Looking at the crumpled note in his hand, Yu Sigui couldn't help but frown: "Is this the most appropriate advertising slogan you think?"
"It doesn't look like much, does it?"
Jiangshan knew what she was thinking, and he even knew what this sentence would bring to the domestic truck market.
Yu Sigui curled his lips, and was more surprised than when he first saw these two sentences: "If there is a road, there must be an east wind car" and "Just wait for the east wind".
Now looking at the sentence in front of her, she can only use one word to describe it:
"Vulgar!"
"What do you know?" Jiangshan Dieba put the note back again:
"With the current conditions in our country, problems cannot be solved by citing the past alone. We have to look at the present."
"In that case," Yu Sigui was surprised: "Why didn't you submit this sentence that day?"
"You can't even pass this sentence," Jiang Shan is a man who understands: "The superiors are even less interested in me, so I can only hide it by myself for the time being."
"Xue Zang?"
"It just means that I can't stand out." Jiangshan is most worried about the results of submitting two advertising slogans: "I don't know if the organization has seen my suggestions as a people."
…
Yanjing, Palace Museum.
Xu Bangda and Qi Gong were huddled around a desk looking at something.
Sometimes it's far away, sometimes it's close...
Even the magnifying glass for identifying cultural relics was taken out.
"This...these two people are really Shi Xiang and Yong Yu?" Qi Gong has not been so surprised for a long time.
"Who else could it be if they weren't the two of them," Xu Bangda looked at the photo and insisted: "I can recognize them both after they turned into ashes, but where they are standing..."
"I don't think it's true anyway," Qi Gong expressed his thoughts.
"Does this have to be felt?" Xu Bangda said: "It must be fake, but it's too fake to be true!"
"No," Qi Gong changed the photo and looked at it again: "Look at the two of them wearing spacesuits, they are treading on this crater..."
"There is also the earth in the distance." Xu Bangda loves to see this ball: "It turns out that staying in space is such a wonderful feeling!"
"I want to know now that after the three of us left," Qi Gong said, "where will Xiao Jiang lead them?"
"Yes, where did they take the photo?" Xu Bangda started to think: "Although I also know that the moon in the photo is definitely not the moon, but it must be a magical place."
"If I had known, I would have stayed in Pujiang for a few more days," Qi Gong said, "Look at Yong Yu smiling like that, he must be very happy."
"You shouldn't have come back so early," Xu Bangda looked at the photo of Wang Shixiang holding the national flag: "Otherwise, I would definitely be the only one in the photo."
"It's a pity," Qi Gong really felt it was a pity: "I'm afraid I will never encounter such an opportunity again in the future."
"Who says otherwise? Looking at all of China, I have never seen anyone standing on the moon and taking pictures."
"Here," Qi Gong clicked on the photo: "Now you can see it."
"What did you see?"
Just when Qigong and Xu Bangda were talking to each other, Zhu Jiajin walked in from the door: "You two don't know how to go over and help me."
Xu Bangda: "The people from Xiangjiang TV Station are gone?"
"No," Zhu Jiajin entered the house and went straight to the thermos bottle: "I asked a lot about this and that. I wanted to take pictures of everything I saw."
"Didn't you say that we would only take pictures of 100 national treasures?" Qi Gong asked: "If we take pictures of all of them, we will have years of monkeys and horses and moons!"
"We will definitely have to stick to the script when the time comes," Zhu Jiajin said, "I've just arrived, so I'll probably be excited for two days."
"Here," Xu Bangda handed the other party a stack of photos: "Let me get you excited first!"
"Whose photo is it?" Zhu Jiajin took it and looked at it, his eyes suddenly widened: "Oh my god, we haven't seen each other for a few days, how did they end up on the moon?"
Xu Bangda: "It would be great to have a capable nephew!"
Qi Gong smiled: "The moon is up now, so there's probably no place we can't go."
"Don't tell me yet," Xu Bangda said, "there are some places here that he can't get in no matter how capable he is."
…
Yanjing, Yuyuantan, Haidian.
When a van drove to a brightly colored archway with ancient charm, all the passengers in the van fell silent.
Looking at the six characters "Diaoyutai State Guesthouse" on the archway, Jiangshan, who was excited a second ago, now feels a little nervous.
At this time, the receptionist from the Ministry of Culture, who was sitting in the passenger seat, looked back at him:
"Comrade Jiangshan, according to the plan, you can stay in the State Guesthouse for three days.
During this period, you can contact me with any questions about work or life.
Later, comrades from the State Guesthouse will explain the check-in rules to you. Please cooperate and abide by this."
"We must cooperate, we must cooperate,"
Jiang Shan, who is cautious in his words and deeds all the way, seems to be a well-behaved person: "Don't worry, we will definitely not cause any trouble to the organization."
Jiang Xiaoyu and Jiang Xiaobai kept their eyes open all the way without using their mouths.
This problem, acquired since childhood, makes the two little brothers troublesome no matter where they go.
As for the second brother Jiang He, people almost forget his existence many times.
Huang Yongyu took a quick look and felt that this family was the one making the most noise.
The van entered the archway and went up to the stone bridge, and then went down to the pavilions and pavilions, with pink flowers and green willows...
Anyway, there are birds chirping and flowers fragrant along the way, willow embankments, Chinese courtyards, single-family houses in gardens... and the People's Liberation Army passing by in formation from time to time.
In the summer of 1958, the government decided to build a distinctive and high-level state guesthouse.
Since Diaoyutai is located in the western suburbs of Yanjing, you must pass by Chang'an Street and Tiananmen when you get off the plane, so the location of the State Guesthouse was chosen there.
Soon, skilled craftsmen from all over the country built a Jiangnan garden-style garden villa on the original foundation of Diaoyutai.
During the construction period, various cities were not idle.
Customized furniture from Shanghai, customized carpets from Tianjin, silk from Suzhou, porcelain from Jingdezhen... they are constantly being collected in the State Guesthouse.
In one year, 16 administrative buildings of different styles were built.
Since its completion in 1959, Diaoyutai has become the first choice place for leaders of various countries to stay, hold banquets, negotiate and hold meetings.
In the early 1980s, just because of one sentence: The state guesthouse can also be opened to the public!
Diaoyutai began to officially open to the public at a rent of two to three thousand a day.
Since then, the State Guesthouse has completely ended its 20-year government subsidy.
Being in the royal garden, Yu Sigui suddenly felt a little trance: "So this is the Diaoyutai."
Jiangshan: “Since the Wanli period, this has been the place where emperors have gone on outings and made outstanding achievements.
After it was Qianlong's turn, Diaoyutai was upgraded and renovated.
The key is that since then, Diaoyutai’s meal standards have gone up a lot.”
When Yu Sigui heard this, he felt happy in his heart: "So, we are in good luck this time."
"No need to ask," Jiang Shan said with a look: "Don't forget the purpose of our trip."
After whispering, Huang Yongyu and Wang Shixiang in the front row turned back and smiled at them: "Don't worry, I won't forget it!"
Fortunately, Jiangshan listed their names as guidance counselors.
Otherwise, this good thing really wouldn't be possible.
Just as several people were exchanging glances, the van slowly stopped.
After receiving all the supporting documents, the receptionist wearing a dark navy suit welcomed Jiang Shan and his party into a garden path with a smile.
"Comrades, the building we are seeing now is Building 2 of the State Guesthouse."
Following the direction of the receptionist's finger, Jiang Shan saw a creamy yellow administrative building.
It is said to be one building, but its area is quite considerable.
No wonder there are only 16 buildings built on such a large area of land. It turns out that each building is so wide.
"My name is Wu Jiang, and I am the supervisor of Building 2," the gay man who received him said with a smile, "If you have any questions, you can come to me directly..."
Building No. 2 looks big from the outside, but actually looks even bigger when you walk in.
It is enough to hold ten tables in the conference living room, and there are two rooms in one setting.
Jiang Shan and his entourage stood in the 300-square-meter hall at the entrance with their bags in hand, not knowing where to move.
"This..." Jiang Shan decided to ask clearly: "Is this all prepared for us?"
"Building 2 has a total of 27 regimental commander suites and brigade commander suites," Director Wu introduced: "Actually, they are ordinary suites and deluxe suites."
Jiang Shan nodded: "Oh~"
Manager Wu continued: "There are also two living rooms, large and small, and three south-facing suites for the group leader on the second floor, which are the rooms you are about to stay in."
Several group leaders, big and small, nodded with great satisfaction.
It would be great if you can live in it, what else do you want in a detached house!
Besides, this is an ordinary single-family house!
"To the west of Building 2 is the central lake of Diaoyutai, and to the north is a cherry orchard..."
Manager Wu stood in the middle of the hall, pointing north like a traffic policeman.
Jiang Shan and his party also followed the direction he pointed, turning their heads back and forth.
"Next to Building 2 is Building 18. Building 18 is the most important building in Diaoyutai. It is prepared for the top leaders of various countries."
"It seems very busy?" Wang Shixiang looked at the vehicles coming and going in the distance.
"Yes, there are banquet arrangements in Building 18 these two days," said Master Wu, "It is for this reason that the superiors notified you to change your room to Building 2, so that it will be more convenient for you to accept the leadership's work.
Received."
"..." Jiang Shan thought: "Is there a leader who wants to meet us?"
Manager Wu: "You don't know?"
Jiang Shan shook his head: "No one informed us."
"It doesn't matter," Director Wu said with a smile, "there will definitely be relevant comrades who will contact you."
…
Sure enough, not long after I moved in, relevant comrades contacted Jiangshan.
After this connection, Jiang Shan never left the room again.
Of course, I still have to try it for dinner.
After all, the purpose of coming here is to make a living.
"Is this a state banquet?" Wang Shixiang picked up a piece of fish with the chopsticks in his hand: "It's a little different from what I imagined."
Huang Yongyu was also a little disappointed: "There are no state-owned restaurants that save gas."
After Jiang Shan tasted it several times, he came to a conclusion.
"Lack of oil and salt is the standard recipe for veteran cadres. Although it is light, it is still delicious," Jiang Shan said:
"Don't worry, the comrades from the Ministry of Culture have already said that tonight will be a simple meal. From tomorrow on, there will be a chef to cooperate with our work."
Although the first dinner at the State Guesthouse was not as amazing as expected, the two children enjoyed it quite happily.
There was not a single spicy dish, and there was no hard dish at all.
Basically, they are all delicious dishes like shrimp balls and meatballs.
…
The spring night is fragrant and the moonlight is like water.
In Jiangshan's captain's suite, thin smoke curled up and whispers continued.
In front of a large desk, Yu Sigui was filling in sketches according to Jiang Shan's instructions.
Jiang Shan, who was sitting side by side with her, was also busy writing the drawing in his hand.
"So many pictures have to be drawn tonight?" Yu Sigui said without looking up: "Can you finish them?"
"You can draw as much as you want," Jiang Shan glanced sideways: "You don't have to draw it so finely, you just need to make it a little fuller based on my draft."
"You said that the leaders of the Mechanical Department suddenly wanted to see you, does that mean they were interested in those two advertising slogans?"
"It's possible," Jiang Shan said: "According to our rules, after they make the selection, they will probably ask about your creative ideas."
"You've been busy for a long time just to explain your creative ideas?"
"That's right," Jiang Shan patted his pocket: "Besides, it's also for it."
"Hey," Yu Sigui rolled his eyes and said, "I had expected it."
"Go and rest when you feel sleepy," Jiang Shan said with a smile, "You don't have to stay with me, I've long been used to it."
"What a coincidence," Yu Sigui was also laughing: "I'm used to it too!"
…
On the second day after arriving in Beijing, the sky at the Diaoyutai State Guesthouse was exceptionally sunny.
In the brigade commander's suite in Building 2, Rao Bin, who was here for a lunch break, looked at a young man sitting opposite him.
"Little comrade," Rao Bin asked with a smile, "Are you the king?"
Jiang Shan suddenly stood up: "Report to the leader, I am Jiang Shan."
"Don't be nervous," Rao Bin pressed his hand: "Sit down and talk."
"Okay, chief." Jiang Shanduan sat on the chair upright.
"There must be a road before the car reaches the mountain, and there must be a Dongfeng chariot if there is a road," Rao Bin picked up a white porcelain cup and said:
"Everything is ready, just waiting for the east wind. Did you come up with these two slogans?"
"Yes."
"I heard that you also submitted an application to Pujiang's Propaganda Department, suggesting that even if these two sentences are not selected, they should be declared as the official promotional slogan of "Dongfeng" trucks?"
Jiang Shan nodded: "Yes."
'Why?"
"Because I think the best promotional slogans should be reserved for our own country's brands, not for outsiders to make wedding dresses."
"..." Rao Bin paused with the cup lid in his hand: "What do you mean? Are you worried that some foreign car brands will use Chinese proverbs as promotional slogans?"
"It doesn't have to be a car brand," Jiang Shan said: "This is also possible for other products. If...if this happens one day, we might as well use it ourselves first."
"...Hmm," Rao Bin tasted the product carefully and was moved by Jiang Shan's last words of 'just in case':
"I can't tell that although your little comrade is young, his awareness of taking precautions is not weak.
But you don’t need to worry, after the organization’s research and decision, both of your slogans have been adopted.”
"That's great!"
When I think of the most Chinese-style advertising slogan, it did not fall into the hands of the Japanese.
Jiang Shan was so happy that he almost couldn't help but touch the cigarette.
"Of course it's true," Rao Bin said with a smile: "The two slogans you conceived are bright and bright when pronounced, and catchy when read.
During the meeting, the officials of the Propaganda Department were at a loss to make a choice.
Later, I decided to leave these two sentences alone.
How to use it specifically will be discussed later.
But the saying: There must be a road before the car reaches the mountain, and if there is a road, there must be a Dongfeng wheel, it must be put into use first."
"Thank you for your trust, chief," Jiang Shan stood up again: "In fact, I have prepared an advertising slogan to report to the chief."
"Advertising slogan?"
"Advertising slogans are another name for promotional slogans. Overseas, every car company regards their own promotional slogans as extremely important..."
Having said this, Jiang Shan finally had the opportunity to take out the drawing he had tucked under his arm.
At the same time, Rao Bin had also been paying attention to this scroll for a long time.
When Secretary Han stood aside and cleared away the debris on the table in time, the things Jiang Shan had been busy with all night were completely opened.
"As early as 1898, the world's first car advertisement was born.
Because Carl Benz built the world's first Benz car,
So he carefully wrote an advertisement in Scientific American magazine: Dispense with a
TheWinton translates to let both the donkey and the horse rest."
Rao Bin smiled, knowing that Jiang Shan's translator was joking.
Jiang Shan continued: "This advertising slogan may seem simple now, but at the time it was a subversive symbol of the industrial revolution."
At this moment, Rao Bin, who had been silent for a while, gradually became focused...
