The famous animation wall of Oriental Metropolis Newspaper.
During this period, I am entering into re-creation.
Reporters from "Oriental Metropolis Daily" wearing red vests.
The classic news reports of "Oriental Metropolis Daily" are being reported to the people of Pujiang in the form of cartoons that recreate memories.
At this moment, Comrade Jiang He stood in front of the last mural.
I am skillfully adding color to an advertising picture of "Celebrity New Year's Greetings Wall Calendar".
There is a large collection of cartoon portraits of 12 celebrities, smiling and holding up a banner that reads "Great luck in the Year of the Rooster, and a great New Year greeting on the calendar."
Among the people coming and going on the roadside, many comrades have already gathered around to visit.
"Jianghe..."
While Jiang He was intensively describing and rewriting, photographer Zeng Yi ran over from the newspaper office:
"The Advertising Department seems to be holding training classes again. Let's go and have a look."
Jiang He, who was as motionless as a mountain, did not even shake the brush in his hand: "If you don't go, they are in class, why are we joining in the fun?"
"I heard that today's class is photography." Zeng Yi had long wanted to take classes in the advertising department.
"Photography class?"
"hold head high,"
While he was talking, Zeng Yi was already helping Jianghe collect the beach:
"Let's go Jiang He, that's your brother's territory. If you don't go, I'll be embarrassed to go in."
Just like that, after a good afternoon, Jiang He was dragged to class by Zeng Yi.
…
In the advertising department located on the first floor of the newspaper office, the four walls are filled with information and photos related to advertising.
The office was originally transformed from a classroom, and there is always the randomness of going to class.
No, at this time, Changjiangshan, the Advertising Department, was standing in the front and carrying out teaching activities in a decent manner.
"In other words, we can divide the promotional video into three parts: prologue, process, and ending.
If you want to better capture the audience, then you must pay attention to the prologue.
Otherwise, no matter how wonderful your subsequent shots are, the audience will not be able to wait for that step.
Maybe they had already changed the channel earlier..."
Jiang Zhuangzhuang, who was holding his notebook, immediately thought of one word: "Observation rate."
"That's right,"
Jiang Shan turned around and wrote three words on the blackboard:
“For us advertisers, the retention rate is the central idea.
So for a film or a promotional video,
How do we capture the audience and make them look forward to it?
This is the fancy editing we are going to talk about today..."
After that, Jiang Shan wrote on the big blackboard:
"Quick cuts with special sound effects", "flash stitching of wonderful pictures", "surprised pictures of the audience seeing mysterious stars", "rehearsal clips of good singing and dancing"...
"In short, within a very short period of time," Jiang Shan knocked on the blackboard:
"It gives the audience in front of the TV an impression of a dazzling array of exciting content."
"I'll show you everything in advance,"
At this moment, Jiang He, who was sitting below, spoke: "But I will only show you a little bit of each item."
Ding Lingling: "From the very beginning of the promotional video, the scene has been fast-cut."
"One more important thing,"
After affirming the comrades’ speeches, Jiang Shan added:
“The subtitles and voice-overs that keep popping up are also a good preview.
But the content selection in this area is very important.
Of course, I believe this will not be a problem at all for you comrades who play with pens..."
Jiangshan has been paying attention to the popularization work in this area since the advertising of Kejianke.
Under his hand-in-hand cultivation, Jiang Zhuangzhuang and Ding Lingling grew stronger before their eyes.
While he was editing the behind-the-scenes of "Pujiang Spring Festival Gala", Jiang Shan gave them some tips on video editing.
After the small class, everyone finally turned their attention to the new photographic equipment on the table.
Since newspapers were allowed to start commercial advertising business, their economic benefits have been greatly improved.
Many units are the same as Oriental Metropolis Daily.
As soon as I reaped the profits, I added a lot of photographic equipment to the unit.
At the same time, the first color TV live broadcast truck independently produced in my country also drove into Pujiang TV Station with great swagger.
In this way, the tricks that can be played in the future will surely become more and more varied.
…
While Jiang Shan was going about his business in Pujiang, Yu Sigui in Tokyo was also living a very fulfilling life.
I just finished working on the McDonald’s animated star commercial, and now I’m in the middle of intense rehearsals for “Super Transformation”.
After Boss Yu made a promise that everyone would share in the bonus.
Throughout the last two months of 1980, all employees of Dadi Company pounced on it.
Even a person working in logistics showed unprecedented enthusiasm.
Just kidding, there are only about 10 people in Dadi Advertising.
Rather than saying it is a company, it is more appropriate to say it is a studio.
If you can really get a million-dollar bonus, then everyone will get a lot.
As for Yu Sigui, everything he should have earned has already been earned.
It's better to use the last two months to fight for a championship and get a good opportunity to be famous.
At this meeting, the living room that had been vacated long ago became a temporary rehearsal venue for everyone.
In order not to be exposed in advance, the floor-to-ceiling curtains were drawn tightly every day.
No need to explain at all.
Regarding the program planning that came from Jiangshan.
Including Yu Sigui's parents, everyone in the company believed it 100% the first time they saw it.
As long as they can restore it one by one, then the million-dollar bonus will definitely not be lost.
…
Among the many winning works of "Super Transformation".
Jiang Shan specially selected a work for Mr. Yu that was neither disgusting nor perverted, nor too difficult.
The most important thing is that this is an entry that will definitely win the championship as soon as it appears.
…
Since Dadi advertised and started training, Yu Sigui has to call Jiangshan every three days.
"I can't take it anymore,"
At this moment, Miss Yu’s voice came from the phone again:
"The dances I have danced in 27 years are not as much as the dances I have danced recently."
"Otherwise you think that money is so easy to get?"
Jiang Shan, who was leaning on the sofa and running around, was staring at "The Garrison Suicide Squad" on the TV:
"This is good for you. Think about it now, how many people in Japan are preparing for this show?
But how many will win the prize in the end?”
"That's true," Yu Sigui on the other end thought about it, "I feel much better after hearing what you said."
"Are you feeling comfortable?"
"Oh, by the way, how's your clothing deal going?"
"It's over now,"
Jiang Shandao: "After all the orders in hand are delivered, Chunfengdu's first clothing business will come to an end."
"You're not going to do it so soon?"
"My 26 sets are all spring and summer clothes. It's already November. Who will I sell them to?"
Besides, the same model has already appeared in the south.
Even if the fabrics are different in color, it will still be an impact on me.
Jiang Shan estimates that by next year, these styles will definitely bloom everywhere.
"You made a lot of money this time, right?"
Across the phone line, Jiang Shan could imagine Yu Sigui's expression when he said this.
"That's right," he also wanted not to deceive:
"I have arranged the business for more than half a year in advance. If I don't make millions, I will feel sorry for myself."
A program that can earn about 500,000 yuan for one batch of OEM processing, Jiangshan went through five times in total.
Excluding some operating costs, the balance of more than 2.4 million yuan is already sitting on the books of "Chunfengdu".
Speaking of which, Jiangshan really wants to thank the leaders of the Ministry of Foreign Trade.
If it weren't for Li Bu's great help.
This is the first model performance team in the country. I really don't know how much punishment it will suffer.
"Sisi, the advertising of Laoshan mineral water has been fully launched, right?"
"Um,"
Yu Sigui smiled at the phone:
"In recent days, the company has received a large number of calls inquiring about the copyright of the song "Lemon Tree"."
The management of intellectual copyright abroad is no joke.
"How did you answer?"
"I'll just do as you say," Yu Sigui said:
"The song can be played for free, but the original video image of the Laoshan advertisement must be played at the same time. If it is a broadcast, it must have the prefix of Laoshan mineral water."
"That's good, just keep talking..."
…
Considering Zhuang Shiping's convenience, Jiangshan did not recommend Dadi Advertising to him this time.
Instead, it was suggested that the "Huang & Lam" advertising company in Xiangjiang produce Nan Commercial Bank's "Ode to Joy Flash Mob" advertisement.
But this time, Huang Zhan and Lin Yanni were invited by TVB executives.
What Huang Zhan didn't expect was that the person who met him this time was Run Run Shaw, who was just elected as the chairman of TVB this year.
"I wonder if you have noticed this time..."
Not long after he sat down, Shao Dong smiled and spoke.
After all, this was not the first time that he and Huang Zhan had met.
"The anti-Japanese documentary "The Tragic War" is a huge hit,"
Run Run Shaw, who does not smoke or drink, only served a cup of tea to the guests:
"This year marks the 35th anniversary of the victory of World War II, and many countries have prepared corresponding commemorative activities..."
Hearing this, Huang Zhan and Lin Yanni both nodded slightly.
"Do you know," Shao Dong continued:
"A TV series being filmed by ATV also has something to do with the Anti-Japanese War."
Huang Zhan: "I heard that ATV also asked Lu Guozhan to write lyrics for the theme song."
Previously, TVB hired Huang Zhan to write lyrics for the theme song of "Shanghai Beach".
Now ATV has hired Lu Guozhan to write the lyrics for its "Heroes Fearless".
As a result, a magnificent song "The Great Wall Will Never Fall Down" gave Xiangjiang a new reputation as a "double-dip in the world of poetry".
Speaking of this, Huang Zhan seemed to understand a little bit:
"Uncle Six, you called me here. Is there a new song that needs lyrics?"
"That was not what I meant,"
Run Run Shaw waved her hand: "Okay, I'll ask you to watch two short videos first."
With just a gesture, the color TV in the living room lit up.
The two videos played in sequence were the two documentaries that TVB had previously recorded in Guangyizhou.
One is "Tribute: The Eternal Waves" of Pujiang TV Station.
The other one is CCTV's "Happy Birthday, Motherland".
At this moment, Huang Zhan and Lin Yanni stared at the TV screen in silence.
Whether it's the group dance of Pujiang TV's "Yu Guang Song" or CCTV's reappearance of historical moments.
They were all enjoyable to watch, and their hearts were filled with excitement.
Although the short film is short, the new perspective of the program gave them new creative inspiration.
It wasn't until the last second of watching that Huang Zhan finally pointed at the TV and asked:
"This...where is this short film?" It couldn't be from Xiangjiang anyway.
Run Run Shaw smiled: "What do you think?"
"From the mainland?"
Huang Zhan also knew that although the shooting technique just now was extremely exquisite, the content was obvious at a glance:
"Has the level of film and television in mainland China developed to this level now?"
"You didn't expect it, did you? Someone notified us just after it was broadcast in mainland China not long ago,"
At this time, a TVB executive next to Run Run Shaw spoke:
"After receiving the news, we quickly arranged for someone to go over and record it. The results are really good when we look at them now."
"It's a shooting technique I've never seen before,"
Huang Zhan was still thinking about it: "But Uncle Six...you invited me over today just to see them?"
“A short film of this quality,”
Run Run Shaw started to talk about the topic: "Can your family make it?"
"This should be your special skill at Shaw Brothers,"
Huang Zhan smiled uniquely: "Why did you come to us?"
"Then I'll show you a few more short films."
As soon as he finished speaking, the tape of the video recorder was changed to another one.
The clip played this time is obviously a foreign public service announcement.
"This is a public service announcement for World War II commemoration broadcast this year by Britain and France.
In addition, they have initially agreed to set May 8 as a public holiday to commemorate the victory of World War II starting next year.
Therefore, our station also wants to plan a short film to commemorate the Anti-Japanese War that calls for peace..."
Hearing this, Lin Yanni finally understood: "That is to say, TVB is also planning to release a public service announcement to commemorate the victory of the Anti-Japanese War?"
"That's what I mean,"
The next second, Run Run Shaw pointed at the TV and said, "But what I want... is a public service announcement of their level."
"That level?"
Huang Zhan smiled and shook his head:
"I know that a public service announcement of this level will definitely have high ratings, but unfortunately... our company does not have that level."
Huang Zhan always said what he had to say.
What can't be done, just can't be done.
"The funding for this public service announcement cannot be lowered,"
Run Run Shaw has been thinking about this matter for more than a day or two:
"I have always liked the commercial your company shot for Nestlé not long ago."
Nowadays, just play "Shanghai Beach".
Audiences in Hong Kong have seen a Nestlé coffee commercial in which Chow Yun-fat and Zhao Yazhi played musical instruments.
"You didn't read the ending subtitles carefully just now, did you?"
The reason why Run Run Shaw invited "Huang Yulin": "Why don't we watch it again."
Watching it again, Huang Zhan and Lin Yanni still felt very amazed.
This time, even if Director Shao didn't remind them, they would still pay attention to the screenwriting aspect.
"Ah~"
The moment she saw the words clearly, Lin Yanni finally understood Shao Yifu's intention: "Jiang...Jiang Sheng?"
"..."
Huang Zhan on the other side also saw clearly: "Jiang Sheng is actually a screenwriter?"
Shao Yifu, who had been observing their expressions, finally felt relieved.
It seems that just like the legend, "Huang Yulin" is indeed connected with the mainland.
"It seems like our TVB's public service announcements will be very worth looking forward to!"
At this moment, Huang Zhan's confidence suddenly increased:
"Uncle Six, let me tell you clearly, this person is not easy to recruit, unless..."