In the corridor of Pujiang Meiying Factory, although the lights along the way are dim, it is better than nothing.
A glimpse reveals the whole story, as can be seen from the wattage of the light bulb above the head. Excellent works do not necessarily represent great unit benefits.
"The performance is good, both ads are well designed,"
Before leaving, Director Xu specially called Jiang Shan out.
Facing an art form he had never seen in half his life, he had to praise it emphatically:
"Do a good job, the bureau attaches great importance to talents like you!"
"It's all your guidance!" The current comrades in Jiangshan only dare to ask for money, not credit.
"There are no outsiders here, so don't stay with me."
"It's also good to be guided by your lack of restraint."
"Ha," Xu Muchun smiled slightly and cast his gaze into the distance.
After getting along for a while, I still like this little comrade next to me who doesn't like to raise his tail very much:
"I'm going to have to work hard for you again tonight. I'm going to rush to the Aimin Food Factory to have a look. Tonight is the day when the second batch of new packaging will be shipped."
"You still care about this?"
"The quantity this time is relatively large, but I'm a little worried after taking a look."
"I was talking about this with Manager Huang last night." In fact, Jiang Shan had wanted to find out for a long time: "I don't know if the comrades in Xiangjiang like the new packaging of our White Rabbit."
As soon as this was mentioned, Director Xu was delighted: "Don't worry, it's better than expected."
Open the door, get in the car, and then close the door for Director Xu.
After Section Chief Han completed a set of smooth movements, he turned around and handed a note to Jiang Shan: "Comrade Jiang Shan, this is your home phone number."
"Huh? My home phone number?"
What he said made everyone confused. What he didn't even know, outsiders knew first: "Where did you get the number? I don't have a phone at home!"
"I was so busy today that I forgot to mention this to you,"
Section Chief Han, who had never found a chance, ran towards the co-pilot as he said: "The matter of installing a telephone in your home was specially requested by Director Xu."
After saying that, before Jiangshan could react, the black car sped away.
…
Looking at the factory door closing again, he lowered his head and glanced at the note in his hand.
Section Chief Han's last two sentences made him immediately understand that the phone number he had been unwilling to pretend to have actually got in in this way."
A gust of wind blew by, and Jiang Shan, who was shivering, turned around and ran towards the studio.
As soon as he entered the door, he saw Liu Xiaoqing carrying a lunch box: "Why have you been here for so long?"
Pan Hong's posture was similar: "If you wait any longer, you won't be able to eat anything."
"Eat quickly," Zhu Fengbo didn't leave at this moment. He raised his hand and waved to Jiang Shan: "I'll keep it all for you!"
In fact, there was no need for her to remind him, Jiang Shan's hands were already heading towards the meal on the table:
"How is the taste?"
"Don't tell me," Chen Peisi couldn't bear to raise her head after eating: "The food in the municipal government canteen tastes really good."
Those sitting there nodded while eating, all in agreement.
Earlier, when everyone was shouting about Jiangshan's success, Section Chief Han walked into the room carrying several boxes of late-night snacks prepared by the Light Industry Bureau canteen.
Jiang Shan was really hungry at this meeting, and he ate so deliciously: "It seems that we have to come again tomorrow."
In terms of editing, the two backbones of Meiying Studio are quite experienced.
There are also two professional film editing machines in the factory.
But these newly shot films must first be sent to Pujiang Film Technology Factory to develop the negatives.
After that, after the working sample is sent back to the factory, you can look at the sample on the editing machine and mark the editing marks.
"I'll take the video of you painting with your hands later."
These were all tasks assigned in advance, so Duan Xiaoxuan also made a shooting plan early: "We'll cut it together tomorrow morning."
"Will you be able to see the samples tomorrow morning?" Jiang Shan felt that it would be faster than he expected.
"Today's technology factories all automatically rinse and dry. Like the scene we just shot, we don't even have to think about the sound. The technology factory can produce the film very quickly."
"Then the relationship is good, what Director Xu is pursuing now is a quickie."
"By the way, Xiaojiang,"
When it came to sound, Mr. Jin Fuzai, the arranger of Meiying Studio, became interested: "Have you considered what kind of background music to use for these two commercials?"
"Teacher Jin," Jiang Shan smiled and asked him in turn: "Do you have any good suggestions?"
"It depends on what you want,"
Just now, after looking at Jiangshan's set of digital chains, Jin Fuzai felt that his inspiration had appeared again.
"We are all laymen in this area,"
Jiang Shan and Huang Hua smiled at each other: "You are an expert in this field, I listen to you."
"Hey," Zhu Fengbo's eyes lit up and he said, "Xiao Jiang, why don't you ask Teacher Jin to help you compile two pieces of music?"
"I think I'm just afraid that Teacher Renjin won't be able to make a move!"
"That's not true," Jin Fuzai said without being pretentious at all: "After helping to make the music for the film "Snow Child", I happen to have some time."
"So you agreed!"
"Okay, I'll try to make up two paragraphs for you."
"Great," Jiang Shan clapped his hands happily:
"With your soundtrack and the images of two photography teachers, these two advertisements for "Zhonghua" pencils will be difficult to succeed!"
As a composer who graduated from Pujiang Music, Mr. Jin Fuzai’s name can often be found in the titles of many well-known cartoons.
"Nezha Haohai", "Three Monks", "Afanti", "Lotus Lantern", "Shuke and Beta"... and the TV series "The Romance of Crotch Alley" and "Ji Gong".
Each of them is a work that can be praised loudly.
Among them, Jiang Shan's favorite is "Landscape Love", a collaboration between Jin Fuzai and Gong Yi.
In 1988, when Mei Film Studio decided to shoot the ink animation "Landscape Love", it entrusted Jin Fuzai with the important task of arranging the music.
The first thing Jin Fuzai thought of was Gong Yi, his classmate in the middle school attached to the Conservatory of Music.
Because only his guqin skills can support this pinnacle of ink animation.
Like the expression of "The Reed Flute", "Landscape Love", which does not have a single line of dialogue in the entire film, relies entirely on the artistic conception of the ink painting and the sound of the piano throughout the film.
Guqin master Gong Yi used a guqin "Zhengyin" left by Li Qingzhao to directly interpret "Landscape Love" into a classic that cannot be surpassed to this day.
This score of "Landscape Love" has also become a must-play score for subsequent Guqin exams.
Coincidentally, "Landscape Love" and the current "Snow Child" are both cartoons in which Jin Fuzai and Duan Xiaoxuan participated.
"When the demos come out, I will help you compose the music," Jin Fuzai said with a smile, "It shouldn't take much effort."
Jiang Shan kept nodding his head, looking forward to it.
"Xiao Jiang," Duan Xiaoxuan also came over and asked, "What are your requirements for editing?"
"What's the requirement..." For such a small advertisement, the important thing is to fast forward: "You have to be willing to cut it, just show it to the audience."
"I understand," Duan Xiaoxuan nodded: "It's similar to the films produced by our factory. No matter how meticulous the preparation process is, only the most exciting parts can be left."
Jiang Shan nodded: "Yes, just keep the most exciting part.
"It's an advertisement," Qu Jianfang said. He understood very well: "It wants to grow, but it can't."
"Haha," facing the support of several teachers, Jiang Shan felt a little embarrassed: "It just delays your work too much."
After speaking, he glanced at Afanti on the prop shelf.
"Where are you delaying?" Qu Jianfang also looked at the prop rack: "The movie "Afanti" has already been released, so there is no need for those things."
"No more filming?" Jiang Shan remembered that there are still many episodes to come: "Don't you mean there are still many wonderful stories to be told?"
"..." Qu Jianfang stopped holding the chopsticks in his hand and looked at Jiang Shan in surprise: "How did you know about this?"
"I...that's not...isn't that what you said before!"
"What did I say to you?" Qu Jianfang didn't even remember, so he probably missed something.
"Your Qu teacher really wants to make another film," Duan Xiaoxuan felt that there was nothing she couldn't say: "But, the boss asked him to modify Afanti's image before filming!"
"Why change it?"
Chen Peisi, who was finally willing to give up her job, was the first to express that she had not figured it out: "Afanti looks so interesting!"
"I feel that every character in this movie is well designed." Pan Hong picked it up and played with it for a while when she first entered the room.
"Besides," Liu Xiaoqing thought: "We are all used to it, this change will definitely be awkward."
"Is there going to be changes from above?" Jiang Shan was surprised: "Is it the request of the special factory director?"
"I never said that,"
As the door of the studio was pushed open, Te Wei and Yan Ding walked in one after the other.
"Old factory director," Qu Jianfang quickly stood up and asked, "Why are you here?"
Yan Ding first raised a bag of oranges in his hand and said, "The factory director was worried that you were working too hard, so he sent you oranges."
So soon, the few who had just finished their supper began to gather around the table and eat fruit again.
"Afanti's image problem is really not what I said," Tewei, who was chewing a piece of orange in his mouth, had to explain himself.
"The old factory director did not say this," Qu Jianfang said, "It was other leaders in the factory who criticized Afanti's bad image."
"I was puzzled. The public's response was not very good."
"Anyway, we people think it's pretty good," Chen Peisi turned and looked around: "Am I right?"
Uh-huh, several people in the room responded immediately.
"Speaking of it," Qu Jianfang elaborated on Afanti:
"The characters in this puppet film can really stand the test of the people. Every film produced by our unit must be collected on the spot."
"Well," Tewei was also very positive about the other party's work: "They brought back a lot of local stories, all of which are very interesting. One of them is a story about buying shade trees, which is also very exciting."
Yan Dingxian: "There is also the treasured donkey one."
Qu Jianfang: “It’s a lot of fun!”
"Since it's so fun," Jiang Shan simply suggested, "then just film it all!"
"Did they all be filmed?" Tewei waved his hand: "We can still discuss a sequel. If we film them all, it will become an animated series."
Before the "Afanti" series appeared, there had not been a cartoon series in China.
There were only 13 episodes of "Afanti" but it took eight years to film, which shows how much resistance Qu Jianfang encountered at that time.
"Wouldn't it be great to make a series? Disney's cartoon series are so profitable," Jiang Shan strongly suggested: "Speaking of which, our country doesn't have any cartoon series yet, right?"
Upon hearing this, Te Wei and Qu Jianfang's eyes lit up at the same time, but soon darkened again.
"The idea is very good, but the higher ups won't agree to it," Te Wei was not afraid to show off his wealth to those sitting here:
"First of all, the fees cannot be approved. Cartoon short films are no better than movies and cannot be sold separately."
"Xiao Jiang," Yan Dingxian, who is considered an old acquaintance of Jiang Shan, said, "Our factory currently has many movies that cannot apply for filming funding, let alone TV series."
Tewei: "You know we're so late, why are you here at the factory?"
Jiang Shan: "Didn't you give us oranges?"
"That's just one of them," Te Wei smiled:
"Tomorrow, the British BBC TV station will come to our factory to discuss cooperation on an animated film. They will provide the funds and we will provide the technology."
"Really? Is there such a good thing?"
"I heard that the script has been prepared!"
Jiang Shan knows without guessing that "Tales from the Heavenly Book" is coming.
After watching China's "Havoc in Heaven", the British BBC was shocked.
So we decided to co-produce a similar animated film with Pujiang Meiying Studio.
But after everything was ready at the American Film Studio, the British side announced that they were quitting.
Angrily, American Film Studio decided to do it on its own, and later generations continued to hype it up as "The Book of Heaven".
"The film bureau attaches great importance to it and asks the factory to do a good job in reception," Yan Ding looked at Jiang Shan first and said, "I will come over and meet with the director to see if there is anything we haven't prepared for."
Cold night, warm house.
This meeting in China highly welcomes any investment from foreign investors.
"Outsiders are still outsiders after all," Jiang Shan couldn't reveal too much: "The only one we can really rely on is ourselves."
Tewei felt that there was something in Jiangshan's words, and he also knew that this kid had a lot of tricks up his sleeve.
So he asked: "Xiao Jiang, there are no outsiders here, please tell me, how should we rely on ourselves?"
Yan Dingxian had already guessed: "Comrade Xiao Jiang, you don't want to suggest that the factory set up an animation advertising department, do you?"
"What a great idea. Setting up an animation advertising department is indeed a good suggestion." Everyone in the country wanted to applaud Deputy Director Yan.
"It's time for us in Pujiang to have one," Huang Hua revealed to Meiying Studio: "Two years ago, an advertising company in Xiangjiang filmed an animated commercial for White Rabbit Milk Candy, and the production cost alone was 100,000.
."
"How many?"
All the employees of the American Film Studio sitting there shouted: "Our unit can't spend so much on one movie?"
"What a fool," Qu Jianfang simply couldn't imagine: "When I was filming "Afanti", I saved everything I could. It was all rags bought in a fabric store, and the stockings that were put on the puppets' faces were all used.
Just pick the cheapest one.”
"That's why I said it," Jiang Shan emphasized again: "It is still necessary to establish an animation advertising department. The other one is..."
"What's the next one?"
"Our Meiying Studio has produced a lot of cartoons since its establishment. Why not develop cartoon peripherals?"
"What is called……"
Before Yan Ding could speak first, Tewei asked directly: "Cartoon peripherals?"
"Disney in the United States and Astro Boy in Japan will release a batch of toys based on the cartoons every once in a while,"
Jiang Shan decided to help Meiying Studio with a preview: "Including the comic strips from your factory, these are called animation peripherals."
"Come to think of it," Yan Dingxian immediately thought of something: "For a while last year, the plastic toys from "Havoc in the Sky" appeared on the market."
"Yes, yes," Jiang Shan never mentioned that he did it himself: "But it is too simple and not interesting. We have so many art technicians in our factory, so it will be no problem to design a few toys."
"If you put it that way..." Tewei thought about it for a moment: "It's definitely not possible to rely on our factory alone. We have to cooperate with the toy factory. I just don't know how much profit there will be."
"Don't underestimate the profits from these peripherals," Jiang Shan said truthfully: "If you do it well, you can earn more than making a movie."
"Can you earn so much?"
"You can go to Japan and ask about the "Astro Boy" rag dolls, water cups, stickers, school bags, pencil cases... they have been best-sellers every year for more than 10 years."
"Can it also be made into a water cup?"
In 1950, a young man in Japan opened a doll factory using waste cloth from a relative's factory.
Although the factory is small, the name is not careless.
After flipping through books for a long time, I finally saw the Chinese "Six Tao".
One of the sentences, "It will never be easy for generations" deeply satisfied the boss, and it just matched his wish that his original intention would remain unchanged for thousands of generations.
As a result, this rag factory got a famous name "Bandai".
From the "Toyota" car model in 1956 to the "Astro Boy" in 1963...
"Bandai" products have always revolved around the concept of "peripheral".
As long as there is a bit of fame, it will have to rub it.
In the end, it became the largest comprehensive company in Japan involving entertainment, Internet, animation... peripheral products.
"Just like "Nezha Haohai" which was just released last year, we can definitely launch a Nezha gashapon."
"What is a gashapon?"
"Then the Third Prince didn't come from beating an egg," Jiang Shan started to draw on the paper on the spot: "Let's make a plastic egg, and when we unscrew it, Nezha will pop out of it."
"Hey, this is interesting," Yan Dingxian also became interested: "I can also design it as a lotus."
Qu Jianfang started painting directly: "It has to be the kind of lotus that is closed first, and then the spring is tightened."
Jiang Shan and Chen Peisi raised their hands together and gestured: "It's blooming."
As soon as this started, the whole studio immediately became active again.
"As for "Snow Child", which is about to be released in your factory," Zhu Fengbo helped think of a solution:
"I really like it when I see it. If I could have a doll like that, I would definitely be willing to pay for it."
In 2021, a promotional film designed by Meiying Studio for the Winter Olympics made all people born in their 70s and 80s shout "Ye Qing Hui".
The Great Sage Qitian said "My grandson is here" and brought back Snow Child, Calabash Baby, Nezha, Dansheng, Jiuselu, Black Cat Sheriff, Afanti... all of them.
Many netizens were completely moved by the reappearance of the "Snow Child".
They all said: "I cried bitterly for you back then, but I never thought that after so many years, I would still shed tears for you."
"So you are still alive!"
"I am too old to see such a scene."
"This is the unique romance of Chinese children."
"Seventy-two changes, all three heads and six arms are back together."
"My childhood, my Chinese comics."
“Beautiful Film Factory yyds.”
This time, not only did the American Film Studio not get scolded for copying it, but it also allowed the American Film Studio, which had been frustrated for a long time, to regain its home court.
