"The most common form of outdoor advertising is large billboards or street light boxes. These two are also the usual forms of advertising currently used by Baojiajing in Hong Kong."
In a multi-functional conference room at McDonald's operations headquarters in Xiangjiang.
Lin Yanni, wearing a professional hip-hugging skirt, was standing in front of the big slide screen, pointing freely and freely:
"In order to help Mai Kee overshadow the popularity of Baojiajing, we at Huang & Lam Advertising have carefully designed a comprehensive set of nuclear strike ads - McDonald's Avenue..."
When writing the copy, Lin Yanni included all the future terms in Jiangshankou as written.
Look at the street view designs displayed on the screen.
Several McDonald's executives in the conference room gradually put away their previously casual expressions.
According to the original expectations, the operation team of Heung Kong Mak Kee originally only had expectations for the advertising copy of "Huang Yu Lam".
Therefore, before Lin Yanni launched her outdoor advertising plan, they were just going to go through the motions politely.
But this time, it was completely different.
Looking at the constantly switching slides in the curtain:
The yellow potato chip sidewalk, the hamburger billboard with a bite, the McDonald's coffee pot style street lamp...
The six McDonald's executives who were so surprised couldn't help but whisper among themselves.
"Ms. Lin," one of the executives pointed at the screen and said, "Can you introduce to us more about your company's design philosophy?"
"sure,"
Lin Yannette nodded gracefully:
"In 1971, Disney spent 7 years building a Disney Town in Florida.
It's said to be a small town, but it's actually a street full of Disney elements.
Gentlemen, do you know how high the revenue of this Disney town is?"
Under the gaze of a line of Maiji senior executives, Lin Yanni recalled the scene when she listened to Jiang Shan's story:
"Since the opening of Disneytown in Florida, Disney stock on the New York Stock Exchange has risen 30 times, and the annual reports have repeatedly reported successes."
Looking down the field, all the senior executives in suits were stunned by Lin Yanni's words of "30 times."
After nearly three months of preparation, today is the day when four advertising companies submit their assignments to McDonald’s.
At this time, except for "Huang Yulin" who was the last one to enter the conference room.
Bo Ji, Huimei, and McCann, the three advertising agencies that had finished their presentations, did not want to leave.
Everyone was waiting outside the door of the conference room, trying to get some inside information.
Especially the "Huimei" advertisement that I had a very pleasant chat with McDonald's before.
After losing the opportunity to cooperate with "Chunfengdu", "Huimei" was furious and invited two American advertising planning experts to join the team.
Its purpose is just to win McDonald's entire advertising contract in one fell swoop.
Therefore, among the "Huimei" team sitting outside the court, there were two foreign players sitting calmly.
“In 1958, a McDonald’s franchise owner named Nairn in the United States hired an advertising company to create an advertising song in order to improve his performance.
Surprisingly, this cheerful song not only made the citizens of the city where it is located quickly remember the name of McDonald's.
It also enabled his store’s revenue to exceed 61% of the national average for the same period that year..."
After giving a detailed introduction to outdoor advertising and the McDonald's time hourglass, Lin Yanni gave an explanation of the advertising song.
At this time, Lin Yanni had not realized that when she mentioned the three words franchise store.
A senior member of Mak Kee, who was sitting in the C position, immediately showed a more concerned expression than before!
No one in the conference room cared more about the marketing battle between McDonald's and Burger King than he did.
Wu Rizhao, known as the father of McDonald's in Hong Kong, was still under forty at this time.
This middle-aged talent not only introduced McDonald's to Xiangjiang, but also brought McDonald's to Shenzhen in 1991.
At this moment, Wu Rizhao, who was leaning forward on the conference table, was watching Ms. Lin's every move attentively.
“A successful advertising song should not only have a catchy melody, but also have precise wording so that everyone will know who it is and what it is saying as soon as they hear it!”
After saying that, a jingle was played, and grandma giggled:
I eat McDonald's
You eat McDonald's
We all eat McDonald's
McDonald's burger ~ good, good, good
…
When the entire conference room was surrounded by this relaxed and cheerful song, Wu Rizhao slowly leaned back and showed a long-lost smile:
"What are our advertising requirements for McDonald's this time?"
When the operations manager on the side heard this, he immediately replied: "Eye-catching, interesting, fashionable, the target is Baojiajing!"
"Um,"
Wu Rizhao looked at the curtain in front of him and nodded with satisfaction:
"Unexpectedly, Huang Yulin, who originally had no hope, gave us the biggest surprise!"
"Yes," the operations manager said curiously: "Such strength is really extraordinary!"
Another senior executive also turned his head: "If this advertising plan is implemented one by one, even the United States will probably have to send people to learn from it."
“It is indeed a very advanced design style,” said Wu Rizhao, who became more and more satisfied the more he looked at it:
"I can't even imagine what a dreamy scene such a McDonald's Avenue would be."
"However, the investment in this plan will definitely exceed expectations!"
"What's the matter?" Wu Rizhao looked at the screen with determination: "Didn't Huang Yulin just say that this is a nuclear strike advertisement they designed for us!"
The others laughed one after another!
It was the first time they heard the advertising term, but they immediately felt the power of this kind of advertising!
Wu Rizhao is very happy that he can have a set of advertising packages for nuclear strikes: "Who else can match this kind of publicity effect? Bao Jiajing?"
"Don't even think about it."
"I estimate that once our McDonald's Avenue is launched, the publicity benefits from various media will be enough for us to enjoy it for a while!"
This person's idea coincided with Wu Rizhao's: "Notify me, everyone will work overtime tonight, and first release the advertising song to the radio station as quickly as possible!"
After saying that, under the leadership of Wu Rizhao, the six McDonald's executives all stood up and applauded "Huang and Lin's" wonderful advertising plan!
At the same time, the three advertising companies waiting outside the conference room also stood up after hearing the sound.
Compared with the tranquility of the first three groups, the movement in the room made them all look at the door of the conference room in panic...
…
"Sesiness!"
"cheers!"
Tonight is a good day to open "Remy Martin" in Huang Zhan's apartment.
Surrounded by a group of guests, Huang Zhan, who was hugging Lin Yanni, looked up to the sky and laughed, feeling so happy.
Amidst the sounds of congratulations, Huang Zhan found Jin Yong's figure.
"Lao Cha," Huang Zhan looked at the other party and shouted, "I must toast you a few glasses today."
Jin Yong smiled and said: "Oh? Why is this?"
"Why else?" Lin Yanni said with a bright face: "Thank you for helping us connect with Mr. Jiangshan from the mainland!"
There are some things that are inconvenient to say in front of outsiders.
Huang Zhan, who was laughing, hugged Jin Yong and walked aside.
"Neither Yanni nor I expected that Mak Kee would actually announce the contract with us on the spot. Didn't you see Wu Sheng's expression at that time? His face turned red with excitement!"
"Really?" Jin Yong himself did not expect that mainland advertising people would be so capable: "It seems that Mai Ji is quite satisfied this time!"
Before he finished speaking, Lin Yanni suddenly waved to him: "Azhan, hurry up and answer the phone!"
Huang Zhan, who was holding the wine glass, could see something was wrong with the other person's face from a distance.
Subconsciously, I raised my hand and looked at the time: 21:40.
"No," Huang Zhan handed the wine glass to Jin Yong: "Is there something wrong with my silver?"
When the panicked Huang Zhan answered the phone tremblingly.
"Hello...wow?"
The guests in the circle fell silent amidst Huang Zhan's surprise.
The group of people, who all knew what the other party was busy with recently, all pricked up their ears at this moment.
"Throw it to me!"
After watching Huang Zhan's eyebrows turn from tight to flying, he saw him grabbing the phone and yelling loudly!
At this moment, Lin Yanni nervously grabbed Huang Zhan's arm in front of everyone.
Huang Zhan also grabbed the phone nervously: "Yes, this is the position of 10 yuan, sell all the orders to me!"
"Ah~"
When she heard Huang Zhan say the word "10 yuan," Lin Yanni covered her mouth and exclaimed.
I remember Jiangshan told them before: March 31st or the price of 10 yuan, whichever comes first, they will sell everything immediately!
Seeing the price trading sideways around 15 yuan for several days, Huang Zhan and Lin Yanni, who were already satisfied, were waiting to completely clear their positions at the end of March.
Unexpectedly, today, I actually waited for a low price of 10 yuan.
On March 27, 1980, the historical moment known as "Silver Black Thursday" in the futures industry arrived as scheduled!
Only a few minutes after the market opened, silver had firmly sealed the price of 10 yuan from the previous day's closing price of 15 yuan.
Although it rose back to around 15 yuan near the close of trading, more than an hour was enough for Huang and Lin to escape successfully!
"cheers!"
"Sesiness!"
After settling down, Huang Zhan's apartment erupted into even crazier singing!
"Brother Zhan, you are rich again!"
"Ah Zhan, congratulations."
"Double happiness has arrived, Brother Zhan!"
"Ah Zhan,"
This time, Jin Yong was much more polite to Huang Zhan than before: "Tell us, why did you think of shorting the silver futures in the US market?"
Lin Yanni's brother Lin Zhengang also asked with admiration: "And this is at a time when metal prices are rising?"
"This is it,"
Huang Zhan, who was sitting on the sofa, seemed to have reached the highlight moment of his life.
Looking at the expectant eyes around him, Huang Zhan shook the Remy Martin in the cup:
"You may not believe it when I tell you, but it's all because I analyzed all the relevant news in the United States in advance!"
"No way?"
"What newspaper would print this?"
"That's right, if that was the case, wouldn't everyone have seen it?"
Huang Zhan knew they didn't believe it: "Why don't you tell me why I am the only one who can make money? It's because I have the secret!"
Lin Yanni gave her a flirtatious look: "Hi!"
In fact, with Huang Zhan's only experience, he really didn't know where to collect wealth information.
The so-called wealth code he spoke of was simply a tip-off from Jiang Shan.
A group of eager to learn people saw that Huang Zhan was unwilling to clarify the method of stock selection.
I just feel like the other party is trying to be mysterious!
So, I decided to ask directly for the results!
"Brother-in-law," Lin Zhengang said as he drank wine for Huang Zhan: "After your research and analysis, which check should I buy now?"
"Yeah, what will you buy next?"
"What's next?" Huang Zhan looked at Lin Yanni and smiled: "Of course it's to join McDonald's!"
I remember when I first asked Jiang Sheng, the first thing he said was Coca-Cola and McDonald's!"
"cut!"
"If you don't want to say it, forget it and return it to McDonald's."
"Yes, who doesn't know that Mak Kee is a tortoise that hasn't moved for ten years?"
“If you buy Mak Kee, it’s really better than depositing it in the bank!”
…
Huang Zhan, who finally managed to stay up until dawn, called Anhe Street in Pujiang as soon as possible.
"Hey Lei, is Mr. Jiangshan at home?"
Listening to the greetings coming from the receiver, Jiang Chuan also learned the dialect: "Hao Lei, my brother is on a business trip to Yanjing."
"Oh? What phone number can I call to find him?"
Huang Zhan was anxious. He had to notify the good news of "Jiang Sheng, your 100,000 yuan has become 500,000 yuan" as soon as possible.
"Lei will definitely not be able to contact him today," Jiang Chuan explained to the other party: "My brother is at Diaoyutai right now!"
"Diaoyutai?"
Everyone in Hong Kong knows these sensitive areas: "Diaoyutai State Guesthouse?"
"Yes," Jiang Chuan said, "May I ask your last name? I will ask my brother to call you back then..."
After slowly putting down the phone, Huang Zhan looked at Lin Yanni beside the pillow in a daze:
"Dear, if Jiang Sheng says something again in the future, we can just do it without asking any questions."
Lin Yanni: "Why?"
"..." Huang Zhan directly skipped the other party's question: "By the way, the red envelope given to Jiang Sheng is not enough, it must be enlarged and thickened..."
