Chapter 390 Advertising that changes historical trajectory
The New York Advertising Festival, founded in 1957, is one of the three major advertising festivals in the world.
In order to reward and encourage the best groundbreaking and inspiring advertising works from around the world, the organizers of the Advertising Festival have established a variety of advertising category awards.
Since the inception of the New York Advertising Festival, in order to collect more excellent publicity and commercial advertising cases, in addition to accepting registrations from selected agencies, it will also take the initiative to conduct market research and collect excellent works.
However, no matter which method of participation is used, the consent of the advertising merchant must be obtained first.
Of course, no 250-year-old advertiser has ever objected to such a large-scale product push.
Even if they are in court, they will shake hands and make peace at this moment.
So, as long as it is the opening of the New York Advertising Festival.
Regardless of whether there is any hope of winning an award, many well-known brand companies will take this opportunity to show their faces at the advertising festival to add to the fun.
At this moment, an exhibition hall at the Lincoln Center for the Arts was decorated like a commodity trading hall.
The first participating teams to arrive at the advertising festival, media reporters, brand merchants...
As well as experts, students, and enthusiasts who have something to do with the advertising industry...
You can first visit and learn about the new shooting technology, photographic equipment, packaging design that have appeared in the advertising industry in recent times in this exhibition hall.
To put it bluntly, it is a communication platform for the advertising industry.
As long as you walk around inside, your conversation skills and horizons will immediately jump up a lot.
…
Outside the exhibition hall gate, pick-up area.
In addition to the security personnel who were maintaining the order of the advertising festival, there were also many guests who came to participate in the competition.
swish swish...
A flash of light suddenly sounded, causing everyone to look towards a luxury motorcade that was slowly approaching.
Following a wave of attention and salutes, the fleet of advertising festival entries from China parked at the entrance of the Lincoln Center for the Arts one after another.
The solemn aura immediately caused all the guests at the gate to shut up.
That is to say, Sir Chen cannot mobilize the police force now.
Otherwise, he would have to equip Jiangshan's convoy with two rows of police motorcycles clearing the way.
If the scene is staged at the door with great fanfare, even if you say that the president is here, some people will believe you.
Click, click, click—several sounds.
When a row of luxury cars opened the doors one after another, Anliang's cousin, wearing a white shirt and black trousers, stood beside a car and opened the door to protect the roof.
Immediately afterwards, Jiang Shan, Huang Yongyu, and Wang Shixiang stepped out of the car with indifferent expressions.
Compared with other Chinese people who always smile, these three are obviously unusual.
Because in their opinion, they cannot show favor to these foreigners in advance.
Otherwise, they will kick their noses in rebellion.
At this moment, in the eyes of others, it seems that they are not here to compete.
It seems like they are here to present an award.
Looking back, Wang Fulin, Huang Hua, Yu Sigui, and Zhang Lu also got out of the car cautiously.
Although he had already taken this car to the supermarket and back yesterday, Wang Fulin was still a little panicked.
The moment he met Anliang's cousin, he politely thanked him.
After all the group members got off the bus, the staff member who was checking the invitation letter had a customary chat with Jiang Shan.
With an inadvertent glance, he saw Anliangtang's white shirt standing in a row and not yet leaving.
The next second, the staff member suddenly felt his throat was dry and quickly handed the invitation letter back.
Immediately afterwards, with a "Please come in" gesture, Jiang Shan and others were quickly sent in.
At this time, a burly American security guard standing at the entrance secretly glanced at the Anliangtang member who was also good-looking.
Coincidentally, An Liangtang's brother also looked at him at this moment.
The mysterious glance made the two big brothers from China and the United States laugh awkwardly for a second.
Soon, the two people, who had just laughed it off, returned to their respective posts.
After watching the motorcade slowly drive away, everyone present breathed a sigh of relief.
Somehow, even though I don’t know the other person’s identity yet, I always feel like he is someone I can’t afford to offend.
When it comes to Chen Zichao doing other things, I guess he is really good at putting on a show.
Look at this carefully selected group of bodyguards, they really don't lose their momentum at all.
…
At this moment, the seven comrades who had entered the exhibition hall looked much more relaxed than when they had just sat in the car.
Wang Fulin and Jiang Shan walked side by side: "Let's study hard here for a while."
Jiang Shan nodded: "We will ask them to learn from us later."
"Xiao Jiang, you are so confident," Wang Fulin smiled: "What if you don't win the award?"
"You have to take one, big or small,"
At this moment, Jiang Shan is not panicking at all. He knows the award-winning cases of this year better than the organizer: "We are not greedy. We will be satisfied if we can get back a bronze medal."
It is said that at the level of "food advertising", it is not an exaggeration to win a gold medal.
But Comrade Jiangshan, who is well aware of the historical trajectory, really dare not go too far.
After a lively tour of the exchange hall, all the guests walked towards the designated theater of the advertising festival in accordance with the regulations.
"What’s wrong with you,"
On the way together, Jiang Shan noticed that Yu Sigui was walking very strangely: "Aren't you used to wearing cheongsam?"
"What?" Miss Yu put her hand on Jiang Shan's shoulder and said, "It's because the heels are too high."
In order to take care of each other, Jiang Shan gradually slowed down: "You said you had nothing to do, why are you wearing it so high?"
"Why else,"
Yu Sigui, who has always maintained a good image outside, muttered in a low voice: "Of course it's to improve his image."
"Thank you so much," Jiang Shan suddenly stopped and said, "You don't want to go on stage to receive the award, do you?"
"How can it be……"
Before Yu Sigui could finish speaking, Wang Shixiang, who deliberately walked a few steps slowly, joined them.
"Xiao Jiang, why do I feel that something is wrong with your uncle today?"
"Really?" Jiang Shan looked forward and said, "It seems like they didn't talk much. What happened to you two last night?"
"Nothing." Wang Shixiang thought about it for a moment: "By the way, we called Yanjing last night, and Xu Banchi told a piece of news on the phone."
"What news?"
"Didn't Fan Shen go to Tokyo last year?" Wang Shixiang said:
"As a result, a piece of news came back from there recently, saying that Japan has classified Fan Sheng into the ranks of the top ten painters in modern times."
"oh,"
Jiang Shan and Yu Sigui exclaimed together: "No wonder my uncle is in a bad mood, I didn't include him."
"He's not someone who cares about this stuff," Wang Shixiang said with a smile: "But anyone can get in, but..."
Jiang Shan: "The one with the surname Fan can't do it."
The three of them had fun while walking, and now Yu Sigui's feet no longer hurt.
Wang Shixiang doesn't care whether Huang Yongyu is in a good mood or not.
When they entered the venue, the three of them were still having fun together.
It wasn't until they saw the big screen on the rostrum that Jiang Shan and his entourage fell silent.
What was played on the big screen this time was the award-winning representative case of every advertising festival from 1957 to the present.
Watching them one after another, the audience felt like they were on a time machine.
Seeing the contemporary advertisements on the big screen also opened the eyes of the Chinese team members sitting in the clubhouse.
"Are the advertisements so early so exciting?" Wang Fulin shook his head and sighed: "Compared with them, our station's advertisements are really unwatchable."
"These are all award-winning advertisements over the years," Jiang Shan said: "How can they not be wonderful?"
"69 years,"
At this time, Wang Fulin looked at an advertisement for a Mercedes-Benz RV on the screen: "What was our country doing at that time?"
Jiang Shan: "What do you think?"
Wang Fulin waved his hand: "It's okay not to mention it!"
As the era approaches, advertisements on the big screen begin to become more and more diversified.
Until the year 1980 was printed in the subtitles, each of the guests at the venue watched more carefully.
As usual, any advertising case that appears at the premiere is likely to win an award.
At this moment, as soon as your own advertisement appears on the screen, the small area will become active for a few seconds.
Watching one advertising case after another flash before his eyes, Comrade Jiangshan, who had never seen the real owner, actually started to get nervous.
Finally, when the prelude of a familiar piece of music played, Jiang Shan breathed a sigh of relief.
call,
call,
At the same time, the group members sitting with him also took a breath.
"Wonderful Night in the Forbidden City" is here.
As soon as this advertisement appeared, the venue was filled with whispers.
All the guests present did not expect that the advertisement that appeared on the New York TV station two days ago would appear at the advertising festival again.
It can be seen from the reaction in the venue that this Chinese food advertisement is already considered a bright spot in the award-winning list in the eyes of various advertising companies.
"Look at it this way," Wang Fulin clearly remembered what Jiang Shan said: "Our advertisements, big and small, can all go home with a trophy."
"Well," Jiang Shan nodded: "As long as it is an open-screen advertisement, most of it will not be empty."
"That's good." This is what Wang Fulin is most worried about: "That's good!"
…
"Ladies and gentlemen,Welcome to New York..."
After a round of warm applause, the long-awaited New York Advertising Festival finally opened.
According to the plan, the three-day advertising festival will reveal major awards for film and television advertising on the first day.
The next day, the winners of print advertising and outdoor advertising will be announced.
On the last day, which is the day of the closing ceremony, the New York Advertising Festival will announce the winners of public service advertisements and successful marketing cases.
In other words, there is no need to wait until tomorrow, whether "Wonderful Night in the Forbidden City" will win or not has already been decided.
Gradually, with the cooperation of the host and the big screen, the winners of the bronze and silver awards have appeared several times.
At this moment, watching the host's expression become more and more excited, the most exciting moment of the advertising festival has finally arrived.
"To this day, I don't know whether to be happy or to curse,"
Seeing that his team had failed to achieve anything, Huang Yongyu was really anxious: "Jiangshan, if we don't exist here, there will be no chance in the future, right?"
"Later..." Jiang Shan thought carefully: "There seems to be some encouragement prize."
"Am I using him to encourage you?" Huang Yongyu was already angry: "Our advertisement is so beautiful. If we don't win the award, then we are definitely being bullied."
"..." Until now, Jiang Shan could not rule out this possibility: "Let's see first and then talk about it. If we really don't win the prize..."
At this time, with the display on the big screen, the host has successively announced the four gold medal-winning advertisements.
"If I remember correctly," Wang Fulin was even more nervous than Jiang Shan: "There are five gold medals in total, right?"
"Yes, five."
As soon as he finished speaking, three more candidate advertisements popped up on the big screen.
One of them clearly displayed the advertising page for "Wonderful Night in the Forbidden City".
The next second, Jiang Shan grabbed Wang Fulin's arm.
Obviously, he was more excited than Director Wang at this moment.
However, what made him nervous was not the appearance of "Wonderful Night in the Forbidden City", but the Sony commercials among the three shortlisted films.
Jiang Shan remembers clearly that this Sony TV commercial was one of the gold medal winners at the New York Advertising Festival in 1980.
I really didn't expect that "Wonderful Night in the Forbidden City" would actually be paired with it.
As before, the three candidate ads were placed on the big screen one after another.
When it was Sony's turn to advertise, Wang Fulin, Huang Yongyu, Huang Hua...all fell silent.
In their opinion, this Sony commercial is really wonderful.
Multiple scenes evolved from the living room of a family, with natural switching and huge span.
Not inferior to Jiangshan’s “Wish Match” series of advertisements at all.
At this moment, Jiang Shan didn't say a word.
In his eyes, although Sony's commercials are wonderful, they are still not good enough compared with "Wonderful Night in the Forbidden City".
But, isn’t it true that there is still something like “historical trajectory” taking over? Just be afraid...
"So, the fifth work that won the gold medal today is... Congratulations to "Wonderful Night in the Forbidden City" from China, and welcome the award-winning guests to the stage to receive the award."
Wow——
Amid the roaring applause of the audience, three bright spotlights were thrown over at the same time.
In an instant, the seven participating members from China ushered in the highlight moment of their lives at the same time.
After a moment, Jiang Shan and Wang Fulin, who were wearing black dresses, stood up together.
At this exciting moment of settlement, the two comrades moved between the guests' tables with joy.
After successfully arriving at the aisle, Jiang Shan paused and looked back at his seat:
"Uncle Yongyu, come with us!"
"..." Huang Yongyu looked surprised and pointed at himself: "Me?"
"Yep,"
At this time, Wang Fulin also waved with Jiang Shan: "The three of us will go up together."
"Here we go,"
As one of the consultants for "Wonderful Night in the Forbidden City", Huang Yongyu stood up without any excuses: "Girl, remember to take a picture of me."
When passing by Yu Sigui, Consultant Huang did not forget to give him a warning.
At this moment, he didn't realize that all the cameras in the room were facing them.
For their first time participating in the International Advertising Festival, this Chinese advertising team was able to win the gold medal.
All media gave it the greatest attention.
Among them, the New York Times and the New York Post gave the most.
A few minutes later, three art workers from China walked onto the podium with smooth steps.
The moment they jointly lifted the trophy, the seven advertising people on and off the stage all laughed heartily.
Jiangshan: "Welcome to"
Wang Fulin: "Welcome to"
Huang Yongyu: “Welcome to Mogao Grottoes!”
As a qualified advertiser, I will never miss any publicity opportunity...
