Chapter 61 It turns out that art can still be played
On October 1, 1978, Yanjing TV Station broadcast the first TV series "Window" produced using video technology.
In late October of that year, the accompanying filming team sent to visit Japan used satellites for the first time to transmit special news to Yanjing Radio Station and Yanjing TV Station.
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Like these firsts, Yanjing TV Station immediately formed a documentary shooting preparation team after receiving instructions from superior leaders.
He kicked off the preparation for the filming of his first foreign-related co-produced documentary "Silk Road".
Japan was not the only country that was interested at that time.
After hearing the news, many countries immediately proposed cooperation filming intentions to Yanshi.
Italy pointed out that their Roman Empire was the end point of the Silk Road.
France and France proposed that Lyon is the center of the Silk Road.
Ying and Su also fought hard, and also listed their reasons for being self-righteous.
However, none of them are as sincere as Japan's NHK.
With the help of what was already the honeymoon period, not only did they provide a huge amount of filming funds, but they also proposed to provide the most advanced filming equipment in Europe to the filming teams of both parties.
After that, all post-production can also be flown back to Japan for completion.
To sum it up in one sentence, you need money and money, and you need technology and technology.
Commitments one after another are exactly what Yanshi urgently needs at the moment.
Compared with those countries that can't let go of their hands and feet to pull up big flags and paint big cakes.
Japan won the bid without any doubt.
Of course, China also gave great support to this several-year filming work.
Along the way, the government provided assistance along the way, and the Lanzhou-Prefecture-Military-Region air support was provided.
Whether it was follow-up photography or aerial photography, it was one of the best at the time.
The "Silk Road" documentary, which took nearly a year to prepare and nearly three years to shoot, is full of great harvests along the way.
But the one that shocked the world the most was the "Loulan Beauty".
In June 1979, the archaeological team of the Academy of Social Sciences entered Loulan together at the invitation of Yanshi.
The archaeological team worked hard to cherish this coveted opportunity, and the Loulan beauty alone unearthed dozens of them in one fell swoop.
Among them, an eternal beauty was discovered who had been sleeping for 3,800 years.
At that time, the reporter from Yanshi who witnessed history together wrote in the record book with trembling hands:
[Slowly uncovering her veil, a close-up of a woman's face clearly appeared in the viewfinder, with long eyelashes and a high bridge of nose... Pressing it lightly with your hand, it was still slightly elastic. 】
Facing such a shocking excavation site, all the members present cheered excitedly.
At this time, Jiang Shan's hands firmly grasped the wooden armrests on the single sofa.
If you have the opportunity to join the tour, it will be a once-in-a-lifetime adventure experience.
The next second, he took out a cigarette, put it under his nose and smelled it.
Just think about it, he still knows his worth.
Another multi-functional conference room at Yanjing TV Station is called multi-functional because it has an additional set of projection equipment.
Gu Zhengzheng and his subordinates, accompanied by several comrades from the Publicity Department of Yanjing TV Station, watched two public service announcements prepared by Yanjing TV Station.
If you have never experienced Jiang Shan's "Famous Paintings" before, Director Gu may be full of praise for the work in front of you.
But at this moment, he just said a few polite words and refused to praise him even once.
In the corridor, Zhou Yeming, director of the Publicity Department, was striding towards this side.
When he opened the door and saw Gu Zhengzheng, he stepped forward and clasped his hands: "I've been waiting for a long time, Director Gu. I'm really sorry. I've just been waiting for the interview report from Japan. I'm sorry!"
Gu Zhengzheng had already understood the reason for Zhou Yeming's lateness after being notified in advance by other staff members.
He doesn't care at all what time the other party arrives, he just wants to find an opportunity to learn more about the technical achievements of his brother's unit during this period.
"Why are we so polite to each other?"
Facing Zhou Yeming, whom he had only met twice, Gu Zhengzheng said politely: "It's all for work. Have you been very busy recently?"
Zhou Yeming nodded: "Our brothers and units should understand. By the way, I heard that the level of advertising brought by your TV station is very high?"
Gu Zhengzheng smiled and said: "I'll just wait for you to see it in person."
"Let's get together."
Zhou Yeming, who was nearly 40 minutes late, sat down next to Gu Zhengzheng.
This cadre of the Propaganda Department, who is in his early forties, will soon be promoted to deputy director of Yanjing.
The visiting group that will visit Japan in a while will be led by him personally.
The purpose of this trip to Japan is not only for the "Winter Beijing Advertising Festival", but also for an undisclosed reason: to introduce the cartoon "Astro Boy".
It is both a cartoon and an advertising film.
Six months ago, Japan contacted Yanjing TV about this matter. The person in charge of reception at that time was none other than Zhou Yeming from the Publicity Department.
At this time, the public service advertisement "Famous Paintings" has finished playing on the display screen.
After the short 40-second commercial ended, Zhou Yeming was still looking at the darkened screen in trance.
In fact, before the Pujiang TV team arrived, Zhou Yeming had already finalized a public service announcement with several art design units in Yanjing.
After seeing the public service advertisements selected by the local government, Zhou Yeming's first feeling was that there would be no other choice.
It can really be said that the concept is wonderful and the pictures are novel.
Based on the standards of its brother units that he knew, Nanfang would never be able to produce better advertising works than it.
However, at this moment, facing the end of "Famous Paintings" in front of him, Zhou Yeming couldn't even say a word.
Is this a public service announcement? What else can advertising do?
Not only is there no promotional slogan, there is not even a single subtitle...
However, he already clearly understood what it wanted to say to him.
A deep impression that will linger!
Zhou Yeming felt that the word "shock" alone could no longer describe the visual impact that "Famous Paintings" had on him.
After just 40 seconds of refreshing experience, Zhou Yeming felt as if he had taken an advanced course in artistic perspective.
It turns out that art can still be played!
"Director Zhou,"
The comrades in the Propaganda Department couldn't help but whisper a reminder.
He glanced at Gu Zhengzheng, who was silent, and then at the leader who was also silent.
Before Zhou Yeming came, several comrades from the Publicity Department had already watched "Famous Paintings" in advance.
It was him at that time who blurted out the word "beautiful".
However, looking at Zhou Yeming again at this moment, I knew that Director Zhou, who already had his heart set, was struggling extremely.
"Director Zhou," it was Gu Zhengzheng who spoke this time. He asked with a smile: "How are you doing? Do you have any suggestions for our station's public service announcements?"
Bang bang bang bang~
Faced with such an eye-catching public service announcement, Zhou Yeming couldn't help but applaud: "It's amazing, it's amazing. This is an unheard-of way of conception."
If the previous advertisement could win the award, Zhou Yeming couldn't say for sure, so he could only take it as a fluke.
However, the "Famous Paintings" in front of him now gave him the confidence to win.
Winning a prize is certain, and it will definitely not be a small prize.
