salary until death.
It was only this year that I met Jiangshan and made some extra money from Happy Coke.
That's it, you still have to bring the "August 1st" factory points.
Even a few years later, when he co-produced "The Burning of the Old Summer Palace" with Tony Leung Ka-fai, he could only get a salary of 50 yuan.
Looking at this moment, Chen Peisi is even more excited than Liu Xiaoqing.
Compared to Liu Xiaoqing, he has never even touched a dime of extra money!
"Huh?" Yu Sigui frowned and asked, "Why are you asking me about this? You shouldn't be responsible for the advertising sample!"
"I'm only responsible for taking pictures, but not paying the bills!"
"Okay, okay, okay," Yu Sigui just thought that he was helping the poor:
"I'm in charge, I'm in charge, that's okay, but I only pay the bills and don't do any other work."
"I'll take care of the rest, just lie down comfortably!"
"Now it's time to talk about the remuneration!" Yu Sigui asked.
Jiang Shan glanced at the two people in front of him: "We are all friends, so let's pay the friendship price. How about two hundred yuan?"
"ah?"
"Ouch!"
Just when Liu Xiaoqing and Chen Peisi were so shocked that they could only make exclamations.
"Okay," Yu Sigui slapped him in the face: "That's it!"
In her opinion, this little two hundred is not even worth the price of friendship.
In just one breakfast, a commercial demo was finalized!
After everyone returned to their rooms, Chen Peisi slowly lowered her hand covering her chest.
Just now, when he heard Jiang Shan reported the "two hundred yuan" salary, he almost blurted out his red heart.
You can actually get two hundred yuan for a short movie that only lasts a few minutes.
At this point, he felt more and more that making friends with Jiang Shan was definitely the wisest decision he made in recent years.
Looking at Liu Xiaoqing in the other room, he was already humming and dancing.
at this moment,
Far away in Yanjing, in the secretary's office of Bayi Film Studio, a transfer order regarding Comrade Liu Xiaoqing was being studied.
Next to this transfer order, there is a neatly written letter of apology.
