Chapter 435 The business of the eldest son of the Republic
In the editor-in-chief's office of Oriental Metropolis Newspaper, a small meeting with a small number of people was held lively.
Looking at the photos of actresses spread across a table, all the gay men had serious and intellectual expressions.
"Never mind the cover for now,"
Jiang Hai, who was holding a cup of tea, could not make up his mind for the time being:
"Let's first pick out the photos of the actress at 12 months old."
"Isn't it a hard choice?"
Rong Bin from the Information Department had already taken a good look at them: "Liu Xiaoqing, Chen Chong, Zhang Yu."
While he was talking, he didn't forget to pick out the photos in his hand.
Everyone in the office was excited about this.
Typesetting editor Ning Hua: "How can there be no Pan Hong?"
Pan Wensheng from the Supplement Department: "Comrade Zhu Lin is also very good."
"And Gong Xue." Jiang Hai finally said one.
In October 1980, comrades from Oriental Metropolis Newspaper, in order to enrich people's spare time life and broaden the people's artistic horizons.
Decided to take a very popular move to benefit the people and publish a "Celebrity Calendar"!
As early as 1978, Pujiang Fine Arts Publishing House internally issued a bi-monthly calendar with the themes of Liu Xiaoqing, Pan Hong and Shen Danping.
Although it only printed more than 20,000 copies, it was already a great breakthrough.
Today, two years later, Jiang Hai, the editor-in-chief of Oriental Metropolis Daily, also decided to take the plunge.
Print a hundred thousand copies of it!
In fact, wall calendars have never left the stage of the times.
It's just that a purely celebrity calendar has not yet appeared on the market.
According to the trajectory of history, we waited until the end of 1982.
There will be a photographer from the Zhejiang Provincial Fine Arts Publishing House, holding a camera and running to the home of actress Fang Shu from the Beijing Film Studio to visit.
At that time, Fang Shu had already become famous all over the country with the movie "Looking at the Family".
And this photographer went there just for this encouragement.
Then, in front of a red silk quilt background, a half-length photo of Fang Shu became the most correct photo in a subsequent celebrity calendar.
One day in the second year, several comrades from the China Film Studio sat down with the editor and had a chat.
I found that everyone has several photos of famous actresses.
As a result, a celebrity calendar called "People in the Movies" was launched.
When pork in Yanjing was still selling for RMB 1,50 a pound, this calendar sold for RMB 10 a copy.
But even so, the calendar with 220,000 printed copies disappeared in an instant.
Soon, comrades from the General Administration of Sports learned about this matter.
Immediately the next year, in 1984, a collection of competition highlights for the female members of the gymnastics team was released.
Let’s not talk about how the swimsuit-like performance clothes shocked everyone.
Just that line of advertising slogans jointly printed by "Pearl Milk Candy Factory" is not something other departments can have the courage to do.
Since then, wall calendars with themes of celebrities and beauties, cars and home decorations, scenic spots, and body art have begun to bloom.
Let alone personal business, even corporate entities use this thing as welfare.
At the same time, the one-stop printing factories in the calendar villages, towns, and townships in Guangzhou, Fujian, and Zhejiang are also singing "Good Luck Comes" every day!
According to the memories of Jiangshan's old leaders in his previous life, at the craziest time, a calendar with a print run of 300,000 to 500,000 copies could earn an annual profit of 5 million.
Zhejiang Fine Arts Publishing House, which first published the "Celebrity Calendar", relied on high-density publishing to issue the "Celebrity Calendar".
Not only did he build a high-rise building for his home, he also donated two million to the Provincial Publishing Bureau when it raised funds to build the building.
At the same time, Zhou Xun and a large group of female art school students began to rely on calendar photos that cost 10 yuan each to enter the artistic life.
A small bungalow of less than 15 square meters on Wulin Road in Hangzhou.
He Saifei, Jiang Qinqin, Chen Hong, He Qing, Tao Huimin... often visited the place where calendar photos were taken.
In 1991, director Xie Tieli chose Zhou Xun to star in the movie "The Deserted Tomb" from a wall calendar.
Qiong Yao, who was casting for "Green River Grass", also took a fancy to the gentle and watery He Qing on the cover of the calendar.
However, it was also at that time that dazzling New Year products such as “wall calendars” began to change from being in demand to attracting customers.
As a result, the wall calendar pictures linked to the market economy gradually became more unrestrained.
Not to mention Hong Kong and Taiwan female celebrities who dress sparingly, even beautiful blond girls wearing nothing can be seen everywhere.
When you open the door of every house, if you can see a book wearing three o'clock on the wall, you are considered to have entered a conservative house.
The publishing bureau seems to be getting more and more outrageous.
In 1996, the "anti-corruption and anti-pornography" regulations were urgently issued, and the relevant regulations "limited bikini calendars to sports events only".
As a result, a liberation calendar culture that would be unimaginable by later generations began to disappear quietly.
…
"Comrades,"
Just when the election was in full swing in the office, Jiang Shan, the initiator of the "Celebrity Calendar", walked in excitedly holding a stack of photos:
"Look, I found a lot of photos for you."
"Show me quickly."
"These are still stills."
"Can you give me this piece of Zhang Yu's?"
"It's not good to have too many photos," Jiang Hai's eyes were dazzled: "We are all spoiled for choice."
"Who has been decided?" Jiang Shan poured himself a glass of water as soon as he entered the door: "Have you made your choice?"
"Come and see,"
Editor Cai listed out a few photos as he spoke:
"Zhang Yu, Pan Hong, Liu Xiaoqing, Chen Chong, Fang Shu, Zhu Lin, and Gong Xue have selected 7 people in total. There are not enough for 12!"
"A photo looks too thin," Jiang Shan started digging through the pile of photos again:
"We'd better put together two or three small circular sheets on the side of each home page."
"This is a good suggestion," Editor-in-Chief Cai thought: "After all, we have to look at it for a whole month!"
"For Xiao Zhang's photo, just use their stills." Jiang Hai also reached out and picked it up.
Rong Bin reminded: "The key is to determine the number of people first."
"This one," Editor Cai picked out another one: "Shen Danping."
"And her, Siqin Gaowa."
Jiang Shan: “How many are there?”
"Nine of them!"
The theme of this calendar of "Oriental Metropolis Daily" is called "The New Generation of the 1980s", which is really not suitable for those who are older.
"Then just add a few more male actors,"
Jiang Shan felt that he should also give some benefits to lesbians: "Here comes Chen Peisi."
Ning Hua immediately said: "Here comes Tang Guoqiang again."
"By the way," Rong Bin: "There is also Guo Kaimin from "Lushan Love"."
This guy is more popular than Tang Guoqiang recently.
Before filming the hit "Love in Lushan Mountain" with Zhang Yu, he also starred in "A Little Mermaid" with Gong Xue.
"Okay, that's enough for 12 cards,"
Jiang Hai waved to the third child: "Chief Jiang, I'd like to trouble you to find some photos of the actors later!"
Finally, the star calendar of "Oriental Metropolis Daily" was born.
…
Yanjing City, Diaoyutai State Guesthouse.
Li Bu, Lu Xuzhang and an old friend whom they hadn't seen for a long time sat down together.
"How's it going, Shiping?"
Lu Xuzhang looked at Zhuang Shiping who had returned from Xiangjiang and said with a smile: "You haven't eaten this dim sum today, have you?"
Looking at the large plate of "Lotus Pond Moonlight" on the table, Zhuang Shiping didn't know where to start:
"Is it really edible? If you didn't tell me, I would have thought it was a bonsai!"
After a burst of laughter, several old comrades raised their chopsticks at the same time.
Since visiting Jiangshan, dishes such as "Eight Immortals Crossing the Sea" and "Moonlight over the Lotus Pond" have been added to the menu of the State Guesthouse.
"I will go back to Yanjing this time,"
Facing several old acquaintances, Zhuang Shiping felt that there was nothing he could not say:
“I mainly want to know about the situation of Japanese banks settling in the mainland.
Because our Nanyang Commercial Bank is also preparing to open a branch in mainland China next year."
"Yeah," Li Bu paused with his chopsticks: "This is a good thing!"
…
In the early days of reform in 1979, Bank of China opened its first overseas branch after the founding of New China in Luxembourg.
Subsequently, the Export-Import Bank of Japan entered Yanjing and established its first foreign bank office.
By 1980, the Bank of Tokyo successively established offices in Yanjing, Pujiang, and Guangzhou.
"As far as I know," Bu Li put down his chopsticks at this moment: "Japan's Industrial Bank has been allowed to enter the country to open a bank."
"As the first batch of foreign banks allowed to enter the country," Lu Xuzhang followed:
"They are currently making final preparations for settling in Yanjing and Pujiang at the same time in a few months."
"You guys..." Bu Li: "Have you decided where to stay?"
"What I mean..." Zhuang Shiping said slowly: "I still want to settle in Shenzhen."
"..." After a pause for a few seconds, Li Bu nodded: "You are still thoughtful..."
Everyone knows that the founder of Nanyang Commercial Bank in Hong Kong is Zhuang Shiping.
Little did they know that this bank was originally licensed by United Bank of Hong Kong.
Yang Lian'an, a lurker on the Red Commercial Front, is also Comrade Bogu's younger brother.
The founder of Xiangjiang's "United Bank", who conquered the world with two gold bars, had a very similar experience to Lu Xuzhang.
One is from the mainland, the other is from Hong Kong and Macao, and they are both delivering money and food to the front lines.
The difference is that Lu Xuzhang, who had a talent for business but did not like doing business, handed over his vast Hua Bank to Yang Lian'an after the founding of New China.
Therefore, Yang Lian'an's Xiangjiang "United Bank" merged with the vast China Bank to form the eldest son of the Republic - China Resources Group, which is aiming to become the world's top 500 companies.
The organization has never let go of the business of opening a bank.
During the Anti-Japanese War, a bank was opened in Yan'an.
At that time, people called it Cave Bank.
Although the name is not very popular, Cave Bank is a bank that has issued currency.
In "Bright Sword", Li Yunlong is worried that the "border coupon" that the local people do not recognize is the currency issued by the cave bank.
After the liberation in 1949, the country did not have a foreign currency bank.
All of United Bank's trading activities in Hong Kong rely on HSBC and Standard Chartered.
Therefore, Yang Lian'an, the chairman of United Bank, applied to the organization to open an overseas bank.
On the one hand, it is conducive to attracting remittances from overseas Chinese, and on the other hand, it is conducive to overseas enterprises and domestic capital circulation.
It was also at this time that United Bank gave itself a resounding name "China Resources".
Huawei China, Run for Run - it!
At the same time, the bank to be established was also given a name that was conducive to overseas development - Nanyang Commercial Bank.
In order not to cause unnecessary disputes.
The actual operator of Xiangjiang Nanyang Commercial Bank was handed over to Zhuang Shiping, a patriotic businessman who seemed to have nothing to do with China Resources.
On December 14, 1949, Nanyang Commercial Bank in Hong Kong officially opened.
Since that day, a bright five-star red flag has been flying over the bank building.
Yang Lian'an never expected that Zhuang Shiping would devote his whole life to this entrustment.
A small restaurant in Diaoyutai is hidden among the gardens.
That night, in order to welcome Mr. Zhuang who came from afar, Li Bu and Lu Xuzhang both came.
"Hurry up, hurry up, Bank of Tokyo is still one step behind,"
Zhuang Shiping felt it was really a pity: "Otherwise, we would have been the first foreign bank to enter the country."
"What does it matter if it's earlier or later?"
Lu Xuzhang poured a glass of wine for his old friend: "The most important thing is that you can be the first to settle in Shenzhen."
"That's true!"
"I heard that in recent years," Li Bu said with a smile, "Nanyang Commercial Bank has developed rapidly. It has opened branches in Singapore, Malaysia, Japan, and Indonesia?"
"We have to continue to expand. Compared with Japan's Bank of Tokyo, our business is less than one-tenth of theirs,"
Zhuang Shiping had a drink with the two of them and said:
"In terms of publicity and promotion, the Bank of Tokyo has always been a leader in the industry."
Li Bu: "Oh?"
Lu Xuzhang: "Really?"
"If you have seen their commercial, you will know why I said this."
"What kind of advertisement?" Li Bu is now particularly interested in advertisements.
"Both of you know about ATMs, right?" Zhuang Shiping said with a smile:
"That commercial actually turned an ATM machine into the father of a little girl. Even my age was moved by it.
It is said that the Bank of Tokyo defeated Sumitomo Bank with this advertisement."
Hearing this, Li Bu always wondered where he had heard of this advertisement.
"We talked specifically about this two days ago," Zhuang Shiping continued:
"In order for the Osaka branch in Japan to open smoothly, we are also prepared to spend a lot of money to make an advertisement for 'Nan Commercial Bank'.
Not only will it be broadcast in Japan, but it will also be broadcast in several other countries. It is estimated that this time it will cost a lot of money."
"etc,"
Li Bu suddenly raised his hand: "Spent a lot of money? How much money do you mean?"
"That Bank of Tokyo advertisement, do you know which company made it?" At this moment, Lu Xuzhang, who knew the truth, spoke up.
"What?" Zhuang Shiping suddenly felt that something was wrong in the atmosphere: "You know?"
"In Tokyo, Japan, there is an advertising company called Dadi..."
As early as when we first came into contact with Jiangshan, the tourism bureau already knew everything about Jiangshan’s overseas experience.
"Back then," Lu Xuzhang sat firmly:
“It was this Dadi company’s advertising plan that won the advertising contract from the Bank of Tokyo.
And the advertising designer of this company is the most powerful advertising planner in our country - Comrade Jiang Shan!"
Director Lu always likes to talk about things in a big way.
"Why does it sound so familiar to me?"
At this moment, Li Bu also realized: "Lao Zhuang, do you understand now?"
