The night is dark and windy, and the remaining snow illuminates the road.
On the sidewalk of Anhe Street, Chen Peisi was still fantasizing about steak.
"It seems that this capitalist country also has its merits. Just say that the Western food we had tonight was really enjoyable!"
"It's not enough." In fact, Jiang Shan also ate: "Steak, pork chop, chicken chop, which one did you miss?"
"This meal of meat has made me strong." Chen Peisi has been looking forward to this day for a long time: "And the prawn and mushroom soup at noon, why is it so fragrant?"
"That thing is very simple. Just pull the shrimp apart from the middle, cover it with cheese, put it in the pan and fry it. It's all done!"
"What you say is better than what you sing."
"You really don't want to provoke me," Jiang Shan resisted the most: "I won't do it for you."
The two men, wearing military coats with stand-up collars, walked along with their hands clasped behind their backs.
After getting off the sightseeing cruise in the morning, they accompanied Huang Zhan and Lin Yanni to spend the day on the beach in Shanghai.
From the steaks at the Red House Western Restaurant to the burgers at the De Da Hotel...
After eating it for one day, Chen Peisi immediately felt the happiness of a capitalist.
"You go back to the house first,"
After entering the small courtyard, Jiang Shan decided to go to his second brother's house to sit for a while: "I'll be there in a minute."
Chen Peisi waved her hand without looking back: "Where did you fall in love? I'm not your wife, so why bother telling me!"
"Hey," Jiang Shan also didn't look back: "I know I can't let you eat too much. Don't follow me tomorrow. I'll go wherever I fall in love."
Chen Peisi quickly turned around: "No, brother, I am determined to follow you for the rest of my life!"
"..."
Jiang Shan ignored him and heard Jiang Hai's voice in Jiang He's room, so he went straight in: "Second brother, you haven't slept yet!"
As soon as I entered the door, I saw my second sister-in-law, Lu Xiao, sitting on the edge of the bed knitting a sweater.
"Sister-in-law, are you busy?"
Lu Xiao smiled at Jiang Shan: "You guys should be busy."
After saying that, he stood up and walked out.
"It's just a matter of a few words," Jiang He said behind Lu Xiao, "It will be over in a moment."
Lu Xiao said nothing and closed the door behind her when she went out.
Jiang Hai, who was sitting next to Lidou Shen, shook his head: "Tsk, tsk, tsk!"
"Tsk, tsk, tsk," Jiang Shan said as he let go of the smoke.
Jiang He ignored them and silently walked to the window and opened it.
A beautiful night turned into half a beauty after walking in from Jianghai.
By the time the third child came in, half of it was gone!
"Did you two agree?" Jiang He looked around and asked, "Why has this time come?"
Jiang Hai looked at his watch: "It's only nine o'clock."
Jiang Shan: "It's not nine o'clock yet."
Jiang Hai: "Boy, are you ready to lie down before nine o'clock?"
"..."
Jiang He simply ignored the problem.
The colder the weather gets, the more he loves to lie in bed with his wife and watch TV.
"Brother, do you have anything to do with me?"
"Of course there's something going on," but what Jiang Hai wanted to ask more at this moment was: "What's the matter? I can't come and chat with you if it's okay?"
When you were still married, you didn't seem to have neglected your two younger brothers, right?
Come to think of it, my younger brothers all went to be educated youths at that time.
Not to mention chatting, we haven't even met in person a few times.
"Our newspaper office is planning to learn from the big newspapers these days and expand and subdivide it," Jiang Hai came here tonight for this matter:
"The Supplement Department has been expanded to include a Literature and Art Department and a Workers' and Agricultural Department. Second, are you interested in becoming an art editor?"
"Me?" Jiang He was stunned. He really hadn't thought about this problem.
Jiang Shan was also stunned for a moment, but he quickly responded: "Second brother, this is a good thing. I think you should agree to it, boss."
Jiang He: "What exactly does an art editor do?"
Jiang Shan: “Draw illustrations and take photos.”
Jiang Hai: "It's not too difficult, you can get started as soon as you come."
"If you have anything you don't understand, just ask." Jiang Shan was afraid that his second brother would say something wrong: "The newspaper office is full of acquaintances."
"But there is one thing," Jiang Hai said businesslikely: "If you are assigned the task of painting a poster again in the future, you will definitely not be able to leave based on the previous payment."
Jiang Shan on the side nodded silently.
He understood that Jiang Hai, as the head of a society, could do whatever he could to seek personal gain.
Everything has its limits, and once you act lawless, you are very likely to be blamed.
Although Jiang Shan would like to advise his second brother that there are many places to make money, but there are not many opportunities to learn!
When he introduced his second brother to paint posters, it wasn't all for the one or two hundred royalties.
Mainly, I want to add a training project for my second brother.
"It doesn't matter about the fee for the wall paper," Jiang He hesitated for a while: "If I really want to join the newspaper, I will definitely follow the organization's rules."
"But..." Jiang He looked at Jiang Shan: "Lao San, what should I do if I agree to the comic book from the Art Publishing House?"
"Um?"
If he hadn't mentioned this, Jiang Shan would have almost forgotten why he came here tonight: "Second brother, have you passed the examination of the publishing house?"
"Editor Pan has assigned me a task."
"What mission?"
"Grimm's Fairy Tales."
"Children's comic strips?"
"Yes," Jiang He said happily when he mentioned this: "The Art Publishing House is going to publish a set of color comic books, and the tasks given to me are "Sleeping Beauty" and "Puss in Boots"."
"Comic strips must not be thrown away,"
After hearing the news, Jiang Shan laughed along with his second brother: "But it doesn't affect you at all from going to work in the newspaper office, right brother?"
"You're right," Jiang Hai pointed at Jiangshan: "Second brother, look at the third child, how much private work he has done, don't you know better than me?"
"Yes," Jiang He nodded. He knew very well: "I have always believed that the tasks of the newspaper office are his private work. Outside the newspaper office, it is all business."
After a burst of laughter, the three brothers got back to business.
Jiang Shan: "So, your decision is...?"
Jiang Hai didn't want to rush him: "Do you want to discuss it with your siblings again?"
"There is no need to discuss this matter with her," Jiang He has always understood clearly. He still has to listen to his brother's advice: "Boss, when should I report to the newspaper office?"
"I'll be waiting for you in the office at eight o'clock the day after tomorrow morning," Jiang Hai said, getting up and preparing to leave: "Don't worry about the establishment, there will be opportunities in the future."
"I listen to you," Jiang He followed his elder brother and walked out: "Don't be too forced, just keep things official."
With three brothers in the family working in the newspaper office, it was impossible not to be criticized.
Fortunately, the third child is a talented person who not only helped the newspaper increase its circulation, but also brought in a lot of benefits.
But the second child is not mediocre either. With his painting skills, he can do well anywhere.
Being recruited into the newspaper office is quite reasonable.
Therefore, Jiang Hai, who did not feel guilty at all, said as he walked: "In the future, when you enter the newspaper office, you will have to criticize and draw pictures. No one in this industry is easy to talk about. As long as you think you are right, don't remain silent."
Jiang Shan knew what the boss was worried about: "Don't worry, brother, the second brother just doesn't like to talk, it's not that he doesn't like to curse."
They talked so much that Jiang He was confused. He had always felt that the atmosphere in the newspaper office was very harmonious: "How come there are so many things going on in a cultural unit?"
"It's okay now, but it won't be so in the future."
As the newspaper office continues to develop, Jiang Hai's leadership skills are also gradually improving: "Fortunately, you are the one in charge, so you don't have to worry too much."
"Don't worry, second brother, our newspaper office doesn't have much to do," Jiang Shan smiled happily: "It's good now, the three of us are now colleagues."
Jiang He smiled slightly and nodded silently.
Standing in the small courtyard, he silently opened his mouth to Lu Xiao in the main room.
"Come in, come in," Jiang Hai really couldn't see this: "Don't let your brothers and sisters wait in a hurry."
"Then walk slowly."
As soon as Jiang Hai finished speaking, Jiang He's words immediately fell to the ground.
Seeing his back as he turned around and entered the house, the eldest son and the third son suddenly felt that the cigarettes in their mouths were no longer fragrant.
After one person was stamped out, they turned around and left.
…
At noon on the second day, after leaving the translation studio.
Jiang Shan and Chen Peisi carried a bag of things and went straight to the Peace Hotel.
Familiar floor, familiar room number.
Today is the day when Jiangshan delivers its second advertising plan.
In the guest room, Huang Zhan, Lin Yanni, and Chen Peisi were sitting around Jiang Shan.
He watched helplessly as Jiang Shan took out three glass bottles from the bag.
To be precise, they didn't know what to say.
Three transparent glass vessels, roughly divided into two parts.
Each one is different and has different shapes.
They are all thin in the middle and fat at the ends.
Part of the glass is filled with layers of colored sand.
Huang Zhan, who was already familiar with Jiangshan, asked directly: "Jiang Sheng, what is this?"
Lin Yanni looked at the strange shape of the glass bottle: "Is it an hourglass, but why does it look like this?"
Chen Peisi also asked the same question yesterday, but he will definitely not interrupt now.
"They are hourglasses,"
The three sleeping glass bottles were stood up one by one by Jiang Shan: "But it is not an ordinary hourglass..."
In the guest room, four people were sitting around a round table.
On the round table, inside three transparent glass containers, a column of fine sand is flowing rapidly from top to bottom.
Huang Zhan and Lin Yanni watched very carefully this moment.
The upper parts of the three hourglasses are heart-shaped, and the lower parts have different shapes.
At this time, layers of colored sand were sliding vertically rapidly.
After dozens of seconds, Huang Zhan and Lin Yanni saw the doorway.
As the colored sand continues to fill up, the bottom bottle has taken on its original shape.
"Wonderful,"
Lin Yanni looked at the one that completed the task first: "It turns out that the other half of the hourglass is McDonald's French fries!"
The amount of red sand is exhausted immediately after filling the shape of the French fries box.
At this time, only yellow fine sand remained in the upper half of the hourglass.
The yellow sand that continues to slide fills the shape of the glass chips again.
Now when I look at the hourglass on the table, it looks like a box of McDonald's French fries.
As for the upper part that has been unloaded, only a bright yellow big M icon is left in the transparent love glass.
The sand that Jiangshan loaded in one after another has completely filled a Big Mac.
The same goes for another McDonald's hourglass cone.
"This is so interesting,"
Huang Zhan carefully picked up the hourglass on the table, turned it over and looked at it: "Jiang Sheng, how did you come up with such an interesting hourglass?"
Jiang Shan smiled, can this be said honestly?
"Up to now, whether it is McDonald's or Burger King's advertisements, they are either playing music to introduce food, or introducing newly launched toys. The audience has long been tired of seeing them."
A while ago, McDonald's in Xiangjiang launched a plastic bouncy ball.
It's the size of a ping pong ball, with a picture of a McDonald's clown inside.
Huang Zhan nodded vigorously: "Don't talk about them, even I'm bored."
"Look at me again,"
Jiang Shan pointed to the three glass hourglasses on the table: "I didn't know what they were when I first saw them, but after the dust settled, it turned out to be McDonald's!"
Looking at Jiang Shan's performative expression, Chen Peisi touched her nose and suppressed a smile.
Lin Yanni didn't care so much and just laughed: "Yes, yes, that's what I felt just now. It was a very interesting process."
"Actually, I saw it when the hourglass was halfway through,"
Huang Zhan poured all the colored sand back: "But I still want to keep looking down. It would be unpleasant if I didn't watch it fill up with my own eyes."
"In psychology, this is called visual satisfaction,"
Jiang Shan is making secrets again, and people at this stage are very fond of this trick: "Even if the brain has already foreseen the aftermath, I still want to witness it with my own eyes."
"Yes, that's the feeling." Huang Zhan felt that Jiang Shan was right: "In our industry, what we pay attention to is the rate of observation."
Jiang Shan nodded in agreement.
Huang Zhan: "And your hand completely meets this requirement."
"When it came time to shoot," Jiang Shan took out a photo: "I suggested using dark red as the background. This arrangement makes good use of the yellow McDonald's logo in the glass bottle."
Lin Yanni took the photo.
In the photo, three glass hourglasses that have not yet started their mission are placed side by side in front of a dark red scene.
For a moment, no clues about the layout could be seen, giving people a strong sense of mystery...
This advertisement planned by Jiangshan Gang for McDonald's was inspired by Sha-T-A-Ra-B in the previous life.
A Islamic country has a long tradition of Ramadan.
According to custom, adult Muslims must neither eat nor drink within a specified period of time.
Not only that, but regulations were also issued for catering businesses to avoid displaying food in advertisements during this period.
This regulation is indeed quite confusing for advertisers.
But McDonald's is not afraid. The huge commission on advertising fees it collects every year allows it to respond to every call.
Under the heavy reward, advertisers soon came up with clever ideas.
As a result, electronic hourglass billboards appeared on the land of Sha-T'a-Ra-B.
The hourglasses on these electronic billboards don't have the same flow rate as Jiangshan's hourglass.
Every day starts at three o'clock in the morning and ends at four o'clock in the afternoon.
When the hourglass on the electronic screen completely displayed McDonald's food, it happened to be the time for local people to drink tea and eat.
In one fell swoop, we solved the problem of not being able to advertise food within the specified time.
Surprisingly, after this advertisement was released, it caused a sensation not only in Arab countries.
It also attracted the attention of media in other countries.
For a time, McDonald’s people from all over the world rushed to reprint it and collectively petitioned McDonald’s to release single products.
It didn’t take long for these cute and colorful McDonald’s hourglass timers to appear.
McDonald's, which was forced by the masses to produce peripheral products for the first time, kept shouting: The longer you live, the more money you make!
At this moment, looking at the three glass hourglasses in the photo, Lin Yanni always felt that something was missing: "If we just shoot the advertisement like this... wouldn't it be a bit monotonous?"
"He is a professional after all," Jiang Shan was unambiguous when it came time to praise him: "I can see the key points at a glance."
