Chapter 349 The national treasure spokesperson is here
"There is no doubt that the consumption of MSG is definitely safe," Jiang Shan said:
“In fact, not only Japanese cuisine has never stopped using MSG, but American condiment manufacturers such as Heinz and Campbell’s Soup also
MSG began to be used as early as the 1920s, and even now you can clearly find the word MSG from their ingredient lists.
In addition, MSG can be found in many foreign cans, cereals, baby food and other edible products.
The reason is that foreigners only stare at us but ignore others.
One is because of the prejudice against China, and the other is that our promotion of our own products is not adequate."
"The publicity work is not in place," Director Gong of the Second Commercial Bureau smiled bitterly at this time: "There is no publicity at all."
The other party said it without any politeness that the situation was inconvenient.
"Contrary to us, Japan's Ajinomoto is very good in this aspect," Jiangshan pointed to the Ajinomoto poster on the curtain:
"In fact, Ajinomoto has not been questioned by foreign countries. For this reason, they produce different science advertisements every year.
Its purpose is to promote the safety of MSG to foreign markets.
Because their popular science advertisements are full of bits and pieces of Ajinomoto,
Therefore, a concept is conveyed to the audience invisibly: Only Japanese Ajinomoto is safe MSG.
Therefore, I suggest that when the competition advertisement is released, we should also design a popular science advertisement.
But this kind of small advertisement also has its tricks. In order to attract the audience, I planned to design a cartoon with a fresh and cute style and concise and easy-to-understand dialogue.
This kind of animated small advertisement does not involve any skills, just look at the pictures and speak for itself. If it were produced by Meiying Studio, it would probably be completed in about 10 days."
Just like what Ajinomoto does, Jiangshan feels like it’s a cute little popular science advertisement about MSG. It’s best to watch one every year.
Because only he knew that after the rumors of "MS cancer, hair loss, infertility..." spread to the country in the 1980s and 1990s.
That is the real beginning of the nightmare for MSG manufacturers!
"Then Ajinomoto's MSG has really not been affected at all?" Director Zhang of the Propaganda Department asked curiously: "Have they really been popularizing MSG for more than 10 years?"
Jiang Shan nodded: "Not only is it not affected, it is also developing better and better. Due to the continuous expansion of economic benefits, Ajinomoto's research and development field is also constantly expanding..."
When our country's MSG manufacturers are struggling on the line of life and death and are busy refuting rumors belatedly,
A newly invented material of Ajinomoto Laboratory: "Ajinomoto" deposition film has become an indispensable protective material in the chip manufacturing process.
It's the only one in the world.
In 2021, chip manufacturers including TSMC and Samsung have stated that their "Ajinomoto" inventories are running low.
This allowed the public to see the power of a Japanese MSG factory from another angle.
"Of course," Jiangshan clicked on the curtain: "As you can see from its promotional posters, Ajinomoto's popular science advertisements are also extraordinary."
Director Liu immediately said: "What they can do, we can do too."
"Xiao Jiang," Director Zhang looked at Jiang Shan: "As for the design work of the popular science advertisement, I will trouble you to work harder."
"In the past few days, with the help of Director Wang from the American Film Studio, I have produced a small part,"
While Jiang Shan was talking, Jiang Zhuangzhuang had already turned on the color TV in front of the office:
"Both leaders, please just wait and see. As long as you nod, Director Wang will quickly complete the rest of the script production."
After a short video was played, Jiang Shan's suggestion was unanimously approved.
"Xiao Jiang, call Director Wang immediately,"
Director Liu from the Ministry of Culture pointed to the phone on his desk and said:
"Ask him to put down all the work he is doing and hurry up to complete the popular science advertisement for Tianchu MSG... Forget it, I'll make this call."
After all, it also involves the cost of advertising production and the wages of production staff.
Deputy Director Liu said he had it and immediately stood up and walked to the phone.
Although the short video just now was short, just a few clips had already allowed the leaders to see Jiangshan’s skills.
Also in science popularization, why can Jiangshan’s small advertisement catch their attention?
When the TV screen suddenly stopped, several leaders expressed that they were still unfinished and wanted to watch it again.
Not only them, but Huang Yongyu and Wang Shixiang who were sitting in the same room were also discussing the plot.
A room full of old comrades actually became interested in a short cartoon.
In fact, Jiangshan cited this short advertisement as a popular science advertisement published by "Ajinomoto" in 2012.
Even the panda MSG bottle used in the opening scene was copied one-to-one to 1980.
This little advertisement for "Ajinomoto" has long been displeasing to Jiang Shan.
Speaking of Japan’s money-making attitude, everyone in the country would say: Damn!
In 2012, "Ajinomoto" launched a new packaging: Panda Baby MSG bottle.
At the same time, we also changed the skin of our website.
The red panda-themed page immediately attracted worldwide attention.
The red and white Aji panda has also become the mascot of the new generation of "Ajinomoto".
In the series of advertisements that followed, the image of Aji Panda can be seen everywhere.
Not only did "Ajinomoto" not pay a penny, it turned our country's national treasure mascot into a spokesperson for selling MSG for it.
Also because of this cute panda glass bottle, it has won the favor of Chinese female comrades.
When it first came on the market, pre-order pages for "Aji Panda MSG" were everywhere on JD.com and Taobao.
Don't be unconvinced, because it's useless not to be convinced.
To deal with cunning capitalists, you have to deal with them cunningly.
So Jiangshan decided: copy the homework and work hard!
Except for the ads at the New York Advertising Festival, all other promotions copied "Ajinomoto".
"The leaders are right, as long as it is a method that can help the company develop and grow, it is worth learning,"
Jiang Shan strongly agreed with Gong Ju's statement: "Since Wei Chu is good at selling himself, it will be much easier for us to just follow suit."
Director Liu of the Cultural Affairs Bureau frowned at this moment: "Copy it directly? Is this...appropriate?"
"There's nothing inappropriate. The design of the advertisement is easy to handle, so I can do it," Jiang Shan said without blushing or heartbeat:
"What we need to learn is Ajinomoto's corporate management model. We cannot underestimate the Japanese MSG factory.
They still have a lot to learn from, such as further research on the decomposition of MSG production waste."
After all, it was from this pile of waste that the stuck products of the future chip manufacturing industry were extracted.
"Just like little Japan learned our architecture, learned our techniques, tea confectionery, calligraphy, silk, lacquer boxes... and learned everything about us,"
The account of robbery and robbery has not yet been settled!
The more Jiang Shan talked, the more he said: "After copying these ready-made technologies, what benefits did Japan get?"
When Jiang Shan kept talking on the stage, everyone sitting here realized a problem for the first time:
According to historical records, Japan, which is strong everywhere today, has indeed learned humbly from our country for a long time.
"The result of Japan's eating off-the-shelf is that they not only save a huge amount of research funds, but also save a long research time.
No need to go through the countless heartbreaking failures and hardships behind each research result...
Jump directly to utilizing the research results, reaping economic benefits, and using the saved time and money to invest in sublimation and amplification research of the resultant technology.
Since we want to catch up barefoot, the most cost-effective way is to take shortcuts."
This time Jiangshan decided to use domestically produced MSG, but the leaders here felt that this method was not just about using "MSG".
"To seek wealth, to seek wealth, what matters is the word "Mou"," Jiang Shan:
"If you want to get the essence, you must first see where the essence is? Leaders, please take a look at these two posters again. Can you see where the focus is?"
Xu Muchun: "There is almost no MSG in sight, it is all delicious food."
Director Zhang: “They are all colorful dishes.”
"To be honest," Director Gong said, "the dishes in the Ajinomoto poster make people want to eat them when they see them."
Director Liu: “Although I haven’t tasted it, I think it’s delicious just by looking at the picture.”
"The dishes are beautifully presented," Wang Shixiang also expressed his opinion at this moment: "fresh and oily..."
Huang Yongyu had already stood up and leaned forward: "Every dish on the poster is dazzling to see, but I still can't move my eyes away. I just want to take a clear look at every dish."
"This is the key to food advertising," Jiang Shan was already standing next to the TV at this time:
"Whether it's food in print ads or film and television ads, you can't eat or smell it.
If you want the audience to feel its good taste, you can only make a fuss about it on the screen..."
