86. Chapter 85 The methods of the exploiting class
Chapter 85 The methods of the exploiting class
"Hiss," Jiang Hai also noticed something at this moment: "Don't mention it, I seem to have seen this face somewhere a while ago."
"Right?" Jiang Shan put the Monkey King on the window sill: "A star, a star in the animation industry."
Looking at Sun Wukong resting on the windowsill, Jiang Hai and Jiang He announced their names in unison.
"Havoc!"
Jiang Shan felt a little regretful, but it was a pity that he arrived a few months late, otherwise he would have been able to see the majestic maharajah in the cinema.
"This animated film was dubbed by our dubbing studio!" Jiang Shan said proudly.
"Give it back to your translation factory," Jiang Hainuo teased him:
"Third brother, I thought about it a few days ago, and I still want to transfer your relationship from the printing factory to the newspaper office. If you are with that Wenwen guy every day, something will eventually happen."
Jiang Shan raised his eyes and looked at the boss: "Who is with her every day? Besides, everything is over now."
Jiang Shan touched his forehead. He had fought with others just because of Yu Wenwen in the past few months, and the scar on his forehead still remained.
This time Jiang He stood up for the boss: "Brother is right, while he can still speak, he should be transferred to another position as soon as possible!"
"Oh, that's right," Jiang Hai nodded, and the next second said, "What do you mean, while I can still speak, I can always speak."
Jiang Shan also thinks it’s good.
He had this in mind from the beginning, and only returning to the media would be his journey.
"Brother," Jiang Shan pointed at Sun Wukong and asked, "Do you know where they live?"
Jiang Hai nodded: "The third industry guest house."
Jiang Shan grabbed the boss's wrist and looked at the time: "After dinner, let's go over and take a look."
Jiang Hai hesitated: "Can you really help them sell goods without advertising?"
"Yes, originally it took a lot of effort, but now that I understand this monkey's status in the world, it will be easier."
With that said, Jiang Shan walked to the dining table and happened to take a pair of chopsticks handed over by Jiang's mother.
Just as he was about to divide it, Jiang Xiaobai snatched it away again.
Recently, this little fat guy has become obsessed with giving things to people. I wonder if he learned this skill in kindergarten.
Pairs of chopsticks were arranged in a circle, and the Jiang family also crowded around and sat together.
It's called a squeeze. Every time at this time, Jiangshan is happy that my sister-in-law is not back.
In the past, whenever it was time for dinner, Jiang Ma would always finish the meal as quickly as possible and then quickly save some space.
At half past six, the news from Pujiang TV Station was playing on the black and white TV.
At seven o'clock, it was the turn of Yangshi's "News Lunch".
When "Xinwen Lianbo" first started broadcasting, a document was distributed to various places.
Every local TV station must send news materials to Yangshi, and TV stations across the country must also broadcast the "News Broadcast" every seven o'clock.
Therefore, the advertising on the "Xinwen Lianbo" platform in later generations is the real "one platform that knows the world" and a must-have for businesses.
Under night, thousands of lights in Pujiang City have been lit.
A bicycle drove the Jiang brothers to the Third Industry Guesthouse.
"During dinner, you said you were going to buy a bicycle." Jiang Hai suddenly remembered this: "Looking at Dad's face, I guess he doesn't have enough industrial papers."
"It was my second brother who wanted to buy it." Jiang Shan revealed the mastermind.
I thought that buying a bicycle would be about the same as buying a TV, just one ticket, but I didn't expect that it would cost fifteen industrial coupons.
I always thought I could adapt to the world of this era, but I subconsciously thought: "Brother, how did you get so many industrial credits for this car?"
Jiang Hai still remembers: "We all worked together. When I bought a car, I had more than 15 rolls. At that time, even the wool needed industrial rolls. My mother bought a fake collar and tore up half of the roll."
The more he listened, the more exaggerated he became. Jiang Shan lamented that he didn’t come too early: “It’s not easy!”
I don’t know about other countries, but one thing is certain.
By next year, many cities will no longer accept cloth stamps for cotton products. Not only will they not be accepted, the varieties and colors will be much more than before.
The days when you had to pay for everything have become a piece of history.
"This is it."
Jiang Hai stopped the bicycle and the Third Industry Guest House arrived.
In the innermost room on the second floor, when Accountant Chen from Jiangning Toy Factory opened the door, he was immediately stunned.
"Aren't you Chief Editor Jiang from Pujiang Daily?"
Looking at Jiang Hai who suddenly arrived, Accountant Chen immediately realized that something good was coming: "Quick, please come in."
At this moment, Director Jiang, who heard the commotion, also came over: "Oh, it's really Editor-in-Chief Jiang, why are you here in person?"
Jiang Shan took a casual look and saw that this was a three-person room.
The facilities in the house are dark and old, yellow spots have appeared on the walls, and the dim lights are reflected on the walls.
It better highlights the atmosphere in the Xiangjiang ghost film.
After Jiang Hai and Jiang Shan sat down, Factory Director Jiang asked with a smile on his face: "Why did you two come here so late...?"
"This is Editor Jiang, who is responsible for publicity and planning at our newspaper," Jiang Hai first introduced Jiang Shan.
Editor Jiang, who was temporarily lifted, smiled and nodded.
Jiang Hai continued: "Director Jiang, after hearing about your factory in the newspaper office today, all the comrades in our newspaper office are worried about you!"
Director Jiang suddenly became jealous.
They visited many departments along the way, but no one asked questions, let alone helped.
It's like my own factory suddenly became an orphan out of the organization.
Then, Director Jiang nodded heavily: "Thank you to the comrades of the newspaper office. Even if you don't help us, we are already very grateful to you for your words."
Accountant Chen poured two glasses of boiled water for the two newspaper comrades.
He always felt that the arrival of these two tonight would be more than just condolences.
So, I stood aside and listened quietly.
Jiang Shan asked straight to the point: "Director Jiang, the batch of goods your factory received at that time were the design drawings given by Yanjing?"
"Yes, but it's not a design drawing," Factory Director Jiang replied seriously: "It's a sample. Tongle Toy Factory itself also produces these types of plastic toys."
"oh?"
“This batch of goods was directly exported to foreign countries,” Factory Manager Jiang remembered clearly: “The Tongle Factory worked hard from design to production for this batch of dolls, but unexpectedly it could not find a buyer abroad.
"
Accountant Chen added a few words: "When the goods from our factory were delivered, a batch of goods from the Tongle Factory were still waiting at the dock. The Second Lighting Bureau meant that there was no need to drag them back."
Jiang Hai nodded: "It's not enough for shipping."
"Yes," Director Jiang frowned: "That's why the Children's Music Factory will not want our truck. What they said at the time was that they would each find a way to solve their own difficulties."
Jiang Shan then asked: "Did you know that the Monkey King produced by your factory is the one in the movie "Havoc in Heaven"?"
"I know," Director Jiang said, "At that time, Tong Le said that because this movie would be broadcast abroad and win awards, foreigners would definitely rush to buy these kinds of dolls."
Accountant Chen: "So they prepared sufficient supplies. Not only did they work overtime in their own factory, they also placed an order with our factory. The result... alas!"
Jiang Shan shook his head and smiled: "The starting point is good. Tongle Toy Factory is quite smart to think of this step, but it is useless if the publicity cannot keep up."
The most critical problem is that they overestimate the plastic toys in their hands.
This kind of plastic doll that squeals when pinched is still popular among domestic gangsters today.
If you really want to export it abroad, you might as well create a market for a porcelain doll and put it on a table.
The filming of the Four Great Classics has not yet started, and even in China, the people have only seen the graphic shapes in Journey to the West in books.
After hearing Jiang Shan's analysis, Director Jiang and Accountant Chen frowned even more.
"Fortunately, "Havoc in the Sky" will be re-released this year," Jiang Shan began to get into the theme: "Although the film has been released, we can still make good use of it."
"That is to say," Director Jiang heard the hope: "Your newspaper has agreed to help us place advertisements?"
This time it was Jiang Hai's turn to frown. He looked at Jiang Shan without saying a word.
Jiang Shan smiled and shook his head: "It's not an advertisement, it's better publicity than an advertisement. Editor-in-chief Jiang and I have figured out a way for your factory."
After saying that, Jiang Shan glanced at Jiang Hai and gave his eldest brother an affirmative look.
"I will explain to you in detail how to operate it,"
Jiang Shan's chair moved a step towards Director Jiang: "I still need to know how many toys you brought out this time."
"Forty thousand pieces," Accountant Chen stretched out his four fingers: "Ten thousand pieces for each of the four masters and apprentices, all loaded on the cart."
Jiang Shan: "How much do you plan to sell one for?"
Accountant Chen glanced at the factory director, and factory director Jiang immediately said: "There is nothing else to hide."
Accountant Chen immediately said: "One and a half points."
Jiang Shan nodded: "In other words, you guys want to get back 2,000 yuan?"
"Yes," Factory Director Jiang said, "The factory owes worker No. 30 two months' wages, and they all point to this toy car."
"I can help your factory sell toys for ten cents each,"
Comrade Jiangshan has already started planning for Party A:
"But you have to pay our newspaper a promotional fee, 500 yuan a day, a total of 1,500 yuan for three days."
Jiang Daqing, who was already surprised when he heard the previous sentence, fell directly to the second sentence.
After a while, he stuttered and said, "But we don't have that much money to pay."
"There's no rush for this money," Jiang Shan glanced at the boss: "You can wait until you finish selling the goods before paying."
Factory Director Jiang was stunned on the spot: "Seriously?"
Jiang Hai, who also didn't know whether there was any medicine in Lao San's gourd, nodded bravely.
Factory Director Jiang smiled sheepishly and glanced at Accountant Chen.
After that, the two of them moved to the corner of the room and started thinking.
On the other side, Jiang Hai also patted Jiang Shan: "Tell me what the plan is."
"It's very simple," Jiang Shan explained: "The day after tomorrow we will allocate a column to "Havoc in the Sky" and use the space reserved for advertisements."
Jiang Hai knew what Jiang Shan was talking about: "It's 30 lines high, so I have to post a picture."
"The picture is the key point," Jiang Shan nodded:
"Tomorrow, ask the club to take a group photo of the four toys and combine it with the stills of "Havoc in Heaven". Without using too many words, just say that a certain toy factory specially created a new photo to celebrate the award-winning "Havoc in Heaven" abroad.
Four matching toys have been launched.”
It was not until the 1990s that the country gradually established a systematic copyright protection law.
Before this, all books were reprinted casually, and the same was true for film and television images.
The icon previously used for the White Rabbit toffee was Mickey Mouse, but it was changed to the White Rabbit after repeated attempts by Disney.
The same goes for the magazine "Reader's Digest", which is copied from the American "Reader's Digest" from its name to its content.
The lawsuit lasted for more than ten years before it was agreed to change the name to "Reader".
For a moment, Jiang Hai imagined the scene in his mind: "It looks quite like a news report."
"Originally," Jiang Shan pointed out: "Our country's animated films have won awards abroad. How impressive!"
Jiang Hai only nodded and said nothing.
"The people will also be happy together. Jiangning Toy Factory has launched the same toy, which is an extension of this news, from the screen to the surrounding life, living together!"
Jiang Hai: "Didn't you say three days? What are you going to do in the next two days?"
Jiang Shanquan thought about it: "The behind-the-scenes production and publicity of the film, from the painters to the dubbing, should be praised a few words, so that we can continue to work hard to produce new films for the people in the future."
Jiang Hai finally understood Jiang Shan's thoughts: "Okay, as long as it doesn't look like a simple advertisement!"
Jiang Shan has a lot of ideas about how to operate these marginal advertisements.
However, since it is not our own company after all, we cannot use it all now.
This time, rather than helping Jiangning Toy Factory, Jiangshan wanted to give a thumbs up to the team behind the film.
It makes no sense, foreigners regard him as a great god, but we ourselves don’t take him seriously.
I have to wait until the 21st century, just to make a fuss, before I even think of paying tribute!
In Jiangshan's mind, "Havoc in Heaven", which cost millions of dollars, was a troubled film.
In fact, "Havoc in Heaven", produced by American Film Studio in 1961 and 1964 respectively, is divided into two parts.
However, after the filming of the next episode was completed, we happened to encounter wg, and the "Chinese American School" of the American Film Studio was almost completely destroyed.
It was not until 1978 that the full version of "Havoc in Heaven" was finally released.
Then he went abroad and was out of control.
In addition to being screened many times in China, it has also been screened in 44 countries and regions.
And in 1978, it won the Best Film Award at the London International Film Festival.
The American weekly "Variety" commented: ""Havoc in Heaven" is the best animated film, and Disney must learn from it."
Also in Jiang Shan's mind, no film has been able to shake the status of "Havoc in Heaven" in the domestic animation industry.
So in 2012, Shangmei Factory invested considerable manpower and material resources to re-produce the 3D version of the movie "Havoc in Heaven".
And a luxurious dubbing team was invited.
The Jade Emperor is voiced by Chen Daoming, the Queen Mother is voiced by Liu Xiaoqing, Taibai Jinxing is voiced by Zhang Guoli, and the Dragon King of the East China Sea is voiced by Chen Kaige.
Chen Peisi, Liu Ye, He Jiong, Hu Ge, Yao Chen...
For a time, everyone wanted to show their voice in this movie.
Especially Li Yang, who voices Sun Wukong.
According to him, the actor Qiu Yuefeng who dubbed the Monkey King in "Havoc in Heaven" in 1978 was Li Yang's role model for dubbing the Monkey King in "Journey to the West".
And this Qiu Yuefeng is a treasure in the above translation, and he is also the carpenter in the carpentry room.
It was precisely because he felt that the behind-the-scenes of this movie was too dazzling that Jiang Shan thought of using the pages of "Pujiang Daily" to promote them.
It would be better to wait until later, when the creator of "Astro Boy" Tiejia Zhichong asked: "Where is Mr. Wan Laiming?"
Only then did the people know that the inspiration for Astro Boy came from Wan Laiming, the producer of "Havoc in Heaven".
In a room of the Third Industry Guest House, the two teams finally reunited.
Factory Director Jiang first held Comrade Jiang Hai's hand tightly:
"Editor-in-chief Jiang, I can raise five hundred yuan here, which is the advertising fee I originally wanted to give to your newspaper. Do you really agree to pay for the remaining money after the goods are sold?"
Factory Director Jiang had never skated before, or it could be said that comrades in that era were still very simple.
I never believed that such a good thing would happen to me.
Jiang Hai gave Director Jiang a look of affirmation, and then said: "You have to listen to Editor Jiang to introduce it to you specifically on how to operate it."
"Yeah," Director Jiang looked at Jiang Shan gratefully: "Editor Jiang, just tell us what we should do?"
"First of all, let's make an agreement." Jiangshan had to insist on one thing: "After this batch of goods is sold out, your factory can no longer produce it. My method can only work once."
"That's that!"
"Tomorrow, I will help you contact a professional painter," Jiang Shan continued: "Create a few promotional display boards for toys, and you have to pay for the hard work."
Factory Director Jiang thought it was reasonable: "Then you must pay!"
Jiang Hai glanced at Jiang Shan for a moment, and he seemed to know who this professional painter was.
"After that, our newspaper will publish the promotional news for three days, and you will set up a point at the busiest market entrance. Then you will send people to several department stores to promote it with the newspaper!"
At this moment, Accountant Chen next to Factory Director Jiang was holding a notebook and remembered clearly step by step.
"The most important thing, remember it," Jiang Shan clicked on the notebook: "A toy costs two cents."
"ah?"
Factory Director Jiang and Accountant Chen looked at Jiangshan with "ah" expressions on their faces.
Jiang Shan just continued: "But, if you buy four, it costs 50 cents, doesn't it sound like a much better deal?"
At this time, even Jiang Hai felt: "It costs 40 cents to buy two, and only 50 cents to buy a set of four, so I will definitely choose to buy four!"
"Yes," Jiang Shan said: "What is needed is this psychological gap. Otherwise, when Sun Wukong and Zhu Bajie are sold out, who will buy the master?"
"Oh~"
Factory Director Jiang did not expect that Editor Jiang in front of him would even think of the "master's" retreat for him.
Accountant Chen quickly wrote them down one by one: "That is to say, we will try our best to persuade the four of them to buy together."
Jiang Shan: "Yes! It will sell faster this way!"
"Editor Jiang," Accountant Chen has long wanted to mention: "I saw that the big poster of "Havoc in Heaven" in front of the cinema has not been removed yet. What do you think we can sell it there?"
Jiang Shan: "How many of you are here in total?"
"There are three drivers in total, but we can call people from the countryside to help. Su City is very close to Pujiang River."
"Well," Jiang Shan nodded: "Then you will have to find a way to contact me soon."
After talking about this, Jiang Hai felt that the matter was stable: "That's it, our newspaper will promote it for you for three days, and we will pay the promotion fee after you receive the payment."
Jiang Shan warned: "Remember, it's not advertising money, it's publicity money, which is more advanced than advertising!"
"I remember everything. Editor Jiang, can you hire the painter tomorrow?" In Director Jiang's mind, those who engage in art are as far away as those who engage in technology.
Jiang Shan had already stood up at this time: "Don't worry, I will go and invite you in person tomorrow!"
Seeing this, Jiang Hai also stood up calmly: "Then let's get here first today. You guys quickly contact the helpers and bring the toys to the newspaper office to take pictures tomorrow morning."
"Hey, I've remembered it all."
By the time Jiang Shan and Jiang Hai walked out of the Third Industry Guesthouse again, the streets of Pujiang were already deserted.
It was still Jiang Hai who was pedaling: "Lao San, where do you think you learned all these clever ideas? The key point sounds pretty reliable to me."
Jiang Shan smiled brightly: "It is written in foreign books that you should learn English if you have nothing to do in the future. Some methods of the exploiting class are still very effective!"
"Sure," Jiang Hai was convinced: "Let's see the effect this time. If it's really effective, I'll learn from it too!"
Jiang Shan sat in the back seat and stretched his legs: "Pujiang Daily will publish an advertisement next month. I wonder how Chunlei Shampoo is doing now?"
