Chapter 299 McDonald’s advertising contract must be fought for!
Dong-jing, Dadi Advertising Company.
Yu Sigui, holding a cup of black tea in both hands, was leaning against the window and looking out.
A thick layer of snow has fallen on the front lawn.
At this time, she remembered the scene of filming an advertising demo a while ago.
The plot of the advertisement is not complicated, and it didn't take much effort to shoot.
All the filming was completed in the company's front yard, back yard, and living room.
There is not much technical content, just some safety measures are required.
But when he thought of these "safety measures", Mr. Yu couldn't help but smile: "Jiangshan, I'm sorry you can think of it!"
…
Tokyo-Kyo TV, Advertising and Broadcasting Department.
Following the call from a colleague, everyone in the office gathered around.
"What's wrong?"
"Look at this ad."
Before they could ask clearly, the advertisement on the monitor played again.
After a line of letters "Planned by Chunfengdu, produced by Dadi Advertising" floated by, a simple piano background music played.
[On the barbecue grill that appears on the screen, there are several burnt sausages.
The appearance of these grilled sausages cleverly aroused the imagination of several staff members.
As the camera zoomed out, a casually dressed man appeared next to the grill.
Although the sausages on the grill were already on fire, he still made no move to stop.
Because only in this way can he temporarily avoid the chaos behind him.
As his wife's complaints continued to get louder, the man turned around and smiled at his wife.
When he turned back again, the remaining smile on his face instantly disappeared.
The camera zoomed further and further, and the entire courtyard was completely exposed on the screen.
On the lawn littered with children's toys, three or four children were chasing and playing around.
One moment I stepped on the water basin, and another moment I kicked over the flower pot...
The water guns in the hands of the children fired water jets wantonly.
The pregnant wife stood in front of the clothesline and loudly reminded her child to be obedient.
It was obvious that none of the children running around were listening to her.
Dad, who thought he could escape disaster by ignoring him, was shocked to the core by a sudden column of water.
Before he could turn around and curse, he saw a heavy water gun rising into the air and flying straight towards the man's egg.】
Ouch!
The three bystanders in the advertising department frowned and smacked their lips.
Both men and women can imagine what the father on the screen should do next.
But to their surprise, the picture went dark at this moment.
After only 0.1 seconds, the screen that lights up again has switched to the next scene.
At this time, the three well-informed advertising staff were reluctant to even blink.
It seems that I have been completely attracted by the plot in the advertisement.
[The first thing that catches the eye in the picture is still a yard of messy toys and discarded food waste...
Although none of the children showed up, judging from the extent of the persecution in the yard.
Without three or five children, we really wouldn’t be able to achieve such an effect.
My father's face was full of exhaustion after a busy day, and he seemed even more tired the moment he opened the door and got out of the car.
As before, the mess in front of him is waiting for him to clean up...]
This scene, in the eyes of the two male staff, seemed to see themselves in reality.
Unknowingly, I began to empathize with the father in the advertisement.
[The young father withdrew his gaze and took a step forward with resignation.
The next second, a golf club on the ground bounced up immediately after he stepped on it.
The club stood upright and hit the man's crotch directly.】
"Does it hurt?"
Before the two male staff members could comment, the young female staff member asked out of curiosity: "Will this hurt?"
"Then... um..."
"What do you think?"
In the following commercials, except for the scene switching, the final result is always the same.
The coffee kicked over by the child spilled steam onto his father's crotch.
The father who put on the headphones had just laid down on the sofa when his son jumped on him on his knees...
When the last piano note was played, the advertising screen went completely dark.
Then, a line of letters jumped out - have fewer children and raise them better, and give yourself and your children a comfortable living environment.
"You guys feel like this advertisement..."
The clerk who first discovered this advertisement still couldn't relax: "How is it?"
"From beginning to end," the female staff member was still recalling: "My eyes never left the screen for a second. If I hadn't known it in advance, I wouldn't have guessed what the advertisement was promoting."
"The key is that it looks interesting."
"The little plots one after another can attract the audience to keep reading."
"Yes, even if I later found out that my father would be injured, I still wanted to see the process of the injury."
"Hahaha, me too."
"It's very strange," said a male staff member: "Although this family planning advertisement is not like other advertisements, which are full of slogans and slogans, but after watching it, I really don't want to have children."
"To be honest," another male staff member also said: "After seeing this advertisement, I immediately thought of the two gangsters from the neighbor's house. They are really annoying."
The female staff member finally concluded: "There are no disgusting pictures, only interesting scenes. Even the advertisements that we can be attracted to will definitely not be missed by the audience."
"After all, it's Dadi Advertising. It's the only company that can make public service announcements so eye-catching."
"Yes, that public service announcement about the whale puzzle is also a work of Dadi Advertising, right?"
"You just remembered it!"
"In this way, Dadi Company's advertisement fully meets Taichung's requirements."
"Great, I'll go and notify the section chief to come over."
"No need, just send the video to him and show it to the minister by the way."
…
In Dadi Advertising Company, Yu Sigui combed her hair in front of the mirror.
"Why are you growing up so slowly? Oh, I don't know if the advertisement for "Dads" will be picked up by the TV station?"
After receiving the planning proposal from Jiang Shan, Yu Sigui felt that what he saw in front of him was a script, not an advertisement.
It wasn't until she listened to Jiang Shan's explanation that she gradually understood.
The family planning advertisement Jiangshan designed for Tokyo TV this time is actually a Dures advertisement.
In view of the goal of preventing its own products, naughty children have always been the most common protagonists in Durex advertisements.
From Jiang Shan's point of view, Dures in "Killing My Dad and Adding Pain" seems to be on the same page as the Japanese government.
Unlike contraceptive pills in other countries, most of the more than 100 contraceptive pills in Japan are spermicides for men.
Letting the men of the country take the lead in compromising has always been Japan's strategy.
Therefore, the advertisement for "Thanos and Egg Pain" must also be the most suitable for little Japan's appetite.
…
The waves are running, the waves are flowing, the river is rolling thousands of miles and never stops...
With the broadcast of "Shanghai Beach", two hot topics have emerged in Xiangjiang City recently.
One is the TV series "Shanghai Beach".
The other one is, of course, the two "Zhonghua Brand" pencil commercials that just aired.
After the two pencil advertisements were launched in Hong Kong, advertising companies of all sizes in Hong Kong immediately started analysis and research on them.
In the conference room of the "Huang & Lin" advertising company, what is playing on the big screen is the Zhonghua brand colored pencil advertisement.
Jin Fuzai, the official soundtrack of Meiying Studio, helped Jiangshan compose a tinkling and clear background music for this commercial.
Watching each piece of colored pencil carving into a piece of art under the direct view of the camera.
Huang Zhan and Lin Yanni, who were sitting in the conference room, actually made a sound of surprise.
After "rewinding" several times in a row, Huang Zhan was willing to look back.
"It's amazing, it's really amazing," he pointed at the screen and gestured with his hands: "How can we learn from this advertisement? Is this something that ordinary people can do?"
The staff sitting there also had expressions of amazement on their faces: "I couldn't draw the advertisement I drew with both hands with just one hand!"
Another person had already drawn something on the paper: "I still can't figure out why I just drew a circle when I looked at it, but in the end there was a pattern in the circle."
Huang Zhanzao had discussed this topic with a friend early on: "It has something to do with the weight of the strokes. When the contrast between depth and light is appropriate, the pattern can be displayed."
"Oh, so smart!"
Lin Yanni, who has not yet become Mrs. Huang, is also another partner of "Huang and Lin".
After staring at the still picture on the screen for a while, she frowned and wondered: "Where did this advertising company find talents? Not only can they draw with both hands, but they can also micro-carve pencils."
"What do you mean?" Huang Zhan was surprised again: "Could it be that both the two-hand painting and the miniature sculpture were made by the same person?"
"I have carefully identified them just now," Lin Yanni said with certainty: "The hands in the two advertisements are the hands of the same man."
"Have you discovered all this?" Huang Zhan couldn't help but shake his head: "Women are more thoughtful!"
Lin Yanni, who ignored the other party, chewed her pencil and thought for a while: "Now it seems that we can confirm some situations."
Lin Yanni, wearing a white skirt, stood up and walked to the front of the big screen.
With the remote control in his hand, he pressed it towards the machine.
"Please take a look, from the original White Cat washing powder, to the White Rabbit toffee, to the current two pencil advertisements, you can find the three letters CFD in the advertisements."
Screenshots of advertisements flashed across the screen, and indeed the three letters "CFD" could be seen in the circled position in the picture.
"According to our estimation, CFD should be the abbreviation of an advertising company," Lin Yanni continued: "And his registration place should be in the mainland, because the three brands currently appearing are all products from the mainland."
Huang Zhan smiled slightly and continued to say to his employees: "Last year, we, 'Huang and Lin', took over Hilton's advertising agency. So far this year, we have not received a big order, so Mr. Lin and I discussed it and decided to do it."
We must do our best to win the Mak Kee business."
Upon hearing this, the employees in the conference room began to discuss quietly.
In 1975, McDonald's opened its first store in Causeway Bay, Hong Kong.
One McDonald's after another opened smoothly.
Advertising also appeared overwhelmingly on the streets and alleys of Xiangjiang.
By 1979, Burger King officially landed in Hong Kong with the translated name of "Baojiajing".
The first thing I did when I landed was to spend money on advertising.
After half a year, McDonald's took stock and found that it had lost a lot of profits to the other party.
This is not bad!
After some analysis, I came to a conclusion.
The loser is the advertising, not the product.
So after the new year, McDonald's immediately sent out invitations to four advertising companies.
From radio, television, to outdoor advertising, everything needs to be overhauled.
Lin Yanni stood in position C with one hand in her pocket:
"Mai Kee has sent invitations to four advertising companies this time. In addition to us, we also have Bo Kee, Huimei and McCann.
Each of the four companies has its own characteristics, such as our copywriting, Boji's creativity, McCann's team, and Huimei's quotation."
Huang Zhan took off his glasses and wiped them: "Everyone knows that what Mak Kee is showing off this time is a piece of fat. Unfortunately, compared with the other three companies, it can be said that 'Huang and Lin' has no chance of winning."
"But..." Lin Yanni pointed to the big screen: "If we can get help from this advertising company, I think there shouldn't be much of a problem."
Including Huang Zhan, everyone present nodded.
"That means our company is planning to hire foreign aid this time?"
"It's also called subcontracting, or... joining forces!"
A discussion started again.
Huang Zhan, who knocked on the table, was about to speak when the door of the conference room was suddenly pushed open.
"I asked," a female employee walked in excitedly holding the information: "I found the CFD information."
"Show me quickly."
Lin Yanni snatched it away.
Later, Huang Zhan also walked over: "What did you say?"
Lin Yanni: "Spring Style Promotion Plan?"
Huang Zhan: "Spring style? Isn't this just CFD?"
"According to the clues collected, this company named Chunfengdu is indeed in the mainland, and its office is said to be located in a newspaper called Oriental Metropolis Daily."
"Wait a minute," Huang Zhan raised his head fiercely: "What kind of reward did you just say?"
"Oriental Metropolis Daily"
Bang, Huang Zhan struck with both palms: "That's it, I know who I should contact about this matter?"
"Who are you looking for?"
"Lao Cha," Huang Zhan said firmly, "his "Legend of the Condor Heroes" sent to the mainland was published in this "Oriental Metropolis Daily"."
"What a coincidence? You can't remember it wrong, right?"
"Wait a minute, I'll make a call first and ask."
…
Huimei Advertising Company, conference room.
Vice President Ju sitting at the top was announcing a decision:
"From now on, the whole company will make suggestions for Mak Kee's advertising. No matter which department you are in, if you have good suggestions, you can come to me directly in the office."
After the meeting, Ju Jin in the corridor quickly took the information handed to him by someone:
"Pujiang? That's right. Each of the three brands that CFD is responsible for planning is a Pujiang factory."
"Then...should we get in touch with this company?"
"Of course," Ju Jin said quickly: "Otherwise, do you think we can get Makji's advertising contract by ourselves?
