Then, as the next company representative gave a brief description, another advertising sample lit up on the screen.
Yu Sigui only looked at it for more than ten seconds and then withdrew his vigilant gaze.
When he saw her picking up the water glass, the assistant beside her also picked up an orange.
Obviously, the commercial being broadcast has not even passed their level.
The next two commercials played are almost the same.
Until the representative of Sitong Advertising stood on the stage, the atmosphere seemed not to be so relaxed.
The male representative in a black suit pointed at the static advertising page and introduced:
"In order to create a wonderful advertisement, our Stone Company specially conducted a market survey this month.
We found that the general public considers service attitude and privacy the most when it comes to banking services.
To this end, we designed the following advertisement from these two starting points..."
After hearing this introduction, several people present couldn't help but become wary.
Yu Sigui, who was in the back row, sat up straight early.
"Write down what he said," Mr. Yu said to his assistant, "don't miss a word."
Privacy? This is indeed a good entry point.
No one, including herself, wants others to see the balance of her account.
If it’s too much, I don’t want it; if it’s too little, I don’t want others to see it!
Sure enough, when the static advertising screen resumed playing.
Several bank leaders sitting at the front actually started to communicate quietly.
This is a treatment that has not appeared in the previous advertisements, including Dentsu's advertisements.
Looking at the Sitong representative on the stage, he looked determined to win.
Yu Sigui's hands began to twist the corners of his clothes again: "It seems...Sitong has put in a lot of effort this time!"
"Well," the assistant also thought, "Look, his advertisements can indeed be compared with Sumitomo Bank."
On the screen, there are two anthropomorphic ATMs, and they are also wearing a gray suit of a female bank teller.
From the moment a customer walks in, we enter a state of warm service.
One came over to help the male customer, and the other came over to hand the customer water...
He also babbled thoughtful words, reminding customers to pay attention to covering up and taking good care of their money.
At the end, the two ATM "lasses" bowed together and said: "Yoshino-kun, remember to eat well!"
The format of this advertisement is very similar to Sumitomo Bank's advertisement.
But the content changed from the routine account opening to an introduction to the privacy features of ATMs.
Until the last second of playback, the conference hall was still silent.
At this time, although the next company representative has already stood on the stage.
But everyone's eyes were still looking at Stone Company's seats.
I saw one of the leaders of Dongjing Bank walking over and sitting down.
At this moment, he was whispering with the representatives of Sitong, not paying attention to the advertisements being played on the stage.
Finally, after the organizer reported the company Dadi Advertising.
Yu Sigui walked up wearing a pair of stiletto heels.
Because he was the farthest away, it gave Mr. Yu plenty of opportunities to show off his temperament.
"Good afternoon, leaders of Dongjing Bank,"
After saying this, Yu Sigui found that the leader sitting on the Sitong seat was still communicating with the other party in a low voice.
He didn't even look at her.
"Today we at Dadi Advertising will carefully present a film for your company...
In this advertisement, the audience can not only experience the considerate services provided by Dongjing Bank,
You can also learn about the many advantages of ATMs, such as convenient and fast remote deposits and withdrawals..."
Deposit and withdraw money from other places?
When Yu Sigui said this term, all eyes turned to her.
"I believe our advertisement must be the one that best meets your company's requirements..."
After saying the last word, Yu Si, full of confidence, retreated to the side of the big screen.
At this moment, don't look at her calm smile.
But from the corner of his eyes, he couldn't help but secretly observe the organizer's expression.
After watching the Sitong advertisement just now, she has been criticizing herself: she can no longer pay in advance carelessly.
From now on, we must add a clause in the contract. If Party A is not won, then Jiangshan, as Party C, will only receive a hard-earned fee.
If the sample I brought this time was not taken seriously by Dongjing Bank.
Then the more than 20,000 yuan she paid in Pujiang was equivalent to throwing it into the water.
But soon, Yu Sigui discovered something strange in the eyes of the audience...
When the big screen slowly lit up, a soothing piano music also played.
In front of the automatic teller machine on the street, Liu Xiaoqing was holding a baby, coaxing the child softly while taking out a wad of banknotes from the automatic teller machine.
With the ups and downs of the music, the little baby in my arms has grown up into Jiang Xiaoyu.
On this day, the mother and daughter came to the ATM again.
When turning to leave, Jiang Xiaoyu looked back reluctantly.
The Japanese slogan "Welcome" is illuminated on the screen of the ATM.
At this time, a childish voice came out:
"Dad often gives us money. He is the hardest working dad in the world."
The screen turned, and a robot that looked like an ATM was accompanying the little girl on the swing.
Accompanied by the little girl's carefree laughter, both "father and daughter" had a great time.
The camera turned again, and the "father and daughter" came to the path in front of their home again.
The ATM, as a father, is supporting the smiling little girl to ride a bicycle.
As the music jingled in the background, the happy little girl held her painting and ran to her "daddy".
"Dad" looked down and saw on the drawing that they looked like a family of three holding hands.
But my father looked like an ATM with a square head and a square brain.
When night fell, the teller father, like other fathers, sat in front of the bed and read a storybook to his daughter.
After a loud noise, the little girl on the bed woke up from her dream.
Wearing her pajamas, the first thing she did when she got up was to go find her father.
"Where's dad?"
Liu Xiaoqing, who was cooking, said with a smile: "Dad is working away from home and won't be able to come back."
After saying this, my mother, who was also very busy, turned away and went to wash the vegetables.
But when I looked at the little girl again, the smiling eyes that were originally full of expectation gradually drooped.
On a path in front of the house, no one noticed a little girl with tears in her eyes, walking alone to the ATM on the street...
Until this moment, the leadership team in the audience still didn’t feel there was anything special about this advertisement.
The only thing that pleased them was its unique story perspective.
In their view, only ads with plot narratives will make viewers want to continue watching.
Just like now, everyone is waiting for the subsequent development of advertising...
At this time, in their opinion, the little girl in the advertisement should be a child from a single-parent family.
Her beloved father should be gone long ago.
Or perhaps, her father had already abandoned the mother and daughter.
Anyway, representatives from all parties at this meeting are scratching their heads and trying to understand the plot behind...
As the background music gradually became louder, the little girl also walked to the ATM.
After watching quietly for a few seconds, the little girl finally reached out and touched the cold ATM.
The camera changed again, and in front of another ATM, Chen Peisi was looking down at the wallet in her hand.
The photo in the wallet is a real family portrait of three people.
Jiang Xiaoyu, wearing two braids, was sitting between Chen Peisi and Liu Xiaoqing with a smile.
As usual, Dad put a thick wad of banknotes into the ATM.
It turned out that my father, who was working in another city, used this Dongjing Bank ATM to send generous banknotes to his wife and children.
"dad,"
When the little girl in front of one of the teller machines said with tears in her eyes: "Dad, Happy New Year!"
On the screen of the teller machine on the other side, the Japanese greeting "Happy New Year" also popped up.
Below this blessing, there is also a line of clearly visible small words:
No matter where you are, Dongjing Bank is your most trusted partner.
At this point, the father and daughter in front of the two ATMs all showed happy smiles.
The entire 60-second advertisement is clean and neat.
This was a public service announcement from CCTV back then. Its purpose was to tell parents: You only have one childhood, so please go home more often to spend time with your children.
At this moment, Jiangshan directly used it as a bank advertisement.
"Oh,"
When the picture on the big screen stopped moving, the male leader who was originally sitting on the four-way seat couldn't help but nodded to Yu Sigui on the stage.
The expression on his face seems to be telling the other person: I like your company's advertisement very much.
"The name of this advertisement is "Cash Machine Dad"," Yu Sigui said with a smile:
"Through a little girl's attachment to the ATM, it reflects the importance of the ATM in life.
This is a film that combines children, work, and family... The audience can experience the all-round care that Dongjing Bank brings to them in one commercial..."
When hearing the last sentence of "all-round love", all the leaders of Dongjing Bank smiled back at Yu Si.
At this moment, the Dentsu representative, who had been keeping calm, suddenly applauded from the audience:
"It's so wonderful. Your Dadi Company's advertisement reminds me of my little son. He hasn't seen me for a long time."
After this started, many company representatives followed suit and clapped.
Seeing this scene, Yu Sigui on the stage could only nod and thank them.
In her opinion, the old fox Dentsu must have made a choice between her and Sitong.
Anyway, I won't get it, so why not applaud the newcomers to show my generosity?
However, Dongjing Bank, the key figure in the whole incident, did not expect it to be so complicated.
It doesn't matter the old or new, they will only choose the advertising company that can kill "Sumitomo Bank".
"Thank you to all the outstanding advertising companies for your support and trust in our bank..."
When the spokesperson of Dongjing Bank said this, Yu Sigui's heart seemed to have stopped beating.
No matter how loud the applause was, as long as Party A did not announce the winning company, Yu Sigui might be out at any time.
"The winning company for this ATM advertisement is..."ATM Dad" by Dadi Advertising."
Finally, Yu Sigui’s heart felt at ease!
…
"Jiangshan, did you hear me?"
Yu Sigui, who was making a long-distance call to Jiangshan, was extremely happy.
Shangpu Jiang and Jiang Shan stayed together for a few days, and when they came back, they received a small sum of two hundred thousand.
Even in Japan in 1979, this was something that was unthinkable!
"Jiangshan, are you talking?"
Advertising Corey from Oriental Metropolis Daily, Jiang Shan, holding the receiver in his hand, couldn't help but rub his ears: "Auntie, can you please lower your voice?"
Chen Peisi and Liu Xiaoqing, lying in front of him, raised their ears nervously.
"I said," Yu Sigui said word by word: "Our "Cash Machine Dad" has already taken down Dongjing Bank!"
"Taken?" Chen Peisi's ears have always been sharp: "Did I hear correctly?"
Jiang Shan nodded, covered the receiver and said, "Mr. Yu was so happy that he jumped up."
"Ah," Liu Xiaoqing almost jumped up: "So, we succeeded!"
"It's necessary," Jiang Shan sat as steady as a mountain: "We have all mobilized this team, not to mention Dongjing Bank, even Dongjing is not a problem!"
"Hehehe~"
The two people in front of them finally laughed with peace of mind.
Although the preparation time was a bit long, the shooting scenes were also changed several times.
But the actual shooting didn't even take a day.
Until this moment, Chen Peisi felt the two hundred dollars in her pocket, still feeling like she was dreaming.
It seems that making money is too easy, and it is also a burden on my heart.
At this time, he remembered what Jiang Shan said when he handed out money: "Slowly you will get used to it..."
"Jiangshan," Chen Peisi suddenly said: "As long as it is your business from now on, I will definitely be there when you call."
"And me," Liu Xiaoqing was even more direct: "If there is such a good thing, you can't forget me."
"You said it yourself,"
Jiang Shan was eager to sign a contract with them, but unfortunately the time had not come yet: "As long as there is a suitable opportunity in the future, I will definitely call you."
At this moment, there was also light rain falling in the sky above Pujiang City, but several people in the advertising department were smiling brighter than the other.
At this moment, in the editor's office on the third floor, Jiang Hai stared blankly at the two hundred yuan in the drawer.
Shaking his head and sighing: "In just a few days, my little fish's income has almost caught up with mine."
At first, he really didn't want to take the money. He always felt that among his relatives, what should he give for doing a favor...remuneration?
It wasn't until Jiang Shan gave some theoretical lectures that Jiang Hai realized that if he didn't take it, then the second child wouldn't take it in the future either.
In fact, this is just their wishful thinking. Comrade Jiang He has never been polite.
"Editor-in-Chief Jiang,"
After knocking on the door a few times, Cai Wensheng walked into the room with a manuscript: "Jiang Shan's interview with actress Chen Peisi, can it be published?"
"It's almost time," Jiang Hai closed the drawer calmly:
"The movie "Looking at the Family" has become more and more popular recently. Let's publish this article while it's hot and give Comrade Chen Peisi a boost!"
"Do you know who comes to my office the most frequently recently?" Cai Wensheng laughed.
