Chapter 429 Solution to two consecutive years of deficit
After walking out of McDonald's Tokyo headquarters, project leaders from four advertising companies gathered outside the gate and waited for their response.
At this moment, the expressions of each team looked as if they had been wiped with frost, which was obviously different from when they arrived.
After a group of people looked at each other at the surrounding great powers, they then looked back and thought about the little guy "Chun Fengdu" just now.
Hiss, suddenly I understand why China is in a hurry to open up.
Daqing not only invites them in, but also unleashes some big moves.
At this moment, three representatives from the Leo Burnett advertising company sat next to each other and discussed in low voices.
"Based on today's design draft, if Chunfengdu hadn't appeared, this McDonald's order would have definitely been ours."
"Isn't that right? I saw it clearly when I demonstrated it above.
The people at McDonald's couldn't stop nodding after seeing our advertisement."
"What's the point of talking about this now? Let alone McDonald's. When those cartoon characters appeared one by one, even I was very happy..."
the other side.
Several representatives from "Ogilvy" advertising were also standing at the door carrying briefcases.
"Chunfengdu's outdoor advertising design ability is really strong. I have never seen a design style like his."
"The key is different."
"Yeah, first it was the hair dye commercial in New York, and now it's our McDonald's in Tokyo."
"Not only that, the Laoshan mineral water advertisement that appeared in Tokyo in the past half month...I heard it was also their masterpiece..."
At this time, a car stopped in front of the gate.
A few Dentsu advertising people waiting at the door opened the door and sat in.
"Did you hear what they just said?"
"We have already noticed the advertisement for Laoshan mineral water."
"Some groups even held meetings specifically to study this."
"The advertisement on the steps of the subway entrance is amazing. You didn't see my stunned expression at that time."
"That one was really amazing, and it attracted citizens to watch. After that, we quickly went to inquire about several other subway stations. Can you guess what they were like?"
"what's the situation?"
"Every good step exit at the entrance of the city has been signed a three-year lease contract by Dadi Advertising."
"They're so cunning."
"With this contract, Dadi Company will be able to enjoy the benefits for several years."
…
"We at McDonald's handle several copyright contracts for cartoon portraits every year."
"As long as it's a popular cartoon, it's basically on McDonald's packaging."
At this moment, several senior executives of McDonald's and Chairman Fujitada.
He didn't even bother to move, and just discussed the contract details and operational procedures with Jiang Shan and Yu Sigui in the conference hall.
After the terms were almost implemented, Jiang Shan took out a piece of handiwork from his backpack.
"Mr. Fujita, what do you think this is?"
"This..." Fujita looked at a gadget on the table: "Isn't this our McDonald's French fries box?"
"This is just a small sample I made out of a French fries box, the real thing will be made out of plastic."
Jiang Shan reached out and fiddled with it, and the French fries box on the table immediately emitted several thin beams of light:
"Look, does it look like an outdoor advertisement for French fries boxes on the big screen?"
"Oh, it turns out to be a small electric lamp too," Fujita looked up and down: "One big... one small. It looks quite interesting."
"Look at this again,"
Jiang Shan picked up the French fries lamp and pressed it against the wall:
"As long as you mount it on the wall, it becomes a very cute night light."
"It's really cute," Yu Sigui smiled sweetly:
"Light it up in the dead of night. This potato chip lamp will be the brightest little advertisement in the whole room."
"This kind of fries lamp that is both practical and cute," Jiang Shan said, "also has an advertising effect, is the most suitable small gift for McDonald's."
At this moment, Jiang Shan and Yu Sigui came and went, seamlessly.
They look like a pair of delivery experts.
“It looks pretty good,”
Fujita picked up the potato chip lamp at this time, and his first reaction was: "Have you registered the design of this little thing?"
"Yes," Jiang Shan admitted openly:
"In addition to this French fries lamp, we have also designed burger lamps, cone lamps, and big M lamps for you."
Fujitada looked at the design drawings Jiang Shan produced in surprise.
No way of survival was left for him!
"To show sincerity,"
Jiang Shan smiled warmly: "There will be no design fees for these unique handicrafts, as long as you..."
"Just what?"
How could Fujita not be interested in these small toys in front of him?
You know, the previous McDonald's toy was just a plastic bouncy ball with a picture of a clown embedded in it.
Jiang Shan smiled and said: "As long as you agree to let our toy factory process these McDonald's night lights..."
"This is the processing fee quotation given by China Pujiang Toy Factory," Yu Sigui said: "With the freight included, it is basically no different from the local processing factory."
"It seems that you are well prepared?" Fujita laughed at this moment.
Several McDonald's executives following him had already taken the quotation and read it carefully.
"Mr. Fujita, please believe in our sincerity,"
Jiang Shan's expression at this time was extremely sincere: "Just like the advertising creativity we displayed, it is worthy of your possession..."
…
The first thing Jiang Shan and his party did when they returned to Dadi Company was to go straight to the phone.
At this moment, Xu Muchun, who was far away in Pujiang, was sitting in the office of the Light Industry Bureau.
I tapped my fingers lightly on the table, clicking rhythmically.
Suddenly, ding——
The moment the phone rang, Xu Muchun reached out and picked it up: "Hello~"
"Xu Bureau, it's me," said the other side of Tokyo City, "I'm Jiangshan."
"Xiaojiang,"
Xu Muchun immediately tightened his grip on the phone: "How's it going? Is there any news over there?"
"It's done,"
Jiang Shan's voice on the phone was clear and bright: "The McDonald's fast food restaurant in Japan has agreed."
"It's done?" Xu Muchun: "They agreed?"
"I have to agree," Jiang Shan said, "My design is so beautiful!"
"Hahaha," Xu Muchun grabbed the phone and laughed, "You Xiaojiang..."
On the side of the office, Section Chief Han, who had been waiting to hear the news, also smiled.
In his opinion, his unsmiling director only smiled so heartily when chatting with Jiang Shan.
"Xiao Jiang," Xu Muchun said to the phone:
"Last month, we spent a lot of effort to get several export orders from Asia, Africa and Latin America to several toy factories in Pujiang.
I didn’t expect it to be so easy for you to get an order in Japan.”
In 1980, there were 26 toy factories and 31 small toy factories in Pujiang.
Since 1980, in order to earn foreign exchange from exports.
Many toy factories that originally used iron, plastic, and wood as their main materials began to enter the new field of plush and electronic toys.
What Xu Muchun didn't expect was that Jiang Shan suddenly called at this moment.
It is said that plastic toys can still become popular gadgets abroad.
"You gave a good fortune to the toy factory in Pujiang,"
Xu Muchun grabbed the phone and praised vigorously: "I will send a special person to handle this matter right away. After you are done there, return home as soon as possible."
"yes!"
…
"This Xiaojiang,"
After putting down the phone, Xu Muchun's smile was still hanging:
"He really thinks about us everywhere. He went on a business trip for Yanjing's Foreign Trade Department and even got us an export order from Pujiang."
"Who says it's not the case?" Section Chief Han was in a very good mood at this moment:
"When I first heard about this, I didn't dare to take it seriously... Japan's restaurant is quite interesting. It's obviously a vegetable seller, so why do you need customized toys?"
"I heard from Jiangshan that this is a way for them to attract customers, and they are also in the toy business,"
Xu Muchun clicked on the table: "The cost is included in the dish."
…
One morning a few days later, a flight bound for Pujiang took off from Tokyo.
At the same time, the "Source of Water" advertisement for Laoshan Mineral Water was also shown on Japanese TV stations.
The Laoshan Mountain in Qingdao on the TV is full of picturesque scenery with the changing seasons.
Sometimes aerial photography, sometimes close-ups...
One moment the fields are covered with mountain flowers, and another moment they are covered with snow.
In the eyes of the Japanese audience, they only see a waterfall of pure, natural and energetic mountain springs, meandering between the steep mountains.
In the large and refreshing forest, butterflies, tits, deer... Anyway, as long as you look at the lively and cute animals, they are all filled with advertisements.
To a Japanese--this viewer would like to plunge into the embrace of the forest, then hold up a clear spring and drink as much as he can...
…
"It's a pity that pandas cannot be raised in Laoshan Mountain in Qingdao,"
After getting off the plane, Jiang Shan was still chatting with Huang Hua about advertisements: "Otherwise, I would have to put one in the advertisement."
"That's good enough,"
Huang Hua walked together with his luggage: "Jiang Shan, what are your plans after coming back this time? You still have to report back to Yanjing!"
"It's not necessary for the moment. Let's go back to the club and wait for a while. We'll talk to the boss if there is any need."
"I have the same idea, wait until there is a mission from above."
"By the way, brother, how are the decorations of my two houses going?"
"Want to move in at the end of the year?" Huang Hua said with a smile.
"nailed it?"
"It will definitely be possible by the end of the year," Huang Hua said, "then it will be delivered together with your newspaper's guest house!"
…
October 1980.
CCTV, which has just finished the National Day, is planning to jointly hold a Spring Festival Gala with Guangdong TV Station.
As soon as this show was established, many acrobats, crosstalk, singers and dancers received invitations to perform.
It is said that it was precisely because of the success of the 1981 Spring Festival Gala that CCTV decided to hold the 1983 Spring Festival Gala.
On the other side, Pujiang TV Station also made a decision.
Let’s have a “Spring Festival Gala” with Pujiang Film Studio and Pujiang Translation Studio.
This is the legendary first Spring Festival Gala of Pujiang TV Station.
…
At this time, in the conference room of Oriental Metropolis Newspaper, the editor-in-chief Jiang Hai said exactly this:
“This Year of the Rooster association is mainly based on letters from viewers and on-demand broadcasts.
The TV station asked us to help promote it. Lao Cai, you can write an article to appeal later."
Cai Wensheng, the editor-in-chief of the supplement department, nodded: "No problem."
"Another Jiangshan," Jiang Hai said:
"This joint meeting is said to be attended by many film and television, singing and dancing actors that are loved by the audience.
Then go and find out what new news readers would like to read."
Jiang Shan: "Okay!"
Looking at the appearance of the third child, Jiang Hai pursed his lips and smiled.
Unexpectedly, for this matter, the boy actually pretended to write a few notes in the notebook.
"There is one more thing, please pay attention to it,"
Jiang Hai looked at the editors and said: "Our country may really have to issue treasury bills..."
Something that has been rumored for a while has finally come to fruition.
"The specific details will be announced in January next year.
Starting from this month, we at Oriental Metropolis Daily need to step up our coverage of large-scale domestic construction projects.
Everyone can open up new ideas and publicize these large-scale infrastructure constructions from all angles for the future of society..."
"I happen to have one right here,"
Hearing this, Rong Bin from the Information Department opened his folder:
"The construction of Gezhouba Dam is about to enter its most important moment, and it is estimated that it will be successfully completed in less than three months.
I am going to write a series of reports to introduce it to readers in detail."
"This subject matter is good," Jiang Hai agreed with Editor Rong:
"Such an important project must have a resounding title, just call it..."The First Dam of the Yangtze River"?"
“This name makes you feel uplifted,” Rong Bin said, “That’s it.”
"Anyway, no matter what," Jiang Hai concluded: "Our newspaper's next reports must leave a portion for the country's infrastructure investment..."
…
In September 1978, Bank of China and Banque de Paris signed a deposit agreement of US$2.2 billion.
In December of the same year, a US$1.2 billion deposit agreement was signed with several British banks including Standard Chartered.
That's what we say, but the actual situation is that we deposit less in other people's accounts, but they deposit more in our accounts.
In fact, this is a disguised way to absorb foreign exchange.
And at that time, using this foreign exchange to import foreign equipment could not be too public.
Because, at that time, a group of people in China were criticizing this matter by name:
[Importing ships will definitely suppress domestic shipyards.]
[Importing equipment will destroy our fine tradition of self-reliance.]
It can be said that some leaders during that period were under tremendous pressure to carry out reform and opening up.
By 1979, the country was no longer tolerant of crooks.
The Bank of China was directly granted the right to "conscientiously perform the functions of a foreign exchange bank and do a good job in various foreign exchange work."
The president directly led a delegation to go abroad and signed buyer's loan agreements of US$7 billion and US$1 billion with Italy and France respectively (you can only buy things in their countries).
After that, they successively signed loans totaling US$12 billion with 31 banks in Japan...
On the other side, they have been cleaning up the mess, paying large sums of compensation, reissues, repairs...
The government, which invests in infrastructure and improves the living environment, inevitably faces deficits for two consecutive years.
Looking at the growing funding gap, the plan to resume bond issuance was finally put on the agenda.
…
"Is the release date confirmed?"
"The initial date is January next year."
At this moment, in the office of the foreign trade department, Li Bu was chatting with Lu Xuzhang from the Tourism Bureau about this matter.
"It mainly depends on the progress of the printing factory,"
After speaking, Bu Li took a sip of tea and looked at the successor he recommended: "Did Xiao Jiang call you? He returned to Pujiang two days ago."
"No," Lu Xuzhang flicked the ashes of his cigarette: "That kid won't call me if he's fine."
"I heard that while he was on a business trip to Tokyo, he even improved his company's performance."
"It's understandable that he can't abandon his company."
"As a piggyback, I even helped a toy factory in Pujiang get some business."
"Huh?" Lu Xuzhang puffed away his cigarette and said, "Japanese?"
"No," Li Bu smiled: "As soon as you make a move, it will be a sum of foreign exchange!"
"This kid," Lu Xuzhang looked out the window and squinted his eyes: "I really want to bring him over..."
Anyone with some common sense knows that most investments will not yield results in a short period of time.
Just like the first two years of reform and opening up.
This is why Lu Xuzhang loves Jiangshan’s “Flywheel Foreign Exchange Earning Plan” so much.
