Chapter 268 A wonderful advertisement that cannot be copied
Zhang Lu, who was still waiting for the cameraman to close the line, quickly put out his cigarette butt and went over:
"Gutai, why are you here?"
"Where are the others in Jiangshan?"
Gu Zhengzheng, wearing a navy blue cashmere coat, stepped onto the steps.
"Are you looking for Jiang Shan? He was just dragged away by Factory Director Hu."
After saying this, Zhang Lu, who felt something was wrong, quickly followed him.
In the office of the director of the translation factory, Hu Xiao and Jiang Shan stared at Gu Zhengzheng who had just opened the door.
"His grandma's,"
Hu Xiao was obviously frightened by the visitor: "You wouldn't knock on the door first. If I were pregnant, you would scare me away."
"After all, I was also rated as a monster back then. How can I be scared so easily?"
After entering the door, Gu Zhengzheng sat down on the sofa next to Jiang Shan.
After giving a warm greeting, Jiang Shan, who knew what he was looking for, was ready to leave first.
"Head," he looked at Hu Xiao and said, "Then you two can chat slowly, and I will take the first step."
"Where are you going?"
"Stop!"
The two leaders in the room spoke out in unison to keep Jiang Shan.
Seeing this, Zhang Lu also pulled up a chair and sat down.
"Lao Gu," Hu Xiao asked directly: "If anything happens to you now, tell me quickly. I still need to talk to Xiao Jiang after it's over!"
"What can I do with you?" Gu Zhengzheng waved his hand: "I came here to see Xiao Jiang."
"Looking for me?" Jiang Shan didn't expect that he would be involved.
"The one I'm looking for is you." After the smoke dispersed, Gu Zhengzheng took two more packs of cigarettes and placed them on the coffee table.
"Xiao Jiang, I have arranged the song "Deep Sea" for you."
"Really?" Jiang Shan was thinking about this: "Director Hu said that you are looking for He Zhanhao from Pujiang Conservatory of Music?"
"Yes, it's He Zhanhao," Gu Zhengzheng said with a proud look on his face, "He will be here soon."
"Where?" Jiang Shan and Hu Xiao asked at the same time.
"Here it is," Gu Zhengzheng was surprised: "The music has been recorded, where can I send it if not here?"
Bang bang bang, Jiangshan couldn't help but applaud Gu Zhengzheng three times:
"Gutai is Gutai. This is a difficult thing for me to do. Not only did you do it in minutes, but you also had someone deliver it to me in person. It's amazing!"
"Hey hey hey, stop singing," Hu Xiao clasped the table: "Lao Gu came just in time to help Xiao Jiang think about what to do with so many tapes?"
"I forgot about it if you didn't mention it," Gu Tai's face immediately became serious: "Xiaojiang, you are always a steady person, how come you are so reckless this time?"
When he first heard Hu Xiao talking about this, he was really shocked.
There are a total of 800,000 cassettes, which is shocking to listen to. I wonder where the courage of this country comes from?
It seems that I am still going too smoothly, so I need to take a tumble to improve my memory.
However, this fall should not be too severe, otherwise you may not be able to get up later.
"Okay, don't say it's useless,"
Before Gu Zhengzheng came in, Hu Xiao was still criticizing Jiangshan, but now he started to protect him again: "The most important thing now is how to help Jiangshan get through this."
"Actually, you don't have to worry, I've already..."
Jiang Shan, who didn't want his old comrades to worry, was about to say a few words when he was interrupted.
"But before I came here today, I happened to meet an old acquaintance." Gu Zhengzheng looked at Jiangshan and said: "The editor-in-chief of "Wenhui Po", I caught him asking about some things about Mi Mi Zhi Yin. What do you think he did?
explain?"
"How to say?"
"He quietly told me that there will be a piece of news about "Hometown Love" in tomorrow's "Wenhui Po"?"
"What do I think?" Hu Xiao looked disappointed: "You are criticizing Li Guyi again, right?"
"That's why I praise her!"
"Praising her?"
In fact, Jiang Shan clearly remembers these historic reports.
Regarding those misjudged people, the clarion call for counterattack was sounded from Pujiang City.
First it was "Wenhui Daily", then "Liberation Daily"...
But now, the whistle was blown by the Oriental Metropolis Daily.
In the late 1970s and early 1980s, the response to the emergence of new music was that the capital city supported it and Kyoto boycotted it.
As for the coastal cities, they are in the midst of a crazy sales of Lijun series tapes.
Pirated tapes come in for about 3 yuan, and are sold out by vendors for about 7 yuan.
Just doubling the delivery price is considered a formal channel.
It is common for many inexperienced comrades to pay more than ten or twenty dollars for a box of tapes.
Later, the middlemen began to learn how to copy, and the prices could be high or low.
"Actually, I have two articles about Mi Mi Music," Jiang Shan said following the topic: "One is by Li Guyi, and the other is by Zhu Fengbo."
"Did they write it themselves?" Gu Zhengzheng asked quickly.
"Yes," Jiang Shan nodded: "Before they handed the manuscript to me, they had already had it rejected by many newspapers."
"Then...will your newspaper publish it?"
"It will definitely happen." In Jiangshan's plan, they will be reported tomorrow: "Otherwise, I won't follow."
"You are so brave!" Hu Xiao shook his head with emotion.
"I don't think the problem is big, after all, Wenhui Po is also on your side," Gu Zhengzheng thought this was a good thing:
"If everything goes well, these things will be a positive publicity for Zhu Fengbo's tape."
Jiang Shan nodded and smiled, not expressing anything.
But judging from the expressions of those two people, they were still worried about those tapes.
However, Jiang Shan felt that they had forgotten the most important thing, which was the first stereo tape produced in the mainland market.
In today's audio and video market, apart from records, you can't find any merchants selling genuine tapes.
But the ownership of tape recorders has quietly increased.
Regarding how good the first release of Virgin Zone is, Jiangshan has already been a little impatient.
The knocking on the door interrupted all the thoughts in the office.
Soon, He Zhanhao, who provided music for "Latent", walked in with a smile.
After some enthusiastic thanks, a sonorous and powerful song came from the recorder in Hu Xiao's office:
【Dream of light in the dark night, my heart is covered with sadness...】
At this moment, Comrade Jiang Shan became more and more excited as he listened.
After the song ended, he quickly held He Zhanhao's hand tightly.
"Thank you so much, Mr. He," the longer it comes, the more it meets the requirements of the times:
"When I hear the lyrics I wrote being sung by a singer, do you know how excited I feel?"
"It's understandable, it's understandable,"
When he learned that the young man in front of him was the lyricist of "Deep Sea", He Zhanhaote took a serious look at the country:
"I have had the same experience. When I heard the concerto I composed performed by my classmates, I was so excited that I couldn't sleep for several nights."
Jiang Shan also sighed: "Your song "Butterfly Lovers Concerto" is really nice!"
"I love listening to that piece of music too," Gu Zhengzheng then asked what Comrade Jiang Shan wanted to ask: "How did you come up with the idea to adapt "Butterfly Lovers" at that time?"
"A lot of people have actually asked me about this," He Zhanhao said with a smile:
"In 1958, I was a student at the Pujiang Conservatory of Music. At that time, the school encouraged us to take our instruments out of the campus and play for the workers and peasants."
So, a group of students from the Conservatory of Music walked out of the campus carrying violins and saxophones on their backs.
However, when they finished playing for the workers and peasants, they did not hear the expected applause.
It turns out that the peasant brothers in the countryside don't understand Mozart and Beethoven at all.
He Zhanhao curiously asked them what kind of music they wanted to listen to, but the answer was drama pieces such as Yue Opera and Shanghai Opera.
Compared with the indifference in the eyes of other students, violinist He Zhanhao really regarded the worker-peasant eldest brother as a brother.
Later, with the help of classmate Chen Gang, the famous "Butterfly Lovers Concerto" was born.
Once performed, it immediately caused a sensation within and outside the industry.
Not only the workers and peasants brothers like to listen to it, but also the big brothers from abroad.
Later, because of this outstanding "Butterfly Lovers Concerto", He Zhanhao was hired to teach at Pujiang Conservatory of Music after graduation.
…
At the end of 1979, Hong Kong was immersed in a sea of Christmas joy.
In Huimei Advertising Company, one of the seven largest advertising companies in Hong Kong, the negotiators of the "White Rabbit" Food Factory were staring at the advertising quotation in front of them in a daze.
"150,000?...Isn't your offer too outrageous?"
"Manager Bai, this quotation is already the most reasonable. You can also go to other advertising companies to inquire about the current market conditions."
The planning fee for just one advertisement would cost 150,000 yuan. This quotation was still too high for the current scale of "White Rabbit".
However, before the "White Rabbit" staff could digest the information in front of them, Huimei on the opposite side reminded her again:
"Same as last year, what is signed in this contract is only the design fee for planning the advertisement. As for the production cost, we have to wait for the specific planning to be finalized before we can budget it."
Facing the successive price shock waves, Manager Bai couldn't help but remind the other party:
"But this year's advertising requirements are completely different from last year. Our factory hopes that you can design an advertisement for "White Rabbit" that will not exceed 10 seconds."
"We have carefully studied your company's requirements. This quotation of 150,000 is based on your advertising requirements."
"A 10-second advertisement design also costs so much?"
"It has nothing to do with the length of time."
"Then...can the subsequent production costs be reduced?"
"There is no reduction in production costs, everything must be done according to the rules!"
"But why did I hear that in order to get an advertising contract from Japan's Meiji Candy, you Emi even proposed making it for free?"
"This is an internal decision within our company," the staff member across the conference table spread his hands and smiled:
"If you cannot accept this offer, you will have to find another partner."
Compared with the warm reception in 1978, today's Huimei advertising seems to have been in a state of "love comes or not".
There is no intention to negotiate with the various concessions made by the "White Rabbit" Candy Factory.
"Is it true that we can only sign the contract based on this quotation of 150,000?"
The staff of White Rabbit are still making final efforts.
In their opinion, Huimei Company made a lot of money last year from the "White Rabbit" commercial that combined animated and live action, so this year they should remember their old friendship.
"I'm really sorry," Huimei's staff member shook his head regretfully, and then reminded:
"Although a 10-second short advertisement can save your company a lot of advertising costs, it also carries the risk of insufficient publicity.
I hope Manager Bai can reconsider and appropriately relax the length of the White Rabbit advertisement."
When this matter was brought up, Manager Bai disagreed with the other party's point of view: "Not necessarily. I saw the short advertisement for White Cat washing powder which was very good. You can also learn from it."
"study?"
The "Huimei" company has already studied the small advertisement for "White Cat" washing powder with a whine:
"In the opinion of our company's professional design team, the small advertisement for White Cat washing powder is accidental, and the 5-second advertisement is indeed very cleverly designed.
But it is a pity that its brilliance can only flash by like a shooting star, and there will never be another short commercial with the same success."
"Really?" Manager Bai weighed it carefully for a while: "Even 10 seconds won't work?"
"The shorter the ad, the more difficult it is to design,"
The staff of Huimei Advertising informed the other party very professionally:
"That's why our company made a design fee quotation of 150,000 yuan."
What's more, according to the requirements of the "White Rabbit" candy factory, this newly created advertisement must be released before the Lunar New Year.
