In a double room in the guest house of the TV station, lemon tree, lemon tree... sang without stopping for a moment.
Because it is the best room on this floor.
So this room in Jiangshan has an extra writing desk than the three or four-bed rooms next door.
At this moment, Jiang Shan was holding a pile of glass bottles and drawing pictures.
It was shown to Yu Sigui on the side, and he gradually forgot to shake the fan.
"It's so beautiful." Yu Sigui reached out and took out a newly painted glass bottle: "If you do this, this bottle will almost become a work of art."
"Where is this?"
Jiang Shan praised the girl a little too highly: "Real art is... well, after I have been busy for a while, I will draw one specially for you."
"Seriously?" Yu Sigui imitated Jiang Xiaoyu's mantra: "Liar is like a puppy."
"When have I ever lied to you?"
Jiang Shan was really prepared to draw a big picture for her: "Just wait and see."
Yu Sigui pursed her lips and smiled. When she held her head and looked at the table, she realized that this scene was so familiar:
"I just like watching you paint like this, as if you are painting..."
"Drawing foreign exchange coupons," Jiang Shan said with a smile on his face, "Mr. Yu, actually I have always had an idea."
"what idea?"
"Go to Japan and open a store."
"Open a store?" Yu Sigui really didn't expect this: "What store should I open?"
"There are all kinds of stores, women's underwear, drinks and snacks, books and toys..."
Jiang Shan said nonsense one after another: "If it doesn't work, I'll just open a supermarket."
Hearing this, Yu Sigui, who was rolling his eyes one second ago, rolled his eyes back the next second:
"You want to open a supermarket? Do you know about supermarkets?"
Since the 1950s, retail formats similar to supermarkets have appeared in Japan.
By the 1970s and 1980s, the scale of Japanese supermarkets had exceeded that of ordinary department stores.
"I just said that casually," Jiang Shan said, "You can just listen to it casually."
"嘁~"
"But think about it carefully," Jiang Shan speeded up his handiwork:
“It’s time for our country’s export commodities to consider adapting to supermarket displays.”
As soon as she finished speaking, Chen Peisi, carrying an electric fan, rushed in dusty:
"Jiang Shan, I've sent you an electric fan."
"Ouch,"
Jiang Shan immediately stood up and went over to greet him: "Are you running again so late just to deliver a fan to me?"
"That's not the case,"
Chen Peisi: "Since my brother has arrived in my territory, I must take good care of him!"
"You are really my best friend!"
After plugging in the power and pressing the button, a gust of east, west, northwest wind blew in the room.
Feeling the clear air in the country, she quickly gave Chen Peisi a tank of ice water: "I think you don't want to go back and forth. You might as well stay here tonight."
"Okay, anyway, you happen to have two beds here."
"Then it's settled. If you have nothing to do tomorrow morning, you can come over to my house and have a look."
"Okay," Chen Peisi said, "Just right, let's go buy a wedding gift for Lao Mao later."
"Lao Mao is married?" Jiang Shan pointed his fingers and said, "I guess it won't work in the morning. I still have to go to ZNhai to report on the mission. In the afternoon... let's go together in the afternoon."
Yu Sigui: "Don't you want to accompany your family to climb the Great Wall in the afternoon?"
At the thought of climbing the Great Wall on this day, the three comrades in the room raised their hands to wipe their sweat.
"Then let's change the evening," Chen Peisi said, "it's just right to go shopping in the mall at night..."
After everything was planned, there was another person watching the fun beside Jiang Shan's desk.
As the Walkman was pressed again, Lemon Tree's children's chorus sounded again.
"This song is really nice,"
Chen Peisi has long wanted to say this: "It's better to speak English..."
…
In fact, if he follows Jiang Shan's thinking, the first thing he would like to arrange for Laoshan Mineral Water is another Evian advertisement "Water Child".
The content of this animated version of the advertisement has almost nothing to do with mineral water. It is completely a physical journey of a small water droplet.
But the win is because Evian paired this animated ad with a blast of background music.
This song is the 1977 hit "We Will Rock You" by the British national treasure Queen.
Although the lyrics of this song have nothing to do with mineral water.
But the awesome and coaxing rhythm of the bathhouse lead singer is matched with the arrogant and lively walking route of the "water kid" in the animated commercial.
The audience instantly fell in love with this ad.
Seriously speaking, this animated commercial, which won the Moby Advertising Award, is Evian’s first “baby marketing” deal.
It's a pity that Jiangshan came a few steps late and missed the release time of this song "We Will Rock You".
With Queen's current tonnage, the current Ministry of Foreign Trade is reluctant to pay the royalties.
But it doesn't matter, there will be plenty of opportunities in the future.
The subsequent "We Will Rock You" not only became the theme song of the 1994 World Cup in the United States.
He was even taken aback by Pepsi-Cola.
Like Evian before, Pepsi's only requirement is that the songs must be good.
Don't say it's because the lyrics don't match, I don't mind if it's used by others.
In 2004, Pepsi-Cola created a classic of its own.
The song "We Will Rock You" performed by Britney, Beyoncé, Pink and PK at the Colosseum has become an insurmountable mountain for all beverage advertisements.
If you really want to talk about it, it is almost the normal operation of all advertisers to not care about the lyrics and only care about the popularity.
For example, in Golden Milk, Faye Wong hums "Everyone stole my haha" from beginning to end.
Jay Chou's "Dragon Fist" in Pepsi Cola, JJ Lin's "Not Trendy, Don't Spend Money" in Yinlu...
and "Wash for Better Health" by "Intimate Lover."
Therefore, in order to make "Laoshan Mineral Water" soar to the sky, Jiangshan also chose a song "Lemon Tree" that was brilliant as soon as it landed.
The purpose is to make Laoshan mineral water famous far and wide and make the Ministry of Foreign Trade rich.
You must know that in this era, all large state-owned factories have to hand over part of their profits on time.
Next year, Yanjing's city leaders will require Shougang to hand over its full year's net profit.
For this reason, the factory director of Shougang really took it seriously.
…
As for the "Mirror Baby" advertisement planned by Jiangshan for Laoshan Mineral Water.
Simply because it is already a business path that has been tried and tested successfully by future generations.
The little prince once said: All adults were once children.
It’s better to still have a childlike innocence than to live through all the vicissitudes of life.
This ad with over 100 million clicks is the reason why it can reach over 100 million clicks.
One is because of its novel and unique concept.
Then, the vast majority of sophisticated adults saw their innocent and lovely past.
After the success of this "Mirror Baby" advertisement, Evian Mineral Water began to embark on a long road of "professional baby exposure" for 20 years.
Diaper pulley babies, Spider-Man babies...each of them is getting younger and younger as they get older.
…
In addition to online, Jiangshan is currently busy with offline supporting marketing packages.
In today's world dominated by glass bottles, Jiangshan is ready to urge Laoshan to produce a series of fully transparent glass bottled water.
Because only in this way can you play tricks.
Moreover, in terms of visual sensitivity, pure transparent glass bottles are the best carriers of mineral water.
As we all know, in addition to plastic bottled water for the public, Evian also has a pretentious artifact it claims to provide to the elite: glass bottles.
After years of accumulation of experience, Evian has completely mastered the routine of "how to sell a bottle of water for the price of a luxury jewelry".
Not only does it invite well-known designers to design bottle labels for its bottles, it also launches several so-called limited edition glass bottles every year.
The price of glass bottles ranges from tens of yuan to 99 yuan, and I never have to worry about selling them.
In order to flaunt itself as the epitome of taste and high-end life.
Evian also gave a discount equivalent to the advertising fee, allowing most five-star hotels, high-end Western restaurants... to choose Evian as their exclusive drinking water.
In addition, Evian has also made every effort to send its bottled water into fashionable modern dramas.
Liu Tao in "Ode to Joy" is often shown drinking water with his neck tilted back, which makes the petty bourgeoisie who yearn for a refined life grow up in an instant.
It doesn’t matter if it tastes good or not, let’s pay first.
However, in Jiangshan’s opinion, some of Evian’s glass bottles that have won the “Visual Communication Design Award” are indeed very beautiful.
A glass bottle that is so magical can definitely have a market even if it contains a bottle of tap water.
After all, judging people by their appearance and buying a casket for a pearl is a business that has been going on since ancient times.
Seeing this situation, other brands of drinking water followed suit and launched their own glass bottles.
The most beautiful one among them has to be the slightly sweet Nongfu Spring.
…
Jiang Shan, who kept triggering combos, finally collapsed on the kang after working hard for half the night.
And Yu Sigui and Chen Peisi, who had helped a little all night, also stayed with them until dawn at the last moment.
As soon as they closed and opened their eyes, the three happy singles got busy again.
When the key in his hand opened No. 34, Qianliang Hutong, Jiang Shan was still smiling as happily as when he first came back.
"Dad, Mom, this is our house in the capital..."
Although the courtyard with 18 rooms in it still looks old, it has been tidied up in a dignified and proper manner by a few old comrades.
Like Xiaoyu and Xiaobai, after walking around the house one by one.
What Jiang’s father and Jiang’s mother like most is the flowers, plants and grape trellis in the yard.
However, Jiang Shan was shocked by the pile of old objects under the eaves of the corridor: "Is this...?"
"Don't look at them because they are inconspicuous,"
Wang Shixiang laughed at the side and said, "When your uncle and I have time to clean them up, you will know how beautiful they are."
In the eyes of several old comrades, "beauty" is the most important part of these old people.
As for Jiangshan... of course the same is true.
…
In ZN Hai's office, lemon tree, lemon tree... children's songs are everywhere.
Sitting in the room, Lu Xuzhang's eyes became brighter and brighter the more he listened.
"Is this really a song written by that guy from Jiangshan?" Lu Xuzhang looked at Li Qiang: "Is it an English song?"
"What's so strange about this,"
Li Qiang, who had just been surprised yesterday, is now as stable as a rock: "Since he can choreograph dances, of course he can also choreograph songs!"
"Hey," Lu Xuzhang was really convinced. He shook his head and smiled: "He really doesn't distinguish between literature and art."
"You don't know yet," the music in the tape recorder continued, Li Qiang pointed at the tape recorder and said:
"Play this song now. It's the advertising song Jiang Shan wrote for the McDonald's fast food restaurant in Xiangjiang. How about it? It sounds good, right?"
"Yeah, it seems he is still a veteran."
"A veteran in advertising," Li Qiang said: "No wonder he has won awards abroad. It seems that Pujiang's leading cadres are still very good at employing people!"
"Um,"
Lu Xuzhang nodded: "But you called me here today just to hear Jiang Shan sing?"
"This was not my idea, here -"
At this time, Li Qiang pointed to Jiang Shan who happened to walk in the door and said: "It belongs to Comrade Xiao Jiang..."
…
A few minutes later, Jiangshan presented the results of last night's battle one by one.
"Due to the limitations of our publicity funds,"
The first thing Jiangshan presented was a quotation brought by Yu Sigui:
"So, I have requested Dadi Advertising in Japan in advance and negotiated a very cost-effective bus advertising quotation for us,"
The moment Jiang Shan handed over the offer: "Have you two watched "Astro Boy" which was broadcast on the TV station a while ago?"
"Look, you haven't seen it."
"However, I heard that the response was particularly enthusiastic."
The country’s first animated TV series, how could it not receive an enthusiastic response?
"This Japanese cartoon is actually a commercial for Casio electronic watches," Jiang Shandao said, "The company that coordinated CCTV at that time was Dadi Advertising."
Lu Xuzhang: "So, this advertising company is still an old friend of our country."
"You are right," Jiang Shan nodded and said, "She is also my friend now."
Lu Xuzhang smiled, he knew who Jiang Shan was talking about.
"That is to say," Li Qiang asked: "The offline advertising you are talking about is a Japanese bus advertisement?"
"Bus advertising is only part of it," Jiangshan explained:
"If you want to use a small amount of advertising money to get the maximum advertising effect.
Then we must try our best to shoot one shot and win one piece. Whenever we take action, we will definitely gain something.
We must make every advertisement for Laoshan Mineral Water popular.
TV, outdoor, public facilities, and public transportation are all blooming."
"Xiao Jiang, you don't need to think too much about the advertising budget."
Li Qiang felt that the company alone had saved the factory a lot of advertising design fees.
He still knows a thing or two about the cost of this area.
After all, Qingdao Soda Drink Factory’s overseas advertising expenses have never been lower every year.
"What I need you to do now," Li Bu looked at Jiangshan, "is to spend the same money and get greater results."
After nodding, Jiang Shan took out a stack of manuscript paper.
"Look at this, and this one,"
The drawings were handed out one by one:
“These pictures are all advertising designs that are going to be placed in buses in Japan.
Similar designs have been shown to several bus companies in Tokyo, and they all expressed great welcome to these advertising design elements."
The green mountains and clear waterfalls are painted all over the top of the car;
Facing high-rise office buildings, Laoshan mineral water advertising slogans are spray-painted on the roof of the facade.
Fascinating story of Laoshan mineral water is clothed on the back of the seat;
Laoshan mineral water bottle wrapped in the armrest;
The entire bus facade: We don’t produce water, we are just porters of nature.
"This is a landscape painting of the Laoshan water mining area painted on the steps of the subway."
Jiang Shandao: "At present, Tokyo subway stations are full of advertisements, but this one is still blank.
Therefore, when Dadi Company came to discuss cooperation, the subway operator did not take the steps seriously at all.
I am particularly happy to have signed a three-year advertising agency contract with Dadi Company.”
Looking at Jiangshan's design sketches, let alone the Tokyo subway, even Lu Xuzhang and Li Qiang were secretly exclaiming: Is this even an issue?
"Xiao Jiang," Lu Xuzhang reached out and snatched up the drawing:
"Your design is quite good. I think we can have something like this at the entrance steps that we are going to convert into an underground hotel!"
"Yes, it's really good," Jiang Shan continued:
"Look at this, you two. This is a practical billboard that wraps up a shower faucet on the beach.
And these, these interactive outdoor billboards will..."
According to Jiangshan’s knowledge, looking at the entire international advertising market, there has never been an interactive outdoor billboard.
In other words, in order to promote the international market of Qingdao Soda Drink Factory, Jiangshan has contributed a series of design highlights from the future.
Everything is just like what Li Bu said, spend the same money and get the maximum profit.
At the beginning of such a bleak era, explosive tactics are far more cost-effective than explosive equipment...
