Chapter 396 Advertising creation meets Schindler’s List
Brooklyn is the most densely populated of the five boroughs of New York.
In Brooklyn in 1980, technology was advanced, fashion was avant-garde, entertainment was flourishing, graffiti was everywhere, and law and order was chaotic...
In short, Brooklyn, just across the bridge from Manhattan, has gathered all the advantages of Gotham City.
In Brooklyn at night, there is a slightly famous "Super Big" plastic surgery hospital.
At this moment, in a cafe opposite the hospital, two well-dressed Chinese were sitting face to face with another Asian face in front of the floor-to-ceiling window.
"Should I call you Robert?"
Chen Zichao looked at the other party expressionlessly: "Or Mr. He Wenguo?"
At the stall where we were talking, on the street outside the cafe, there was a dark row of more than ten cars, all of which opened their doors.
A well-organized team building activity, the Asian faces behind the floor-to-ceiling windows caused temporary chest oppression.
After more than ten seconds of looking away, he forced himself to calm down: "Yes, I am He Wenguo, but... we don't seem to know each other, right?"
"That's right, you really don't know us,"
Chen Zichao glanced out slightly: "But we know you."
He Wenguo: "..."
"Do you remember Dr. He?" Chen Zichao looked at the plastic surgery hospital opposite again:
"Fourteen years ago, you submitted an article about Chinese food to the New England Journal of Medicine for a $10 bet. You must also remember the impact this article had after it was published in the newspaper, right?"
"Who are you?" He Wenguo was completely shocked: "How do you know these things?"
It’s not surprising that he could be traced, even though he submitted the article under a pseudonym.
However, in several subsequent contacts, the editor of the magazine still knew his true identity.
But how did the other party know about this $10 bet?
"Don't worry about how we know,"
How did Chen Zichao know how Jiangshan came to be known:
"Let me ask you something right now, what research basis is the description of the sequelae of eating Chinese food in your article based on? What laboratory results can you provide?"
He Wenguo shrugged: "If you come to me today just for this matter, I can tell you responsibly... The views I stated in the article are just speculation."
"What the heck!"
Jiang Shan really got it right. Just when Chen Zichao was about to formulate some words to continue scolding, He Wenguo opened his mouth first.
"Afterwards, I saw that the incident was getting bigger and bigger, so I wrote a few more articles and sent them to magazines, but they didn't publish any of them."
"Then you just let it go?"
"Otherwise, I've done everything I should do, right?"
"Have you tried your best?" Chen Zichao:
“Do you know how much disaster your baseless article has brought to so many factories and workers?
There are 84 MSG companies in China, with thousands of Chinese workers, all suffering because of your article.
That’s it, not including their upstream and downstream enterprises and countless Chinese restaurants overseas.”
The young gang leader of the Ghost Shadow Gang who was sitting with Chen Zichao said: "There is an old saying in China that blocking someone's way of making money is like killing their parents. How many people do you think you have blocked their way of making money?"
Chen Zichao: "The national industry that I have worked hard to develop for decades since 1921 has been completely slandered by your article. Based on this alone, I can sue you to bankruptcy."
"Looking at the name Doctor He," the young gang leader asked, "Isn't he also of Chinese descent?"
The two people cooperated in a tacit pincer attack, which made He Wenguo sweat profusely.
"I really didn't expect it would have such a big impact," He Wenguo said, wiping the sweat from his forehead with a square handkerchief.
"Actually, I already regretted it at that time, but... alas!"
Listening to the other party's compliments, He Wenguo felt that he had been offended by all the Chinese restaurants in the world.
"Dr. He, have you ever thought about it?" Chen Zichao continued to threaten: "If more victims knew that the source of this matter was just an article you wrote..."
"Bye bye," He Wenguo, who was over forty, was really scared:
"Now that things have happened, are there any remedial measures? As long as I can do it, I will do whatever it takes."
It was his words that Chen Zichao waited for.
After opening a stack of information, it was time to assign a task: "What you have to do is actually very simple. Use your current status and resource advantages to publish these articles as soon as possible..."
In addition to the comprehensive scientific popularization and analysis of MSG, what He Wenguo will see before him are the ingredient content lists of Garbo, Heinz, McCormick... and many other internationally renowned food processing companies and condiment companies.
What surprised He Wenguo was that the ingredients list of so many well-known companies actually clearly stated that they contained MSG.
"I know what to do," He Wenguo accepted the data:
"Don't worry, I am not only the chief surgeon of a plastic surgery hospital, but I also joined a chemical research foundation last year.
Therefore, I should be better than you at proving and recommending a substance."
"That would be perfect..."
It wasn't until he saw the last black car disappearing into the night that He Wenguo walked out of the cafe in silence.
…
In a guest room of "Little Italy", Jiang Shan and his party had already led two distinguished guests to the terrace.
As soon as the refreshing evening breeze blew on my face, most of the alcohol smell dissipated immediately.
"So I always thought,"
Cao Yu leaned on the armchair on the balcony: "You can't just do nothing just because the other party has suspicions.
On the contrary, we should go to people in Western countries and let them see the essence of Chinese drama."
After nearly 20 years of silence, Captain Cao finally went abroad again with a Chinese drama.
This time, the troupe will not only perform dramas such as "Yenjing Man" and "Sunrise" at Columbia University in New York.
Cao Yu will also collaborate with Ying Ruocheng to guide American drama actors to rehearse Cao Yu's four-act drama "Home".
"When it comes to the final performance, we have to record it live," Ying Ruocheng said, feeling a little nervous when she thought about it:
"Then we will take live videos of Americans performing Chinese dramas back to China and hand them over to Pujiang Translation Factory, who will then perform professional translation and dubbing."
"Have you heard Xiao Jiang?" Wang Fulin looked at Jiang Shan: "Maybe you will have to translate it then."
"Hey," Jiang Shan waved his hand: "With the British translator here, it's my turn."
"So you are also from Pujiang Translation Factory?" Ying Ruocheng looked at Jiang Shan with great joy: "That's a coincidence."
"I'm just a non-staff translator there," Jiang Shan said, "I'm just an emergency person at most. I'm definitely incomparable to you. You are a top student at Cambridge."
"Hey," Ying Ruocheng also said: "Why did you tell me about everything about me and Cambridge?
Actually, Cambridge wanted me to go, but I gave up at the last moment."
"Why is this?" Wang Fulin didn't understand: "Others want to get in but can't."
"Is such that,"
Cao Yu helped explain: "Ruocheng went to a missionary school in Tianjin called St. Louis when he was a child..."
Like Wang Shixiang, in order to understand the ridicule of English, French, German, Russian and other European and American students in school, and to fight back.
Ying Ruocheng also studied English day and night.
At that time, in addition to completing the school curriculum, he also forced himself to take advantage of the morning, noon and evening rest to memorize a 500-word passage from the Bible or Shakespeare, Milton...
Based on this standard, I can still get it in the long run!
Sure enough, after three years of study, Ying Ruocheng got excellent grades in all subjects and was recommended by St. Louis High School to get an exemption notice from Cambridge.
But, after a long conversation with his father,
Ying Ruocheng not only gave up Cambridge, but also gave up his ancestral Fu Jen Catholic University.
I went straight to Tsinghua University.
At this moment, Ying Ruocheng laughed while talking: "I originally studied foreign languages and literature at Tsinghua University."
"That's right," Ying Ruocheng looked at Jiang Shan and smiled: "Before I graduated, I helped relevant units translate overseas scripts. After graduation, I simply joined the People's Arts."
What is happiness?
Hobby, subject, and work combined into one are the greatest happiness in life.
"It's better now," Cao Yu said with a smile: "The English translator still has to translate Chinese drama scripts into English so that Americans can perform our repertoire."
"This is a very meaningful exchange activity," Wang Fulin believed: "Only through more contact and understanding can misunderstandings between the two parties be avoided."
In the early 1980s, under the leadership of several foreign universities, Cao Yu began to lead Chinese dramas abroad.
In the second half of the year, Yanjing People's Art Theater will perform "Teahouse" around the world again.
Being surrounded by many mundane matters was one of the reasons why Cao Yu could never rest assured and create new things.
"Actually, sometimes, a little friction between the two sides is not a bad thing,"
Jiang Shan spoke at this time: "Just like what happened to our team this time, if Oweger hadn't doubted us, we wouldn't have had the opportunity to pitch the manuscript with Ogilvy."
"If you didn't mention it, I would have forgotten about it,"
Wang Shixiang recalled: "Why did I look at that Oweg, walking around at the cocktail party, as if he knew everyone."
"I also discovered it," Yu Sigui nodded: "He was the busiest person in the whole banquet."
"We are attending a banquet just to eat," Jiang Shan confessed frankly:
"What about others? Either meet the upstarts and develop potential customers, or they take the initiative to contact and win over outstanding talents. Owegduo is a shrewd person, and he can get a few pieces of business almost every time he eats."
Otherwise, we would not have saved 800 million in wealth in 10 years.
"So," Huang Yongyu said, "Did he question your ability, or did you take advantage?"
"Whether you can take advantage depends on whether you can get Party A's approval,"
Jiang Shan's eyes slowly looked around:
"As soon as L'Oreal takes a look at our design, the entire design fee of US$50,000...will be all ours."
Cao Yu was shocked when he heard this: "How much? Fifty thousand?"
Ying Ruocheng added: "Dollars!"
"This is all public money,"
Jiang Shan didn't dare to plant a time bomb because of this: "When we go back, we have to hand it over to the organization. The most we can get is a bonus."
To be honest, I didn’t know which organization I should hand over to after I returned home.
In his opinion, it would be best for Lu Xuzhang of the Tourism Bureau to come up with this idea.
"That's amazing," Cao Yu thought sincerely: "The country is in short supply of foreign exchange these days. If our trip hadn't been sponsored by overseas Chinese, we wouldn't have been able to make it."
"It's really amazing," Ying Ruocheng said, "I didn't expect that advertising can be so profitable. I think it's more meaningful than us rehearsing a play."
"The two are not in the same camp," Wang Fulin said, "Besides, you have to design a satisfactory work to get the money. Otherwise, it's all in vain."
Only then did Huang Yongyu think of asking: "By the way, Xiao Jiang, what is this L'Oreal you are talking about?"
At this time, Yu Sigui took out a lipstick and a powder box from his pocket: "The cosmetics I use now are a brand owned by L'Oreal: Lancôme."
Several grown men took turns looking at Yu Sigui's cosmetics.
"That is to say, we are going to advertise these little things next."
“L’Oréal has many beauty brands,”
Jiang Shan really doesn’t know the specific calendar of major M&A companies: “But we only need to advertise L’Oreal’s main product, hair dye.”
"Hair dye? Dyed hair?"
"Hair dye has always been L'Oreal's flagship product," Jiang Shandao said:
“Like Ogilvy & Mather, L’Oreal, which was born in France, is also a rapidly growing enterprise.
However, before an incident happened, France was not willing to admit that L’Oreal was a local product at all, until a questioning incident occurred.”
Wang Fulin smiled: "Another question."
"No," Jiang Shan also smiled: "But this misunderstanding almost killed L'Oreal..."
After World War II, relevant organizations in France once believed that the reason why L'Oréal was able to make money instead of losing money during the war.
It was entirely because Eugene, the founder of L'Oréal, sold military paint and other in-demand supplies to the German army during the war.
As a result, the whole of France began to boycott L'Oreal.
As a result, as the case investigation continued to deepen, more and more reversal evidence surfaced.
First, it was recorded in a file related to the French army, between 1940 and 1941.
Two L'Oréal partners used several stolen passes to build an escape route for French soldiers.
Later, because the reputation of this passage was so great, the Gestapo who came after hearing the news directly killed it.
After that, more and more French people came forward.
It was proved that during the war, Eugene and his wife hid them and many Jews in their villa and helped them escape to Switzerland.
Just when government officials expressed surprise at the evidence and witnesses, the most sensational piece of evidence appeared.
“In this 1946 document jointly signed by representatives of the French-French Federation of Trade Unions and church labor representatives,” Jiang Shan continued:
"Eugène, the founder of L'Oréal, has repeatedly negotiated with German officials and even secretly bribed them.
Its purpose is only to exchange for more forcibly requisitioned French laborers."
At this moment, Cao Yu felt like he was listening to a legendary story: "Is this true? Then this man is simply a famous hero."
"You think this is the end," Jiang Shan said with a smile:
"After learning about L'Oreal's situation, more and more people came forward.
The most crucial one among them is a slightly famous guerrilla captain in France.
According to his description, Eugene had contacts with the resistance organization as early as 1941.
With the financial support of 500,000 francs he provided, about 200 concentration camp prisoners were rescued.
Afterwards, tens of thousands of weapons and ammunition were transported to the resistance camps.
Even Eugene himself carried a gun in the guerrillas for a period of time."
"Oh my God," Zhang Lu said, "after all, the founder of L'Oreal has saved hundreds of lives!"
"It seems that it's not just our country," Wang Fulin said with emotion: "There are also many patriotic entrepreneurs from other ethnic groups who donate money and materials."
"So," Huang Yongyu said, "our next step is to design an advertisement for such a company?"
"It sounds pretty good," Wang Shixiang smiled: "It seems that there are many righteous people among the capitalists!"
"Sounds good," Huang Yongyu nodded: "We can help a capitalist like this."
"Look at what you said," Jiang Shan smiled: "It seems like L'Oreal is waiting for us to support it?"
Huang Yongyu believes: "If you help it design an excellent advertisement, you are supporting it."
"Xiao Jiang, don't laugh yet." Wang Shixiang looked at Jiang Shan: "Let me ask you, are you sure of winning this time?"
"In other words," Huang Yongyu: "What are your chances of winning this time?"
