typeface
large
in
Small
Turn off the lights
Previous bookshelf directory Bookmark Next

Chapter 262 A win-win marketing plan

Soon, the pen in Jiang Shan's hand seemed to become smoother and smoother.

It is obviously a completely different image from the hesitation when I first picked up the pen.

"country,"

Following a bang-dong-dong, Chen Peisi's call came from outside the door.

Jiang Shan, who was sitting in front of the window, quickly looked back, and sure enough, the two little guys were sitting up in a daze.

"I'm coming,"

Grabbing a piece of paper on the table, Jiang Shan ran directly to the door.

When passing by the two children who were still sitting on the bed, he warned them quickly:

"Listen to your uncle and aunt for a while."

Xiaoyu and Xiaobai, who were still a little confused, nodded to their third uncle.

As the door lock was unlocked, a smiling Chen Peisi quickly greeted: "Morning!"

"Morning," Jiang Shan said as he walked out: "Help Xiaobai clean up."

"Why are you going so early? Why are you coming here so early in the morning just to be a nanny?"

Chen Peisi, who was originally called to have breakfast by Jiang Shan, was assigned a task by the other party inexplicably.

"I'm going to make a phone call."

"Hey, I asked you if you could..."

Facing Jiang Shan's leaving figure, Chen Peisi wanted to shout a few more words, but when she turned around and saw the two little guys sitting on the bed, she immediately stopped talking.

"Good morning, kids."

"Good morning, Uncle Chen~"

"Come on Xiaobai."

Chen Peisi reached out and picked up one: "Uncle Chen, I'll come over to see you early in the morning."

"Where's Aunt Xiaoqing?" Jiang Xiaoyu, who was putting on his cotton-padded jacket, glanced at the door.

"Aunt Xiaoqing is too lazy. She may just open her eyes like you now!"

Just as he was talking, Liu Xiaoqing pushed open the ajar door and walked in with a sideways glance: "Chen Xiaoer, who are you talking about?"

"Talk about Cao Cao!"

Chen Peisi also looked at her sideways: "Did you just see Jiangshan?"

"I saw it," Liu Xiaoqing helped Xiaoyu turn out the collar of his clothes: "You ran out without even wearing a cotton-padded coat, and you're as cold as a monkey?"

"Why is he going out to make a phone call? Isn't there a phone in this room?"

Shao Bolin arranged a cadre room for Jiangshan.

Apart from the area and furnishings, the biggest difference from the ordinary room is the addition of a telephone.

"I guess," a woman's sensitivity often makes men consciously tighten their belts:

"It must be something shady. Don't even think about it. The telephone in this room can be heard by the switchboard."

"Oh~" Chen Peisi nodded thoughtfully, but the next second: "If you can't speak, don't speak. Look at the description you gave me, why can't I see the light of day?"

Liu Xiaoqing rolled her eyes at him and picked up a small roll of meal tickets tied with a cowhide band from the table.

"Hey, if I say it, your eyes are thieves."

"If you can't speak, don't eat."

"Sister, while that guy from Jiangshan is making that shady phone call, let's go to the cafeteria and give him all the meal tickets!"

"Tsk, tsk, traitor."

Just as the two adults and two children were marching towards the post office canteen next to the guest house, Comrade Jiangshan, who was as cold as a monkey, was making a call to the newspaper office in Pujiang.

"Xiao Ding, please prepare pen and paper first,"

Without any pleasantries, Jiang Shan explained to Ding Lingling on the other end of the phone:

"Do you still remember the tasks I assigned you before we left?"

"Remember," Ding Lingling remembered clearly: "I am going to interview the famous singer Zhu Fengbo."

"Are you ready?"

"Jiang Zhuangzhuang has already made inquiries. Teacher Zhu Fengbo just returned from Yanjing last month. We can leave at any time."

"Then let's get this thing done in the next two days," Jiang Shan looked at the plan in his hand: "Do you know what to ask?"

"You have already written to me, do you still know?"

"Okay," Jiang Shan said quickly, "I'll talk about the rest after I get there in two days."

After hanging up the phone from the advertising department, Jiang Shan quickly called his eldest brother's editor-in-chief.

"The third child," Jiang Hai smiled and leaned on the office chair:

"I'll tell you some good news. Within a few days of the first issue of the "Enter the Campus" column proposed by you, I received a lot of letters from readers. Everyone said they like this column very much."

Although it was expected, Jiang Shan still laughed in response to the boss's voice: "Just in time, I also have good news to tell you."

"Really? The interview with Yanda is over?"

Jiang Hai has long known the purpose of Lao San's trip.

On the application form for a publicly funded business trip handed over by Jiangshan, it was clearly written: "Into the Campus" interview work.

"I haven't gone yet."

"What good news is that?"

"Warmly celebrate that the sales of the stereo music tape "Rose Rose Blooms Everywhere" by my country's famous female singer Zhu Fengbo has exceeded the 100,000 box mark in Hong Kong."

"Huh?" Jiang Hai was a little confused: "What is it? Say it again."

Jiang Shan repeated it clearly again: "Did you hear it clearly this time?"

"Is this the good news you said?" Jiang Hai also thought what it was:

"Didn't you tell me all this? Why did it break through the 100,000 mark? You obviously tried your best to only sell 100,000 tapes."

"Although the matter is still the same," Jiang Shan sniffed, "but if you put it in another way, does it sound different?"

Confusing right and wrong, hiding the beginning and ending, taking things out of context, beautifying the facts, and misleading consumers... are almost every high-quality media person's essential skills.

Although Jiang Shan will not do immoral things, it does not mean that he does not know this skill.

Otherwise, in the new media world of future generations, let alone being the most powerful person, you might just be chewed up by others.

"If I haven't heard you talk about this before," Jiang Hai said, "it sounds a little exciting."

"Brother, I have always had a wish."

Jiang Shan on the other end of the phone suddenly changed his tone, and Jiang Hai, who had been holding the receiver, frowned:

"Third brother, what happened to you? As long as the big brother is here, don't be afraid of anything. As long as the big brother can help, I will be fine."

"Then get your notes quickly."

"Remember what?"

"Warmly celebrate our country's famous female singer Zhu Fengbo..."

"Why is this happening again!"

"Brother, please help me publish a one-sentence piece of news on the homepage."

The short and concise news bulletin on the home page has always been a major feature of Oriental Metropolis Daily.

Compared with the preface, main body, analysis and summary of other newspapers and periodicals, the public expressed that they were not that patient.

"So this is your purpose,"

Jiang Hai looked at the line of text he had written on the paper: "Okay, I will arrange it in a minute."

Regardless of whether it can only sell 100,000 units or set a sales record of 100,000 units, this line of writing on the paper is indeed a piece of recorded news.

"Third brother," Jiang Hai smiled bitterly on the phone: "No matter what, I learned another trick from you."

"Learn from each other, learn from each other," Jiang Shan was so cold that he started to jump: "You can help me publish it as soon as possible. We will talk about the specific reasons after I get back."

Just when Jiang Hai thought he had learned a lesson from Lao San, Jiang Shan once again realized the necessity of having a chief editor.

Not long after, Hu Xiao, who was sitting in the director's office of the translation factory, also received a long-distance call from Jiang Shan.

However, he seemed to have been waiting there for a long time: "How is it? Have you heard about it?"

"Don't worry, boss,"

In fact, there was no need for Jiang Shan to open his mouth. Zhou Yeming from Yanjing TV took the initiative to inform him:

"At 8:30 pm on the 5th of next month, the long-awaited "The Man from the Bottom of the Atlantic" will be released with you."

"It will be broadcast on January 5th?" Hu Xiao only felt that it was so fast: "So soon."

"Isn't this a good thing? Haven't you been looking forward to it?"

Hu Xiao has been looking forward to this TV series, which is the first time that TVB has dubbed it in China.

"Yes," Hu Xiao lit up a cigarette: "I look forward to learning from them."

Hearing the familiar sound on the phone, Jiang Shan touched his empty pocket.

Even if he didn't wear his coat, he even forgot to smoke.

At this moment, whenever someone lifts the cotton curtain of the post office door, he will shudder.

"There is something else you can tell me to bring to Gutai,"

Jiang Shan's trip to Yanjing really came with a mission: "The broadcast time of "Weather Forecast" he asked me to inquire about is estimated to be around July next year."

"Lao Gu actually asked you for help?" This news directly aroused Hu Xiao's amusement: "How despicable!"

"Haha," Jiang Shan continued to report to his state officials: "Currently, the meteorological station is helping CCTV select the host of "Weather Forecast."

If it were not suppressed by CCTV, Pujiang TV's "Weather Forecast" program would have taken the lead long ago.

But, every line has its own rules.

No matter which local station it is, it must obey the unified deployment of CCTV.

Just like the previous "Xinwen Lianbo", TV stations across the country must not only broadcast uniformly during this time period, but also must turn in news materials on time.

Gu Zhengzheng submitted an application to broadcast "Weather Forecast" to the radio and television half a year ago, but unexpectedly, he was suppressed by the above sentence.

Agree to broadcast, but the specific broadcast time must be ranked after CCTV's "Weather Forecast".

Ordinarily, Gu Tai and Zhou Tai had some friendship in private, but every time they talked about this matter with each other, Zhou Yeming started to bicker with each other.

Now, the time point brought back by Jiang Shan will make Gu Zhengzheng completely adjust the work plan of "Weather Forecast".

After all, we still have to wait for half a year!

Hu Xiao jotted down the words he was about to convey to Gu Zhengzheng: "Xiao Jiang, it's not good for you to be like this. Don't be like this next time!"

Obviously it was you who forced me, Jiang Shan nodded into the phone: "I won't do this next time if you beat me to death."

"I'm joking with you, but I take it seriously," Hu Xiao laughed and said, "I've already recorded this achievement for you, let's talk about our business!"

"Director Hu," Jiang Shan looked at the schedule in his hand: "In addition to the "Holy War" I told you before, I am also planning to add another interlude to "Latent"."

"Say." Hu Xiao on the other side has already picked up a pen.

“Have you ever heard of ‘Rose Rose Blooms Everywhere’?”

"Is this the song you're talking about in the interlude?"

"You can help me and Teacher Qiu do some research. Try to follow the timeline of "Latent" and arrange the news of our army's victory, no matter how big or small the battle is, and then broadcast it on the radio."

"After playing the news of victory, will you play the song "Rose" immediately after?" Hu Xiao already understood before Jiang Shan finished speaking.

"Yes, but it only plays music, that is, the kind where you can't hear the singing."

"I understand, only the soundtrack will be played." At this moment, Hu Xiao needed Jiang Shan to give him a clear attitude: "Is this important to you?"

"Director Hu," Jiang Shan said solemnly: "You are not an outsider, and I don't want to hide it from you. In April this year,

Guangzhou Pacific Audio and Video Company and Xiangjiang EMI Company signed a loan agreement to purchase machinery and equipment.

The contract stipulates that the tapes will be produced in Guangzhou and sold in Xiangjiang, which will be used to repay the loan.

But the current situation is that the tapes in Guangzhou have been shipped on time, but the people in Xiangjiang have reported that they cannot be sold."

"So they found you?"

After hearing Jiang Shan's words, Hu Xiao's face hardened immediately.

"That's right," Jiang Shan continued on the phone: "If this batch of goods still cannot be sold, by April next year, the first phase of the loan will not be repaid on time."

"The Xiangjiang side doesn't care about this?"

"We have completely given up the choice," Jiang Shan took the opportunity to popularize contract signing techniques to his own people: "In the contract signed by both parties, there is no such item as compensation for breach of contract."

In the following years, there were countless similar incidents.

After buying land at a special price, they did not invest in setting up a factory according to the contract; after buying a factory at a special price, they did not purchase equipment according to the contract...

Some don't even need to pay for the factory purchase, they directly lend you local funds and then control the local manufacturers.

All the efforts are just to look forward to the day when the land is put up for sale.

What a great time to pick up gold everywhere!

"Don't mind this matter," Hu Xiao said decisively on the phone: "Although they are pitiful, they deserve it."

"But I have already promised them."

"How many tapes are left in total?"

"Only a few hundred thousand boxes." Jiang Shan didn't dare to tell the truth.

"How much?" Hu Xiaoteng stood up immediately, and the next second he hurriedly asked: "You immediately found an excuse to push this matter away from me."

"In the contract they signed with me," Jiang Shan honestly confessed, "there is an item of compensation for breach of contract."

"..." Hu Xiao just wanted to pull Jiang Shan out of the phone and beat him up:

"Tell me, apart from arranging to play that Rose episode, how else can I help you?"

"That's enough," Jiang Shan said gratefully, "I'll take care of the rest myself."

"You can handle it yourself," Hu Xiao said. Comrade Xiao Jiang's intuition was too naive: "You... after you come back from Yanjing, hurry up and report to me."

"yes!"

After putting down Jiangshan's phone number, Hu Xiao strode straight to Qiu Yuefeng's office.

In a separate office of the "Latent" broadcast crew, Qiu Yuefeng, who is half Soviet, was humming "Deep Sea" while reading the script.

"Lao Qiu,"

Hu Xiao opened the door and walked in: "Do me a favor... This matter is very important. Are you sure you can arrange it?"

"Xiao Jiang's matter is my matter," Qiu Yuefeng immediately opened the script he was already familiar with: "This, this...and this, should all be suitable."

"Come on, come on," Hu Xiao threw a cigarette and said, "Let's sit down and study it carefully."

In 1979, the new version of "Rose Roses Bloom Everywhere" recorded by Pacific Video had many changes compared to the old version.

For example, change the word "jin" in "The unstoppable spring breeze blows into the chest" to "pass"...

In Jiangshan's view, these fine adjustments are in line with the meaning of the spring breeze of reform blowing all over the earth.

But these crucial places were not reported by the media until much later in the previous life.

It was after this news was published that Zhu Fengbo's box of "Rose Roses Bloom Everywhere" was finally released.

In the second half of 1980 alone, it achieved a record sales of 3.1 million boxes.

What Jiangshan needs to do now is not only to bring this news into the public's attention in advance, but also to make it popular with its own "Latent".

"Nan Zhu Bei Li, by publishing an interview with Zhu Fengbo, one of the top singers in the music industry, led to the rapid rise of "Rose Rose","

On the way back to the guest house, Jiang Shan muttered to himself and ticked off the schedule in his hand:

"From time to time, I will report the news that "Rose Rose" is deeply loved by the people of Hong Kong.

It is recommended that Zhang Lu record a video interview with Zhu Fengbo, the episode of "Latent", Liu Xiaoqing's..."

As soon as he raised his hand to knock on the door, the door to the cadre room was pulled open by Liu Xiaoqing inside: "What is Liu Xiaoqing's?"

Jiang Shan, who almost didn't get angry, quickly took a step back: "Want to know?"

"Of course you want to know about me."

"No problem, let me take a couple of hot bites first."


This chapter has been completed!
Previous Bookshelf directory Bookmark Next