"That's great," said Director Gu. The person he envied most was Hu Xiao from the translation studio:
"If our TV station could afford this TV series, it would wake me up laughing even in my sleep."
Jiangshan asked knowingly: "Is the TV station very poor?"
Director Gu smiled bitterly and said: "Xiao Jiang, the TV station is not a profit-making unit and does not make money."
Jiang Shan glanced at Zhang Lu, who immediately understood: "If Pujiang TV Station is allowed to broadcast commercial advertisements..."
They both looked at Gu Zhengzheng, who seemed to have already fallen into deep thought.
Jiang Shan didn't say much, he just put his hand into the fried chicken box: "Huh? Where are the fried chicken wings?"
Looking at the empty fried chicken box, Jiang Shan exclaimed: "Brother Hua, I just ate one piece."
"I only bought four pieces of chicken wings in total," Huang Hua explained sheepishly: "Do you know how expensive these things are?"
"Oh," it's okay not to eat, but this verbal thing really made Jiang Shan hungry: "Let's go, there is a tavern downstairs, I'll treat you to a bowl of noodles."
Director Gu was also hungry and immediately responded: "Call Director Zhou as well, so he can handle the accounts."
After a while, several customers from China sat down in the dimly lit Japanese tavern.
It was almost 11 o'clock in the evening, and the group, who were already used to working overtime on weekdays, had integrated well into Dongjing's nightlife.
Jiang Shan simply ordered a few bowls of noodles and two plates of fried dumplings for everyone.
While waiting, Zhou Yeming had been quietly discussing something with Gu Zhengzheng.
Jiang Shan, like Zhang Lu, was staring at the TV hanging on the roof of the small restaurant.
Finally, 11 o'clock arrived.
A young female host appeared on the TV screen.
On an enlarged map of Japan behind him, there are animated icons of different wind, rain, snow, and sun.
At the same time, the guests in the tavern who had just been chatting suddenly stopped talking and all looked up at the TV.
Zhou Yeming and Gu Zhengzheng were completely stunned by the scene in front of them, and quickly followed everyone's gaze to look at the TV screen.
Although I didn’t understand a single word, I could probably guess a thing or two by looking at the graphic icons above.
Zhou Yeming thought about it and said, "Is this a program about the weather?"
Gu Zhengzheng nodded: "It should be about the same."
"This program is called Weather Forecast," Jiang Shan's translation work was meticulous: "It compiles the weather forecasts of major cities and broadcasts them together."
In a few minutes, the weather forecast on TV finished playing.
The tavern was noisy again.
However, just a few minutes of silence for all members had already told the two station directors how popular the "Weather Forecast" program was.
Jiang Shan remembered that the person who discovered this program in his previous life was the director of the Central Meteorological Observatory who arrived in Japan for a visit.
At that time, he was also shocked by the unanimous reaction of the customers in a tavern.
After returning to China, I immediately started working on this program at the weather station, but encountered many difficulties in the process.
It was not until 1980 that the "Weather Forecast" program officially met with national audiences.
"This program seems to be very popular with the audience." Gu Zhengzheng was interested in the weather forecast again: "Is it difficult to do it?"
He actually asked the layman, and the layman Jiang Shan thought about it carefully: "This program should be combined with the weather station."
"There is also a weather forecast on the radio," Zhou Yeming also began to analyze: "After our station is notified in advance, we will paste the forecast weather icon on the corresponding city map."
"The feasibility is very high," Gu Zhengzheng nodded repeatedly: "If they can do this show, then we can do it too."
"That's right," Zhou Yeming had already made his decision: "I will contact the weather station after I return."
Gu Zhengzheng smiled: "Fortunately, the meteorological observatory in Pujiang is the most..."
He glanced at Zhou Yeming and stopped talking in time.
Zhou Yeming is not stupid: "Laugh, laugh, do you know that the most advanced detection system of the Pujiang Meteorological Observatory has been sent to Yanjing?"
Gu Zhengzheng opened his mouth and decided to eat noodles first. The seeds of a weather forecast show competition had quietly been sown.
But what Jiang Shan is thinking about at the moment is: "Compared with weather forecasts, I still like Japanese cartoons."
At this moment, Zhou Yeming, who had made up his mind, also started eating noodles. When he heard Jiang Shan say this, he immediately waved his chopsticks and said:
"Xiao Jiang, after you finish working on the advertising festival tomorrow, you will accompany me to a place."
Jiang Shan looked at Gu Zhengzheng, who said without raising his head: "Go ahead, I'll go too."
Jiang Shan smiled and nodded without asking any more questions.
If I am guessing it is correct, Zhou Yeming from Yanjing TV Station, another purpose of this trip is "Astro Boy".
Before and after the reform, every TV station's funds were very tight.
Even the seemingly prosperous translation studios can only bring in some imported movies priced at US$20,000 to US$30,000 each.
Such cheap expenditure limits the scope of introduction to unpopular or long-released films to a certain extent.
For example, "Modern Times" is currently being screened in China.
This is already the seventh film starring Chaplin introduced in China.
This outstanding performing artist who was expelled from the United States was met by domestic leaders.
For a film and television work with excellent value for money like "Modern Times", it has undoubtedly become a favorite in the eyes of the Ministry of Culture.
But now, Yang TV, which is strapped for funds, like Pujiang TV, wants to introduce a TV series that is both popular and popular, so it has to find another way.
During this trip, Gu Zhengzheng had to learn from other experiences.
If successful, he will also start the introduction plan of Pujiang TV Station.
On the second day, although everyone had not slept for a few hours, they all appeared in the square of the advertising festival in high spirits.
Zhou Yeming and Gu Zhengzheng, accompanied by Jiang Shan and another translator, had already gone to the organizer to check the preliminary results.
The remaining group of people were staring at the big screen in the square, watching advertisements one after another.
Originally, everyone felt that entering the preliminary round at the level of "Famous Paintings" would be a good thing.
But this moment, when one advertisement after another passed by in front of my eyes...
"Why haven't you seen our country's advertisements yet?" Zhang Lu's voice had changed: "Is there anything going on?"
Huang Hua's neck felt sore when he raised his head for a moment: "Don't think blindly, wait and see."
"My heart is about to burst out of my chest," reporter Comrade Li Yu kept pressing her chest: "How many advertisements are there in the preliminary round?"
"Thirty... Oh, here it comes!"
"Here it comes~"
The Chinese team cheered!
And at this moment in the Advertising Festival Square.
Members from all participating countries were also watching the wonderful "Famous Paintings" smoking cessation advertisement on the big screen.
"Mona Lisa,"
"sunrise,"
"van gogh,"
"sunflower,"
…
As the crowd burst out with shouts in various languages, the names of every world-famous painting floated over the square.
None of the previous "Quit Smoking" public service advertisements has aroused such high popularity among the masses.
After the 60-second advertisement for "Famous Paintings" ended, the crowd, who were still unsatisfied, all looked at the Chinese delegation who was still immersed in excitement.
According to the practice of the "Winter Beijing Advertising Festival", all advertising works that can enter the preliminary round will have a two-thirds chance of winning regardless of the size of the award.
At this moment, Jiang Shan walked back with the two leaders who were in a good mood.
Before they could say congratulations to each other, they heard Zhang Lu shouting: "Look."
The big guy followed his finger and looked at the big screen again.
A sand painting stand appeared in the center of the screen.
As the two hands slide up and down, a series of plot stories about quitting smoking appear on the sand painting table.
As the audience in the venue exclaimed.
Everyone's eyes widened, but Jiang Shan's eyes narrowed more and more.
There's a little trick, but only a little.
After the dozens of seconds of sand painting smoking cessation commercial ended, everyone looked at Jiangshan together.
Jiangshan also immediately looked at Zhou Yeming: "Zhoutai, has our silk advertisement been released?"
Zhou Ye knew clearly what Jiang Shan meant: "It was broadcast in 9 cities more than 10 days ago."
Jiang Shan nodded: "Look, these participating countries have arranged TV advertisements in their own regions. Should we also...?"
Zhou Yeming understood immediately: "I'll call and make arrangements right away. I should still be able to catch the domestic flight today."
Gu Zhengzheng said word by word: "Tomorrow at the latest, let's let them see what the ancestor of sand painting is."
Comparing the craftsmanship of the two sand painting advertisements, Jiangshan won without any pressure.
People who don’t like to show off, and don’t like to hide.
There is no such thing as registration of art, only creation.
Others learn their own crafts to participate in the competition, and that's all.
But, I'm just afraid that after the game, I'll make up some subtext to disgust people.
That’s why our ancestors have passed down the ancient saying “prevent things from happening before they happen”.
In this era without the rapid spread of the Internet, sand painting advertisements that have only appeared in a few cities must expand their popularity.
At this moment, Zhou Yeming and Gu Zhengzheng also had the same idea.
