Chapter 265 The earliest advertising song in China
Keywords such as bell-bottom pants, toad mirrors, tape recorders, and Teresa Teng are mostly used to describe young people who were at the forefront of fashion around the 1980s.
No matter how difficult "her" tape is, and no matter the repeated emphasis from around her, what can't be stopped is still unstoppable.
The reason lies in the simple word "good to hear".
At the beginning of the country's opening, compared with the single and repeated tunes for more than ten years, the "Lijun Series" is indeed the sound of nature.
But compared to the Lijun series, Jiangshan prefers several Wanwan songs that have just appeared in the past two years:
"Walking on the Country Road", "Grandma's Penghu Bay", "Just Like Your Tenderness"...
Coincidentally, Su Xiaoming, Zhu Fengbo... and the newly formed team Wang Jieshi and Xie Lisi, these famous singers who became popular all over the country in the 1980s,
At this time, I was also constantly pressing the cassette recorder, listening to these friendly, natural, and catchy Wanwan songs, playing the lyrics and music.
After doing the same operation, they had their first "cover masterpiece".
At that time, tapes of "popular" songs had not yet appeared in the mainland, and even Chinese record companies, which were still losing money, would not record records for these popular songs.
Fortunately, the most indispensable thing at this time is the song and dance performances held by various song and dance bands for the people.
This is also the only opportunity for singers and actors to show their "masterpieces" to the public.
According to Wang Jieshi's later recollection, as long as his and Xie Lisi's names appeared on the program of a certain performance of the China Film Orchestra, it would be the one that sold out the fastest.
The proof is that they copied "Country Road" together at a friend's house.
Since the end of 1979, Jiangshan has also discovered a very interesting phenomenon.
At this point in time where the old and the new are replacing each other, the leaders at the top seem to be seeking a balance where the times collide.
They not only allow the birth of new cognitions and new things, but also acquiesce in the criticism of old ideas and concepts.
Compared with the pilot projects in other industries, the phenomenon-level collision seems to be more obvious in the literary and art circles.
This is where a movie like "Nostalgia" appeared, despite constant criticism at the conference and small meetings.
But even when the Music Association was at its most violent, the most common thing was that it was not allowed to be played except on official platforms, and you could sing whatever you wanted in other places.
Even if a certain publishing house released simplified musical notation textbooks for "Nostalgic Love" and "Teresa Teng Series", and the People's Broadcasting Station's half-hour-a-day "I Teach You to Sing" music teaching program would at most receive a few criticisms over the phone.
After that, what should be done is still what should be done.
"I" just sit on a high place and watch the troubles of these people. As long as it does not affect the country's economic development, "I" will not "offend" anyone.
After a few years, I have freed up my hands and "I" have gained experience, so it won't be too late to step in and take care of things.
Anyone who is a little timid or has a weak brain will not be able to survive the day of victory.
Fortunately, the people Comrade Jiangshan met were the bold ones.
"Xiaojiang,"
Huang Yongyu on the side shook Jiangshan with his arm: "Didn't you just say that the song was pornographic?"
Shao Bolin, who was not too concerned about the excitement, also nodded: "There is also the sound of Mi Mi."
"Where do I have it?"
Jiang Shan turned to look at them in surprise.
It seems that there is a reason why these two always like to stay together.
Compared with the mutual discord here, Li Guyi and Gu Jianfen, who are used to seeing big scenes, seem more natural.
"What a coincidence,"
Li Guyi smiled at Liu Xiaoqing and said, "Speaking of which, apart from performing on stage, we haven't met much in private?"
Liu Xiaoqing nodded: "It's true!"
"Who are these?"
Li Guyi, who was wearing a light brown sweater and cardigan, had no intention of leaving even though he said hello to Liu Xiaoqing.
"Let me introduce to you..."
Under Comrade Xiaoqing's warm introduction, several people who were sitting separately naturally joined the table.
Li Guyi, who is a flower drum opera singer, had only sung an interlude for the movie "Little Flower" before "Nostalgia".
At this moment, it is far from the time when it becomes popular.
Like Li Guyi, Gu Jianfen, the future godmother of music, has only composed one song that has not yet been sung in public: "Young Friends Come to Meet".
As for "Singing and Smiling", "The Little Girl Picking Mushrooms", "The Rolling Water of the Yangtze River Passing East", "Today is Your Birthday"...
These are classic songs that will last forever, so we need to wait patiently for a few more years.
Therefore, compared to the elders sitting here, only Jiang Shan was the most excited at this moment.
"Teacher Li, Teacher Gu, you two must not be polite to me. Xiaoqing's friends are my friends."
In order to give the two children more patience, Jiang Shan asked the waiter to bring the menu again.
Then, he handed it over to Chen Peisi beside him without looking away.
"Thank you, thank you," Li Guyi smiled and waved his hand: "We have almost eaten just now."
"Comrade Jiangshan, I heard you correctly just now,"
Gu Jianfen, who is over 40 years old, has long wanted to ask: "Will the tape of "Rose Blooms Everywhere" be sold in the mainland?"
Li Guyi smiled along with him: "I'm sorry, because Sister Zhu is a good friend of both of us, so I couldn't help but listen to a few more words."
After "Nostalgic Love" and "Young Friends Come to Meet" were both rated as "excessive music".
At this time, Zhu Fengbo, the eldest sister in the music industry, immediately took off and came to the side of these two rookies.
"So you two are friends of Teacher Zhu," Jiang Shan said as if he also knew Zhu Fengbo: "I believe Teacher Zhu will be notified of this matter soon."
"I also have this box of tapes in your hands," Li Guyi said: "When Sister Zhu gave it to me, she said it was only for sale in Hong Kong and Macao."
Jiang Shan nodded, indicating that he was absolutely right.
Gu Jianfen asked directly: "Is it because the sales there are not good?"
"It just didn't live up to expectations."
"So, Pacific Company wants to take the tapes back to the mainland and sell them?" This is what Li Guyi wants to know most.
"When Mr. Liao of Pacific came to find me," Jiang Shan continued, "I gave him this advice."
"Why?"
"Compared to Hong Kong and Macao, we should need Teacher Zhu's tape more."
Li Guyi pursed his lips and shook his head: "Comrade Xiao Jiang, is your suggestion really bad?"
Gu Jianfen, who was frowning next to him, couldn't help but say: "This little comrade may not understand the current situation very well."
"Also... let's know something about it,"
Mr. Jiang Shan understood: "You two teachers may not be very clear about it. I am not only a reporter for a newspaper, but I also like to run around between TV stations. I also have frequent contact with Peisi Xiaoqing on weekdays, so I don't care about the things you said.
Learn something."
Don't talk about them, even the people who read newspapers today can tell you something.
"I heard it just now," Li Guyi had really listened to the chat at this table: "But since you already know it, why do you still think that there is more sales here than in Hong Kong and Macao."
"Your question is almost exactly the same as what Mr. Liao asked before."
After saying this, Jiang Shan first introduced some important premises to everyone present.
"At the beginning of this year, a new audio-visual publishing company called Pacific was established in Guangzhou. The Mr. Liao I'm talking about is the head of this company.
The box of "Rose Blooms Everywhere" you have in your hands now is not only the first product of this company, but also the first stereo tape in our country."
"Yeah," Chen Peisi took the lead and showed a surprised expression: "It turns out that this tape has such a saying!"
Huang Yongyu took out the tape again at this time: "Let me just say, the gift Xiao Jiang brought must not be simple."
Jiang Shan nodded with a good feeling: "Although it sounds like a big deal, the founding funds for this Pacific company were actually all provided by EMI in Hong Kong."
"so good?"
"atmosphere!"
"My heart is devoted to my motherland!"
"What Xiangjiang provides... is a loan!"
Facing Jiang Shan's panting chat mode, Huang Yongyu on the side gave him a deep look.
"The cooperation method signed by both parties is," Jiang Shan smiled at Teacher Huang: "The Pacific Ocean will manage production, and Xiangjiang will manage sales!"
"In the end, they didn't care?" Huang Yongyu guessed.
"I have no ability to take care of it. It is said that in order to promote "Rose", EMI also thought of many tricks. It is a pity..."
When Jiang Shan said this, everyone at the table understood.
"But this batch of goods must be sold,"
Facing a table full of bosses and would-be bosses, Jiang Shan did not hesitate to tell the inside story:
"In three months, Pacific Video will have to repay the first installment of the loan to Xiangjiang. If it fails to pay..."
"What should I do if I can't hand it over?" Shao Bolin was worried about the other party.
"If you really can't hand it over,"
After all, there is a general manager in his family, and Li Guyi knows a thing or two about these things: "Either the government pays, or... the company can only be shut down!"
"Speaking of it, "Pacific" is the first tape manufacturer in my country, and it has a lot of employees. If it is really shut down like this... Anyway, Mr. Liao is so anxious that he has only a handful of bones left."
"Why don't you be anxious?" Gu Jianfen was so anxious just listening to what Jiang Shan said: "So you suggested that Pacific bring the tapes back to the mainland and sell them?"
"What if we still can't sell it?" Li Guyi felt that there was little hope: "Oh, when Sister Zhu gave me this tape, she was extremely happy!"
"The current situation is so difficult!" Gu Jianfen was also worried about Zhu Fengbo.
"I also know it's not easy," Jiang Shan's eyes regained clarity:
"But when I thought about the interests of the country and the ardent expectations of Pacific workers, I secretly made up my mind to help them sell these tapes no matter what."
"well said!"
Seeing the other person's expression as if he was about to die, Huang Yongyu pinched himself and shouted "Hello" to Jiang Shan.
"Jiangshan," Chen Peisi knew that Jiangshan was righteous: "If there is anything I can do to help, just ask."
"Don't forget that you still have me," Liu Xiaoqing also stepped forward in time: "When the tape comes, I will help you promote it to Beijing Film Academy. They will definitely like Teacher Zhu Fengbo's songs."
"This is a good idea," Shao Bolin said, "I will also help go to the post office and give you a shout."
Huang Yongyu: "I will go to school to shout."
Li Guyi: "I will go to the Central Orchestra to shout."
"I'm currently teaching everyone how to sing, and I'll be helping to promote it then."
Teacher Gu Jianfen in 1979, just because his superior said: No one will like your song.
He immediately walked into the school and the factory and taught everyone step by step how to sing the song "Young Friends Come to Meet".
Jiang Shan estimated that it was at this meeting that Teacher Gu came up with the idea of opening a music class.
Faced with everyone's enthusiastic distribution, Jiangshan was immediately moved.
"Thank you for your support for the development of the country's music industry, but as a qualified advertising and publicity personnel, I will naturally take the lead. After all, this batch of tapes contains 800,000 boxes!"
"How many?"
"Oh my God!"
"This will last until the end of the year of the monkey!"
"Don't worry, Teacher Gu," Jiang Shan reminded: "Next year is the Year of the Monkey!"
Hahaha~
Those who were worried a second ago all started laughing now.
"Xiao Jiang," Huang Yongyu has never seen Jiang Shan's special skills: "Are you so sure?"
"Yes, Comrade Xiao Jiang," Li Guyi was sweating for Jiangshan just thinking about it: "I just heard what you meant. Isn't it because you want to advertise these tapes? I guess the higher-ups won't agree."
Most of the people sitting here agreed with this statement, so everyone looked at Jiangshan together.
"Advertising is definitely indispensable,"
Jiang Shan didn't want to hide it: "But for this tape, ordinary advertising methods will definitely not work."
"So what form of advertising are you going to use?"
"If it's convenient, could you just tell us?"
Chen Peisi and Liu Xiaoqing personally helped Jiangshan shoot an ATM machine commercial, so they know a little about Jiangshan.
"First we have to confirm whether there is a market for this batch of "Rose" in the mainland,"
Jiang Shan felt that there was nothing inconvenient: "In my opinion, there is no doubt about this. Just look at how much people like "Nostalgia"."
Everyone in the circle nodded.
Especially Li Guyi, even though the words "Nostalgic Love" have long been missing from the group's performance playlist.
But as soon as she appears on stage, everyone in the audience will think of nostalgia, nostalgia...
Therefore, Li Guyi's "Nostalgia" has never disappeared from the stage.
"When market conditions are established, we will start working on this tape."
"Making a fuss?" Huang Yongyu lit up his pipe of cigarette again: "Tell me carefully, what fuss can this little box of tapes do?"
"If you really want to talk about it, there is actually a story behind every song. We can start from these story books."
""Rose Blooms Everywhere" also has a story?"
"Of course,"
But Jiang Shan doesn’t want to tell the truth yet: “Don’t talk about “Rose Everywhere”, even Teresa Teng’s series, which is called the most beautiful music, I can help it tell the story.”
"oh?"
"Tell me a flower and listen!"
"Everyone has heard the song "When Will You Come Again", right?"
"I've heard of it."
"This song is so nice."
"Not only have I heard of it," Li Guyi was happy when he talked about it: "I can also sing!"
"But you must not know,"
In the dazzling Lijun series, Jiang Shan knows this song best:
""When Will You Come Again" was actually originally an advertising song."
"Good flowers don't always bloom, good times don't always last," Liu Xiaoqing also sang very well: "Is this song an advertisement? An advertisement or something?"
"It is not only an advertising song," Jiang Shan continued to teach, "it is also an anti-Japanese song!"
"Where do you start talking about this?" Shao Bolin didn't dare to drink anymore: "Did I hear it correctly?"
"Come on, come on," Jiang Shan smiled and gave him another glass: "After drinking this glass, I will talk slowly."
Everyone knows that this sentence is the lyrics of "When Will You Come Again", and everyone sitting here couldn't help laughing.
The atmosphere at the wine table really felt a bit like discussing heroes over wine.
"The story I am going to tell you next is actually the story of an anti-Japanese hero..."
The song "When Will You Come Again" is actually an episode from the 1937 movie "Three Stars in the Moon".
It is not difficult to see from the entire lyrics that the central idea of this song has always revolved around "separation and expectation".
Shanghai in the 1930s was full of businesses from all walks of life.
Among them, foreigners are also indispensable.
In Shanghai at that time, matches, foreign paintings, foreign oil... could be seen everywhere.
Among them, the most popular ones are cosmetics and daily necessities.
Therefore, an industrialist named Fang Yexian also established a chemical factory called "Samsung" in Shanghai.
The main products range from tooth powder, toilet water... to mosquito coils and cream, everything you need is there.
Faced with the already established foreign brands, Fang Yexian decided to plan a super advertisement to fully promote his "Samsung" daily chemical products.
His first thought was to fund a feature film.
Thus, the movie "Three Stars on the Moon" was born.
"Three Stars Accompany the Moon" tells the story of saving the country through industry, and "When Will You Come Again" is an episode carefully created by Fang Yexian for this film.
Unexpectedly, after the film was released, the movie was not popular, but the episode in it became popular.
For a time, not only were "Samsung" brand sales points everywhere in Shanghai, they were also singing "When Will You Come Again"!
Fang Yexian, who had boycotted Japanese products for a long time and took the lead in shouting that "Chinese people love domestic products," soon became a veritable "king of domestic products."
By 1939, Fang Yexian had established four "Samsung" daily chemical stores.
During the Anti-Japanese War, we donated money and effort, donated money and materials, and funded the establishment of four hospitals for the wounded.
After the fall of Shanghai, the Chamber of Commerce was immediately established to compete with the Wang Puppet Government.
Every word is admonishing everyone: Don't collude with the Japanese, and don't be a traitor. Those who become traitors will not end well.
Later, after Fang Yexian refused to take up the fake position, he died tragically at the hands of the top gangsters of "No. 76".
However, "Samsung Daily Chemicals" still inherited the founder's legacy and was always at the forefront of the anti-Japanese war.
The "jun" in "When Will You Come Again" is actually the name given to the anti-Japanese allied forces at that time.
According to what Fang Yexian said during his lifetime, this song was actually a call for the occupied Shanghai to fight against the Japanese allied forces.
I look forward to their early return and rebuilding their country and home.
"Do you know how popular "When Will You Come Again" back then?"
Facing a table of silent listeners, Jiang Shan chatted more and more deeply:
"This song is not only popular in our area, but also in Japan's military.
After banning the song several times without success, these idiots came up with a bad idea.
The title of the song "When Will the King Come Again" was changed overnight to "Congratulations on the Return of the Japanese Army"..."
"Is this something that humans can do?"
"How despicable!"
"Damn it!"
"No matter how they change it, no one will believe it!"
"These idiots know how to play dirty tricks,"
At this time, Huang Yongyu was anxious: "Do you know what songs Little Japan has? I'll help change some of them..."
…
While Teacher Huang and Jiang Shan were working on their own minds, the editorial meeting of Pujiang Oriental Metropolis Newspaper was coming to an end.
"One more thing," Editor-in-Chief Jiang Hai firmly sat in the top position:
"Remember to add a text message to the headlines on tomorrow's front page."
"You say,"
"Warmly celebrate that the sales volume of the stereo tape "Rose Blooms Everywhere" by my country's famous singer Zhu Fengbo has exceeded 100,000 boxes in Hong Kong."
