Chapter 231 Jiangshan’s news attracted three experts
For several days in a row, Director Dai would go to the publicity section of the bureau to circle around whenever he had something to do.
Not for anything else, just to hear a few truths about prolonging life.
"Dai Ju," the comrades in the Publicity Department all praised: "I didn't expect you to have experience in running a newspaper."
"Yes, our department has always been deserted. Look, the phone hasn't stopped ringing in the past two days."
"Dai Bureau, if you have nothing else to do, please come and provide guidance. The next work of our department will be decided by you."
"Don't put a high hat on me," Dai Ju criticized with a smile: "Go and study if you have nothing to do. If only you were smarter, you would still worry about me..."
When the prize-winning Q&A program of Pujiang Industrial and Commercial News came out, it immediately attracted the attention of newspapers and magazines from all over the world.
Especially some of the "Legal Daily" and "Worker Daily" whose circulations are also worrying...
Although they haven't seen the follow-up effects of the "Q&A with Prizes" yet, the "Industrial and Commercial Daily" only published a notice and the rumor instantly increased the circulation, which immediately attracted their attention.
Compared with the joy of the Pujiang Industrial and Commercial Bureau, Director Xu of the Light Industry Bureau is still suffering from a deep headache.
First, the sales of White Rabbit toffee in Hong Kong and Macao have narrowed, and now it is the turn of White Cat washing powder.
Compared to White Rabbit, White Cat laundry detergent is a major player in Pujiang Light Industry.
"Actually speaking," Director Xu, who is also experienced in shopping malls, said: "The competition in the market is becoming more and more fierce, and it is normal for sales to decline."
Including Jiang Shan, everyone present nodded.
"But..." Director Xu continued to frown: "If we do nothing, we may even lose the market in the future."
Likewise, this is what Deputy Factory Manager Ma is most worried about.
After all, the market for "White Cat" laundry detergent is still very dependent on Hong Kong and Macao.
It’s okay to not be the best-seller, but if sales are allowed to continue to decline...
National tasks, employee wages, follow-up development and research funds...everywhere is money!
Every time he thinks about this, Deputy Factory Director Ma doesn't dare to think about it anymore.
"White Cat" has always been a good boy in the factory. The product has been selling well for nearly ten years and has never let them worry.
Therefore, when foreign enemies invaded, they really couldn't adapt for a while.
"I found that those foreign laundry detergent advertisements were very good," said Deputy Director Ma, "I thought our white cat should also take one. Unexpectedly...it seems that the problem is not here."
"Actually, your idea is correct," Jiang Shan said quickly: "Advertising accounts for more than half of the reason why foreign washing powders are quickly accepted by the people of Xiangjiang."
"Really?"
"So your new commercial must not reduce the number of views." Jiang Shan seemed to be able to guess what the other party was thinking.
"Why?" Deputy Director Ma asked confused: "I asked Manager Huang to cut off a few broadcast periods two days ago."
"Since it's ineffective, why can't it be reduced?" Xu Bureau also asked: "The cost of Xiangjiang TV Station is not more expensive than ours!"
"This is the time when old and new laundry detergents are competing. If we reduce our publicity efforts, we will give way to imported laundry detergents."
"The key question is," Huang Hua immediately put away his smile when he heard Jiang Shan's words:
"I have already informed the public that the number of ad views has been reduced by half!"
"..." Jiang Shan helplessly touched the cigarette case in his pocket: "Then... let's take a look first and then talk!"
Director Xu pondered for a while: "Xiao Jiang, what do you think will happen if the playback volume is reduced?"
Is this even necessary to ask?
Daily necessities have always been the most fiercely competitive industry in the market.
Its methods are various, intertwined with light and dark!
How much does this thing cost? Most of it is spent on advertising.
Often, in order to force one party to die, losing money and making a profit is considered the most just method.
In comparison, the state-owned units here are still too simple and kind-hearted.
"Xu Ju," Jiang Shan answered such a question: "I only know some marketing methods. I don't dare to make random guesses about the development direction of the market."
Director Xu nodded slowly, this Comrade Xiao Jiang is honest.
Unlike some people who only pat their chests and talk nonsense.
"It's good to know marketing methods," Director Xu said, but he has seen the tricks of the country: "Just like the trick you mentioned before, can you do a little bit of it on the white cat?"
"Xu Ju," Jiang Shan said the same thing: "Please let me think about it for two days first!"
"That's for sure." Director Xu certainly knew that this was not an easy task: "But, this matter is very important to the bureau, so you have to take it seriously."
"Don't worry," Jiang Shan said seriously, "I will definitely take your matter to heart!"
Regarding the time-honored domestic washing powder, Jiangshan will definitely not sit idly by.
When walking out of the light industry bureau with Huang Hua, he still suggested not to reduce the amount of playback of the "White Cat" advertisement.
However, Huang Hua could only smile helplessly at him, after all, this was not something he could decide.
In fact, speaking of it, the commercial for the newly released "White Cat" laundry detergent was shot very well.
The main reason why it has not attracted market attention is because the enemy's advertising is not bad either.
Since last year, the state-owned unit in Pujiang has customized two advertisements in Xiangjiang.
These two advertisements of "White Rabbit" and "White Cat" have been used with pride for a long time.
The reason is that both of them use a method that combines animation with real people.
In fact, Jiangshan should be proud of its advertising.
As early as 1923, my country shot its first cartoon.
Coincidentally, it is not only a cartoon, but also an advertising film.
This tobacco commercial film titled "Pause" was directed by my country's famous commercial art master Yang Zuotao (Tao).
Although this animated advertisement has a long history, its style and skills are not weak at all.
Because his "father" Yang Zuotao will become Disney's first director of the special effects animation department in the future.
"Snow White", "Pinocchio", "Dumbo" and many other Disney works are inseparable from his contribution.
However, due to the lack of records, later generations believe that China's first cartoon should be "Shu Zhenhua Chinese Printer" by the Wan brothers.
What a coincidence, this cartoon "Shu Zhenhua Chinese Printer" is also an advertisement.
But compared with this animated commercial, it is the Wan Brothers' subsequent animated works that have attracted much attention.
After all, they are all pioneering works of American Film Studio.
All the way back on the bicycle, Jiang Shan was wondering whether he should take action for the "white cat".
Because in his impression, with the development of the market, "White Cat Laundry Detergent" will quickly enter the domestic market in one or two years and continue to contribute to local finances.
It is far more fertile than my own half-acre of land!
Whenever this happens, Jiangshan always has a funny feeling of a long-term worker worrying about the landlord's family.
But the next second, the pedal at the foot of Jiangshan suddenly stopped: No, just because I am a long-term worker, it is even more important for me to make the landlord happy.
So in the following time, he began to worry about "White Cat Laundry Detergent" again!
When I passed by a newly opened cake shop, I couldn't resist the sweet smell all over the place, so I spent a lot of money to buy a big cream cake.
When carrying it into the small courtyard, Comrade Jiang Shan kept looking down at the low-key and simple cream decoration on the cake.
I didn't notice the envious expressions of my neighbors at all.
Looking at the simple patterns on the cake, Jiang Shan couldn't help but recall the colorful black forest and red velvet in his previous life...
Compared with them, this hand is so heavy now...what the heck.
But the next second, Jiang Shan smiled kindly again: "Xiaoyu, Xiaobai, let's see what delicious food the third uncle buys for you!"
As soon as he finished speaking, the two children ran out of the house happily.
"Wow~"
"Oh~"
Looking at Xiao Yu and Little Idiot looking at the big cream cake, Jiang Shan smiled more comfortably than anyone else!
Recently, as the stage play "Flowers on the Silk Road" has appeared on the stage of the Great Hall, the city that invited the Lanzhou Song and Dance Troupe to perform quickly formed a queue.
At the same time, as various newspapers reprinted relevant news from "Oriental Metropolis Daily", relevant departments also began to pay attention to the expert team behind "Flower Rain on the Silk Road".
Among them, the most eye-catching one is undoubtedly Shen Congwen, the costume director of "Flowers on the Silk Road".
Because "Oriental Metropolis Daily" wrote too much about him.
"This Xiao Jiang is really willing to spend a lot of money." At this time, Huang Yongyu was reading a reposted article with a smile.
"After all, he is one of our own," Shao Bolin, who brought him the newspaper, said with a smile: "He will definitely turn towards us!"
"Berlin, let me tell you," Huang Yongyu suddenly lowered his voice: "Nowadays, there are really not a few people who know that my cousin has researched ancient costumes."
Seeing the mysterious look of the other party, Shao Bolin quickly asked: "What? Someone came to ask about Uncle Shen's book?"
"That's not true," Huang Yongyu shook his head: "But... do you know who went to find him two days ago?"
"who?"
"It's said to be a government department of Japan."
"Huh?" Shao Bolin frowned: "Why did they come to your cousin's house?"
"It is said to be to identify the authenticity of a coin."
"Japanese government department?" Shao Bolin suppressed a smile and said, "Please help him identify the authenticity of coins. Did I hear you correctly?"
"That's right," Huang Yongyu laughed directly: "I guess they are the only ones who can do such a two-hundred-and-fifty thing!"
"What exactly is the situation? Please explain it carefully quickly."
"This matter is quite confusing," Huang Yongyu shook his head: "Their government sent three experts to find my cousin..."
Ask about the portrait of an ancient crown prince on a banknote.
Because through research on the clothing system of past dynasties, they seriously doubted the identity of the crown prince.
If it is indeed counterfeit, the banknote must be revoked as soon as possible.
But for a while, several experts in Japan did not dare to draw conclusions easily.
Seeing that the government was very worried, one of the experts suggested that they go to China and ask questions.
Because, there recently emerged an expert who is very knowledgeable about ancient costumes, named Shen Congwen.
Not long after, the two parties actually met.
When Shen Congwen heard about the other party's intention, he immediately carefully identified the banknote.
After some observation, he said something like this:
[Since this prince has lived in Chang'an, our country, for a long time and is young, he must be very happy.
Chang'an is very prosperous, and some young people buy some foreign clothes to wear and follow the fashion.
Just like young people nowadays wear bell-bottom pants.]
[There are young men wearing black and white straight narrow trousers on the Dunhuang murals. It can be seen that they are imported trousers from the Western Regions.
Don’t deny the overall situation just because some parts of the clothing are not uniform, but study the ‘accidents’ and ‘accidents’ of the social, historical and life system of that period of time.]
[Your crown prince is a person who loves new things. He lived a good life in Chang'an, but he was reluctant to throw away the clothes he brought back from Chang'an when he returned.
Just like our hobby of nostalgic travel souvenirs today...]
"My cousin talked to them for a long time," Huang Yongyu said with a smile, "the three Japanese experts nodded their heads."
"In the end, did you save the banknote?"
"Since it was a misunderstanding, of course there is no need to waste the banknotes."
"It seems that Xiao Jiang's press release is still very influential," Shao Bolin said with emotion: "Even foreign experts have heard about your cousin, and it is estimated that there will be some action in the country soon."
Huang Yongyu smiled and nodded: "I guess it will be soon."
"Say," Shao Bolin suddenly had an idea: "Should we tell Xiao Jiang about this?"
"Yes," Huang Yongyu's expression perked up: "This can be considered a piece of news."
"That's quite interesting news!"
These two old friends were right, one sunny morning.
Although the temperature outside the window was not much warmed by the sun, Shen Congwen felt his own spring.
"Yongyu," he grabbed the phone tremblingly: "I just got a call from the Academy of Social Sciences, saying that they are going to set up a clothing history research laboratory and asked me to be the director."
"real?"
Huang Yongyu seemed more excited than his cousin: "Did you agree to them?"
"Of course I agree," Shen Congwen looked out the window and said, "I finally looked forward to this day..."
After having their house raided eight times, Mr. Shen can finally return to his beloved research work.
At this moment, Comrade Yu Sigui, who was far away in another country, was waiting nervously in front of the TV.
Today is the day when Dongjing Bank’s commercial is aired.
She had been notified in advance and had not slept well for two consecutive nights.
For an advertisement, the real test has just begun.
Whether it is the attendance rate during the broadcast or the passenger flow after the broadcast, she will be most concerned about it now.
"I'm coming,"
When a mother holding her child appeared on the TV, standing in front of the ATM.
Yu Sigui quickly reminded people around him: "The advertisement of Dongjing Bank is here."
Just as she was staring at the TV screen nervously, she was in front of the TV display cabinet in Dongjing Department Store.
The customer who was choosing a TV suddenly stopped.
[Dad often gives us money, he is the best dad in the world...]
Although the commercial has been officially filmed, none of the lines in it have changed.
Gradually, more and more customers gathered around the TV display cabinet...
