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Chapter 538: Battle for Box Office

"Actually, I should have given you an answer on this matter a long time ago. However, since I myself participated in the filming, I couldn't take the initiative to stop the movie before it was released, so I never said anything."

"You can rest assured that from my aesthetic point of view, the film Confucius has obvious weaknesses. The main reason is that I think there is a big problem with its positioning, and it does not seem to have captured the audience's preferences."

"How do you say that?"

"Analyze it carefully." Zhang Feng was very curious.

She originally thought that Wu Di would start from a specific scene or the performance of a certain actor, but she didn't expect that Wu Di's view was more macroscopic.

Wu Di summed it up carefully and then said: "Look, the movie Confucius is a historical drama, and it is set in the pre-Qin period that people are relatively unfamiliar with. In fact, I had this feeling when filming. I think

His knowledge is not bad, and he can be regarded as reaching the average education level of citizens. However, in this movie, the only people I am particularly familiar with are the Master and a few of his famous apprentices, that's all."

"But for these people, I only studied their articles in primary and secondary schools and learned a little bit about their lives. However, I am almost completely blank about them personally and their life trajectories."

"Besides these few people, I didn't know the other protagonists, such as the son of a pre-Qin family played by Brother Jianbing, before filming The Master. And there are many more people like this in this movie.

In addition to these, there are some fictional characters in the film, which are mixed together in a way that will confuse the audience."

"As for the background of the Pre-Qin Dynasty, the level of awareness among the public is low. For example, if it describes the life of Li Bai or the secret history of Concubine Yang, it is easier for historical movies like this to get good results in theaters.

Results. After all, who in the audience has never studied Li Bai’s poetry, and who doesn’t know about the Four Beauties?”

"Surrounding these historical celebrities are people such as Tang Xuanzong, Gao Lishi and others. Although the audience may not necessarily be familiar with the stories of these people, they are at least somewhat familiar with them."

"As soon as you sit in the cinema and watch the beginning, you will be able to identify with many of the characters, and then you will have a sense of involvement in the story."

"On the other hand, Confucius is the only one who is familiar to the public, but unlike the prosperous Tang Dynasty and the Han Dynasty, the audience does not know enough about the pre-Qin era. Coupled with these unfamiliar characters, it is even more difficult to have a sense of immersion in the story. If it were just

Using Pre-Qin as an era background and telling a specific story, the effect may be better, but in fact, this movie is centered around the life of Confucius. This makes this movie lack a sense of

The drama is also closely connected with the pre-Qin era, which makes the strangeness in the audience's hearts even stronger."

"In a word, when this movie was first conceived, it set a threshold for the audience to watch the movie. Regardless of its quality, seeing its subject matter can dissuade many people from the very beginning."

To put it bluntly, Master has been able to achieve such results so far. After half a day of painting, he can almost tie with skin changing. This is already an extraordinary level of performance.

Don’t even look at the routine of the skin-changing story next door. In terms of subject matter, the core of the skin-changing story is quite simple. Even non-internet people who have never played with computers or mobile phones can still understand it. There is no threshold for watching the movie.

Coupled with some not-so-low-end special effects and those martial arts plots, they can also attract the attention of some viewers.

oh!

And love!

This is also the most popular subject in the film market today. There is no way, who is willing to go into the cinema and pay to watch the movie, more women?

Although the movie "Skin Change" does not have too profound new insights on love, an eternal and ancient proposition of mankind, this is not the point. The point is that it puts love, a subject that is talked about poorly by modern people, into an ancient background.

It adds elements of fantasy and a ghostly edge.

And, to be honest, in this movie, love is the main line, and it also takes into account elements such as ghosts, fighting, demon subjugation, magic, etc. Overall, it is pretty good.

The various elements are combined together reasonably. Although the whole story is of a ghost type, it is also very reasonable from a modern perspective. It is not easy to do this.

On the other hand, in Confucius, the characters are unfamiliar, the historical background is too far away from modern people, and the story is relatively loose and obscure. How can it get an excellent reputation?

It can be seen that Gu Mei's original ambitions when choosing this subject were quite big. However, she overestimated the art form of film. As a popular art, the most important thing is that film can be accepted by people and receive favorable reviews.

The premise is the public.

It must cater to the aesthetics of a relatively broad public to the greatest extent and gain their approval, but Master has actually failed in the selection of materials.

Other aspects, such as the form of expression and the performances of the actors, are all secondary and do not count in the face of the wrong choice of this subject matter.

"Since you already knew these problems, why did you accept this movie?" I have to say that in just ten minutes, Zhang Feng's understanding of Wu Di was refreshed.

It can be said that his insights are very unique and accurate.

This also aroused another curiosity in her, why would such a smart person with such precise eyes pretend to be ignorant.

"you still need to ask?"

"Of course it's just to make you look familiar!"

"In my opinion, although the movie Master is not as good as Changing Skin in the competition during the Spring Festival, in general, it is not too bad. It is just that the investment is too high and it is difficult to get back the money. But I am not an investor.

, I don’t care whether I get my money back or not. This movie was also very popular before. As a newcomer, of course I have to look for more opportunities to show my face. Is this so difficult to understand?”

This chapter is not finished yet, please click on the next page to continue reading the exciting content! Zhang Feng did not expect that he would be so brazen and confident about the issue of two sides benefiting from him.

Quite unconvinced: "If that's the case, why didn't you discuss all these ideas with Director Gu when you were on the set?"

"I remember when we were at Hengdian, Director Gu was pretty good to you, right?"

Zhang Feng has always been a person who is good at yin and yang, so her tone at this time was obviously nitpicking.

"She treats me well, and I can't betray you!" Wu Di looked at her with a shameless smile. Zhang Feng's face turned cold: "What does this have to do with me?"

Zhang Feng should have regretted raising this question. Didn't she know that Wu Di was the best at rambling?

It seems that the lessons have not been enough.

"You two are competitors and both want to compete in the Spring Festival. I can't ask Director Gu to ask questions and ask her to correct them in time. By then, the box office performance will exceed yours. What will you do?"

This person is really...

Able to speak eloquently.

"You, come on, I don't know you yet. You are just muddle along. Don't be too happy too early. If the box office results of Master are really unsatisfactory in the end, I don't believe that Director Gu will not settle the score with you.

"

"How is that possible?"

"I'm just a supporting actor. If the movie fails, that's the director's problem and the leading actor's problem. It's not my fault no matter what."

"Are you sure?" Zhang Feng's eyes revealed a cunning look, and Wu Di suddenly thought of Han Jingjing. Oh my God, shouldn't this kind of look belong exclusively to a ghost like her?

Why does Zhang Feng also have it?

A feeling of being cheated arises spontaneously.

As the saying goes, good things don't work and bad things don't work.

She won't be right!

Everything went very smoothly. Only Wu Di and Zhang Feng participated in this offline event. For fans, it may not be attractive, but Zhang Feng is not in a hurry, because the next one will be in the Magic City.

Sisi has agreed to attend the offline event.

Although Zhang Feng was also puzzled, Sisi was obviously from the capital, so she refused to attend the premiere event at her doorstep, but agreed to attend the offline event in the Magic City that was further away, which seemed a bit too far away.

However, for Zhang Feng, as long as Sisi is willing to come, it will be a surprise, no matter which one is more convenient.

What's more, after the premiere, Sisi's willingness to attend is a good way for the movie to maintain its popularity.

There is no doubt that the premiere of a new movie, especially a blockbuster like Skin Resurrection, is the most popular and attracts the most attention when the stars gather together. If Sisi can attend at that time, Zhang Feng will certainly welcome it.

But that's just an analysis from one level. In fact, after the premiere, a day or two later, even if it is a new film, the popularity will enter a plateau period.

If you want to reach a higher level, both the popularity during promotion and the actual box office will reach a gentle curve.

It is more difficult to make the wave shape rise.

At this time, Sisi, who had not appeared at the premiere and had not participated in an offline event, would be full of mystery.

Both the audience and the media will remain extremely curious about her.

In this way, in a day or two, the popularity of this movie can be maintained again. As long as it survives the first five days, the battle for the box office will basically be decided.

Although, Zhang Feng is quite confident now.

After all, there is Wu Di beside her, who is the best channel to obtain information. He has participated in two movies at the same time. He knows very well what the situation is on the master's side.

As he said himself, before the official production of the film is completed, due to confidentiality and ethics, he cannot reveal the true situation of the two crews to each other.

But now, let’s talk about it again, there is no need to have any scruples.

As a finished product, The Master has been put on the movie screen. No matter how Wu Di comments, no one else can make any changes to the movie.

Then, the information he provided is true, and it also enhances Zhang Feng's confidence.

It seemed that she was bound to win this competition.

However, will the facts really make them all happy?

no no!

Where could it be that easy?

After participating in an offline event, they rushed to the headquarters of a fashion magazine to accept interviews and shoot for a movie feature.

The work is relatively simple, and there isn't much to show for it. It's just a matter of striking a few poses, changing clothes, and taking good-looking photos.

As for the content of the interview, Wu Di is already quite familiar with this kind of work and does not need to express himself too much because this is an interview around the film Skin Change and is not directed at Wu Di personally.

Then just express the auspicious words that have been arranged to recommend movies in a reasonable way.

It's hardly difficult, and what's the most important thing?

These so-called interviews led by fashion magazines are all written interviews. In other words, the magazine has done the interview, and what will be presented to the media is just a written interview material.

It's all written in words.

Well, this kind of so-called interview without seeing the real situation is actually quite excessive, and even more so. The artist himself may not even be interviewed at all, and he only needs to send all the questions that need to be published in the magazine to the artist's work team.

, the team found the answer they thought was the best, filled it out, and forwarded it to the magazine, so that an interview that would satisfy fans was released.

Of course, there are only a few interviews that are perfunctory like this. Generally speaking, magazine interviews are conducted in conjunction with cover photography and other work.

Although many of them are just looks and don't have much substance, they can still show off their appearance.

Because generally speaking, since entering the Internet era, especially now that scarves have been launched, short video promotion methods have become more and more commonly used.

While shooting the cover, we also filmed some behind-the-scenes and interview clips as standard.

What fans pay most attention to is the real brothers and sisters. Compared with the rigid cover photos, short videos can better satisfy their curiosity.

Therefore, such interviews generally have to be conducted on-site.

However, the method can also be modified.

For many artists who are already eloquent, this is naturally the best. It is convenient for both sides. As long as the questions are provided to the artist in advance, the artist can give a more perfect answer and perform appropriately with a little preparation.

Artists with average adaptability don't have to worry. These questions will be accompanied by standard answers, and they just need to memorize them.

It doesn't matter if you have difficulty memorizing it. Video shooting can be cut back and forth. If this one is not good, shoot another one.

There will always be times when you perform better, so this type of work is really not difficult for artists.

It can be said that anyone can do it as long as he is not a big fool with a potato on his neck.

If one time doesn't work, there's a second time.

Why worry?

Ever since Wu Di and Zhang Feng officially established their relationship, there have been some changes on Jingjing's side. For example, they rarely travel together. Wu Di usually sends her his work location, and she rushes there directly from her residence.

.

Although Han Jingjing's work ability has not improved much, she is still often late, and sometimes she is careless, but it doesn't matter. Anyway, Wu Di is a relatively tolerant customer and will not really care about these small things.

Fall out with her.


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