Chapter 413 Interlocking Laoshan Mineral Water Advertisements
On a train bound for Yanjing, Jiang Ma looked up and down everything in the soft sleeper compartment.
His eyes were full of joy, but his mouth kept complaining:
"Actually, ordinary bunks are good enough, so there is no need to spend this money."
"okay,"
Jiang Xiangnan was lying comfortably on the bed, as happy as anything:
"Xiaoyu and Xiaobai have sat in this carriage several times. How old are the four of us? It's time to come and enjoy it."
"This is not a ticket that ordinary people can buy. That is to say, your boss is so capable that he even bought it for me and my wife."
Li Ruocheng, who was sitting in the bunk opposite, kept looking out the window to look at the scenery.
I haven’t traveled far in years!
Some time ago, when the old couple heard that the Jiang family would take them with them on this trip, they were very happy for several days.
Have fun preparing at home every day!
“It’s so nice and clean.”
After finishing the final summary, Jiang Ma was willing to sit down with Li Huaiying.
In a carriage next door.
Jiang Shan listened to his younger sister Jiang Chuan and Yu Sigui, babbling, babbling...
At the same time, I was drawing watches for the two children.
"So, after returning from Yanjing this time, you will go to Pujiang Theater Academy to report?"
Yu Sigui hugged her knees and sat on the same bed as Jiang Chuan: "Okay, Xiaochuan, I passed the exam as soon as I said I would."
"You know, Sister Sisi," Jiang Chuan put his head on his knees:
"I wouldn't have dared to think about this a year ago. It wasn't until Sister Pan Hong asked someone to send the registration form that I started to think about it carefully."
"Speaking of Pan Pan, it's really interesting," Yu Sigui said, "I still remember what I said a year ago."
"I have to thank my little brother for this," Jiang Chuan tilted his head and looked at Jiang Shan:
"If it weren't for my little brother, how could I have met so many famous people?"
Jiang Shan knew that the younger sister was talking about Hu Xiao and Gu Zhengzheng: "Since you know, don't forget what I said to you. Otherwise, I'll beat you carefully."
"Don't worry, little brother, I remember it clearly."
"Oh, by the way," Yu Sigui suddenly thought of someone: "What about Ruhua, which school did she go to?"
"Pujiang Normal University," the next second, Jiang Chuan said quickly:
"Oh no, it should be called East China Normal University now. The name of the school was just restored this month. I only discovered it when I accompanied Ruhua to visit the school."
"Didn't she want to learn a foreign language? Why did she suddenly change her career to become a teacher?"
"It's foreign languages. There is a foreign language college in East China Normal University, such as French Literature in Painting."
"So profound?"
"Compared to German, French is much more interesting," Jiang Chuan said whatever he knew:
"My little brother specifically inquired about it, and found out that half of the time in French literature is spent watching foreign movies. Thinking about it carefully, it seems quite similar to my acting major."
"Yeah," Yu Sigui turned to look at Jiang Shan: "You know a lot about it."
"Our newspaper has launched a column called "Enter China's Universities" since last year. I went to East China Normal University in person, so of course I know it clearly."
Jiang Shan had just finished drawing a Plum Blossom watch for Jiang Xiaoyu, and Jiang Xiaobai quickly stretched out his arm.
"But I didn't write this paragraph out." Jiang Shan didn't blush at all: "You have to leave some inside information for your own people."
Yu Sigui: "How despicable."
Jiangchuan: "That's right."
The next second, the two of them moved towards the country together: "Then what else do you know about the inside story?"
A few minutes later.
Xiaoyu and Xiaobai raised their arms and rushed to the next door excitedly:
"grandparents……"
"Look, we have a watch."
"Show it to grandma quickly,"
Jiang's mother hugged her granddaughter: "Hey, it's still a plum blossom brand. It's more advanced than what your grandfather wore."
On the other side, Li Ruocheng held his reading glasses and looked at Jiang Xiaobai's fleshy arms: "It's actually a tank chain. This must have been drawn by Third Uncle You!"
"Yeah," Jiang Xiaobai smiled and nodded vigorously: "It looks good!"
…
Small courtyard at No. 51 Anhe Street.
A few hours after the Jiangshan family set off, Ying Ruhua also packed her luggage with the help of her aunt.
The moment you close the door and snap the padlock.
The little girl couldn't help but feel her heart twitch.
To be honest, she really couldn't bear to leave this warm and happy place.
"If you ask me, Xiao Hua, you are really lucky to meet Jiang Chuan and his family,"
Auntie also understood what she was thinking:
"Actually, you don't have to be sad. Anyway, you are admitted to a university in Pujiang now. If you miss them in the future, you can come and visit them often."
"Hmm~"
Ying Ruhua nodded obediently.
"Let's go. Let's go back to Hangzhou with my aunt for a few days, and then I'll take you back to report."
Ying Ruhua said nothing and followed her aunt silently.
It wasn't until I got on the train bound for Hangzhou that I carefully opened a thick notebook.
【You cannot predict tomorrow, but you can control today.】
【Just do your best in everything, but you must do your best first.】
[If you really feel sleepy, just stand up and study...]
Looking at the small notes tucked into the pages of the book, a string of tears fell from Ying Ruhua's watery smiling eyes.
When she looked up out of the window again, a piece of golden warm sunshine happened to shine on her body: "It's so good!"
The aunt looked at her curiously: "What's so good?"
“Everything is good,”
The little girl's tears have not yet gone away, but her smile is still bright: "Everything is fine!"
…
Under night, on the Beijing-Shanghai line, a row of green leather cars with light shines all the way north.
In the soft sleeper compartment, no matter what Jiang Shanzai and Yu Sigui were talking about, they could not stop Jiang Chuan, Xiaoyu and Xiaobai from falling asleep.
"This is Japan's Toei Bus,"
Yu Sigui and Jiang Shan lay on the small table:
"The color of their buses was originally cyan, so they were also called Qing buses. But now we can no longer see the previous color."
Jiang Shan understood what she meant: "Everything is covered with advertisements."
"That's right," Yu Sigui continued:
“There are also Tokyu Bus, Keihin Bus, and Keisei Bus.
According to our company's employees, the competition among these bus companies is quite fierce.
In order to seize the market, these bus companies have also opened up a number of late-night express lines, express buses, sightseeing buses and other routes..."
Jiang Shan received an investigation report returned by Yu Si.
The entire 1960s and 1970s were a profitable period for Japanese bus companies.
Afterwards, under the attack of various rail transits, the temperature began to cool down.
By the 1980s, bus companies were frantically trying to save themselves.
But Jiangshan knew that despite this, these bus companies were still suffering from heavy losses in the 1990s.
Once government subsidies are lost, no one can survive.
"Since the past two years, these bus companies have started to make improvements inside the carriages in order to attract more passengers,"
Yu Sigui pointed to a picture: "Look, this is the green plant they planted in the bus, and this..."
What Jiangshan saw at this moment was a bus with pothos hanging on the roof.
Another photo is even more exaggerated. Not only are the armrests filled with colorful sunny dolls, but a rainbow is also painted on the roof of the car.
Compared with the plush toys and star-filled roofs of Tokyo buses in later generations, Japanese buses in the 1980s did not fall behind in the slightest.
"Have you asked about the bus advertising fee?" Jiang Shan said: "It's the kind that includes both inside and outside."
Upon hearing this, Yu Sigui smiled.
"How could you forget what you told me? I personally made a trip to do this. After reading their quotation,"
Yu Sigui smiled slyly:
"I followed your instructions and showed them some advertising designs for bus facades.
Then tell them that real advertising is even better than this, and guess what happened next?”
"Give it to us for free?"
"You are beautiful,"
After Yu Sigui rolled his eyes at Jiangshan, he turned over a quotation sheet:
"They all said that if the ordering time is lengthened, the advertising fees can be reduced further."
Looking at the quotation in front of him, Jiang Shan felt like he had become an exploiter:
"You are not stupid. If you understand which line this advertisement falls on, the passengers on that line will be indispensable."
"This is how I help them analyze," Yu Sigui:
"But those advertisements you designed are really amazing. It's a pity that they saw them like this."
"We have to show off our unique skills to others," Jiang Shan said, "otherwise, who will pay attention to us."
"Hey," Yu Sigui lay on the small table with bright eyes:
"Since you can even draw bus advertisements so well, how about I add a bus advertisement design project to the company?"
"Okay," Jiang Shan felt it was perfect: "Hurry up and add this item. Don't forget, we still have to buy a house in Tokyo."
Yu Sigui bit her nails and smiled extraordinarily: "Come on, let's continue. What should we do next?"
…
Jiangshan has prepared an advertising package for Laoshan Mineral Water this time.
??????55.??????
Each one is intertwined and each one takes a lot of thought.
Be sure to become famous online and offline.
After arriving in Yanjing, they only rested for one night before Jiang Shan and Yu Sigui got close again.
This morning, the sun had just emerged, and I had not yet had time to cheer up.
There are already people queuing up at the state-owned breakfast shop at the corner of the street.
The sizzling fried dough sticks were flipping around in the pot, and the waiter quickly put condiments into the tofu balls.
After eating and drinking, a group of people walked into the Institute of Cultural Relics of the Forbidden City in a lively manner.
"Everyone, don't be nervous for a moment," Jiang Shan looked at everyone and said, "Let's go over the moves again."
You say it once, but it means several times.
Fortunately, the final shooting went quite smoothly.
On a corridor of the Forbidden City, Huang Yongyu, dressed in a golden python suit, walked southward with the arrogant pace of Zhang Juzheng.
On the other side, Chen Qiang, who was wearing a first-grade official robe embroidered with crane patches, also walked towards the south with steady steps.
At the same time, Jiang Xiaobai, who was wearing the same look, and another little boy that Chen Qiang found at the Beijing Film Academy.
Walking exactly the same steps, he appeared on the corridor...
…
In an office in ZNhai, Li Qiang and his two comrades were watching every move on the TV.
When Huang Yongyu, dressed in Mang uniform, walked through the corridor of the National Palace Museum Research Institute.
Suddenly, I glanced out of the corner of my eye and saw an incredible scene.
There was no trace of myself on the glass windows of the office.
If you take a closer look, you can't say there is nothing there, there is still a little one.
And this little one is actually dressed exactly like me.
For a moment full of shock, Huang Yongyu held his official hat and approached the glass.
Unexpectedly, the little guy inside the glass also held the same official hat as his and came closer to him.
Moreover, he also put on a fussy expression.
"Um?"
Huang Yongyu was startled and moved back and forth from side to side.
At the same time, Jiang Xiaobai reflected in the glass was also moving in sync with him, exactly.
"Hey!"
Li Qiang in the office and Huang Yongyu on the TV said "hey" at the same time.
"This is interesting,"
Li Bu pointed at the TV and looked at Jiangshan: "Rejuvenated?"
"You are wise," Jiang Shan nodded: "Just keep looking down, and I will explain it to you later."
"Hmm~"
Just when Li Bu continued to look down.
Chen Qiang, who was on the TV, also came over with his little follower behind the glass.
The two old men looked at each other, and Jiang Xiaobai in the glass also looked at a young brother.
Then, the four people laughed loudly.
Once again, various shapes were put up in front of the glass.
After a few more seconds, Liu Xiaoqing and Jiang Xiaoyu, who were looking the same, joined them.
Three couples, big and small, danced and danced together facing a row of windows of the Cultural Relics Research Institute. It was a very happy time.
As the camera gradually zoomed out, several bottles of clear and translucent Laoshan mineral water appeared in the camera.
"Did you recruit Liu Xiaoqing again?"
"A movie she recently participated in has been stopped, and the crew is trying to figure it out."
"Just in time," Li Bu said with a smile, "You gave me the chance."
After watching a sample of a commercial film, Li Qiang felt young: "If I guessed correctly, the costumes in the film are from food commercials."
"You can see it," Jiang Shan nodded and said with a smile:
"It's a coincidence. I thought it was troublesome at the time, so I just ordered the clothes for the children in the adult style. I didn't expect it to come in handy here."
"You sent out such a big team for just one commercial," Li Qiang said with a smile, "How about you wait until the feature film is shot?"
"Chief, you don't know something," Jiang Shan cried out:
"I really didn't want to alarm them, I just asked them to help find a suitable young actor.
I never thought that when they heard this, they all clamored to come in person."
"Hahaha,"
Li Qiang laughed: "It's indeed quite interesting, Xiao Jiang, could you please tell me the starting point of this idea in detail?"
"Commander, please take a look,"
Jiang Shan opened a folder:
"The main feature of this advertisement will be completed by Dadi Advertising in Japan.
Their equipment is more advanced than ours, and their technical staff are better than ours."
"Yeah." Li Qiang nodded.
"Actually, when this advertisement was officially shot," Jiang Shan continued:
“The entire action was completed in front of a mirrored wall along the street.
And at the end of the commercial, a line of subtitles will appear - We do not produce water, we are just porters of nature."
"We are just porters of nature..."
Including Li Bu, several comrades in the office were whispering.
At this time, Jiangshan turned to the next page: "Currently, there is a very successful mineral water company in the international market: French Evian."
Several comrades present nodded together.
"France is a very romantic country,"
Jiang Shan continued: "In the eyes of most countries, they are a country that relies on perfume, wine, Evian mineral water, and three bottles of water."
"That said, it seems to make sense."
"Have you noticed," Jiang Shan continued: "When I talked about perfume and wine, I didn't mention the brand, but when I talked about mineral water..."
Li Bu: "You said Evian."
"Yes," Jiang Shan: "As for why I say that, it must be because France's Evian mineral water is so famous.
In my analysis, the reason why Evian is so successful is entirely because it can tell stories."
Jiang Shan sent a page of information to Li Qiang: "Look at this..."
Li Qiang looked at the information: "Miracle water source, named by the royal family?"
“According to legend, during the French Revolution, a sick French nobleman accidentally drank a few glasses of local mineral water while passing by the small town of Evian.
Unexpectedly, after returning home, I found that my stubborn illness that had not been cured for many years had completely recovered.
As a result, the news spread rapidly, and a large number of admiring people flocked to Evian Town.
In the end, even Napoleon III came in a carriage with the queen.
At this point, the news that Evian mineral water was discovered by a nobleman and named by Napoleon himself spread."
"But you know," Jiang Shan changed the topic: "The story told in Evian Town, this piece of history cannot be found in France."
"That is to say," one of the comrades said, "it is possible that this incident never happened."
"It is estimated that Evian Town may have magnified a small incident in order to expand publicity,"
Jiang Shan: “But one thing is true. The name Evian Town originated in 1864.
In other words, they started making up stories from that time on."
Several people in the room were silent for a few seconds.
"If you want to tell a story, Laoshan mineral water also has a story," said a comrade: "Hedgehog Spring."
"Moreover," Li Qiang also said: "The efficacy of Laoshan mineral water has actually been tested by local hospitals."
"So, we also have to tell our stories to the outside world," Jiang Shan said:
"On the existing basis, we can also perform artistic processing. Don't worry, I have already written several articles."
After Li Bu took it and glanced at it a few times, he handed it to the comrades behind him: "Find a relationship and publish these in Japanese newspapers."
"Don't rush to post it yet," Jiang Shan said, "it won't be too late to post it after our advertisement creates a stir."
In fact, what Jiangshan wants to say next is: "After telling the story of the noble's chance encounter with the spring water, Evian mineral water tells a new story."
"oh?"
"In 1976, Evian announced to the outside world that its mineral water is rich in minerals. Drinking it is not only good for your health, but also maintains youthful vitality."
Li Bu thought of something in the next second: "Just like what happened on TV?"
“Art is all exaggerated,” Jiang Shandao said, “but it is indeed this idea that is conveyed.
At present, the advertising of Evian mineral water is not this way.
But in their various print advertisements, you will see the central idea that the more you drink, the younger you become.
Therefore, for our Laoshan mineral water, we simply include these two items.
One advertisement takes the route of getting younger as you drink, and the other takes the route of brand story and natural water quality..."
In 2005, I saw that all the mineral water brands around me were claiming to be youth water.
Evian Mineral Water simply upgraded the track and made a statement - live like a child.
The "youth water" is directly refined into "rejuvenation" water.
At the same time, it also launched the world's first commercial "Mirror Baby" with over 100 million views.
But in Jiangshan's view, "Mirror Baby" alone is not enough.
He also had to install a detonating device for this advertisement, so that the name of "Laoshan Mineral Water" could travel across the ocean and blossom with the advertisement...
