Chapter 363 Money grabbing methods that have been practiced abroad
In the early morning, when Huang Yongyu's wife opened the study door, she was really startled by the three old men staggering around in the room.
Also frightened with her was Wang Shixiang's wife, who had come to find her because her wife had not returned home all night.
If it weren't for the constant snoring in the room, they would have almost gone outside to call for help.
"What were they doing all night?"
Facing Wang Shixiang's wife's question, Huang Yongyu's wife pointed to the sawdust on the table and the floor.
"Well, let's get busy with this!"
It's approaching noon.
When Huang Yongyu, Wang Shixiang and Zhu Jiashu stood in the small courtyard filled with sunshine, wearing their coats.
Not far away, Shen Congwen actually saw a glimmer of revolutionary glory in their mutual smiles.
"Let's get going," Shen Congwen joined the team: "I didn't eat much this morning."
…
At this moment, the three old comrades sitting in the Tingli Hall looked at the molds they had made all night, being held in the hands of two state cadres like treasures.
With a happy smile on their faces, they clinked a glass of Moutai with a "ping" sound.
At this time, Lu Xuzhang, who didn't need Jiang Shan to do anything, had already taken the initiative to turn to the next drawing: "This is it again?"
"This picture," Jiang Shan clicked on the painting, "is the method I mentioned to you of making more money as you go forward."
As soon as these words came out, Bureau Lu and Director Hou realized that the recipe for making money had not been finished yet.
"I remembered," Director Lu looked at Jiang Shan: "You seemed to have mentioned something yesterday... an accounting method that has been practiced abroad."
"That's it?" Director Lu looked down at the picture: "What is it?"
At this time, not only Bureau Lu, but Director Hou, Wang Fulin, and Zhang Lu beside him also frowned.
There was a circle on the left and a circle on the right, just like the pattern of a circuit diagram, which made them confused.
"Director Lu," Jiang Shan: "Have you heard of Disney Studios?"
"Disney?" Director Lu: "Mickey Mouse cartoon?"
It was such a long time ago that Lu Xuzhang didn't remember it clearly.
Jiang Shan: "Yes, Mickey Mouse belongs to him."
As early as the 1930s, with the arrival of Disney's audio movies, Disney's cartoon images gradually became familiar to Chinese people.
In the same era, the Disney comic series also became popular in China.
"The Disney Company was founded in 1923. Initially, its founder, Walt Disney, named it a movie company,"
Every time Jiang Shan spoke, the surroundings were almost silent:
"By 1955, Disney's suffix changed to Entertainment Company."
Lu Xuzhang: "What are the specific differences?"
"The biggest difference is," Jiang Shan: "It has changed from selling movie tickets to selling everything..."
In 1928, the world's first animated cartoon with sound, "Airship Willie", was produced.
Disney, a fledgling company, established a firm foothold in Hollywood with just one mouse.
Then, animated films such as "Snow White" and "Pinocchio" took Disney with them.
"In 1955, Disney built the first Disneyland in California, USA, which attracted millions of tourists that year,"
Jiang Shan simply ignored the trembling corners of Lu Ju's mouth.
After all, even if he is given so many tourists, he has no ability to accept them.
There is no need to imagine anything: the dream of millions of tourists earning even one dollar each.
"And this paradise," Jiang Shan pointed at the drawing, "is only the first step in this picture."
"oh?"
After a while, Bureau Lu looked at the picture again. Although he still couldn't understand it, he already realized its value.
"In 1957, after the great success of the first paradise," Jiang Shan continued:
"Founder Walt excitedly drew a blueprint for future development for Disney.
He named the picture Disney Flywheel."
"Is this the one I have in my hand?" Lu Xuzhang pointed at the drawing.
"That's pretty much what it means," Jiang Shan said:
"To put it bluntly, these intersecting routes on the map are from Disney animation to books, music, toys, clothing, parks, restaurants, hotels, jewelry, buses, subways..."
When Bureau Lu was already showing signs of dizziness, Jiangshan stopped it in time.
"In short, Disney is no longer a simple movie company.
Any cartoon character or film and television architectural image will become its cash cow.
Director Lu, look at this, does this Disney flywheel look like a gear?"
"Understood," Lu Xuzhang said clearly: "In other words, when a movie is born, Disney's business gears start turning."
"You are absolutely right," Jiang Shan said, "these small gears that revolve around the main gear are also called Disney's peripheral industries."
Director Lu silently repeated: "Peripheral industries..."
Jiang Shan: "However, compared to our current national conditions, one or two of these large and small gears will suffice."
Walt Disney’s strategic blueprint fully guided Disney’s commercial IP operations for decades to come.
It is because it has lived so well that it has successively acquired many well-known IPs such as "Star Wars", "Marvel", "Alien", and "Avatar" in the future.
What Lu Xuzhang was thinking now was: What does this have to do with the problems I am currently encountering?
Thinking carefully about the books, music, toys, and clothing that Jiang Shan just mentioned, they all seem to have nothing to do with the scenic spot.
There are also restaurants and hotels, let’s not mention them for now!
"But the gears in this plan..." Lu Xuzhang: "We don't seem to be able to use any of them, right?"
"Wait a moment,"
As soon as Jiang Shan said wait, Jiang He immediately took it as a package.
At the same time, Jiang Shan had already turned to the next sketch.
Lu Xuzhang took a closer look: there were several round and square little things painted on a refrigerator in the drawing.
"What is this stuff?"
"This thing is called a refrigerator magnet," Jiang Shan:
“Foreigners all have refrigerators at home, so we use the scenic spots’ characteristic buildings, plaques, ornaments, and even the museum’s treasures.
After scaling it down, press a small magnetic piece on the back, and a compact refrigerator magnet is made.”
As soon as he finished speaking, Yu Sigui had already found two small pieces of wood from the bag and said:
"The United States had refrigerator magnets in the 1960s, but their appearance was just simple letters and numbers.
It was not until the 1970s that many refrigerator magnets with cartoon characters appeared in the Japanese market."
At this moment, Director Lu and Director Hou were carefully examining the pieces of wood in their hands.
"After reform and opening up, foreign guests can finally come in and take a look," Jiang Shan said:
“For them who are new here, everything they see must be new.
If you don’t bring a few souvenirs when you return after playing around, you won’t be able to afford the round-trip air ticket.
For this reason, we should also prepare a variety of souvenirs for them."
Jiang Shan pointed at a small piece of wood as big as a palm in Bureau Lu's hand.
Although the circle of carvings was a bit rushed, the picture of a nine-dragon wall glued to the frame still has a 7-minute resemblance.
“The Nine Dragon Wall in the Forbidden City looks so impressive, I bought a small one and put it on the refrigerator.
The gold-painted dragon chairs in the Qianqing Palace are so majestic, you can buy them one by one..."
Every time Jiang Shan finished saying something, Yu Sigui handed him the same thing.
Compared with the first two pieces of wood, the one at the back is just a small picture.
"Blue and white vase from Xuande of the Ming Dynasty," Jiang Shan said, holding a piece of painting in his palm: "Look here, although ours is small, it also has the words Xuande of the Ming Dynasty written on it."
Lu Xuzhang and Director Hou had already put on their reading glasses.
"The old blog has a big plate with blue and white flowers, and here we have a small plate with blue and white flowers..."
After receiving several paintings that were sent one after another, Jiang Shan arranged them in a row on the table:
"Not only are there plates, but our small cups, small bowls, and small teapots are all made of blue and white water.
You don’t know, right? Disney can support its employees just by selling tableware every year.”
The faces of Jiang Shan and Yu Sigui now look like a pair of anchors who work well together.
Lu Xuzhang, who was dazzled by what he could see, took the time to be surprised: "How much money can you make?"
"He's an old capitalist," Jiang Shan narrowed his eyes: "His cups and dishes only have one more Mickey Mouse on them than others."
Lu Xuzhang, who is also an old capitalist, nodded: "Disney peripherals."
"You know your lesson," Jiang Shan shouted next:
"Not only is it a refrigerator magnet, we can also make it into a keychain..."
Several wire rings with small pictures hanging on them were put on the table with a clatter.
"Terracotta warriors and horses, Tang Sancai, blue and white vases, Dake tripod, Jin Ou eternal cup,"
Jiangshan was delivered into Bureau Lu’s hands like a treasure:
“The Temple of Heaven, the Tengwang Pavilion, the Seismograph of Purple Mountain in Nanjing, the Flying Apsara of Mogao Grottoes, the Nine-Story Pagoda, Crescent Moon Spring…
In addition to being made into refrigerator magnets, keychains, and small ornaments, it can also be printed directly on umbrellas, short-sleeved shirts, and handkerchiefs.
As long as foreigners like it, we can exchange it for the foreign exchange coupons in their hands in any form."
"Everything is for sale!" Lu Xuzhang smiled, thinking it was a shame you told me first.
If you change someone else, watch your skin carefully!
"That's right," Jiang Shan reiterated again: "As long as they are in the scenic area, they can be made into souvenirs for sale, but what needs to be noted is..."
Here comes the point.
"How to sell these things, or how to market these things,"
In other words, how to forcefully sell something.
Jiang Shan unveiled the next page: "Setting up a souvenir exhibition hall in a scenic spot is a very particular science.
Any scenic spot has front, back and sides..."
When Jiang Shan said this, he already stood up.
"Anyway, no matter what kind of door it is, we have to make it easy for them to come in and difficult to get out.
To put it more clearly, there is only an entrance but no exit.”
"How can that be done?" Director Lu was not anxious, but Director Hou was anxious first: "How can we not allow foreign guests to go out?"
"It's not that we don't let them go out, but we show them a clear path,"
Do you think it will be easy to get out of IKEA, Sam's, Disney... in the future? Jiang Shan pointed to a top view on the paper:
"They have to go through this souvenir shop before they can get out of the store door."
"The other openings are only for entry and exit." Bureau Lu also stood up at this moment: "Then hang an exit sign at the souvenir shop."
"Yes," Jiang Shan said: "Write it in bigger words to ensure that foreign guests can see it."
"After they get in," Bureau Lu said, "they have to go shopping."
"What about domestic tourists?" Wang Fulin asked with concern: "You can't do the same to the people, right?"
"We didn't do anything to the foreign guests?" Jiang Shan patiently explained: "We just made them take a few more detours."
Lu Xuzhang said fairly: "Both foreign and domestic guests are treated equally. It's just a matter of visiting one more store and buying and selling as you please."
"You'll buy a lot of things during this visit," Jiang Shan said with a smile: "In addition to setting up arrays at the exits, scenic spots with conditions can also set up a few more mobile stalls inside the scenic spots."
"Um!"
Lu Xuzhang nodded, as if he had returned to the Anti-Japanese War period, when he was trying to make money: "There seem to be a lot of empty rooms in the Forbidden City, right? They can all be used!"
When Jiang Shan heard this: Yes, he didn't even need to remind him, Director Lu had already figured out the future operations in advance!
"It can also be set up in the lobby of the hotel," Director Lu said more and more enthusiastically: "Including the waiting room of the airport can also be considered."
“The chief’s vision is really broad,”
Jiangshan saw that the leader's thinking had already opened up: "These gadgets are highly profitable, and they are also solid. They can be pressed directly with a plastic molding machine."
Director Lu laughed when he heard this: "Toys 4, 5, and 6 in Yanjing used to specialize in the production of compression molded toys, the kind that make a chirping sound when pinched."
Everyone nodded together.
"We've already lost so much that we can't even pay out bonuses," Director Lu said, "It's okay this time, let's solve it together."
"Then let's also solve the problem of publicity in other tourist cities."
As soon as Jiang Shan said this, Director Lu immediately stopped smiling: "How to solve it?"
"In addition to advertisements, we can also print playing cards and desk calendars,"
"Poker cards?"
“Print photos of scenic spots in different tourist cities on the back of the playing cards,” Jiang Shan:
"Similarly, the desk calendar is the same!
Then put them in hotel rooms and souvenir shops. While selling them, they are also a kind of advertisement, but the prices of these two products can be set at a more attractive price."
In today's society, giving things away for free will not last long.
It's better to charge from the beginning.
Director Lu and Director Hou looked at each other.
At present, there is really no more direct way of publicity than this.
"In Yanjing, Pujiang, Guangzhou and other scenic spots, you can hang posters of the city you want to promote." Jiangshan:
“In places like airport lobbies and hotel lobbies, TVs can also be set up to play promotional videos.”
"Oh my god," Comrade Zhang Lu felt more and more incredible as he listened: "This kind of propaganda is really pervasive."
Similarly, Director Lu and Director Hou were also stunned.
"These," Jiang Shan pushed a stack of drawings on the table towards Lu Xuzhang:
"This is the flywheel plan I prepared for you."
Bureau Lu looked at the drawings presented to him and then at the souvenirs on the table:
"Okay, I accept your generous gift. Let's not be in a hurry and let the first gear start turning."
The guy followed his gaze and looked at the Wenchuang popsicle mold.
"Then," Director Lu pressed his hands on the artwork in the souvenir shop: "This is the big treasure."
Although it is unclear whether Director Lu realized at this time that this big baby would be a huge industrial chain.
But Jiangshan believes that these few gears are enough for the tourism bureau to turn around for a while.
The most important thing is that the way Disney exploits us can be used to exploit the United States and Japan.
This is the place that makes Jiangshan feel most happy!
But Lu Xuzhang, who was looking at him at this moment, was thinking about something else:
[Chief, in fact, if you want to earn foreign exchange from foreign guests, you don’t necessarily have to carry out large-scale construction projects.
Some methods can start recording money in less than a month.
Sir, this quick and effective method of earning foreign exchange has been implemented abroad.
Not only in Yanjing, but also in other tourist cities, it can develop rapidly...]
"Come on, come on, everyone, pick up the wine glasses together,"
Director Lu, who remained calm, took the lead and stood up:
"Thank you Comrade Xiao Jiang and all the professors for your support to our General Administration of Tourism..."
During Director Lu's toast, plates of delicacies from Tingli Restaurant began to be served.
"Xiao Jiang," Director Lu patted Jiang Shan's arm at this moment:
"Tomorrow morning, a car will pick you up. Don't worry about anything. Just get in the car and follow him..."
