Chapter 229 A problem that shamelessness cannot solve
Previously, because Comrade Jiangshan helped the Municipal Bureau of Industry and Commerce solve the overstock of colored soaps, Director Dai always owed Jiangshan a reward.
Jiang Shan has never forgotten this matter, and Dai Ju naturally remembers it very clearly.
When Jiang Shan encountered a problem that he couldn't solve, he naturally used his skills.
"Xiao Jiang," Dai Ju crossed his hands and placed them on his belly: "Don't have any worries. If you have any questions, just tell me. Even if you can't solve it with me, I will help you figure it out."
"Then I'm going to point all my fingers at you."
Jiang Shan looked at Dai Ju now, as if looking at his backer.
This feeling makes the other party enjoy it very much!
"Tell me, I want to hear what could have made you, Xiao Jiang, so worried."
"Dai Ju," Jiang Shan first revealed his other identity:
"A friend of mine who lives abroad has opened an advertising company in Pujiang called 'Chunfengdu'. Recently, this company wants to invest in some new projects in China and do a fashion business... Can you understand what I say?"
"I know, just fashionable clothes," Dai Ju nodded:
"Isn't this a good thing? Nowadays, the country is encouraging foreign businessmen to invest in our country. Aren't you just calling on the corresponding countries!"
Facing Director Dai who had just been straightened up, Jiang Shan said with admiration in his eyes:
"Otherwise, you should be the director. If everyone is as enlightened as you are, then foreign capital will not be lining up to come to our Pujiang River."
"I heard what you are saying...is the foreign-funded company's clothing business encountering difficulties?"
"You guessed it right again," Jiang Shan clapped his hands and said, "The foreign-funded company is going to order a batch of fashion clothes at the Second Garment Factory, and the design drawings and processing fees are all included."
"Well," Director Dai nodded: "It sounds very simple."
"I think it's very simple too, but guess what?"
"What's wrong?"
"The Second Garment Factory has to sew its own factory logo on these customized clothes, but Renchunfengdu is not happy about it. Foreign countries attach great importance to this aspect."
"We've been making trouble for a long time, just because of this," Director Dai finally understood:
"Is there anything unreasonable about this? It's just like our Industrial and Commercial Bureau entrusting the printing factory of Pujiang Publishing House to print newspapers. Of course it has to be printed with our "Industrial and Commercial Daily", but it can't be printed with the name of its publishing house!"
Jiang Shan didn't expect that the other party would use himself as an analogy: "Yes, what you said is so reasonable. My friend means the same thing."
"To tell you the truth, Xiao Jiang," Dai Ju said with a serious face: "A high-level meeting just ended in July this year. The whole meeting had one purpose."
"What purpose?"
"Go out, please come in," Dai Ju gave Jiang Shan a look: "Do you know what it means?"
Jiang Shan understood immediately: "I am the only one who can do this now!"
"Yes," Dai Ju smiled and nodded: "So, don't worry about this matter, I will definitely help you solve it."
"Dai Ju," Jiang Shan immediately said with joy in his eyes: "If you help me solve this matter, it will really help me a lot."
"It's a small matter," Director Dai pressed his hands and said, "You have been waiting for my call for the past two days. I still have some friendship with Erqing."
Especially after helping the Second Lighting Bureau solve the headache of colored soap, the private relationship between the two parties directly sublimated!
At this moment, Jiang Shan smiled brightly: "I knew you were the only one who could help me with this matter."
"Hahaha," Director Dai said confused: "Xiao Jiang, if you encounter these things in the future, just come to me directly, don't be afraid!"
"Remember," Jiang Shan responded quickly: "With you supporting me, I feel much more at ease!"
"You can't say that," Director Dai held his waist and said, "This waist... there are times when it's nerve-wracking."
"Um?"
Seeing that there was something wrong in the other party's words, Jiang Shan immediately asked with concern: "Dai Ju, have you had a bad back lately?"
"My waist is fine," Dai Ju touched his head again: "I just encountered something troublesome."
"Oh? What's so nerve-wracking?"
"Xiao Jiang," Dai Ju was waiting for the other party to ask him:
"Speaking of which, you also work in a news unit. Have you heard any rumors about the Market News?"
"Are you talking about the Market News, a subsidiary of the People's Daily?"
"Yes, that's it."
"I really know a little bit about this "Market Newspaper". It is said to be a new paper founded by the deputy editor of "People's Daily". It seems to have some connections with the industry and commerce in Yanjing."
"Your information is very accurate," Dai Ju nodded and said, "Then you must also know what records this newly listed newspaper has set, right?"
Jiang Shan smiled, of course he knew!
The newspaper Director Dai is talking about is a new newspaper that was just launched this month.
Its content is the same as that of industrial and commercial newspapers in some major cities in China, regular and plain.
However, Yanjing has a very impressive feature. On the first edition, it published more than 70 pieces of product information and 29 product advertisements.
The media in various cities at the time were shocked, and they all lamented the courage of the Kyoto press.
"I know what you want to say," Jiang Shan said with a smile: "The amount of advertising in that newspaper, right?"
"I was stunned at the time," Director Dai shook his head: "Do you know how many advertisements there are in our bureau's newspapers?"
"Well..." Jiang Shan smiled awkwardly: "I really haven't noticed it."
"Haha," Dai Ju himself was embarrassed: "There is an issue every half a month, and there are four or five ads in each issue."
This is all because the manufacturers in the city save face for their own Industrial and Commercial Bureau.
"Xiao Jiang," Director Dai looked at the other party for a while: "Tell me...how did Yanjing's "Market News" collect so many advertisements?"
"I have inquired about it carefully," Jiang Shan elaborated to Dai Ju: "In fact, this "Market News" is a clone of "People's Daily". You know the circulation of "People's Daily"
Bar!"
"Of course you know this, boss!"
Not to mention domestically, even abroad it ranks high.
“What do advertisers value most?”
"Circulation," Director Dai, does he know this? "So, if you want to get more advertisements, you must first increase the circulation."
Because there are so many advertisers coming to the People's Daily, it seems that even the second year's page is fully booked.
The newspaper leaders had no choice but to start a new newspaper.
In the first year or two after the "Market Newspaper" was launched, many people simply called it an advertising newspaper.
"Yanjing's "Market News" published two issues this month, with 6 or 70 advertisements in each issue."
"It is the same as our bureau's Industrial and Commercial News. It is a bimonthly publication," Director Dai thought about it for a moment:
"I don't expect that there will be 6 or 70 ads at once. If it only has 2 or 30 ads, my old face will look better!"
At this moment, Jiang Shan also understood: "Is this what you are worrying about?"
"Can you stop worrying?" Director Dai asked directly: "I want to ask Xiao Jiang, can you help Big Brother with an idea?"
The Dai Ju in front of him looked about the same age as Father Jiang.
This time, for the sake of his own newspaper, he actually took the initiative to be demoted.
Jiangshan expressed his determination without even thinking: "Dai Ju, your business is my Jiangshan's business..."
I just wanted to say: He can solve this matter in minutes.
Suddenly he thought about it again and then continued: "Although this is not easy, I will try my best!"
After all, the matter at the garment factory has not yet been resolved, and Jiang Shan is wondering if he should save himself a hand.
Furthermore, if things are resolved too quickly, the other party will not feel anything at all!
I thought that what I had to explain was not difficult at all!
"Xiao Jiang, I know this is not easy." Fortunately, Dai Ju did not think it was easy:
"To tell you the truth, I've already asked around, and even Pujiang Advertising Company hasn't given me a reply yet."
"The key point is that the circulation of your Industrial and Commercial Daily is too small," Jiangshan analyzed for the other party: "If the circulation can be increased..."
"If it can be improved, what do I have to worry about?"
Before Jiang Shan could finish his words, Dai Ju interrupted him: "The key is that there is no way to improve!"
The Industrial and Commercial News published by the Pujiang Industrial and Commercial Bureau is entirely supported by some factories and enterprises in the city.
At this point, we can’t guarantee a circulation of 50,000 copies in half a month.
After all, no one in the public would be interested in the Industrial and Commercial Newspaper.
"So," Jiang Shan said: "If we want to ensure the number of advertisements in the Industrial and Commercial Daily in the long term, we still need to increase the circulation of our newspaper."
"ah?"
In Dai Ju's view, increasing the circulation of the Industrial and Commercial Daily is far more difficult than increasing the number of advertisements.
Because if he shamelessly sets out a hard target, it will indeed make some companies come to advertise.
But, as Jiang Shan said, if you want to ensure the number of advertisements in the long term... you really have to increase the circulation of newspapers first.
"Listening to what you said," Dai Ju rubbed his forehead: "I feel even more hopeless!"
"No," Jiang Shan quickly comforted, "We have all analyzed the direction to solve the problem, so just think in this direction."
"Can you figure out a solution to such a difficult problem?"
"It seems that we have some ideas already," Jiang Shan seemed to be thinking deeply: "Please allow me to go back and think about it."
"Rong, definitely Rong," Dai Ju was now afraid that the spark in the country would be extinguished:
"This is not something that can be solved in a hurry. You can go back and think about it for two days."
"Okay," Jiang Shan nodded: "Don't worry, even if I don't solve my own problem, I still have to figure out your matter first."
"You don't have to worry about that at all," Dai Ju waved his hand and said, "Don't worry, leave it to me!"
Seeing Dai Ju agreeing so readily, Jiang Shan immediately decided to help him find a long-term solution.
Not only can it increase the number of advertising subscriptions of the "Industrial and Commercial Daily", but it also needs to increase the circulation of the "Industrial and Commercial Daily".
On the way back, Jiang Shan thought more and more deeply, and accidentally rode at several wrong intersections.
Director Dai, who was still sitting in the office, had been waiting in front of the phone for an hour: "Who are you talking to, Director, and why is it taking so long?"
"Sorry, Director Dai," the other party's assistant said on the phone, "Director Xu will definitely call you back later."
There was no other way. Director Dai, who missed the mark again, could only continue to wait.
At this time, he was ready to resolve Xiao Jiang's matter this afternoon.
Only in this way can Comrade Xiao Jiang feel at ease and make suggestions for himself.
The date for the next issue of "Industrial and Commercial Daily" to be published was very close, and he really wanted to look good on himself.
…
Under the same sun, Director Xu of Pujiang Light Industry Bureau was sitting in a reception room.
In the same room, in addition to Huang Hua, the business manager of Pujiang Advertising Company, there was also Ma Lixing, the deputy director of Pujiang Synthetic Detergent Factory.
"Isn't it possible that the advertisements spent so much money are ineffective?" Director Xu frowned and looked at Huang Hua: "Didn't you say that some high technology was used!"
Huang Hua was still smiling: "This time we helped White Cat with laundry detergent. We contacted the most experienced advertising company in Hong Kong and indeed used high-tech shooting techniques."
"The commercials are really good," Deputy Director Ma also admitted. "I have never seen live-action and cartoons put together."
Huang Hua smiled and nodded: "This is currently popular abroad, and our white cat has taken the lead."
"An advertisement that combines animation and real people?" Director Xu has seen the market before: "What's this? The White Rabbit toffee advertisements in Hong Kong in the past two years were just like this."
"It's different," Huang Hua was very patient when he said this:
“Actually, the White Rabbit Milk Candy advertisement was also shot by our company.
That advertisement uses real images as the background, puts animation drawings on top, and then edits and splices them together.
In comparison, the advertisements for White Cat laundry detergent are more advanced."
"I don't care how high-end it is," Director Xu patted the armrest of the sofa: "I just want to ask you one thing, how come the advertisement you spent so much money on has not seen much improvement?"
When it comes to this matter, it is still the bridge that I built for the two units.
I thought it would help synthetic detergent factories stop their declining sales.
I never thought it would be useless.
If it were normal advertising costs, forget it, but this time we persuaded the other party to pay a huge price.
"Xiao Huang," Director Xu sighed and said, "I still trust your company, but look now..."
"Director Xu," Huang Hua said with a wry smile: "our company is basically responsible for shooting Pujiang's advertisements in Xiangjiang.
But Deputy Director Ma felt that our photos were not stylish enough, so he helped him contact a local company in Xiangjiang.
This matter has been explained clearly in advance. If you don't nod, our company will not move forward."
Deputy Director Ma did not deny this: "Yes, I agree to this, and Xiangjiang's advertisements are indeed Western-style, but..."
Director Xu helped him finish his words: "Unexpectedly, sales volume still hasn't improved."
"I came here today because I didn't want to pursue the issue of advertising effectiveness," Deputy Director Ma looked at Director Xu anxiously:
"I just want to ask the leaders to help us think of a way. The sales of white cat laundry cannot continue to decline."
Pujiang Synthetic Detergent Factory was the famous Yongxin Chemical before 1966.
This specialty product of Yongxin Chemical is also known as "White Cat" washing powder.
Before 1978, White Cat laundry detergent was the best-selling product of Xiangjiang laundry detergent.
However, since being besieged by imported laundry clothes in the past two years, the steadily declining sales volume has become one of the most troublesome problems for Pujiang Light Industry Bureau.
After talks and consultations between several parties, everyone agreed that the rapid development of foreign laundry detergents can be attributed to the other party's foreign advertising.
As a result, Western advertisements featuring white cats doing laundry also appeared.
