The higher you go, the more you talk about productivity and efficiency.
In the next year or so, this phenomenon will become even more obvious.
The deputy mayor of Yanjing took the financial budget directly, came to Shougang's factory director and asked: How much can you help me solve?
Mr. Rong even personally went abroad to issue bonds...
The reason is that the country is out of money.
Starting this year, a flood of informed troops will return to the city one after another.
The country is also opening the floodgates to provide living arrangements, employment placement, policy refunds and compensation...
In short, after a fierce operation, the bottom of the box lit up.
Just like the current situation, as long as there are problems that can be solved with money, none of them can be solved.
The pain changed, and all the leaders fell out one after another.
Cheil Machinery directly sent invitations to the country for inspection and investment to General Motors, Ford, Toyota, Volkswagen, Mercedes-Benz...
Only the public remained.
Pierre Cardin wanted to buy a tapestry priced at 30,000 yuan, but the staff who went abroad to participate in the exhibition refused to sell it because the tapestry had the Great Wall on it.
When the leader found out, he was scolded and confused.
After that, he rolled up the tapestry and went to Pierre Cardin's door in person to tell him that he could sell it, but he would have to pay more.
Finally, the deal was made for 50,000 yuan.
At this moment, the task of promoting Silk to the outside world, which gave Zhou Yeming a headache, was also the same.
The balance of foreign exchange reserves is also about to bottom out.
In 1977, there were still more than 900 million, but now there are only 600 million left.
In the past two years, it only exported silk, and it was able to stand alone.
The reason is that the mysterious East is no longer mysterious.
What's more, it's because of the silk competition countries and their brilliant advertisements.
For a time, foreign buying groups thought that their silk was the most authentic.
Among them, it is said that the seal is the most severe.
Looking back at our country’s popular science piece-style advertisements, they only change the topic without changing the medicine.
What’s more: the quality is good and there are many varieties. People from all walks of life are welcome to come and choose.
The channel change rate of advertisements remains high, and the export volume of silk has dropped without even noticing.
However, the quality is still good.
Jiang Shan's eyes grew deeper and deeper as he thought about it.
After observing for a while, Zhou Yeming withdrew his gaze.
After looking around, he said: "Everyone here today is an expert in advertising planning. Do you have any feasible suggestions? Let us all share our opinions, so that our comrades in the Publicity Department can also have a reference."
Gu Zhengzheng looked at the delegates he brought to the conference, and then at several key comrades from the art and design companies in Yanjing City.
Then he also talked about some thoughts: "Exporting silk to earn foreign exchange has always been an important economic lifeline. As for media promotion work, we, the North and the South, should think carefully about countermeasures."
Recently, according to his understanding, Pujiang City's financial budget has also begun to be tight.
For a moment, the voices in the Yanjing TV conference room became chaotic.
At this moment, Jiangshan was standing guard with his left ear and whistled with his right ear.
While listening to the commotion in the conference room, I was thinking about the most outstanding silk advertisement in Japan in the past year.
If I remember correctly, it should be...
In a Japanese-style courtyard covered with pink and white cherry blossom petals, a Japanese woman wearing a gorgeous silk kimono was kneeling on a straw mat.
Under a graceful cherry blossom tree, a spinning wheel is operated.
The camera gradually zooms out, past the Japanese-style old house with black eaves and white curtains, and you can vaguely see a snow-capped Mount Fuji.
The blue sky and white clouds remain the same, but the houses in the courtyard and the kimonos on the women are rapidly replaced with the blooming and falling of the cherry blossoms throughout the seasons.
Time stayed in the present moment, and a butterfly landed gently on a cocooned silkworm plaque under the eaves.
A string of subtitles hangs vertically on the screen: The silk of the sun is the best in the world.
Thinking of this, Jiang Shan couldn't help but curse in his heart: It's actually cursive writing.
However, it should be said that every scene in this Japanese advertisement is so beautiful that it soothes and invigorates the blood.
Even if the audience has watched it three or four times, they still want to watch it a fifth time.
Gradually, only a set of images remained in the minds of the people in the European and American silk importing countries: cherry blossoms, women, Mount Fuji and...silk.
That’s okay!
After that, until he walked out of the door of Yanjing TV Station, Jiang Shan was still in his own world.
"Comrade Xiao Jiang, what are you thinking about?" Huang Hua couldn't help but asked, "Why do you look so worried?"
Jiangshan remained silent.
"Comrade Jiangshan," Zhang Lu from the Pujiang Publicity Department was happy for his teammates: "Congratulations, your advertisement for "Famous Paintings" can go abroad to compete."
Jiang Shan smiled and nodded.
"Everyone is hungry," Director Gu said. "What do you want to eat for lunch? Why don't we just make it together..."
"Roast duck," Jiang Shan said with a smile showing a row of small white teeth: "How about we go have BJ roast duck for lunch?"
Huang Hua smiled and nodded.
Zhang Lu looked at Director Gu carefully, he also wanted to eat roast duck.
I have been to Yanjing several times and I have never smelled the smell of roast duck.
Gu Zhengzheng, it's not impossible, he waved his hand: "Then let's eat roast duck."
The "BJ Roast Duck Restaurant" in Qianmen will not be able to restore its time-honored reputation as "Quanjude" until next year.
But, the duck is still the same duck.
It does not affect the taste of the masses.
There is a dark red painted square table, with four people sitting on one side of it.
There are only three or two tables of guests in the hall.
The waiters in white clothes and hats brought the dishes quickly.
The service has been very good.
Unlike some state-owned restaurants, you have to serve the dishes yourself.
Although, this "Quanjude" has also been a public-private partnership.
Eat three roast ducks, a plate of Mushu meat, a plate of preserved eggs, and a large plate of flower rolls.
A few people ate so deliciously.
Huang Huate carefully tore a piece of pancake, and arranged the three pieces of roast duck neatly.
"Brother," Jiang Shan seemed to come alive: "Tell me about the silk advertisements designed by your company."
Just as he was about to take a bite, Huang Hua put the burrito on the plate after hearing Jiang Shan's question.
"Want to listen?" It seemed that he was hungry before, and the conversation was obviously much longer. Huang Hua smiled and said: "Then I will tell you one."
Jiang Shan: "Tell me about a Silk Road."
"Don't worry," Huang Hua said with a smile: "Our company's silk advertisement must mention the Silk Road."
Jiang Shan took out his notebook from his yellow school bag: "Pick the one with the most scenic spots and talk about it."
The silk advertisements designed by Pujiang Decoration in the past two years are so obscure that I have no impression of them at all.
Jiangshan already had a conceptual framework for the advertisement.
Breaking off a small Japanese silk advertisement is not difficult at all. After all, it is a dimensionality reduction attack.
However, Jiangshan must first understand clearly how many of the famous scenic spots on the Silk Road have existed in this era.
After all, the most authoritative "Silk Road" documentary has not yet started filming!
Two years later, this documentary, which was filmed and broadcast at the same time, will show some scenes that have never been seen before the world's eyes.
