To be honest, neither Han Jingjing nor Yuan Dafei are qualified for their current jobs.
The reason why this cooperative relationship is still maintained is entirely because Wu Di is magnanimous and does not care about them.
Based on the fact that we are all partners who share weal and woe, Han Jingjing believes that she needs to give Da Fei a warning.
"Brother Da Fei, even though I say that, I think you should really work harder."
"What should I say?" Since he figured out this key point, Yuan Dafei became more energetic and his attitude became much more positive.
"It's just advertising!"
"Brother Da Fei, the most profitable business for celebrities nowadays is no longer acting, but filming commercials. You don't even know this, do you?"
"You are a veteran in the industry, so you should know clearly. Look at our boss Wu's qualifications and future. As long as these two movies are released, they will be an instant hit."
"How can you not put a little something in the advertisement for a newcomer with such potential?"
"Not to mention too many, five advertisements are necessary!"
"The one in the fish tank before is not included. Boss Wu got that one himself. What about the other advertisements?"
"Those daily necessities that are close to the people, those international big brands, no matter what, you have to get a few of them!"
"do not you know?"
"Now advertising represents the artist's worth. The bigger the endorsement brand, the higher the artist's style. From now on, our work will be easier to carry out."
"I see that Boss Wu attaches great importance to advertising. The last time you saw the fish tank advertisement, the content was given to you, but he still took it. This shows that he is quite enthusiastic about advertising."
"The most important thing is that advertising is quick to make money, saves time and effort, and is not difficult for you."
"As long as you can get a few influential ads, you will have something to say to Boss Wu this year."
"Right!"
Dafei listened and thought. The more he listened, the more he felt that what Jingjing said made sense.
"yes!"
"Why didn't I think of that!"
"Advertising makes a lot of money and takes very little time. It is indeed a good opportunity to express yourself!" Yuan Dafei rubbed his hands and was ready.
Seeing his excited look, Han Jingjing fell into silence.
Forehead……
Brother Da Fei, are you really good?
When it comes to advertising, it's easier than trying to make an appointment.
Not only that, strictly speaking, the two of them have been working for Wu Di for some time. If Da Fei had this ability, he should have taken action long ago.
But do you think he has done anything?
To some extent, the routines of advertising and making appointments are the same. You must have connections and connections to be successful.
For example, to make a date, you only need to have some connections in a fixed circle, just like Wu Di now.
Although he is still a relatively unknown figure in the industry, he already has a steady stream of film appointments.
Moreover, the quality of the films is very good.
why is that?
It's all because he already has connections. He supports Lao Zhang and Zhang Feng and his daughter on the left, and holds Jianbing on the right. With them as guides, he has a good relationship with them.
So as long as there are films in which these people appear, it will be easy to give Wu Di a role.
Although the role of Ah can be big or small, and Wu Di may not always like it, but for a newcomer, if he can join the team seamlessly and have filming all the time, he should be in high demand. What more could he ask for?
This is the importance of connections.
The same is true for advertising.
For example, those international big names and some stars can regularly get advertisements for this brand. It is not necessarily how popular they are, nor how well they fit with the brand. More, maybe it is just because of them.
The agent is very familiar with the senior management of the brand.
These are all relationships.
It might be a broker, it might be a company.
This brand has a good relationship with a fixed brokerage company, so once it is an artist promoted by the company, these advertising resources will focus on him.
You see, the logical relationship behind many things that seem intimidating and terrifying may be that simple.
So, every time I see those fans bragging about how popular my brothers and sisters are and how much attention they receive from brands, it makes people laugh.
Do you think that is the credit of your brothers and sisters?
That's just because their agent is awesome.
Especially in recent years, there has been a wonderful trend.
When a big-name manager leaves a certain company, not only will he take away his artists, but even related resources will be transferred with the manager.
In the past, artists who could get this advertising resource would be terminated in an instant, not because they were incompetent, but because the brand did not recognize you as the artist, but your agent.
We give you this advertisement and let you endorse it, all for the sake of the agent.
So, it’s not that the elder brother and sister are awesome, it’s all because of the awesome agent of the elder brother and sister.
Once an agent leaves the company or sets up his own business, these endorsements will be transferred with the agent.
Whichever artist he brings will get corresponding advertising endorsements.
Regardless of the agent relationship, there are of course big-name advertising endorsements with corporate relationships. However, if you want to get that kind of endorsement, the artist himself must be extremely popular and be in the limelight for a while.
Then, advertisers will naturally come to you.
Just like Sisi and Cifang, basically, they don’t have to worry about their advertising endorsements at all.
If you can’t finish shooting, you can make endless money.
Of course, this is only one aspect of advertising endorsements. If we look at it in detail, the advertising industry is actually no less sophisticated than the literary and art circles.
[To be honest, I have been using the Huanyuan app recently to read and catch up on updates. It allows me to switch between sources and read aloud with many sounds. .huanyuanapp is available for Android and Apple.]
Even for the most popular celebrity, it is not easy to get his favorite advertisement, the kind that can be put on the stage, suitable for fans to brag about, and to highlight his identity.
After all, as mentioned above, relationships are the most important in any circle.
Many big names themselves don’t know much about the domestic entertainment market. They actually don’t know who is popular, whose fans have the most purchasing power, and what their age groups are.
They don’t have that much time to conduct detailed market research, so the most convenient way is to leave it to someone I know well.
That is to say, those agents who maintain good relationships will let whichever artist they have in their hands represent them.
This is the most convenient.
And what if you, the artist, have no personal connections with the brand?
It's much more troublesome to get an advertising endorsement.
First of all, you have to keep working and participate in brand activities. Even if the brand does not give you endorsement opportunities, you still have to participate in activities from time to time.
Not only that, but you also need to let the brand see your value. You can really drive consumption. You are much more valuable than the relationship users he has selected.
In this way, within a year or two, maybe we can get an opportunity.