Chapter 437 Advertisements that become more popular as time goes by
In 1917, the Bank of China opened a branch in Xiangjiang.
The first manager was Pei Zuyi, the father of the famous architectural designer I.M. Pei.
After the founding of the People's Republic of China, Duke Zhou immediately issued an order to the Bank of China's office in Hong Kong to "protect national property and wait for acceptance."
So soon, the offices of Heungkong China Resources were moved into the Bank of China Heungkong Branch building with the slogan "Long Live China" hanging.
In 1979, after the promulgation of Document No. 50 targeting reform and opening up.
The atmosphere in Xiangjiang China Resources immediately became tense.
By late October 1980, the conference room of China Resources Corporation was brightly lit almost every night.
A large number of documents sent from the mainland requesting cooperation and assistance kept them busy.
What was originally a sole import and export business was broken up and diluted.
It also has to help the mainland cultivate a large number of trade talents.
In 1980 alone, more than a thousand cadres from the mainland were sent to study at China Resources.
In fact, this is nothing, after all, who didn’t learn it bit by bit?
But the biggest headache for China Resources is that even though all the experience gained has been revealed, there are still some people who refuse to listen.
For example, product transportation.
It is stipulated that a ship can carry 200 pigs, but some people in the mainland just packed 400 pigs in order to save freight.
As a result, after the pigs arrived in Xiangjiang, there was only one survivor left.
Not only did I not save a penny, I also lost two boatloads of pigs.
You said this was a big deal, but I don't know if the cadre who pretended to be a pig was dealt with later.
Ordinarily, this thing that does not follow the rules must be severely punished!
same,
While China Resources was working all night, the conference room of Pujiang Light Industry Bureau was also brightly lit.
For a moment, Ersheng was lucky enough to be able to sit in the same room with several big bosses, and felt that his death in his previous life was so worth it.
Needless to say, Mr. Zhuang, Jiang Shan recognized him as soon as he entered the house.
But he really didn't expect Mr. Qian's arrival.
Like Lu Xuzhang, Qian Zhiguang handed over all of China Resources' business and returned to the mainland after the founding of the People's Republic of China.
From the moment he took office as the leader of the Ministry of Textile Industry, Mr. Qian has been on the front line.
The first is the revitalization of the textile industry in various provinces and cities.
Then in order to develop China's textile and chemical fiber industry, let the people get out of the predicament of difficulty in dressing as soon as possible.
This leading cadre who is known as "the pioneer of China's textile and chemical fiber industry", after Duke Zhou said, "Unless you can produce 1 million tons of chemical fiber, you will not be allowed to meet Marx."
With a bold order, Qian Zhiguang's dormitory can be found at every construction site of large chemical plants in Pujiang, Tianjin, Sichuan, and Liaoning.
A 70-year-old little old man just set off the momentum of thousands of troops.
After ten years, Deliang was finally no longer a rarity.
It has also allowed China's chemical raw materials to flourish in various industries, directly reducing the production costs of a large number of goods...
As a result, such a leading cadre did not move out of the 20-square-meter alley house in Yanjing until the moment of his death.
Even the furniture wrapped in tape in the house is from the national distribution with numbers from the 1950s.
For a moment, Jiang Shan looked at Mr. Qian silently.
Think of a shopping mall boss like Mr. Qian who has seen the colorful world overseas and handles a large amount of China Resources Capital every day.
He would decisively return to the mainland as soon as possible and continue to fight for the construction of the four modernizations of New China.
Thinking again about himself who usually loves to take advantage of the public, Jiang Shan decided... decided...
Forget it, let’s not decide yet.
Therefore, not everyone can achieve the words "breeze on one's sleeves and selfless dedication".
Not to mention a patriotic industrialist like Zhuang Shiping who devoted his whole life and would rather let his son drive a taxi than donate 200 billion yuan to the country.
"So you are the mainland advertising designer that Director Lu has always recommended?"
Zhuang Shiping looked at Jiang Shan curiously: "You are actually younger than I thought."
"How old is this young man?" Qian Zhiguang had already paid attention to the only young man in the room.
"Xiaojiang is 25 this year,"
Xu Muchun would now act like a grown-up parent: "I belong to the monkey."
"Oh~" Qian Zhiguang nodded: "They said you are good at shooting commercials?"
"It's okay," Jiang Shan said: "It's mainly because I like to think about this matter."
Zhuang Shiping continued to be curious: "What advertisements have you filmed before?"
"Hey, that's a lot," Jiang Shan thought for a while:
"Like White Rabbit toffee, White Cat washing powder, Chinese pencils, Uni-President matches."
Every time Jiang Shan said something, Xu Muchun nodded.
But when Zhuang Shiping, who was sitting over there, heard this, he thought, aren’t these all domestic products?
"No? Didn't you say...you also helped Japan's Bank of Tokyo do advertisements?"
"What do you mean?"
Jiang Shan suddenly caught a glimpse of Lu Xuzhang's encouraging eyes at this moment, so he was no longer humble:
"I did help the Bank of Tokyo plan an advertisement. At that time, their request was to target Japan's Sumitomo Bank."
It's really him. Zhuang Shiping looked at Jiang Shan in disbelief: "In addition to this advertisement, what other works do you have abroad?"
"That's a lot,"
Jiang Shan continued:
“L’Oréal in Paris, Kao in Japan,
Earlier, I helped plan a public service announcement for TV Tokyo.
By the way, there are also the recent McDonald’s advertisements in Hong Kong and Japan.”
Just halfway through listening, the expressions of Zhuang Shiping and Qian Zhiguang became more and more surprised.
I will listen to this again,
"Have you done advertising for Xiangjiang?" Zhuang Shiping suddenly thought: "Isn't it the McDonald's Avenue?"
That’s a big deal!
"You're right," Jiang Shan said without missing a second, "That's what I designed."
Tick tock tick tock…
The living room was quiet for a while, and Lu Xuzhang looked at Zhuang Shiping's reaction with satisfaction.
"Young man is quite outstanding," Zhuang Shiping looked at Jiang Shan:
"I've always been fascinated by the Bank of Tokyo's advertisement that defeated Sumitomo Bank. I didn't expect it to be the work of our domestic designers."
I have been listening to Zhuang Shiping nagging about this matter for the past two days, and Lu Xuzhang has become more and more interested in this advertisement.
"Xiao Jiang," he looked at Jiang Shan and said, "What exactly is this advertisement that Director Zhuang is talking about? Can you see it?"
"Don't tell me," Qian Zhiguang was also curious: "I'm starting to get interested."
"Xiao Jiang," Xu Muchun asked quickly: "Do you have any of these?"
"Pujiang really doesn't have the finished film of the advertisement. It was commissioned to be filmed and produced by the Japanese company Dadi."
Jiang Shandao: "But I have a sample for advertising. If you want to see it, I will go home and get it."
"Do not bother,"
Lu Xuzhang suddenly had an idea: "It will be fine now. Let's just go to your house and take a look."
"Ah~"
When Jiang Shan heard this, he was stunned: "Come to my house?"
"What?" Lu Xuzhang: "As your old leader, I can't go to your home anymore?"
"How can that be possible?" Jiang Shanxin said that you should have said it in advance: "It's not too late for me to give you a warm welcome."
"Then let's set off quickly," Zhuang Shiping stood up and said, "It's just right, I haven't seen what the advertising sample looks like."
…
Two black Pujiang cars followed Jiangshan's Delica, one behind the other.
When the three cars parked along the side of Anhe Street, the neighbors coming and going couldn't help but take a few more glances.
"Pay attention to the steps and avoid the bicycles in the aisle in front..."
Jiang Shan led several veteran cadres and moved forward.
When he reached the door of his house, he howled loudly and invited all the family members in the house to come out.
"Dad, mom, second brother and second sister-in-law, these are from the city... department..." For a moment, Jiang Shan didn't know how to describe it.
"You are Jiangshan's parents, right?"
Lu Xuzhang smiled and said: "We are all leaders of Jiangshan, and we came here specifically to see everyone today."
"Ouch, yo,"
No introduction is needed at all, Father Jiang has already seen it:
"It turns out that the chief ministers are here in great numbers, so hurry up and sit down in the room."
"Yes, yes," Jiang Ma also greeted warmly: "Please come to the house."
Seeing this, Jiang He and Lu Xiao quickly turned around and went into the house to tidy up.
"Do not bother,"
Lu Xuzhang, a cadre from Yanjing, looked more comfortable than Xu Muchun, the local leader:
"We can just sit in Xiaojiang's room."
"Xiao Jiang, which room is your room?"
Xu Muchun looked around, and when he noticed Li Ruocheng's window, he did not forget to nod to the old man in the window.
"Here,"
Jiang Shan pointed to the left: "Several leaders, please come in."
Everyone knew that they were not ordinary people, so Father Jiang and Mother Jiang didn't say anything more.
When several old comrades walked into Lao San's hut, he was so nervous that he even forgot to make a pot of tea.
In the end, it was still the second child, who steadily held a teapot and two thermos bottles and sent them in.
At this moment, several old comrades in the room were looking at Jiangshan's hut with great interest.
Especially Xu Muchun, when he saw the color TV, video recorder, sofa, and telephone in the room.
The smile on his lips could no longer be concealed immediately.
These are all office supplies that he ordered people to buy for Jiangshan.
"These," Lu Xuzhang pointed to the stills and designs posted all over the wall: "So they are all your works?"
I actually have my favorite "Rising Stars Concert".
"You also participated in the radio drama of "Insidious","
Qian Zhiguang looked at the start-up photo of the "Latent" translation studio: "Every day at 12:30 noon, I haven't missed an episode."
"The novel "Latent" was written by this guy Jiang Shan,"
This is not the first time that Xu Muchun and Mr. Qian have met: "The radio drama happened later."
"What? Comrade Xiao Jiang can also write novels?"
Qian Zhiguang was shocked. After a few seconds of shock, he patted Zhuang Shiping on the shoulder:
"If you have time, you should also read this novel...it's very interesting."
"Really,"
It was not until this moment that Zhuang Shiping realized that he might have actually met a promising young man from the mainland:
"Then I'll take a closer look."
…
"Look,"
Facing the TV screen with figures already appearing, Jiang Shan explained from the side: "
This was the advertising sample that was submitted to the Bank of Tokyo for competition."
"You still want to participate in the competition?" Zhuang Shiping asked in detail: "Didn't they come to you directly?"
"no,"
Jiang Shan moved his stool towards Mr. Zhuang: "At that time, there were several advertising companies in Japan, and they all sent advertising samples."
"So, you defeated them all before you won?"
"Most of my advertisements have a similar experience. This method is called pitching in the advertising industry."
Somehow, Zhuang Shiping had a feeling.
As soon as this young man talks about advertising, he immediately becomes calm and sophisticated.
If you think about it carefully, it seems reasonable.
After all, the series of advertising works he submitted earlier sounded impressive enough.
Especially the McDonald's Avenue inside.
At this moment, no matter whether they had seen the "ATM Dad" commercial or not, they were all attracted by the picture on TV.
"this?"
Among the people sitting in this room, apart from Jiang Shan, only Zhuang Shiping had seen the Bank of Tokyo advertisement.
But he was still stunned by the advertising sample in front of him.
"Aren't these Liu Xiaoqing and Chen Peisi? Aren't they very famous in the mainland? How come they appear in your advertising sample?"
"Xiaojiang,"
Although Lu Xuzhang had been curious about this advertisement for a long time, he really didn't expect:
"If you shoot a commercial, you can call them both here?"
After a year, I once again watched the family played by Chen Peisi, Liu Xiaoqing and Jiang Xiaoyu in the advertisement.
Jiang Shan still finds it very funny.
"When we were filming this demo, they happened to come to my house to play," Jiang Shan said with a smile, "I simply called them all."
"Xiaojiang's friends are basically from literary and artistic institutions,"
Xu Muchun helped explain: "So these actors can be seen in many of his works."
After the end of the touching "ATM Dad".
The exact same plot completely convinced Zhuang Shiping.
It turned out that the advertisement that I had been thinking about was actually the work of one of my own people.
Just as he was about to say something, he was interrupted by Lu Xuzhang and Qian Zhiguang.
"Any more? Do you have any other advertising samples?"
"If there is one, please play another one quickly."
"Yes," Jiang Shan said and started looking for it: "I don't have anything else, I just have a lot of advertisements."
As soon as he finished speaking, he turned to another book.
"Is this an advertisement that was shot in the Forbidden City not long ago?"
"I know," Lu Xuzhang immediately thought of something: "Is it that food advertisement from the Forbidden City?"
It was because of this advertisement that he got to know Jiangshan.
"Not that,"
Jiang Shan squatted there tinkering with the video recorder: "It's a commercial for Laoshan Mineral Water, but I only have a small sample."
While he was talking, the TV screen lit up again.
This time, Chen Peisi is not on it.
Chen Peisi's father appeared on the screen wearing an official uniform from the Ming Dynasty.
At this moment, the picture that appeared on the TV happened to be a corridor of the Forbidden City Research Institute.
Huang Yongyu, Chen Qiang, Zhu Jiaxin, Liu Xiaoqing, Jiang Xiaobai, Jiang Xiaoyu, dressed in various Ming Dynasty court clothes,
They were laughing and joking and doing the same actions face to face, while the series of lively and sweet "Lemon Tree" music played.
This made Zhuang Shiping believe that Jiang Shan was definitely an advertising designer who could seamlessly integrate with foreign popular areas.
"This ad looks really interesting!"
Xu Muchun enjoyed watching Qian Zhiguang, who had never seen the real chapter.
"Isn't that Chen Qiang? He even came to help you?"
"It's all the seniors who are willing to give face." Jiang Shan happily looked at Huang Yongyu and Zhu Jiaxin on the screen.
It wasn't until I watched it again that Jiangshan felt something different.
These advertising samples of my own are the most meaningful works in the future.
"In that case," Zhuang Shiping said with a smile, "Mr. Xiao Jiang, can you also give me some face?"
Jiangshan, who was looking at me happily one second, was in working mode the next.
"If you have any instructions, just give them."
Jiang Shanxin said that he couldn't be wrong this time: "You want me to design an advertisement for Nanyang Commercial Bank, right?"
"If possible," Zhuang Shiping said slowly:
"Can you help me design an advertisement that surpasses the Bank of Tokyo..."
