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Chapter 291 The torn advertisement

On the busy Anhe street, two cardboard boxes, one large and one small, were carefully moved out of the car by the taxi driver.

"Just leave it on the floor?"

"Put it here first," Yu Sigui held the suitcase and glanced at the gate of No. 51: "Thank you, comrade."

Listening to the fashionable returnee in front of him calling himself "comrade" at all times, the driver couldn't help but laugh.

When I was about to refuel and leave, I didn't forget to take a look at the cardboard box outside the car window.

The experienced man knew at a glance that it was another large color TV that had been brought back to China.



Today is Sunday, and Yu Sigui stands alone outside the courtyard gate of No. 51.

Looking at the pile of luggage in front of me and wondering what to do, a familiar figure appeared.

"Is it Sister Sisi?" Ying Ruhua just walked out of the canteen, holding a bottle of Hero brand pen water in her hand.

Yu Sigui turned around and saw a simple little girl smiling at him: "You are... picturesque, right?"

"Yeah," Ying Ruhua nodded.

After returning to China during the Mid-Autumn Festival last year, Yu Sigui had already matured with all the members of the Jiangshan family.

"Great, please help me go in quickly and call Jiang Shan."

"Brother Jiangshan went out to watch a movie early in the morning,"

Ying Ruhua glanced at the big and small bags on the ground and decided to go back and send a message: "Sister Sisi, don't worry, I'll call someone for you right now."



In the evening, guests and family members who had no intention of leaving crowded the whole room.

For a moment, everyone stared at Jiang Shan and Chen Peisi in front of them without blinking.

The two young men, with their buttocks sticking out and their backs hunched over, were happily gathered in front of the video recorder.

After a simple operation, the 18-inch color TV set sent by the Light Industry Bureau finally lit up.

Facing the colorful pictures, all the people in the hall felt their eyes light up, and the whole room became lively and lively.

"Is this a videotape?"

Father Jiang held a black videotape in his hand. No matter how he looked at it, he thought it was high-end: "Put it in the video recorder and you can watch the movie?"

"Well," Jiang Shan nodded: "This is much more convenient than a movie theater. You can watch whatever you want as many times as you like."

"Oh," Jiang Ma felt more and more incredible the more she listened: "I didn't expect that there is such a machine in the world. Who will go to the cinema in the future?"

"You can't say that," Jiang Shan said with a smile, "The key is that we don't have that many video tapes right now!"

With the current market conditions, it is difficult to buy a tape.

Not to mention the videotape, not even a shadow can be found.

If it weren't for the few video tapes that Yu Sigui brought randomly, the video recorder sent by the Light Industry Bureau would still be unusable!

At this moment, everyone's excitement was focused on the video recorder or the brilliant color TV in front of them.

But he didn’t pay much attention to the cartoon pictures on the screen.

However, as the TV screen continued to change, the audience in the hall gradually closed their mouths.

Even the well-informed second sister-in-law Lu Xiao was looking at the TV screen with interest.

On a piece of fruit-green lawn, suddenly, a small clod of soil emerged from the ground.

As more and more clods of soil emerged from the ground, a small trapezoidal mound soon appeared on the green lawn.

"hiss,"

Looking at the familiar picture in front of him, Jiang Shan immediately became excited: "What a good vision, I actually brought this cartoon back."

Hearing the whispered praise in his ear, Yu Sigui looked at Jiangshan proudly.

"Needless to say, I have good taste," but then I thought: "You also know this cartoon?"

"Xiaoyu Xiaobai,"

Jiang Shan, who didn't want to answer directly, quickly changed the person he was chatting with:

"Do you know what the little animal on TV is? It's called a mole. Like an excavator, it likes to dig soil and make holes."

"The name of this cartoon is "The Mole's Story,"" Yu Sigui looked at the younger brother with a smile, and said, "The protagonist is a cute little mole."

The words were spoken to the two children, but all the adults in the main room nodded along.

Everyone, including Jiang Shan, was watching the cartoons on TV with relish.

The little mole on the screen is struggling to repair a red toy car...

This cartoon, which would later be released on CCTV in 1982, was brought to the Jiang family in advance by Yu Sigui.

In Jiang Shan's mind, the plump black mole in front of him was far more lovable than Disney's animated stars.

The Czech cartoon "The Mole's Story" was filmed in 1957, with bright colors and lively and cute characters.

There is no dialogue in the entire film, and only onomatopoeic dubbing such as laughter, shouts, and cries are arranged.

Children all over the world can easily understand the plot.

Compared with the 10-year filming length of the puppet show "Avanti", the 59-episode animated film "The Mole's Story" took an even more exaggerated filming period of more than 50 years.

Thinking of this, Jiang Shan curiously picked up the outer shell of the video tape: "How many episodes are there in this cartoon?"

"There are 22 episodes in total," Yu Sigui knew even without watching: "Did you know? These 22 episodes took more than 20 years to film."

When everyone heard this, they all showed surprised expressions.

Chen Peisi: "Oh my god, this is too exaggerated!"

"20 episodes in 20 years?" Liu Xiaoqing's eyes widened: "If you put it this way, the children who just started watching this cartoon are already almost middle-aged, right?"

"The battle line is long enough," Jiang Shan smiled.

By the time the cartoon was announced to be finished in 2002, Jiang Xiaoyu and Jiang Xiaobai were almost entering middle age!

"country,"

Yu Sigui lowered her voice and glanced at Jiang Shan: "Let's go, take me to your room to sit for a while."

Liu Xiaoqing, who heard the commotion, looked at Pan Hong for a moment.

Lu Xiao, who also saw it, gently touched the river beside him.

After that, both groups of team members maintained their original postures while watching the film, without revealing their pricked ears.

"Why are you in such a hurry?"

Jiang Shan also wanted to see the mole a few more times: "We'll talk about it after watching this episode."

"Tsk," Yu Sigui couldn't wait that long, so he frowned and said: "Are you leaving?"

"...What's so important? I'm so anxious."

Although he was a little reluctant, Jiang Shan stood up.

After all, the two electrical appliances that Miss Yu brought back from Japan are still in his room!

"As soon as I entered this yard and saw you, I knew you were here to torment me again."

When Jiang Shan opened the door of his room, he did not forget to express his psychological activities.

The Hitachi color TV and video recorder that came into view made his heart warm.

"That's nonsense," Yu Sigui rolled his eyes at him: "You can't just remember me!"

"Remember,"

Jiang Shan made a pot of hot tea for Miss Yu: "I didn't see you, but I burst into laughter when I saw you."

"Hey," until this moment, Yu Sigui was still recalling Jiang Shan's sunny smile:

"To be serious, on the way back from the airport, I saw a lot of slogans about family planning. Now the country is starting to pay attention to this issue?"

"Actually, it started last year. Tokyo is about the same, right?"

"Absolutely," Yu Sigui nodded: "But compared to outdoor activities, Japan promotes them more in newspapers and TV."

"We have a lot of newspapers and TV shows here," Jiang Shan glanced at the promotional materials on the desk: "No, I have to help Pujiang TV station come up with an advertisement for family planning!"

"It can't be such a coincidence," Yu Sigui, who just picked up the tea cup, blinked his big eyes: "They also asked you to design a family planning advertisement?"

"What?" Jiang Shan noticed the other party's expression: "Is your purpose of returning to China this time the same?... Is that what it is?"

"Well," Yu Sigui nodded slowly: "That's what it is!"

"Ah,"

Jiang Shan, who found it funny just thinking about it, couldn't help but shook his head: "Okay, I might as well help you with a spoonful of stew."

"This thing can't be heavy, right? If it's found out..."

"He can't do this even if he doesn't check me," Jiang Shan didn't dare to be lazy: "I mean, it's the same type, so it's easier to think about it together."

Seeing Jiang Shan speak so easily, Yu Sigui felt that he had to give Jiang Shan a warning:

"Are you so sure? I can tell you that Jiangshan, Tokyo TV's previous family planning advertisement was a failure.

Those who complained about it were removed from the film.

Therefore, Taiwan’s biggest requirement for participating in advertising this time is to make the audience satisfied and love to watch it.”

Hearing this, Jiang Shan frowned: "Satisfy the audience? Do you still want to watch it?"

"Hmm~"

"Is this still a family planning advertisement?"

"I also know it's difficult," you can tell by looking at the bitter faces of his subordinates: "So I can only come to you. If you can't do anything, the advertising money will have to be given to others.

"

Looking at Yu Sigui's slightly pouted red lips, Jiang Shan was a little dazed for a moment.

Bits and pieces of the previous life all flooded into my mind in an instant.

Comrade Jiang Shan, who was only concentrating on picking up memories, didn't notice the sudden redness of Yu Sigui's ears.

"What are you looking at?" Miss Yu waved her hand in front of Jiang Shan's eyes: "I am so beautiful that you are dumbfounded?"

"What you said really made me stupid,"

Jiang Shan's misty thoughts were instantly pulled back by the other party's words: "But, why did you cut your hair?"

"This is called Yamaguchi Momoe's hairstyle," Yu Sigui said, smoothing down her bangs. "It's very popular in Tokyo now."

"What suits others may not suit you."

Jiang Shan was already thinking about the advertisement: "Just like this family planning advertisement, it must be suitable for each country's national conditions."

Although the other person was talking about advertisements, Yu Sigui was thinking about something else.

She decided to grow her hair back as quickly as possible.



Just like last time, Yu Sigui and Liu Xiaoqing stayed in the guest house of the Propaganda Department.

The moment the door was closing, second brother Jiang He walked into Jiang Shan's room with a bottle of medicine.

"Don't rush to sleep," Jiang He sat down at the square table: "I'll lend you your place to draw a sketch, and I'll use it in two days."

Jiang Shan, who was not planning to go to bed early, especially welcomed his second brother's arrival.

"You're going to meet someone else when you ask for a loan." Many times, Jiang Shan misses the days of living in the same room with his second brother.

"What kind of medicine is this?"

There was an orange-red medicine bottle on the table, which made Jiangshan take a curious look.

"Contraceptive pill No. 0,"

This is Jiang He's homework tonight: "Your newspaper office has received a publicity task. You were not at the office for the past two days and you don't understand the market situation."

Jiang Shan looked at the medicine carefully: "This thing will appear on the animation wall of our newspaper soon?"

"Don't worry, I will design it properly."

"Don't be too stressed," Jiang Shan patted his second brother on the shoulder: "You still have to follow the requirements of your superiors."

Jiang He nodded and said nothing more.

Speaking of which, this is the first time he has designed a promotional poster on his own!



The deeper the night goes, the quieter the movement in the courtyard becomes.

Tonight's Jiangshan, from beginning to end, I haven't even touched a pen.

I just looked at the information and photos in front of me one after another.

Until the moment I turned off the lights and lay down in bed, my mind was still filled with images of family planning photos that could not be erased.

There are people everywhere, and there are children everywhere who don’t have enough to eat and don’t have enough clothes to wear.

The wrinkles on each father’s face are as sharp as a knife, and the invisible hope in each mother’s eyes...

I don’t know where Zhang Lu collected these pictures, but Jiang Shan became anxious when he saw them.

"well,"

Jiang Shan tried his best to rub his forehead, and frowned even more tightly: "What happened today? I don't even have a clue. When I close my eyes, this is all I see."

How can he sleep?

At this moment, Jiang Shan just wants to tear out all the pictures in his mind.

"Huh? Tear them all off..."

Suddenly, Jiang Shan sat up suddenly in the darkness.

A few minutes later, the lamp on the desk came on again.

This light will stay on until dawn!



"According to research reports, if no measures are taken, our country's total population will reach a terrifying 4.2 billion in 2080,"

According to the previous agreement, Jiang Shan was already standing in the director's office of Pujiang TV Station: "This data is terrible and must never appear."

Gu Zhengzheng, who was already familiar with family planning information, nodded slightly in agreement: "Therefore, our publicity work is even more urgent."

Also nodding were Zhang Lu and Comrade Yu Sigui who insisted on attending.

"You are right,"

Standing at his desk, Jiang Shan slowly spread out a stack of drawings: "To make the masses aware of this problem, we only need to show them these pictures."

While Jiang Shan was talking, several people in the office had already taken the initiative to gather around him.

The drawings displayed on the table are the sketches that Jiang Shan drew based on those photos last night.

The pencil drawings of vast crowds of people and poor families look even more anxious and depressing in the eyes of several onlookers.

In the end, Gu Zhengzheng really wanted to hold Jiang Shan's hands and shout: That's enough.

I really don’t want to continue reading.

But the next second, only a "bah" sound was heard.

Before he could say anything, Jiang Shan actually tore up the drawing himself.

To be precise, a corner of the painting should have been revealed by Jiang Shan.

"What are you...?"

Before Zhang Lu could finish his question, he discovered that there was something else underneath the uncovered piece of paper.

[After the family planning policy is implemented.]

After several people saw this sentence clearly, Jiang Shan's hand continued to tear it apart.

"It's not enough to make the people aware of this problem, they must also see the beauty of rationalizing the population."

Hiss, hiss, hiss...

The drawing paper on the desk is being torn apart one by one by Jiang Shan.

When the entire drawing paper was peeled off, a colorful pencil drawing with eye-catching colors was fully revealed.

Outside the window is the blue sky and white clouds, and the interior is warm and modern furnishings.

A family of three sitting at the dining table were enjoying the rich delicacies with smiles.

The scene in front of him made Gu Zhengzheng let out a long sigh of relief.

Compared with the messy pencil sketches before, this colorful pencil drawing with rare people and beautiful things can indeed make viewers feel comfortable and yearn for it.

Next, Jiangshan went through another set of repeated actions.

After taking the lead in unveiling a family planning slogan, another picture of a modern city with a beautiful environment appeared in front of their eyes.

Seeing the visual enjoyment brought by the strong contrast between the groups in front of him, Yu Sigui looked at Jiangshan with joy.

If we help her design a family planning advertisement based on this routine, it will probably really meet the requirements of Tokyo TV Station.

Facing the girl's expectant eyes, Jiang Shan silently shook his head.

Obviously, he doesn't think so.

At least in Jiangshan's eyes, this advertisement, which relies on comparison to show the superiority of family planning, cannot impress the Japanese people who have already realized modern life.


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