"During the most difficult period, RB's Mitsubishi Pen Manufacturing Company came over and proposed that China Lead should be converted into Mitsubishi's OEM factory..."
Director Xu's words continued, Jiang Shan picked up the water cup and took a sip of tea.
If he hadn't been sitting in the office of the Light Industry Bureau, he would have never known that China Lead was almost "processed" by a foreign brand.
"The pencil Wu Ding gave me is the weapon I use to command thousands of troops. Do you know who said this?"
Several people in the room shook their heads, including Jiang Shan.
Director Xu reached out and picked up a green pencil on the table, and then said slowly:
"It was the Chairman who said that during the Anti-Japanese War, domestically produced pencils were of great use, whether for combat mapping or for cultural and educational propaganda on the home front.
Not only that, China Lead also produced a large number of military wooden boxes for our army's arsenal.
Therefore, when China Lead was in trouble, the relevant state departments immediately provided the greatest support.
After the rapid integration of three domestic pencil manufacturers, Wu Dinglai still served as the general manager.
As a result of the concerted efforts of the whole country, China Lead, which had previously had debts of up to 4.5 billion, was finally able to turn around its losses in 1953.
In 1954, as a gift to the National Day, China Lead developed and launched the ‘Zhonghua Brand 101’ drawing pencil.
By 1976, after technological improvements, all indicators of the 101 had reached the world's advanced level..."
It turns out that our country already had its own drawing pencil as early as 1954.
Jiang Shan nodded slightly, listening to Xu Ju's continuous narration, feeling that Zhongpian had already passed the most difficult period.
"During the WG period, China Lead was in a new dilemma after the public-private partnership...
It was not until this year that the messy and messy situation in the China Lead Factory was fully improved.
The appearance of the factory has been completely renewed, and the production capacity and output have been comprehensively improved.
but……"
As soon as he said "but", Director Xu slowly looked at Jiangshan.
As soon as Jiang Shan saw this posture, he knew that he was going to be given a job!
Sure enough, Director Xu's next words were addressed to him alone:
"Due to the blind expansion of production during the WG period, the China Lead Factory produced a large number of substandard Zhonghua brand pencils.
For a time, there were a large number of products on the market with broken lead, short lead, and pen barrels that were easily brittle and cracked.
This kind of Zhonghua brand pencil, which is called "sharpening pen" in the market, has been returned by foreign businessmen in large numbers.
You know, as early as the 1950s, due to the low price and high quality of Zhonghua brand pencils, they were exported to more than 50 countries at their peak.
Nowadays, while the production capacity of China Lead has been greatly increased, the quality has also been restored.
But the export share lost during the WG period still shows no sign of starting."
Facing Bureau Xu's focused gaze, Jiang Shan nodded matter-of-factly.
It seems that the Light Industry Foreign Trade Export Bureau, which Bureau Xu is responsible for, has begun preparations to earn foreign exchange from China Lead exports.
"I have two documents in my hand now," Director Xu opened the drawer: "One of them is about lead exposure..."
After Jiang Shan reached out to take it, he immediately started reading it.
In addition to groups of comparison data between Chinese pencils and foreign brands, there are more promotional methods for foreign pencil brands.
"The superiors gave us a death order this time. Do you know what it means?"
"Only success is allowed," Jiang Shan's eyes still stayed on the document in his hand: "Failure is not allowed."
"Previous group meeting,"
Director Xu stood up as he spoke: "We have no clue at all..."
"Xu Bureau," Jiang Shan first wanted to say something about the material in his hand: "Your analysis report is very comprehensive."
"What's the use of a good analysis report? What I want is someone who can help me solve problems,"
Bureau Xu knows this all too well, and some people rely on these data to shirk their tasks.
"Xiao Jiang," Director Xu pointed at the information in Jiang Shan's hand: "Do you want to see the advertisement on this?"
"Do you have one?"
"Yes, I have!"
"If you can see it, of course it would be great."
"Xiao Han," Director Xu waved to Section Chief Han: "Show all those advertisements to Section Chief Jiang!"
"Okay, Director!"
Section Chief Han, who was already waiting aside, immediately started busy in front of the video recorder.
After a while, the color TV screen in the office lit up.
The first thing that popped up on the screen was the advertisement that Jiangshan wanted to see the most: RB Mitsubishi.
On a gray screen, a slender white hand held a red Mitsubishi pencil and slowly drew straight lines on the white paper.
Wherever he passed, the street lamps, tall buildings, cars... and the flashlights in the children's hands were all lit up one by one on the white paper.
When the red pencil stopped sliding, a paper miniature city with thousands of lights appeared on the TV screen.
Jiang Shan, who had been staring at the screen until now, slowly lit up a cigarette.
In today's era, Mitsubishi's pencil advertisement can definitely be ranked among the model students.
"Among these advertisements, he is the most powerful," Huang Hua beside him asked in a low voice, "How do you feel?"
"It's pretty good," Jiang Shan said truthfully, "It's an eye-catching advertisement."
In later generations, there was a similar advertisement.
But what's even more amazing is that as the brush in hand advances, every flat building on the drawing paper lights up the windows and stands up one by one.
In comparison, the visual effect is more agile.
While Jiang Shan and Huang Hua were communicating quietly, a second advertisement popped up on the TV screen.
Jiangshan took a closer look and found that it was actually a Mitsubishi.
The opening scene of the commercial only shows a green Christmas tree drawn on white paper.
Then, a chubby hand holding a yellow crayon appeared on the screen.
When the hand disappeared from the screen, a small yellow teddy bear appeared on the Christmas tree on the drawing paper.
After that, little hands holding only colored pencils appeared on the drawing paper one by one.
When each little hand withdraws, a small pendant will appear on the green Christmas tree.
Red bow, blue plane, colorful little ball...
Finally, when a string of jingling Christmas theme songs came from the TV, the Christmas tree on the drawing paper immediately came to life on the paper.
A fully hung Christmas tree with flashing lights appeared on the screen.
Finally, a line of Japanese text popped up on the screen, clearly telling Jiangshan that this was Mitsubishi advertising its own colored pencils!
Calculating the time, Mitsubishi Stationery of this era should have launched automatic pencils.
However, they still invest a lot of publicity funds in ordinary pencils.
Whether it's drawing pencils or colored pencils, I won't let go of any of them.
After several commercials, none of them caught Comrade Jiangshan’s discerning eye.
When a snowflake appeared on the TV screen, Jiang Shan raised his hand and took the cigarette thrown by Director Xu.
"How is it?" Director Xu asked while lighting a cigarette: "How do you feel after watching it?"
"Except for the two Mitsubishi advertisements at the beginning," Jiang Shan's opinion at this time was exactly the same as in the analysis report: "The others are not enough to be a threat."
"It's the same view as the bureau."
"After all, it is a time-honored pencil giant," Jiang Shanyi said: "Mitsubishi is very willing to make money in this regard!"
"In recent years, Mitsubishi's pencils," Section Chief Han introduced, "have been fully rolled out in several surrounding countries. With the increase in advertising investment, the sales of Mitsubishi pencils have continued to hit new highs."
"So," Jiang Shan felt that Xu Bureau's ambition was really big: "The competing brand of our Chinese pencils is Mitsubishi?"
"you guessed right!"
Originally Xu Ju couldn't make up his mind, but after watching several of Jiang Shan's works:
“Compared with Mitsubishi’s pencils, our Zhonghua pencils have advantages in both quality and price.
20 years ago, countries such as India, Singapore, and Malaysia were originally the main exporters of Chinese pencils.
These countries will also be our focus for advertising in the future..."
"It seems you are going to have a big fight?"
"Xiao Jiang, you don't have to worry about advertising funds." Since he has decided to send Zhonghua pencils abroad, Director Xu will naturally not be soft-hearted.
Huang Hua, who was on the side, also laughed and said: "As long as the export volume can be increased, this advertising fee is nothing."
Manager Huang's words were deeply recognized by Director Xu.
"So, the most important thing right now is..." Director Xu looked at Jiangshan and said, "Can we have a loud advertisement?"
When Director Xu's words came out, several eyes in the office looked at Jiang Shan.
"Which pencils does China Lead specifically want to enter the international market this time?"
"The specific varieties are not limited," Section Chief Han replied: "But the main ones are drawing pencils and colored pencils."
Coincidentally, the two Mitsubishi advertisements that were just shown to Jiangshan happened to be for these two types of pencils.
It seems that the Light Industry Bureau has regarded these two advertisements of Mitsubishi Pencil as its imaginary enemies.
Thinking of this, Jiang Shan turned around and took out a sketchbook from his backpack.
"What?" Huang Hua looked at Jiang Shan in surprise and asked, "You already have an idea?"
Xu Ju was also stunned at this moment. Could it be that Jiang Shan wanted to take the route of auspicious words again this time.
"Xiaojiang," Bureau Xu warned early: "Although this advertisement will indeed be broadcast in Hong Kong and Macao, most of the advertisements will be broadcast abroad, and not many people there can understand Chinese."
"I understand what you mean." Jiang Shan was not in a hurry to explain.
I just laid the sketchbook open on both sides flat on the table.
Then, he took out a pencil sharpener and slowly sharpened two Zhonghua brand drawing pencils on the table.
Seeing his unhurried demeanor, the three people in the room all frowned to varying degrees, among them, Chief Han was the most profound.
However, seeing Director Xu and Manager Huang holding on for dear life, they could only wait and see without saying a word.
“To evaluate whether an advertisement is excellent, the first data to refer to is its viewing rate.
If the audience can be retained every time it is broadcast, then this advertisement can no longer be described as excellent..."
When a series of advertising knowledge points popped out of Jiang Shan's mouth, the three comrades in the office did not even listen to a word.
At this moment, they were staring at Jiang Shan's hands in shock.
I couldn't bear to move away for a second.
"Drawing a circle with your left hand and a square with your right hand has always been a challenge to the human brain..."
Jiang Shan, holding a paintbrush in each hand, had already sketched out two frames, one square and one round, on the blank sketch paper on both sides while speaking.
Then, Jiang Shan's two paintbrushes, in the two picture frames with one circle and one square, kept drawing circles with the left hand and squares with the right hand from the outside to the inside.
Under the constant gaze of the three onlookers, two familiar figures appeared faintly in Jiang Shan's seemingly repetitive sketches.
"What you are drawing is..." Huang Hua was the first to notice: "Mickey Mouse?"
As the two picture frames, one round and one square, were filled up, two lively and cute Mickey Mouses, one male and one female, appeared on the left and right drawing papers respectively.
Xu Ju said nothing at this moment, only staring at Jiang Shan's hands without blinking.
This was the first time in his life that he had seen such an evil painting method.
In fact, not only Xu Bureau, but also everyone present was the same.
No one who goes up the mountain should underestimate the God who comes down the mountain!
