Chapter 407 The clothing promotion advertisement that shocked the whole city
In a residential building in the family area of Beiying, Chen Peisi was sitting in her room, humming a song and wiping vigorously with a big can.
Chen Qiang, wearing a light-colored shirt, accompanied him with a squinting smile and gave verbal guidance:
"Here, there's a fingerprint here, and there seems to be one there too."
The Hundred Flowers Award trophy of this era is not acrylic or copper, but a very beautiful cloisonné.
"You kid can do it," Chen Qiangte looked at his son proudly: "You look a bit like me back then."
At the first Popular Film Hundred Flowers Awards, Chen Qiang took home the first Best Supporting Actor trophy for his role as Nan Batian in "Red Detachment of Women".
Now when I look at my son's Hundred Flowers Award, I feel so proud that I can sing with joy.
"How long will you stay in Pujiang this time?"
"I can't tell for a while," Chen Peisi said: "Jiang Shan has been choreographing again recently and asked me if I would be interested in playing an underground worker."
"What are you playing?" Chen Qiang was afraid that he heard wrongly: "Underground worker?"
"Um!"
"..."
Chen Qiang opened his mouth several times, but for the sake of the Best Supporting Actor trophy, he swallowed his words:
"It's okay to try it once, as long as it doesn't delay others' approval!"
"Look what you said."
"By the way, has your film "In and Out of the Court" passed the trial?"
"Say it's over."
After sighing at the trophy, Chen Peisi looked at her father:
"Dad, the new movie your unit is filming seems to be in trouble."
"That play by Lao Ge?"
"Yes, it's Xiaoqing's one."
"The Mysterious Big Buddha", the first martial arts film after the film was re-released, was so popular at first that Beijing Film Academy and Shanghai Film Academy even competed for the script for it.
As a result, after being retained by Beijing Film Academy, they were told that they didn't have any machines or film, so the crew had to find a solution on their own.
Finally, with the help of China News Service, we were able to start the machine.
In this movie, Liu Xiaoqing and Ge You, Guan Hu's two fathers, fight fiercely.
"When the pre-production samples of that drama were sent back, someone already made comments," Chen Qiang said, "Just take your time, you'll get used to it anyway."
"Xiao Qing suffered a lot in this movie," Chen Peisi said: "This time I didn't win the Best Actress award, and I almost cried out of breath."
The Chen family, who already had a good relationship with Liu Xiaoqing, became even stronger after the movie "Look at This Family".
Up to now, because of this comedy, both Chen Peisi and Liu Xiaoqing took home the Hundred Flowers Film Award.
Chen Qiang sincerely feels that since he met Comrade Jiangshan during the filming of "Look at This Family", the life of his second son has become more exciting.
"What's there to cry about?" Chen Qiang said, "You didn't persuade her properly?"
"My persuasion is useless," Chen Peisi said: "It will only work if Pan Hong persuades her."
Chen Qiang asked curiously: "Why is this?"
"Jiangshan said, people are not afraid of poverty but afraid of comparison," Chen Peisi:
"Think about it, Liu Xiaoqing won a Best Supporting Actress, but Pan Hong didn't win any awards."
"It makes sense to hear what you said," Chen Qiang nodded: "Think about it, there are only so many awards for so many actors in China, it would be great to win one."
"that is!"
"This trophy is really beautiful," Chen Qiang narrowed his smile again: "Go and put it next to mine."
…
Pujiang Dance Theater.
"As the leader of the secret front, Comrade Kenong called Mr. Chen immediately after the liberation of Pujiang..."
In the spacious and bright practice room, 20 girls in practice uniforms surrounded Director Jiang.
"After Mr. Chen learned about this, he immediately issued Document No. 008 to the newly established Pujiang Municipal Bureau,"
Jiang Shan crossed his legs and sat on the floor: "Comrade Li Bai, an underground party worker, is missing, please investigate."
Li Lingyu suddenly flashed her big eyes: "They still don't know that Comrade Li Bai has died?"
"Didn't I say it before?" Jiang Shan said: "The shooting will be carried out secretly. Even Comrade Li Bai's lover doesn't know where to go."
"How pitiful!"
"No one collects the body even if it's dead."
"It just disappeared without a trace."
Seeing that some girls were already wiping away tears, Jiang Shan quickly said:
"After more than a month of hard work, the public security comrades finally found the body of Comrade Li Bai. Later, Li Bai, who was posthumously deemed a martyr, was buried in Longhua Martyrs Cemetery."
A group of girls are circulating the photos collected by Jiangshan.
"This alley is the place where Comrade Li Bai's lover guards him all year round."
Jiang Shan pointed to one of the photos:
"A seemingly ordinary day is actually walking on a razor's edge, and every secret intelligence transmission is also fraught with danger.
Lesbians like her who have been lurking in the streets and alleys for a long time may seem ordinary, but in fact they protect the entire Pujiang underground work network.
Therefore, when you perform this dance, you must show different expressions..."
In a previous life, it took the Pujiang Song and Dance Troupe nearly two years to complete a two-hour musical and dance drama, complete the script, rehearse, set up a booth, and shoot...
Now, the dance theater needs two months to dance one of the more than 8-minute "Fishing Lights".
Fortunately, they saved a lot of preliminary work in creating choreography and just followed Jiang Shan's script.
"Girls,"
Deputy Commander Xia stood up and clapped his hands: "Over the past few days, we have listened to a lot of spy war stories. Let's go through the movements and expressions we practiced in the early stages..."
…
Every day's rehearsal work is a constant chore.
Take today as an example. As soon as the theater door opened in the morning, Jiang Xiangnan led Master Bao, the designer from the factory, to measure the sizes of the dancers' cheongsams.
Then, Jiang Shan and Jiang He led Jiang Zhuangzhuang and Ding Lingling to set up a backdrop in the next room to shoot promotional posters.
At this moment, the girls began to practice catwalks in between dance practice.
Although Jiang Shan has repeatedly emphasized that it is just a matter of walking and there is no need to be so professional.
But several actresses are still here in front of a TV, imitating the Paris Fashion Week on the video tape.
"How's it going?" Pan Hong and Gong Xue walked together: "We walked pretty well, right?"
"Look at us,"
As soon as he arrived in Pujiang, Liu Xiaoqing's smile never stopped: "This is Paris Fashion Week!"
While they were talking, Liu Xiaoqing, Zhang Yu, and Li Lingyu lined up and walked in the classroom.
Looking at Jiangshan who was doing well, he raised his hand and pressed down the recorder.
The moment the music started playing, the actresses immediately stood up.
"Wait a minute, take one of us away,"
In the corridor, 15 girls ran from next door. They were shouting excitedly before they even entered the door: "We are here."
The girls who had just stopped at the deputy leader's side and refused to rest for a moment immediately switched to this side again.
Poor Jiang Shan and Chen Peisi, they can't even stop them!
Zhou Jie and Dong Zhizhi jointly told them many times that the best rest is to combine work and rest.
Seeing the girls happily jumping around, Jiang Shan could only sit with Chen Peisi and eat melon seeds.
"country,"
Chen Peisi leaned against the wall of the classroom: "Who do you think is the most beautiful among them?"
"Li Lingyu,"
Jiang Shan blurted out without thinking, and the next second: "Dong Zhizhi looks good, Gong Xue is most beautiful when she wears military uniform."
Chen Peisi, who was startled at first, now narrowed her eyes: "If you say this, it's the same as if you didn't say it. Together they become the most beautiful in your eyes."
Jiang Shan: "Then tell me something?"
"I?"
Chen Peisi squinted her eyes and looked at it carefully for a long time: "I just asked you because I couldn't see it."
"That's it," Jiang Shan said, "Comrade, what kind of era are we in now? We have to look further ahead!"
"Yeah,"
Chen Peisi suddenly woke up, and he admired Jiang Shan's sobriety: "You are right to remind me."
But then again.
Jiang Shan felt funny when he thought that he was Gong Xue's brother who slept on the upper bunk.
Chen Peisi, whose head was full of black lines, glanced at him silently and was not prepared to ask a word.
Ten days later,
Between the two practice rooms, the dancers learned the cat walk, and the movie actors learned a few moves of "Yu Guang Song".
As for Jiang Shan, in addition to rehearsing the dance seriously, under the scolding of the deputy leader, he kept bringing fruits, pastries, soda and cola to the girls...
…
No. 51 Anhe Street.
Sitting in the main room, Jiang Shan was discussing the final price of clothing with Father Jiang.
At the same dining table, Jiang He and his wife were also helping to watch.
After a crackling sound of abacus, Ying Ruhua gave the final calculation result.
"That's right,"
Father Jiang looked at his earlier calculation results: "The results are correct three times. Third child, it's settled."
"It's okay, picturesque,"
Jiang Shan smiled and glanced at Ying Ruhua across the table: "I didn't expect that although your math is not that good, your abacus is pretty good."
"whee,"
Being praised by Jiang Shan, Ying Ruhua's little white hand flicked the abacus beads again:
"My dad used to be an accountant at Nan Department Store. When I was very young, the abacus was my toy."
"It doesn't matter if you're not good at math,"
Second sister-in-law Lu Xiao looked at Ruhua and said with a smile: "I don't need it at ordinary times anyway."
"That's right," Jiang's mother looked at Ruhua lovingly: "Our plans at Ruhua are so good. If we get to work in the future, we will definitely be popular."
At this moment, Ying Ruhua's eyes widened with a smile, and she continued to copy a summary table without taking off her pen.
Jiang Shan watched quietly from the side. Although the baby fat on his face was still there, Ying Ruhua's chin was obviously sharper.
Thinking that all year round, apart from studying, she just followed Jiang Ma quietly and went about her business.
Suddenly Jiang Shan realized that the year was coming to an end.
"Third brother, how about it be settled like this?"
Father Jiang looked at the price budget list: "Your Uncle Bao and I have been shopping around the market several times in the past few days. Our price is the most suitable."
In the market in the past two years, fashion is still in short supply.
The expensive ones go to heaven, the low ones go to the earth.
Cashmere coats costing 400 to 500 yuan complement each other on the same floor as clothes costing a few yuan each.
Even a pair of sunglasses and an electronic watch can pull out several big pictures.
"Pace and I have been shopping a lot lately,"
Jiangshan is also looking at the quotation:
“There are 2,000 pieces of each of the 26 types of clothing, a total of 52,000 pieces.
The average cost is 9 yuan and the average net profit is 10 yuan, which is a total net profit of 520,000 yuan..."
After murmuring a summary, Jiang Shan made a final decision: "Okay, let's do it this way.
Early tomorrow morning, I will take Xiao Jiang and Xiao Ding to implement the specific matters of several shopping malls..."
After hearing this number, the family members present did not speak.
Except for Jiang He, none of them know to this day how Lao San and Sisi split their accounts.
…
Under the arrangement of several leaders, "Chunfengdu" clothing will be sold as a brand in several shopping malls in Pujiang.
We have customized the "Chunfengdu" with a unified purchase price, only shipments, and will not participate in any price setting and adjustment of the purchaser.
As an emerging clothing brand, "Chunfengdu" will be responsible for the promotion and publicity of all its clothing from the perspective of protecting the interests of purchasers.
To put it bluntly, as long as Jiangshan revitalizes its own clothing market.
Next, you only need to be responsible for two tasks: production and shipping.
Jiang Xiangnan and Jiang Shan both folded and put away the quotations.
A clothing sale that took more than half a year has finally come to its final harvest moment.
…
June 8, 1980, Sunday.
The Pujiang First Department Store on Nanjing East Road is bustling with people coming and going.
At this moment, an area in the lobby on the first floor had already removed its counters and shelves in advance.
A simple floor T-station stands out in the middle.
The soft guards and shopping mall managers gathered in a circle, looking in all directions, ready to go.
Just after 10 o'clock in the morning, a burst of light music sounded around the red carpet.
Then, Ding Jianhua from the translation studio walked onto the stage with a smile:
[The spring breeze of reform is blowing all over the land, and the people are smiling...]
As the familiar voice sounded, shopping mall customers from all directions gathered around.
Within a short time, both sides of the red carpet were filled with curious customers.
[In order to enrich the food, clothing, housing and transportation of Pujiang citizens, we will increase the clothing choices of lesbians in our city...
Next, please enjoy the costume show brought to you by the "Chunfengdu" clothing company - the new generation in the 1980s.】
As soon as the curtain call ended, "Young Friends Come to Meet" sounded.
Many people who had not understood what the costume show meant looked at the same place in surprise.
The small stage at the top of the red carpet suddenly opened the background door.
Pan Hong, wearing a lake blue dress, was the first to walk onto the red carpet with her hands on her hips.
When customers and friends collectively exclaimed and stood on tiptoes.
Liu Xiaoqing, wearing a white skirt, walked out with a smile again.
The explosive fashion show at the beginning made the crowd around him excited.
Immediately afterwards, 15 dancers from Pujiang Dance Theater, led by Zhou Jie and Dong Zhizhi, filed out.
One after another, "spring style" clothing was delivered to the eyes of the people.
It was not until this moment that the female compatriots present noticed the main topic.
There are brightly colored, fashionable, elegant and decent clothes on the T stage.
It was in sharp contrast to the simple styles and single-toned clothing gathered around the booth.
Looking at the actress coming and going with butterflies fluttering in front of their eyes, the eyes of the comrades in the audience could no longer hold anything else.
So beautiful!
This color is so tender!
Look at the suspender skirt on this girl,
And the dress Pan Hong was wearing just now,
Not to mention Liu Xiaoqing’s suit and skirt...
I really didn’t expect that these costumes, which I have only seen in foreign movies, would one day come to my eyes.
Speaking of which, what would it look like if you wore these clothes on yourself?
I guess she will be as beautiful as the lesbians on stage soon!
This is the principle that people rely on their clothes.
Just as I was thinking about beauty, the second wave of clothing led by Gong Xue, Li Lingyu, and Zhang Yu came out again.
This time, the actresses paused and turned around.
The announcer's commentary also sounded at the same time:
"Dear customers and friends, the 'Spring Style' series of women's clothing is made by professional designers and imported fabrics.
It is now sold in the women's clothing department of major shopping malls. The quantity of this batch of clothing is limited and the price is favorable. Female compatriots who are interested are welcome to come and buy."
【Belongs to you, belongs to me, and belongs to our new generation in the 1980s.】
After Pan Hong and Liu Xiaoqing appeared on stage again, there were 15 dancers on the T stage, plus 5 guest actors.
They all lined up on the booth with smiles and received thunderous applause from the surrounding crowd.
Regardless of whether they were gay men or female compatriots, they all applauded vigorously because of a feast for the eyes.
Gradually, the surrounding female customers began to run in one direction.
The reminder tone constantly sounded on the mall radio, guiding them to a beautiful place.
"Xiao Jiang, do you think they will pay for it?"
Not far away in the crowd, Xu Muchun was watching side by side with Jiang Shan.
"If you buy it, someone will definitely buy it,"
Jiang Shan was also a little panicked at this moment: "I just don't know how the sales are going."
In 1983, the Pujiang Costume Performance Team held its first live commercial performance in Wangfujing.
At the same time, Pujiang Garment Factory set up two counters on both sides of the T stage.
After the performance, which lasted less than 20 minutes, the female customers in the mall rushed to both sides impatiently.
In the next few days, Pujiang Garment Factory had a backlog of more than 600,000 yuan in plaid and striped cloth clothing and all was sold out.
