Chapter 346 Crisis PR Advertisement of Guangzhong Guangtianchu MSG
Chapter 346 Guangzhongguang—Tianchu MSG’s crisis public relations advertisement
The relaxing and cheerful background music created a series of smart notes after the little boy's wish.
Then, the picture and music came to a rest, leaving only a line of subtitles "To be continued".
Advertisements that last less than three minutes are gone.
Deputy Bureau Gong of the Second Commercial Bureau and Deputy Bureau Liu of the Cultural Bureau looked at the paused scene and were very upset!
"It's gone?" Gong Ju pointed at the TV and looked at Xu Muchun: "It's gone now, so short?"
Director Liu on the side asked, still unfinished, "What then, did these two little brothers really go to the moon?"
"Yes," Director Gong quickly asked helpfully: "Have the wishes of the two children come true?"
Director Liu frowned and said, "Isn't this commercial finished yet?"
Who can understand their mood at this moment!
In just three minutes, the advertisement made them go from surprise to shock, and then to curiosity.
First, there are Leonardo da Vinci and Mona Lisa who look exactly the same on the screen as they did in history.
Then, these characters who originally only existed in the paintings not only came to life, but actually started daily conversations.
The advertising scenes that appeared on TV made the two leaders seem to have really witnessed the magical moment when the art students realized their dreams.
Then, when a wish-maker appeared in the advertisement again, Gong Ju and Liu Ju opened their eyes unknowingly.
Waiting for the moment when another miracle happens on TV.
According to the unexpected surprise that appeared in the first wish, the next "rising moon" wish may also have surprises.
But they never thought that just as they were excitedly waiting to see what would happen next, the commercial would end here.
At this moment, Xu Muchhunte, who was smiling, could understand their mood.
Earlier, he had the same mood and ordered Section Chief Han to quickly change his belt: "Do you feel like a cat's paw in your heart?"
What are the levels of Bureau Liu and Bureau Gong?
Although this is indeed the case, it cannot be easily revealed.
Even in front of his old comrades.
Unexpectedly, Xu Muchun got more and more accurate at this moment: "Are you particularly curious about the follow-up plot of the advertisement?"
Director Gong picked up the tea cup and blew it gently: "I understand, you must have another episode, right?"
Deputy Director Liu's brows still didn't loosen: "It's just an advertisement, why are there two episodes?"
Xu Muchun: "Have you never seen the commercials shown in the first and second episodes?"
"Unheard of?"
"You guys saw it today," Xu Muchun also picked up the teacup:
"Do you know what this is called? This is called the retention rate of an advertisement. The most critical factor in measuring the success of an advertisement is its retention rate."
"Oh, I understand," Deputy Director Liu's waist tilted a lot towards Director Xu: "In other words, only advertisements that retain the audience are the best advertisements."
"Of course," Xu Muchun said, "This advertisement is for the audience to see. If there are no people to watch it, why bother filming it?"
"Looking at it this way, your commercial is definitely a success," Deputy Director Liu said: "Not only did it keep me entertained from beginning to end, but it also made me want to watch the second half."
"Which of the advertisements in my hand is not successful," Xu Ju said, "It is the most basic operation to let the audience watch from beginning to end. It is the ability to let the audience watch the last episode and think about the next one."
"Okay, okay," Director Gong couldn't help it anymore: "I know you're good, okay, let's go on with the advertisement!"
Xu Muchun smiled slightly and nodded to Section Chief Han who was waiting aside.
Finally, the TV in the office came on again.
The familiar picture still presents a warm artistic conception.
The young couple at the end of the previous commercial are still sitting facing each other on the roof.
Two little faces that were illuminated by the firelight looked expectantly at a lit match.
"Now, you can tell your wish."
"I want to go to the moon with my sister!"
The relaxing and pleasant background music changes the style instantly.
Then, the picture on the screen suddenly went dark.
After a few seconds, a dazzling light spot appeared on the screen.
Soon, the light spots gradually rose, and the shocking scene of outer space suddenly appeared on the originally dark screen.
Each planet slowly passes by under the background of the sun's rays.
With the distant and deep music, the world in the lens has turned into a desolate gray world.
The two guests sitting in front of the TV were surprised at the same time when they looked at the screen, even though they had never been to the moon.
But at this time, they still recognized the place full of craters in the picture.
The surface of the moon, illuminated by light and shadow, looks more real than real.
As the camera slowly moved, the back figures of four people, two large and two small, finally appeared on the screen.
The older two were wearing white spacesuits, and the younger two were wearing cute sweaters.
Although they are just two silhouettes sitting together, it can be seen from the color of their sweaters that they are the two children who made a wish on the roof before.
Just when everyone could see the picture clearly, a dazzling light point slowly appeared in front of the four figures.
Immediately afterwards, a huge aqua-blue planet rose slowly in front of the moon filled with craters.
As the camera gradually zoomed out, the two children with their backs to the camera waved their little hands toward the blue earth.
At this time, the camera finally stopped pulling back.
Just when the screen stopped moving, three human shoe prints appeared on the moon's surface on the screen.
The large, two small and three footprints on the gray ground seem to tell the viewers in front of the TV that there is really a miracle happening on the distant moon...
At the moment when the commercial was about to end, a match with shining stars suddenly appeared on the screen.
Then, a line of magical subtitles also flashed: Wishing Match Series, united to bring you good luck.
When snowflakes appeared on the TV screen again, the excited Deputy Liu immediately turned to Deputy Director Gong: "Old Gong, we really came to the right place today."
"Um,"
Director Gong, who was still recalling the wonderful scene, nodded slowly.
After that, he looked at Xu Muchun: "Old Xu, can you do us a favor?"
Director Liu of the Cultural Affairs Bureau took out a piece of information at this time: "This favor is not only helping us, but also helping our Chinese cuisine."
"The most important person to help is," Deputy Director Gong of the Second Commercial Bureau emphasized:
"There are 84 MSG companies in the country and 16 MSG export manufacturers. The largest one among them is our Tianchu MSG Factory in Pujiang..."
"You two wait a moment..."
Xu Muchun, who was looking down at the information, raised his hand to stop it and said: "The New York Advertising Festival written in this information?... Is it the same thing as the MSG advertisement you are talking about now?"
"Let me explain this issue to you in detail..." Director Liu of the Cultural Affairs Bureau stood up and walked to Xu Muchun's side:
"Speaking of which, if this advertisement is successful, it will kill three birds with one stone..."
…
Another day passed, and the information in Xu Muchun's hand was handed over to Jiang Shan again.
Sitting in the office, Jiang Shan was flipping through information and listening to Director Xu's introduction.
"If successful, this will be an advertisement that kills three birds with one stone," Xu Muchun, sitting at his desk, said slowly:
"As long as we can win an award at the New York Advertising Festival, it will not only help our country's dozen or so MSG manufacturers resume export earnings, but also restore the reputation of our Chinese restaurants..."
"It sounds like it's really a matter of killing three birds with one stone,"
Jiang Shan nodded and continued to look at the familiar investigation report on the document: "If this key matter cannot be resolved, it will definitely cause future troubles."
"Who says it isn't?"
Xu Muchun's face showed his usual seriousness. He understood what Jiang Shankou's future troubles were: "Actually, if it weren't for this reason, I would not add new tasks to you at this time."
"But... if we want to catch up with the New York Advertising Festival in May, we must start preparing now," this is also the most difficult part for Jiangshan:
"This will definitely affect the shooting progress of the Match commercial."
"I have also thought about this problem," Xu Muchun frowned tightly: "But in comparison, they seem to be more urgent than us."
Listening to the two people in front of me, you and I were discussing the progress.
Section Chief Han, who was sitting aside, was puzzled: "Comrade Jiangshan, what does this mean...you have agreed to take over the advertising task of the Cultural Affairs Bureau? You don't feel any pressure at all?"
Are you so sure that you can complete the mission and resolve the crisis?
Xu Muchun also realized this problem at this moment: "Xiao Jiang, although this matter is urgent, you must think about it carefully.
I currently have some doubts about the idea of the Cultural Affairs Bureau. I want to use an advertisement to rekindle foreign diners' interest in Chinese cuisine... I feel it is a bit unrealistic.
"Interested in Chinese cuisine?" After a while, Jiang Shan murmured to himself: "Interested in Chinese cuisine..."
After muttering a few words to himself, Jiang Shan's eyes suddenly lit up.
"Yes," he said after closing the document with a snap: "Bureau Xu, in fact, this task of the Cultural Affairs Bureau and our advertising can be carried out at the same time."
Xu Muchun was stunned for a moment: "At the same time?"
"Yes," Jiang Shan nodded firmly: "Not only can we do it at the same time, but maybe with the help of the Cultural Affairs Bureau, our match advertisement can be even more exciting."
Xu Muchun looked at Jiangshan and told with a serious expression:
"Comrades from the Cultural Affairs Bureau made it clear yesterday that the significance of this advertisement on behalf of the country is of great importance. Not to mention Pujiang and Yanjing, even the cultural bureaus across the country will fully support it."
Upon hearing this, Jiang Shanteng stood up immediately: "Then what are we waiting for?"
"Waiting for your creativity?"
"Xu Ju," Jiang Shan asked word for word: "Have you heard of the Manchu-Han Banquet?"
In Jiang Shan's eyes, all food movies are inferior to Tsui Hark's only food New Year's film, "The House of Gold."
