In March 1980, the General Administration of Customs, which had the foresight to do so, issued a notice on the granting of tax exemption for imported equipment and other items receiving aid.
A few months later, heavy rains caused disasters in the middle and lower reaches of the Yangtze River.
Due to the impact of floods in many provinces such as Hunan, Hunan, and Henan, farmland was submerged and houses collapsed in some areas...
The government immediately announced its decision to accept the United Nations Disaster Relief Agency's request for assistance.
This is the first time since the founding of New China that China has opened its door to international assistance.
Prior to this, even during the three-year natural disaster and the Tangshan earthquake, a certain newspaper also shouted "The people are invincible" to various voices.
Now, with the advent of reform and opening up, not only foreign aid has been greatly reduced.
All kinds of international assistance that we should enjoy are no longer blocked.
Just kidding, how serious is the situation at this stage?
Being rational and pragmatic is the most correct direction.
…
At this moment, in an office in ZN Hai.
The advertising design draft on the table has been replaced by a pile of accounting data, quotations...
Jiangshan didn't know until then.
The two comrades who have been sitting in the room are representatives of the Ministry of Foreign Trade who are about to go to the Qingdao Soda Drink Factory to coordinate export promotion and overseas market layout.
At this time, the two of them were meeting to mark the implementation steps of the promotion plan given by Jiangshan.
Looking at the other side, Li Qiang, Lu Xuzhang, and Jiang Shanzheng each held a rice bowl and continued to discuss plans to earn foreign exchange.
"There is an old saying that goes up to the sky as rain and dew, and down to the earth as moisture. Let's see how moist it is."
Jiangshan holds ZH Hai’s job: “In the French town of Evian with beautiful scenery and sweet water,
For every 10 bottles of water produced, 6 are sold abroad, and almost all of the town's fiscal revenue is related to mineral water.
Since the early 1970s, Evian has promoted the slogan Evian Town, a healing paradise abroad.
Every year, no matter spring, summer, autumn or winter, the number of foreign tourists coming to their resort is one after another..."
Listening to Jiang Shan's words, Lu Xuzhang seemed to have heard some new direction of withdrawing money.
Gradually, he changed from a spectator to taking the initiative: "This Evian town is very beautiful?"
“Judging from their promotional posters, it’s really a great place with blue sky, white clouds, and green mountains and green waters.”
Seeing Lu Xuzhang's eyes becoming slightly complicated, Jiang Shan quickly changed the subject:
"But in reality it's just like that. When it comes to filming, our Qingdao is no worse than them."
"That's right," Lu Xuzhang looked at Li Qiang and said, "With regard to promotional posters, who doesn't take pictures of themselves beautifully?"
Li Qiang smiled and nodded, but he heard another meaning of Jiang Shan.
"Mineral water is exported and the tourism industry is imported," Jiangshan said, counting his fingers one by one:
“This incoming and outgoing activity has also revitalized other side businesses in Evian Town.”
Lu Xuzhang nodded: "Once more people come, some things will fall into place easily, such as Qingdao..."
He looked at Li Qiang, and Li Qiang knew what he meant in a second: "Tsingtao Beer."
"So," Jiang Shan also knew what they meant:
"Another Laoshan mineral water advertisement "The more you drink, the healthier you become".
I suggest you go directly to the water intake area of Laoshan Mountain in Qingdao to take pictures.
Try to show in the advertisement that the Laoshan mineral water collection site has a beautiful natural environment.
The water is of excellent quality and rich in minerals.
In this way, foreign customers can more intuitively understand how precious Laoshan mineral water is."
Speaking of this, the country tilted a few inches toward Lu Xuzhang:
"I also took the opportunity to show the beauty of Qingdao to the people in Japan and Xiangjiang. The sea, beaches, forests, mountain springs, waterfalls... can all be put in the lens."
"The scenery of the city of Qingdao is very good." At this time, two comrades who were discussing something joined the conversation.
"Yes, there are many very distinctive buildings in Qingdao city."
"Old Li, Jiangshan's proposal is a good one," Lu Xuzhang said, "One advertisement and two publicity projects. Doesn't this mean that we have joined forces again?"
"..." Li Qiang was silent for a few seconds: "Xiao Jiang, what did you say before? Mineral water output...?"
Jiangshan: "Tourism industry import."
"There will be no delay in getting in or out," Li Qiang turned to look at Lu Xuzhang:
"Xiaojiang's idea is quite interesting. Qingdao is not that close to Japan."
"This matter must be done for it,"
Lu Xuzhang slapped his thigh: "If Jiang Shan didn't tell me, I really wouldn't think about it.
Looking at it now, if we don’t make this money, we will really be sorry for the favorable time and place in that area.”
"Then..." Li Qiang said, "That's it for us?"
"It's settled," Lu Xuzhang said, "Xiao Jiang, go and get ready and then set off. If you need anything, just report it to Deputy Li."
Li Qiang: "The Ministry of Foreign Trade and the Tourism Bureau will fully support your shooting mission."
"But just one thing," Lu Xuzhang said: "We must make this promotional video beautiful for us."
"Yes, I promise to complete the task,"
…
"Rejuvenate" and "The more you drink, the healthier you become", two online advertisements plus eye-catching outdoor advertisements, product packaging, and a full set of promotions and promotions come together.
Once "Laoshan Mineral Water" became famous.
You can push out delicious fruit juice sodas and "Laoshan White Flower Snake Grass Water" with labels such as health, weight loss, digestion, and refreshing.
In reality, many companies like to try out new ideas when doing publicity.
Let's see how the market reacts before making further decisions.
But Nongfu Spring is different.
When it first entered the market, it chose to promote all aspects of its advertising and strive to be an instant hit.
In the domestic drinking water industry, Nongfu Spring has always been one of the best at advertising.
Zhong Suisui, who has single-handedly created many well-known brands, was actually a capable person under Zong Qinghou.
Zhong Suisui started working as a mason at the age of 12 and changed dozens of professions along the way.
It wasn't until he became the Hainan agent of Wahaha Oral Liquid that he finally found a career that suited him.
A few years later, Zhong Suisui set up his own business.
He does everything he can to promote his products.
Among them, the most impressive one is the "Duoer Capsule" endorsed by Ni Hongjie.
When it was Nongfu Spring's turn, Zhong Suisui, who was experienced and powerful, fully blossomed.
The first advertisement on a video website that can be skipped for free is Nongfu Spring.
During that time, many Internet users would find that "Nongfu Spring" appearing on Youku would also prompt you: This advertisement can be closed for free without any conditions.
With this operation, Nongfu Spring not only became the first advertisement in history that can be skipped for free.
It also gained a lot of user favorability as a result.
Because it is the only one that can be closed for free, users are even more impressed by it.
Later, according to background statistics, only 30% of users chose to turn off Nongfu Spring’s advertising.
And more users did not click to close.
The reason is because the ads look good.
Nongfu Spring’s “Last Mile” advertisement moved countless viewers.
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Four sets of advertising short films with strong storytelling make most viewers reluctant to press the close button.
At the same time as this operation, Nongfu Spring also launched carefully designed glass bottled water offline.
and "Winter" in Changbai Mountain, which is known as the most beautiful documentary commercial.
Then, "Xia Chun Qiu"... was promoted all the way.
…
"Both heads, please rest assured. The theme I have set for this promotional video is: surrounded by mountains and sea, sunshine and rain, green mountains and green waters, a fairyland on earth,"
The next second, Jiangshan changed the topic: "In order to make the entire advertisement show a beautiful scenery that is even better than that of Evian Town.
I wonder if we can let some brother TV stations shoot some clips with beautiful scenery and beautiful mountains and waters in their own filming areas."
Time is tight and tasks are heavy, what should I do?
Of course it’s a shake-up!
It is the wisest idea to sway people in China.
After thinking for a while, Deputy Li said:
"Let's do this and immediately take the lead in organizing a documentary competition based on "The Motherland's Beautiful Mountains, Waters and Scenery"."
"It doesn't have to be long,"
Lu Xuzhang immediately understood what the other party meant and added: "But it must be in line with the competition theme of beautiful mountains and clear waters."
Listening to the leaders' impromptu operations, Jiang Shan's eyes lit up.
I really didn’t expect that one of my suggestions would trigger a national television landscape photography competition.
So, he quickly said: "There must be close-ups of mountain springs, and shots of flowers, birds, fish and butterflies are also a bonus."
"The key is to be quick," Deputy Li said: "Half a month should be enough, right?"
"It can be extended to 30 days," Jiang Shan said:
"The forest in autumn is also beautiful. Since we have done it, we must do our best.
Even if we only select 4 or 5 usable shots from the films that were sent, if we put them all together, it will be an amazing landscape advertising film."
"Okay," Deputy Li agreed with Jiang Shan's point of view: "Anyway, this whole set of advertising will take a while to prepare."
"When the time comes, we will issue certificates and commendations to the selected TV stations,"
Lu Xuzhang continued: "I also took the opportunity to check out the beautiful scenery in various places."
"In fact, in the end," Jiang Shan said:
"We can combine the clips selected by various TV stations into a scenic documentary called... How about "Great Beauty of China"?"
"I think it's okay," Deputy Li thought deeply:
"It just so happens that National Day is coming soon, and we can definitely use this documentary as a tribute program for the National Day."
"If you really want to do that, you have to tighten your grip," Lu Xuzhang looked at Jiang Shan: "Xiao Jiang, I'm going to have to work hard for you again this time."
"This is what I should do,"
After answering habitually, Jiangshan suggested:
"Deputy Minister Li, since the country has spent so much effort to support Qingdao Soda Drink Factory.
The natural environment of Mount Laoshan must be protected, especially the area where Laoshan mineral water is extracted."
Around 1990, there will be many mineral water companies in Qingdao under the name of Laoshan.
Indiscriminate mining has also occurred in the water intake area of Laoshan Mountain.
Although these have nothing to do with Jiangshan, Jiangshan doesn't want to worry about it.
But it’s not difficult to give a friendly reminder.
"Did you all hear it?" Deputy Li looked at his men:
"Write this in the document and issue it together, so that the local government can follow up."
"yes."
…
"By the way, Xiaojiang,"
Looking at Jiang Shan who was about to go out, Deputy Li suddenly remembered something: "Where did you stay when you came to Yanjing this time?"
"Staying in the guest house of Guangdian."
"Live at Radio and Television Station?" Li Qiang said, "Pujiang TV Station helped you contact him?"
"Well," whatever the leader said, Jiang Shan thought about it and said:
"Chief, in fact, when I came to Yanjing this time, I also picked up my parents. They are so old and have never been to the capital."
"Well done," Li Qiang nodded: "You should bring more elderly people out to see where you plan to go shopping in the afternoon."
"The Great Wall," Jiang Shan said with a smile, "I would have forgotten if you didn't mention it. Chief, if nothing happens, I have to go back quickly."
"Wait a minute," Deputy Li said with a look at his subordinates: "Go and help Comrade Xiao Jiang arrange a car."
"No, no, no," Jiang Shan quickly waved his hand: "There are quite a few people at my house."
"What are you afraid of? How many people are coming can be accommodated in the Ministry of Foreign Trade's vehicle,"
Lu Xuzhang is also preparing to go out with Jiang Shan:
"It's convenient to take the ministry's car to go anywhere. After climbing the Great Wall for a while, we can drive directly to Tingli Pavilion.
I'll book a table for your whole family there..."
A few minutes later, Li Qiang looked at the retreating figures of Lu Xuzhang and Jiang Shan, and then looked at some glass bottles on the coffee table.
"I still remember one time when I went back to Qingdao, what was the name of the building where I lived?"
"The one by the sea?"
"Yes," Li Qiang nodded: "It seemed that it was the place where Chiang Kai-shek took refuge."
"You should be talking about Huashi Building."
"Huashi Lou," Li Qiang thought for a moment: "I'll go make arrangements and let Jiang Shan and the others live there after they arrive in Qingdao."
…
At this time, on the path of ZH Sea.
Jiang Shan asked Lu Xuzhang for instructions with a stern look on his face: "Bureau Lu, can I take Chen Peisi with me when I go back to Qingdao this time?"
"Chen Peisi?" Lu Xuzhang: "It seems that he has participated in many of your works, right?"
"We are buddies, he will help me whenever he has time," Jiangshan Yiwu said:
"We also have a friend named Zhu Shimao, who got married not long ago.
We are usually very busy, and we didn’t get together even when we got married.
This time I heard that he happened to be filming in Qingdao, so Lao Chen and I wanted to go over and see him.
Feel free to prepare a wedding gift to send over."
"This is really a coincidence," Lu Xuzhang said, "Okay, you will make a list of who you want to bring with you later, and I will arrange it."
"Okay!" Compared to Deputy Li, Jiang Shan was not at all dissatisfied with Director Lu.
"In addition, there is the aerial footage you just mentioned," Lu Xuzhang said:
"There happens to be a security area over there. I'll arrange it for you later..."
…
In the afternoon, Jiang Shan led his family to climb the Great Wall.
Television stations one after another received calls one after another for the documentary contest "Good Mountains, Good Waters, Good Scenery".
CCTV, Director’s Office.
Listening to the rules and regulations of documentary shooting, Wang Fulin suddenly thought of something.
"Zhou Tai," he looked at Zhou Yeming: "Are you sure this is a National Day gift? Why does it sound so much like an advertisement that Jiang Shan said?"
"What ad?"
Zhou Ye knew early in the morning that Jiang Shan had come to Yanjing: "What have you heard?"
"It seems like an advertisement for some kind of mineral water?" Wang Fulin said: "He was given a task by the Ministry of Foreign Trade."
"What a coincidence, the organizer of this event is the Ministry of Foreign Trade,"
Zhou Yeming thought about it carefully:
"Lao Wang, go and ask Jiang Shan quickly. Whether our Taiwan can win this game depends on you!"
