Chapter 440 The advertisement that caused banks around the world to completely roll up
Looking at Jiang Shan's back as he hurried out the door, Lu Xuzhang raised his arm and pointed:
"This kid is really true. We have a ready-made car here, so why don't we use him to run back and get it!"
"Just wait for him here for a while,"
Qian Zhiguang was still eating happily: "Just in time, come with me to clean up everything in this bowl."
"I'm really not as lucky as you,"
Lu Xuzhang smiled and shook his head: "I am already 80 years old, but I can still eat so much."
"If I didn't eat, could I survive until now?"
Qian Zhiguang himself also laughed: "Don't be stunned, you should hurry up and eat."
Lu Xuzhang and Zhuang Shiping are not in the mood to eat right now.
The two people, one on the left and the other on the right, picked up Lao Qian and walked out.
At this moment, they just wanted to go and see what Jiangshan was doing?
…
According to the time agreed in advance, Pujiang TV Station, Oriental Metropolis Daily... vehicles,
We have arrived at People’s Square next to People’s Avenue.
On the other side, Gu Zhengzheng, who took a special detour to the translation studio, had already picked up Hu Xiao in the car.
"How's it going? Have the personnel been arranged?" Hu Xiao quickly inquired as soon as he closed the car door.
"Do not worry,"
Gu Zhengzheng patted Hu Xiao on the shoulder: "Zhou Yeming from CCTV can personally organize a May Fourth Movement.
I, the ancient Zhengzheng of Pujiang River, can personally direct a good show."
"That's right, you have to show this kind of momentum," Hu Xiao thought:
"It's rare for Ren Xiaojiang to ask us to help him, so we can't let him slip."
"Just wait and see," Gu Zhengzheng said, "The scene we have arranged will definitely make you remember it for a lifetime."
"To be honest," Hu Xiao was still thinking:
"I still can't imagine what kind of effect Xiao Jiang wants."
"Don't say it's you," Gu Zhengzheng looked forward: "I still don't know what I'm thinking until now!"
The two leaders looked at each other.
"Then..." Hu Xiao: "Bite the bullet?"
"I've already thought about it anyway," Gutai was brave enough this time:
"He just wants to fool around for a while, and I will accompany him to the end."
"That's right. Anyway, it's not like your station has never done anything nonsense."
Hu Xiao waved his big hand forward: "Let's go!"
…
While vehicles from various units were getting into position one after another, two vehicles on Anhe Street also started to move.
At this moment, Lu Xuzhang, who insisted on getting on the passenger side of the van, kept talking non-stop.
"Xiao Jiang, can you reveal some news in advance?"
"You said you have done underground work at least,"
Jiangshan won't even say anything to him: "Where did all that city government go?"
"That's against the enemy," Lu Xuzhang flicked the cigarette ashes outward: "Are you an enemy?"
"I'm definitely not the enemy," Jiang Shan said, "but I definitely can't talk about the matter now."
"This little comrade is so boring."
"It's pointless to say it."
"Well, I won't force you anymore," Lu Xuzhang said in a different direction:
"But I must tell you in advance, the chairman of Renzhuang has seen the world."
"Isn't it the same for you?"
"You are absolutely right, and he is also very much like me."
"What?"
"It pays attention to pomp," Lu Xuzhang decided to tell Jiangshan a secret:
"Do you know how the original Nanshang Bank became an instant success in Hong Kong?"
Jiang Shan: "Tell me."
"In Hong Kong a few decades ago," Lu Xuzhang said, "it was dominated by British banks."
Jiang Shan: "Isn't it the same now?"
"Hey, have you asked about everything?"
"That's necessary," Jiang Shan said, "otherwise, how can we relieve customers' worries?"
"Yes," Lu Xuzhang said with emotion:
“At that time, in order to attract local customers, we didn’t even dare to include Chinese or Chinese characters in the name of the bank.
Even the management rights were handed over to Comrade Zhuang Shiping, but what do you think he did then?"
"What did he do?"
"He actually raised a five-star red flag on top of the Nan Commercial Bank building,"
Lu Xuzhang: "And this red flag has never fallen since then."
"Isn't this the same as telling Xiangjiang that this is a bank run by the Communist Party?"
"We also advised him to hold back at that time," Lu Xuzhang said:
"After all, this bank was opened to attract foreign exchange deposits, but Zhuang Shiping didn't think so.
He thought that wherever he hung the red flag, others would not be surprised.
Because everyone knows that he has always been a patriotic businessman. Xiao Jiang,"
"Um?"
“Do you still remember what Mr. Qian mentioned that day about the Burma Highway?”
"How can we forget that?"
"It was Zhuang Shiping's anti-Japanese patriotic article of tens of thousands of words that sounded the first clarion call.
Only then will there be more than 3,000 Nanyang mechanics to support road construction."
The accelerator at the foot of Jiangshan was released: "So, when this road was being built, Mr. Zhuang was also there?"
"That's not nonsense," Lu Xuzhang said:
"So, all the prominent people in Xiangjiang back then knew that Zhuang Shiping was the first to patriot and protect the country."
"What does that have to do with being extravagant?"
"Listen to me," Lu Xuzhang clicked his tongue:
"Zhuang Shiping has always been stingy towards himself.
But when he opened Nan Commercial Bank, he wanted the highest quality in everything.
The first is that the terrain must be good and the facade must be impressive.
On the opening day, he even invited everyone in Xiangjiang to the scene, including..."
Jiang Shan pricked his ears and heard that none of the people who would support Mr. Zhuang's coffin many years later were among them.
If you think about it carefully, Li Jiacheng and Dong Jianhua were probably still working hard to start their own businesses 30 years ago!
"Such a vigorous commotion," Lu Xuzhang looked out the window as if he saw it with his own eyes:
"The local people all think that Nan Commercial Bank is a bank with a strong background."
“That’s why I dare to go there and save money.”
"That's right. In order to continue to grow bigger and stronger, Zhuang Shiping successively developed more than 30 Southern Commercial Banks in the next 20 to 30 years!"
"That's really awesome," Jiang Shan then thought: "You are telling me this...you also want me to become bigger and stronger, right?"
"I'm telling you," Lu Xuzhang said word for word:
"The advertisement for Zhuang Shiping must also be pompous. It is an advertisement that he plans to broadcast in various overseas cities.
But don’t save money for him. If he reluctantly accepts it, I’d be really embarrassed to accept his huge share of the money!”
"Don't worry about this. When have I let you down?" Jiang Shan patted his chest:
"I will definitely let you collect that heavy sum of money in a down-to-earth manner!"
"..."
Lu Xuzhang turned to look at his soldiers. This boy had never let him down.
He said it didn't require any investment or time, so he actually gave him a cultural and creative popsicle.
But, the next second: "Drive well, don't say it's useless, and don't raise your tail until you meet Zhenzhang!"
"okay,"
Jiangshan took the steering wheel and said: "Sit tight~"
…
Although today is not Sunday, there are still people coming and going in People's Square.
After closing the car door, Lu Xuzhang, Zhuang Shiping, Qian Zhiguang, and two other people were walking along.
Under the leadership of Jiang Shan, we set foot on the People's Square.
The People's Square, surrounded by trees on three sides, looks unusually big.
But this time Jiang Shan led them to a corner of the square.
"Here are some stone benches,"
Jiang Shan looked at the people coming and going around him, as if he was looking for something: "Let's sit here for a while first!"
The three old comrades looked at each other. No one knew what kind of medicine the boy was selling.
"I guess the person I made an appointment with hasn't come yet."
Qian Zhiguang sat down: "Let's just sit here and wait."
"He is still waiting for someone?" Zhuang Shiping also sat down: "Isn't it him we are waiting for!"
As soon as he finished speaking, Lu Xuzhang's buttocks were still on the stool.
I saw a comrade wearing a suit and holding a cello walking not far away.
If you put the pestle straight at that end, there will be nothing more to say.
"how?"
It took more than ten seconds for Zhuang Shiping to react: "Is performing arts allowed in the Mainland now?"
"I haven't heard of it." Lu Xuzhang was also looking in that direction curiously.
"Folks play small sideshows to earn money for their hard work. They can occasionally be found in remote areas."
Qian Zhiguang pushed up his glasses: "But I have never seen it in a city like Pujiang."
Lu Xuzhang: “And it’s still in People’s Square in Pujiang.”
"The key is to have a cello."
Not only the three of them, but also the people passing by were looking at the "cello" curiously.
Suddenly, among the people passing by, a little girl let go of her mother's hand.
After taking out a small flute from his schoolbag, he jumped up to the cellist.
Then, he cutely played the flute for the music companion in his eyes.
After playing an unskilled flute sound, the little girl put down the flute with a smile.
Lu Xuzhang: "Hey, this kid is generous and generous, so he is quite suitable to be a performer."
Zhuang Shiping: "Did you hear what kind of music she was playing?"
Qian Zhiguang: "No, I'm thinking hard."
Three old comrades were watching the excitement and discussing.
In their field of vision, they could see the cellist smiling at the little girl.
The next second, the bow in his hand slowly pulled the strings, and a string of low and distant music slowly flowed out.
"This is so authentic." After hearing it twice, Lu Xuzhang started to praise.
"Hmm~"
“It looks professional at first glance.”
The little girl in front of the cellist was stunned for a moment, and then laughed cautiously.
At this moment, except for a few of them, the people around them didn't seem to be interested.
The best I can do is slow down and take a few more glances.
After more than ten seconds, a lesbian with a viola appeared out of nowhere.
After walking straight to the cellist's side, he didn't waste a second and started playing the violin along with the music that was being played.
The sound of two violins, one low and one high, immediately made the three old comrades not far away focus.
Qian Zhiguang listened carefully: "This seems to be "Ode to Joy", right?"
As soon as he finished speaking, Zhuang Shiping beside him started humming.
The familiar music made the three veteran cadres look kind and happy.
But the next moment, several comrades holding violins walked out of the bushes opposite.
"Um?"
"This is……?"
"There's an ambush!"
I watched helplessly as those people walked up to the two violinists.
The comrades raised their hands at the same time, and a row of violin's unique rising tune suddenly made the whole ensemble lively and cheerful.
This time, the three veteran cadres all stood up with a roar.
At this time, they no longer cared about Comrade Xiao Jiang's advertisement.
We went straight to the center of the performance.
At this moment, there were already a lot of people surrounding the musicians.
Locals, foreigners, overseas Chinese...
Anyway, no matter who they are, everyone looks surprised and curious.
Just when everyone was talking quietly...
In their field of vision, many comrades holding various musical instruments appeared.
Clarinet, oboe, French horn, trombone, tuba, flute, triangle...
They were smiling, coming from different directions, but walking towards the same center.
After arriving at the center, I immediately joined the performance queue of "Ode to Joy".
After a while, more and more musicians were already standing in several rows in a semicircular formation surrounded by the surrounding crowd.
Right in front of them, there was still the little girl holding a small flute.
Looking at a large group of professional bands with smiles on their faces, playing music for themselves.
The flattered children were jumping along with the music as if they were little hearts.
With a bang, the uniform sound of the symphony immediately increased its intensity by several levels.
The cheerful and melodious ensemble sound shocked the three veteran cadres.
As the symphony in the square became louder and louder...
Onlookers also came from all directions.
Comrades who come late should climb trees, and climb stools.
Everyone was stretching their necks to look in.
Zhuang Shiping, who had always been accustomed to big scenes, looked at the unheard of spectacular scene in front of him with his mouth half open:
"This...isn't this just a neat symphony orchestra?"
"Oh my God," Qian Zhiguang recalled before:
"The few blows the child made just now could actually make such a big noise."
"Yeah~"
Lu Xuzhang listened to the layered symphony in his ears:
"Why do I feel that what I listen to here is more shocking than in the concert hall."
Zhuang Shiping looked at the people around him and said, "I feel the same way."
"How can you not be shocked?" Qian Zhiguang raised his hand and pointed: "I've hit you right in front of your eyes."
While they were feeling emotional, the band's team was still growing.
In the end, even the bass drum and harp were pushed over.
Among the onlookers, many people raised their hands and covered their mouths in surprise.
With eyes full of joy and excitement, those with cameras quickly raised their cameras, and those without cameras picked up their children.
Everyone whispered these words to each other, nodded, and everyone looked happy and surprised.
In the blink of an eye, another conductor actually walked out of the crowd.
The moment I waved my hands in front of me,
Suddenly - a large chorus of "Ode to Joy" rang out from the crowd of onlookers.
Zhuang Shiping, Lu Xuzhang, and Qian Zhiguang were all startled at the same time.
The disbelief was wrapped in the loud singing of "Ode to Joy".
At this moment, People's Square has been completely set on fire.
"Ode to Joy" was sung by the whole audience, which immediately aroused the enthusiasm of the crowd.
Many comrades who could sing and hum, and foreign guests also happily joined in the singing.
Among them, of course, were the three veteran cadres who were full of surprise.
…
Pujiang Symphony Orchestra, Pujiang Conservatory of Music, a shocking joint performance.
The crowd, which made the whole place excited, burst into applause and whistles at the moment when the music suddenly stopped.
Especially the three veteran cadres who watched it from beginning to end, the filming was so exciting.
At this moment, two cameras hidden in the crowd began to zoom in, one far away and the other close.
One of them gave the excited little girl the best close-up.
At the same time, Jiang Shan quietly walked behind Zhuang Shiping and suddenly opened his mouth:
“Every customer’s little investment will receive magnificent returns.
Nanyang Commercial Bank - your best choice!”
"Um?"
Zhuang Shiping turned around after hearing the sound and looked at Jiang Shan in surprise.
Within 5 seconds, Zhuang Shiping's eyes lit up: "Could this be...?"
"Yes, Mr. Zhuang," Jiang Shan nodded and said with a smile:
"This is the commercial demo I performed live for you. Maybe you were also caught in the camera..."
"Oh~"
Upon hearing this, Zhuang Shiping's mouth was so happy that he could no longer close his mouth.
He knows better than anyone how sensational the scene just was.
It's a symphony again, and it's "Ode to Joy" again...
The progressive surprise appearance method is even more foreign than foreigners.
"ha,"
Zhuang Shiping, who couldn't be more satisfied, kept pulling Lu Xuzhang's arm: "Hahahahaha..."
At this moment, Lu Xuzhang was also looking at Jiangshan with a smile on his face...
…
In May 2012, Banco Sabadell, Spain, held a "Ode to Joy" symphony pop-up advertisement in a square in Barcelona.
Not only did it stun the audience in front of the TV, but it also completely stirred up the advertising in the entire banking industry...