Chapter 27 The first advertisement in the country, who is it?
Looking at the lighted window, Jiang Shan stopped in his tracks. He didn't know how far the advertisement in "Pujiang Daily" had progressed?
After thinking for a while, Jiang Shan walked into the office building.
"Brother."
He knocked on Jiang Hai's office door: "Are you in?"
Jiang Hai, who was sitting inside and smoking a cigarette, knew it was his younger brother Jiang Shan's voice when he heard it: "Come in."
Jiang Shan opened the door and found that in addition to his eldest brother, there was also a gay man in his thirties.
The two of them sat face to face at opposite ends of a desk, looking at the materials spread out on the table with helpless expressions on their faces.
"Here, let me introduce you," Jiang Hai smiled and stood up after seeing his younger brother: "This is my younger brother Jiang Shan, and this is Cai Wensheng, the editor-in-chief of our supplement department."
"Hello, Editor Cai."
"Hello, Comrade Xiao Jiang, I often hear Brother You mention you."
"hehe."
After a few greetings, Jiang Shan also sat down at the desk. After a few glances, he understood: "These...are all materials to be reported to superiors?"
Jiang Hai nodded: "The first application was submitted a week ago."
Jiang Shan: "What did the above say?"
Jiang Hai shook his head: "I submitted applications to the Municipal Propaganda Department, the Ministry of Culture, and the Industrial and Commercial Bureau. Except for the Propaganda Department, which left the materials, the other departments directly returned them."
Jiang Shan didn't speak immediately after hearing this. He began to think carefully.
There are only a few days until October 1978. It is said that the policy of "enterprise management of newspapers and public institutions" will be announced in October.
After that, various loss-making newspapers began to find their own way out.
According to the original process, the editorial board of "Tianjing Daily" in October will also publish advertisements at the same pace as the current "Pujiang Daily".
Although they also encountered many difficulties, they finally succeeded in getting approval and published the country's first advertisement in "Tianjing Daily" on January 4, 1979.
After that, Tianjing Daily not only had a smooth journey, but also became a model for newspapers across the country to learn from.
"Next month," Jiang Shan's eyes were bright and clear, which meant that he was thinking clearly at this time:
"All newspapers will receive a policy notice on corporate management, and then all departments will reconsider your application."
"Are you sure?" Jiang Hai seemed to have grasped something important: "Jiang Shan, have you heard any rumors again?"
At this time, Cai Wensheng looked at the young man in front of him in disbelief. Could it be that he was the one who gave Chief Editor Jiang the inside information?
Usually I have only heard Editor Jiang praise his younger brother, who is sometimes a translator and sometimes a painter. I never expected that there is such a network of connections.
After coming out of the conference room that day, Cai Wensheng immediately asked friends from the Municipal Culture Department to help inquire. The result was exactly as Jiang Hai said. The eight major newspapers in Yanjing had indeed collectively submitted an application for "enterprise management."
Jiang Shan picked up the cigarette on his eldest brother's table and lit it: "Actually, we are not the only newspaper that is applying to publish advertisements."
"Um?"
Jiang Shan lowered his voice: "As far as I know, Tianjing Daily also has this plan. The editor-in-chief of the newspaper there is very clever."
Jiang Hai and Cai Wensheng said in unison: "Really?"
"Well," Jiang Shan said with certainty, "It's just that like you, they have also been rejected by the higher-level departments."
"Alas~"
"But they are not ready to give up at all. They have even contacted the advertising manufacturers."
Jiang Hai was completely shocked: "You even know this?"
Jiang Shan looked calm: "It's a toothpaste factory."
"oh?"
Jiang Hai and Editor Cai looked at each other and breathed a sigh of relief at the same time.
This is often the case with people. Once they know that there is an alliance, they feel confident.
In the past week, I have either been criticized by superior departments for "making mistakes" or being said to be "too radical"...
After so many days of approval, I was about to give up, but now I regained my energy.
Editor Cai thought about what Jiang Shan said just now: "Then according to what you said, shouldn't we also find some advertising manufacturers?"
"It makes sense," Jiang Hai also thought: "We should find some manufacturers and include them when we submit the application next time."
Editor Cai nodded repeatedly: "Yes, this way the application report will be more complete."
"If you want to find it, hurry up and find it," Jiang Shan directly instructed: "You'd better find some loss-making enterprises. If you happen to have a batch of goods in the factory, it would be even better."
"That's right," Jiang Hai thought it was reasonable: "We help them advertise and they pay our publicity expenses. How nice."
Cai Wensheng said with emotion: "It's obviously a matter of killing two birds with one stone, but I don't know when those departments will figure it out."
"Don't worry," Jiang Shan comforted, "I'll figure it out soon."
Once you figure it out, you'll be out of control.
"Brother..." Jiang Shan thought carefully and prepared to help the boss again: "You know Pujiang Daily Chemical Factory? They have a "Spring Thunder" shampoo with a serious backlog. They also have bell-bottom pants from our father's factory.
.”
After saying that, both brothers laughed.
One second, Jiang Hai was still wondering how Jiang Shan knew about Pujiang's daily chemical inventory backlog. The next second, he felt that just like Dad Jiang's bell-bottom pants, he had heard it from other people's mouths.
In fact, the latter clause was added intentionally by Jiang Shan in order to avoid making his elder brother suspicious.
After all, he knew that the comrades of "Tianjing Daily" had searched almost all over Tianjing, and it was not until their friends persuaded them that they signed the first advertising business agency with "Tianjing Toothpaste Factory".
It is also known as the Blue Sky Liu Bi Zhi, which later became known as "Eat it, it tastes good, you will definitely enjoy it".
As for the "Pujiang Daily Chemical Factory", they were struggling to submit an application to Pujiang Radio Station, hoping that the radio station would help promote their new products.
Their factory produced a brand new shampoo this year, which is of high quality and has a newly developed drug that promotes the growth of hair follicles.
However, since there is no place to promote it, it is difficult to gain the trust of consumers, resulting in a serious backlog of products.
So I contacted Pujiang Radio Station again and again, but was always rejected.
Historically, this advertisement for Pujiang Daily Chemical was delayed until the advertisement in Tianjing Daily appeared, and then it was approved by the radio station to be broadcast in March 1979, and became "the first commercial advertisement on national radio stations".
At this time, Jiangshan wanted "Pujiang Daily" to help it. After all, both sides urgently need each other.
"This Pujiang Daily Chemical Factory will go to the radio station every three to five," Jiang Shan continued: "If you take the initiative to find them, you will definitely succeed."
After listening to Jiang Shan's analysis, Jiang Hai and Editor Cai had extremely clear ideas, and even had plans for tomorrow and the day after tomorrow.
Looking at the country in front of him, Jiang Hai suddenly had a feeling that was both familiar and unfamiliar. The prodigal son could never change his fortune, so he should be the one he was talking about.